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All Journal IJEBD (International Journal Of Entrepreneurship And Business Development) YUME : Journal of Management SULTANIST: Jurnal Manajemen dan Keuangan JASF (Journal of Accounting and Strategic Finance) Al-Kharaj: Journal of Islamic Economic and Business Journal La Bisecoman SWARNA Journal of Nonformal Education
Eka Yudhyani, Eka
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Penerapan Brand Identity Produk Petani Madu Kelulut Sungai Siring Dewi, Catur Kumala; Masithoh, Rina; Solihin, Danna; Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi; Ekawati, Ekawati
SWARNA: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 5 (2024): SWARNA: Jurnal Pengabdian Kepada Masyarakat, Mei 2024
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi 45 Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55681/swarna.v3i5.1313

Abstract

Dalam mencapai keberhasilan dan kestabilan ekonomi kelompok tani Madu Kelulut maka perlu dilakukan pendekatan pemasaran produk terkait brand indentity Madu Kelulut. Hal ini perlu dilakukan karena permintaan produk madu Kelulut cukup tinggi dan konsumen perlu mengenal Madu Kelulut yang merupakan hasil budidaya Kelompok Tani Madu Kelulut Sungai Siring. Tujuan dilakukannya pendampingan penerapan brand indentity ini adalah dari hasil pre test yang dilakukan tim kepada para anggota Kelompok Tani Madu Kelulut tentang kebutuhan pendampingan yang diperlukan untuk kepentingan kemajuan penjualan Madu Kelulu. Adapun hasil yang diperoleh dari kegiatan ini adalah tersosialisasinya penerapan brand identity daro Madu Kelulut yang merupakan hasil produksi Kelompok Tani Madu Kelulut Sungai Siring.
The Effect of Empowerment on The Welfare of Women Micro Business Actors Through Performance in Kutai Kartanegara District Purwanti, Indah; Ruliana, Titin; Yudhyani, Eka
Journal La Bisecoman Vol. 5 No. 5 (2024): Journal La Bisecoman
Publisher : Newinera Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37899/journallabisecoman.v5i5.1577

Abstract

Micro, Small and Medium Enterprises (MSMEs) play a vital role in the economy, especially in developing countries like Indonesia. Although MSMEs in Kutai Kartanegara Regency are experiencing significant growth, their welfare level is still low. This study aims to explore the effect of empowerment on the welfare of women MSME players, with MSME performance as an intervening variable, to understand the factors that influence their welfare in the region. The study uses a quantitative approach, using primary data and secondary data. Primary data in this study refers to information obtained directly from respondents or from sources relevant to the research focus. Meanwhile, secondary data was obtained from various literatures, both published and unpublished, as well as from related articles or reports. This study used a non-probability sampling technique, where the sample was purposively selected with a sample size of 122 Micro Business Actors in the Kutai Kartanegara region. This study, the analytical tool used was the SmartPLS version 3.2.9 application. The data analysis process involves three stages: measurement model (outer model), structural model (inner model), and hypothesis testing through the Bootstrapping method. The results of this study show that empowerment (X) has a positive and significant influence on performance (Z), performance (Z) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y), empowerment (X) has a positive and significant effect on welfare (Y) through Performance (Z).
Peran Green Entrepreneurs Dalam Memahami Keberlanjutan Pembangunan Perekonomian Di Kalangan Generasi Muda di Kota Samarinda Nurfitriani, Nurfitriani; Yudhyani, Eka; Indrawati, Andi
YUME : Journal of Management Vol 7, No 3 (2024)
Publisher : Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/yum.v7i3.7642

Abstract

Tujuan dari penelitian ini untuk memahami dan menganalisis pengaruh hubungan kompleks antara berbagai anteseden (kreativitas wirausaha, kontinuitas diri masa depan, kognisi hijau, budaya kewirausahaan, pendidikan kewirausahaan, dan dukungan keuangan) terhadap niat berwirausaha hijau mahasiswa secara komprehensif. Perspektif sehingga dapat memahami keberlanjutan pembanguan ekonomi pada generadi muda di kota Samarinda, Metode penelitian yang digunakan dalam penelitian ini adalah metode survei, dengan menggunakan kuesioner, kemudian mulai dengan mengedarkan kuesioner, test, Wawancara terstruktur. persentil data dihitung menggunakan SPSS, Kemudian peneliti menggunakan Fuzzy-set Qualitatite Comparative Analysis dengan bantuan software fsQCA untuk mengeksplorasi dampak karakteristik individu wirausaha dan kerangka teori institusional terhadap berwirausaha ramah lingkungan mahasiswa dari perspektif konfigurasi hasil penelitian  Variabel utama cenderung lebih menentukan pilihan mahasiswa dalam menekuni Green Entrepreneurship, sementara variabel sekunder berfungsi sebagai pendukung yang memperkuat minat dan komitmen mereka. Penelitian lebih lanjut dapat membantu mengidentifikasi interaksi antara variabel utama dan sekunder ini dalam membentuk minat mahasiswa pada Green Entrepreneurship. fsQCA juga memungkinkan analisis berbagai tingkat membership atau keanggotaan dalam set "kondisi keberlanjutan". Dalam konteks Green Entrepreneurship, hal ini berarti peneliti bisa melihat sejauh mana komitmen  mahasiswa sebagai pelaku bisnis dalam menjalankan praktik hijau, seperti penggunaan bahan baku ramah lingkungan, emisi rendah, dan prinsip keberlanjutan dalam proses produksi. Dengan menggunakan skala fuzzy, peneliti bisa melihat seberapa dekat mahasiswa atau generasi muda memenuhi standar keberlanjutan dibandingkan perusahaan lainnya. Kata Kunci: Green Economy; Green Entrepreneurs; fsQCA method; Sustainable Development; Environmental Damage
STUDYING THE RELATIONSHIP MODEL BETWEEN ENTREPRENEURSHIP INSIGHT AND BUSINESS PERFORMANCE: A STUDY OF MSMEs IN INDONESIA Setyawati, Amelia; Sugangga, Amelia; Yudhyani, Eka; Febrina, Reni
SULTANIST: Jurnal Manajemen dan Keuangan Vol. 12 No. 2 (2024)
Publisher : Sekolah Tinggi Ilmu Ekonomi Sultan Agung Pematangsiantar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37403/sultanist.v12i2.642

Abstract

This research aims to examine the relationship model between entrepreneurial orientation (EO), entrepreneurship insight (EI), information technology adoption (ITA), and business performance (BP) in MSMEs in Indonesia. The research method used is a quantitative approach with survey techniques of MSME actors in various sectors in Indonesia. Data was collected through a questionnaire adapted from previous research. The research sample consisted of 200 respondents selected using a purposive sampling technique, with the criteria being that the business had been running for at least two years and had access to information technology. The results of the research data analysis conclude that entrepreneurial orientation (EO), entrepreneurship insight (EI), and information technology adoption (ITA) have a positive and significant effect on business performance (BP). The research results will provide deeper insight into the influence of EO, EI, and ITA on the business performance of MSMEs in Indonesia. It is hoped that this research can also provide recommendations for MSME actors and policymakers to increase the competitiveness of small businesses through implementing entrepreneurial strategies and adopting technology. Thus, this research contributes to the development of MSME business theory and practice in the digital era and supports efforts to improve the performance of MSMEs in Indonesia.
The Effect of Motivation and Compensation as Well as Leadership Style on the Performance of Employees of the Population and Civil Registration Office of Samarinda City with Job Satisfaction as an Intervening Variable Sanusi, Otoh; Soeginto K, Eddy; Yudhyani, Eka
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 1 (2025): January 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i1.3063

Abstract

Purpose: The Effect Of Motivation And Compensation As Well As Leadership Style On The Performance Of Employees Of The Population And Civil Registration Office Of Samarinda City With Job Satisfaction As An Intervening Variable Design/methodology/approach: using a quantitative approach. In this study, the data used are primary data and secondary data. Sampling in this study uses the census method or also called total sampling. Taking a total sampling due to the population being less than 100. In other words, all existing population members will be part of the research sample, while the number of samples for this research is 93 employees of the Samarinda City Population and Civil Registration Office. Findings: The results of this study showed that motivation (X1) had a positive and significant effect on performance (Y), compensation (X2) had a positive and significant effect on performance (Y), leadership style (X3) had no positive and significant effect on performance (Y), motivation (X1) had a positive and significant effect on job satisfaction (Z), compensation (X2) had a positive and significant effect on job satisfaction (Z), leadership style (X3) had a positive and significant effect on satisfaction work (Z), job satisfaction (Z), has a positive and significant effect on performance (Y), motivation (X1) has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, compensation has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable, leadership style has a positive and significant effect on performance (Y) through job satisfaction (Z) as an intervening variable of the Population and Civil Registration Office Samarinda City.
The Effect of Public Service and Financial Compensation and Professionalism on Employee Performance With Job Satisfaction As An Intervening Variable At Muara Wahau District Office Susanti, Emilia; Yudhyani, Eka; Iskandar, Rusdiah
IJEBD (International Journal of Entrepreneurship and Business Development) Vol 8 No 2 (2025): March 2025
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijebd.v8i2.3215

Abstract

Purpose: The Influence of Public Service and Financial Compensation and Professionalism on Employee Performance with Job Satisfaction as an Intervening Variable.Design/methodology/approach: The research method uses quantitative research with analysis tools using path analysis, with 27 respondents, this research sample was obtained using the saturated sampling technique because the population is limited. Data collection carried out was field research (surveys and questionnaires) and literature.Findings: Service motivation has no significant effect on employee job satisfaction Financial compensation has a significant effect on job satisfaction, professionalism has a significant effect on job satisfaction, Job satisfaction has a significant effect on employee performance, Service motivation has no significant effect on employee performance, Financial compensation has a significant effect on employee performance, Professionalism has a significant effect on employee performance, Public service motivation has no significant effect on employee performance through job satisfaction, Financial compensation has a significant effect on employee performance through job satisfaction, Professionalism has a significant effect on employee performance through job satisfactionResearch limitations/implications: Time of researchOriginality/value: The originality of this study is based on several previous studies that have relatively similar characteristics in terms of research themes, although different in terms of subject criteria, number, and position of research variables or analysis methods used
Environmental, Social, Governance Report, and Materiality Analysis Effect on Financial and Market Performance Indrawati, Andi; Ruliana, Titin; Yudhyani, Eka; Nurfitriani, Nurfitriani
JASF: Journal of Accounting and Strategic Finance Vol. 6 No. 1 (2023): JASF (Journal of Accounting and Strategic Finance) - June 2023
Publisher : Accounting Department, Faculty of Economics and Business, Universitas Pembangunan Nasional Veteran Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jasf.v6i1.392

Abstract

Environmental, Social, and Governance (ESG) Reports and materiality analysis are increasingly becoming a primary focus in socially and environmentally responsible corporate practices. These two elements play an important role in building financial and market performance. This research investigates the influence of ESG Reports and materiality analysis on company financial and market performance. This research method uses secondary data from a number of companies in various industries listed in IDX during the 2017-2021 period. Based on the purposive sampling technique, the sample was 23 companies, so the data processed was 115 data. Regression analysis and other statistical techniques measure the relationship between ESG variables and a company's financial results. The research results prove that elements of social and governance ESG have a negative effect on financial performance. Materiality analysis has a positive effect on market performance. These findings provide a strong basis for companies to pay more attention to ESG, especially on the social and governance factors and materiality analysis as strategic tools in risk management and improving financial and market performance. In addition, this research also provides valuable information for investors and other stakeholders increasingly paying attention to ESG aspects in their investment decision-making. Some suggestions were made for future research on ESG reports and sustainability.
Management of Financing in Community Learning Activity Centers Nurfitriani, Nurfitriani; Yudhyani, Eka; Dewi, Catur Kumala; Haryadi, Rina Masithoh; Sunarto, Sunarto
Journal of Nonformal Education Vol. 10 No. 2 (2024): Equivalency education and community education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v10i2.12782

Abstract

The Center for Teaching and Learning Activities (PKBM) is one of the non-formal educational institutions that has a strategic role in improving the quality of human resources through various learning programs. PKBM provides a variety of educational services such as equality education, skills training, and various kinds of community empowerment programs. For sustainability and effectiveness, the program is highly dependent on effective and efficient financing management.  The purpose of the study is to describe the characteristics of sources and Revenue Budget Plans (RAP) in PKBM Karya Bhakti Punung, to describe the characteristics of financial realization and accountability in PKBM Karya Bhakti Punung. The method used in this study is data description with an ethnographic approach. Data collection used interview techniques with selected resource persons. The results obtained from this study are known if the sources of funds contained in PKBM Karya Bhakti are obtained from the government, namely from the Director General of PNFI (Indonesia Non-Formal Education), the East Java Provincial Education Office, and the Pacitan Regency Education Office, in addition to that the sources of funds are obtained from independent or independent institutions and businesses from PKBM itself.  By diversifying funding sources and optimizing the use of funds, PKBM can reduce dependence on one source of funding, thereby increasing operational stability and financial sustainability. Good management also allows greater access to resources, which can be used to improve the quality of education and services, as well as develop more relevant and innovative programs and curricula. The active participation of the community in the financing management process will strengthen the relationship between PKBM and its community, as well as encourage greater support. Seeing this, additional funds are needed for PKBM so that educational activities can run as well as possible.
Marketing Strategy Analysis of Neutron Tutoriang Banjarmasin in Indonesia’s Nonformal Education Sector Yudhyani, Eka; Ali, Wasir
Journal of Nonformal Education Vol. 11 No. 1 (2025): Community education and lifelong education
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jone.v11i1.22938

Abstract

Background: Competition in the tutoring industry in Indonesia is increasing along with the increasing demand for quality education outside of formal school. In this context, Neutron Tutoring Banjarmasin faces the challenge of not only attracting new students but also maintaining the loyalty of existing students. Research Urgency: The urgency of this research lies in the importance of understanding how Neutron Banjarmasin responds to the increasingly competitive tutoring industry. With many options available to students and parents, effective marketing strategies have become essential. The findings of this study are expected to provide practical guidance for similar institutions, especially in the post-pandemic era that demands digital adaptation and hybrid learning. Research Objectives: This study aims to analyze the marketing strategies implemented by Neutron Banjarmasin Tutoring in order to attract and retain students in the midst of fierce industry competition. Research Method: Through a qualitative approach with a case study design, this study collects data through interviews with management, surveys of students, and analysis of digital marketing media channels used. Research Findings: The results show that digital marketing, referral programs, and service personalization contribute significantly to the increase in the number of new students and customer loyalty. The use of social media and paid advertising has a positive impact, while a personalized approach to service increases student satisfaction. Research Conclusion: Neutron Tutoring Banjarmasin has demonstrated that an integrated marketing strategy combining digital presence, personal engagement, and community-based referrals can effectively address challenges in student acquisition and loyalty. The success lies in understanding the target audience, utilizing appropriate communication channels, and continuously evaluating marketing performance. This case illustrates the importance of adapting marketing practices to both technological advancements and customer expectations. Research Novelty/ Contibution: The implications of these findings can be recommendations for other tutoring institutions in developing more effective marketing strategies focus nonformal education for tutoring.
An Analysis of the Effectiveness of TikTok Video Content in Increasing Customer Engagement (A Study on Fashion MSMEs in Samarinda) Yudhyani, Eka; Sukirman
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 4 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i4.8078

Abstract

This study aims to analyze the most effective TikTok content strategies for fashion Micro, Small, and Medium Enterprises (MSMEs) in Samarinda and to determine the influence of content quality on increasing customer engagement. The research employed a mixed-methods approach, with quantitative data obtained through customer surveys and the analysis of over 100 promotional posts (Code A1-A100) during the April 2025 period. Quantitative analysis utilized Descriptive Statistics and Structural Equation Modeling (SEM), with robust model validation (CFI: 0.925; RMSEA: 0.057). The results of the hypothesis testing indicate that TikTok Video Content has a positive and significant influence on the Increase in Customer Engagement (Standardized Coefficient = 0.684, ). The most effective content is dominated by the principles of Entertainment (highest mean ) and Relatability, with an optimal duration of 15 to 30 seconds. The engagement pattern found tends to be higher in passive and value-marking metrics (Likes and Saves) compared to active metrics (Comments and Shares). Format-wise, Video dominates the awareness metric with the highest Views (Post A44 reached 423,000 Views), while the Carousel format excels in the long-term value (Saves)metric (Post A32 recorded 11,249 Saves). The implications of these findings suggest that MSMEs must focus on duplicating the successful formulas of Video for awareness and Carousel for value, while prioritizing clear Call-to-Actions (CTAs) to boost conversion. However, optimal effectiveness is hindered by major factors such as inconsistent content production and difficulty in mastering the rapid changes in TikTok trends.
Co-Authors Ali, Wasir AMELIA SETYAWATI, AMELIA Danna Solihin Dewi, Catur Kumala Ekawati Ekawati Emilia Susanti Febrina, Reni Haryadi, Rina Masithoh Indah Purwanti Indrawati, Andi Indrawati, Andi Masithoh, Rina Nurfitriani Nurfitriani Nurfitriani Nurfitriani, Nurfitriani Rusdiah Iskandar Sanusi, Otoh Soeginto K, Eddy Sugangga, Amelia Sukirman Sunarto Sunarto Titin Ruliana