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Journal : Risenologi

Menjajaki Kesadaran Pelanggan Pengguna Aplikasi Kredit Digital dari Aspek Keamanan I Gede Wisnu Satria Chandra Putra; Halim Agung; Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.236

Abstract

The outbreak of cases of illegal online loans and violations of user data privacy have caused digital credit applications to not be recommended as a top priority to meet people's financial needs. On the other hand, the trend shows that digital credit application users tend to continue to increase over time. Therefore, the author initiated this study which aims to see the effect of public awareness on security (X Variable = Security Awareness) on their interest in using online loan applications (Y Variable = Customer Interest). The research was conducted using statistical testing methods with questionnaire-based data collection. The method used is by testing the validity and reliability, then ends with testing the hypothesis. This study succeeded in collecting data from 128 respondents and after processing and analyzing the data, it was obtained that security awareness had a significant positive effect. The findings of this study indicate that the factor of public awareness of security drives their desire to use digital credit applications.
Menakar Minat Beli Komunitas He Qi Barat dari Ragam Pemantik Merek SayurBox Halim Agung; Kenny; Rustono Farady Marta
Risenologi Vol. 6 No. 1b (2021): CASTLE: Conference on Social, Science, Technology, Language and Education Rese
Publisher : Kelompok Peneliti Muda Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47028/j.risenologi.2021.61b.254

Abstract

Meeting the need for food at this time is changing as technology advances, not to mention the COVID-19 pandemic which requires the need for the use of technology to be urgently needed. The Sayurbox application provides a practical solution to connect buyers and sellers as partners, agents, suppliers, etc. This research was presented with the aim of knowing how much influence electronic word of mouth, brand image, and digital marketing have on the interest in buying products on the Sayubox site in the West He Qi community. Relying on the constructivism paradigm with a quantitative approach, and is explanatory with a simple random sampling technique. The data collection technique was carried out by distributing questionnaires to 93 sample respondents from the West He Qi community with bibliographic sources as secondary data. Hypothesis testing was carried out in this study using a correlation test, coefficient of determination, multiple regression, t test, and F test. The results showed that brand image could not have a significant effect on buying interest, meanwhile electronic word of mouth and digital marketing could have an influence. significant to buying interest.
Co-Authors Abiel Filetus Agung Stefanus Kembau Alvin Juvianto Alvin Juvianto, Alvin Amanda, Mercedes Andreas, Andri Arihta Tarigan Axell Thomas Badri, Wahid Maulana Brigitta Indrawan, Genoveva Budiman Budiman Candra, Ricky Chandra Arief Rahardja Charles Widodo Christanti Christanti CHRISTANTI CHRISTANTI, CHRISTANTI Christian, Michael Christine Christine Christine Citra, Calvin Christopher Claude Calvin Alsher Danny Steveson Edy Andersen Erlando Aubrey Nathaniel Evasaria Magdalena Sipayung, Evasaria Magdalena Farady Marta, Rustono Fauzi, Zidan Wahyu Fendra Mulia Firellsya, Gabriela Fitri Murfianti Hakim, Lukman Handoko, Maulana Bhakti Hariyanto, Ribfan Harvin Seruni I Gede Wisnu Satria Chandra Putra Ivan Ivan Ivan Ivan Januar, Rizky Jeki Sauwani Jessica Jessica Jessica Jessica Jimmy Gunawan Jimmy Sadeli Johanes Fernandes Andry Juardi, Try Juniana, Paula Karlo Geofandy Karman Surya Kenny Kevin Ekaputra Kevin Krisnandi Kevin Laurence Hartono Lain, Muhammad Anwar Lieta Septiarysa Linda Linda Lukman Hakim M. Bucci Ryando Marchellius Yana Mario Richie Marlina Marlina Maynacky Muhamad Ali Sukrajap Nico Yunus Marselinus Novara Aulist Zakia Oscar Adriyanto Phoan, Nico Prittania Friska Octavia Rahardja, Chandra Arief Rainhard Rainhard Ramdhan, Syaipul Raphael, Stephanus Rarasati, Dionisia Bhisetya Refa Maulana Abdillah Richard Benedict Ricky Candra Ricky Raymond Ricky Ricky Rini Lestari Rizky Januar Rustono - Rustono Farady Marta Rustono Farady Marta Sandi Gautama, Sandi Septiarysa, Lieta Setiawan, Vincent Sinata, Frans Sinata, Frans SOFIA, DETIN Stefanus Kembau, Agung Stephanus Raphael Steven Steven Andreas Teady Matius Surya Mulyana, Teady Matius Thomas, Axell Tobing, Fery Tri Yatmo Noveary Try Juardi Valerian Hendri Yono Venness, Venness Vicky Budiman Vina Virshella Vitcky Nanda Putra Wang, Changsong Wilibrodus Wilibrodus Willyam Willyam Wiryadinata, Antonius Yessica Putri Santoso Yogi Swara Hendro Leksmono Yogyawan Yogyawan Yohanes Dianrizkita Yosephine, Maria Yuliana Yuliana