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All Journal Jurnal Imajinasi ARS: Jurnal Seni Rupa Dan Desain DeKaVe JADECS (Journal of Art, Design, Art Education and Culture Studies) Segara Widya: Jurnal Penelitian Seni JURNAL EDUCATION AND DEVELOPMENT Visualita : Jurnal Online Desain Komunikasi Visual WIDYA LAKSANA Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni Demandia : Jurnal Desain Komunikasi Visual, Manajemen Desain, dan Periklanan Jurnal Ilmu Komputer dan Desain Komunikasi Visual VCD (Journal of Visual Communication Design) Gestalt : Jurnal Desain Komunikasi Visual Jurnal SASAK : Desain Visual dan Komunikasi Nusantara Science and Technology Proceedings Jurnal Ilmiah Wahana Pendidikan Judikatif: Jurnal Desain Komunikasi Kreatif Kaisa: Jurnal Pendidikan dan Pembelajaran Suluh: Jurnal Seni Desain Budaya Jurnal Dimensi DKV Seni Rupa dan Desain Jurnal Riset Rumpun Seni, Desain dan Media (JURRSENDEM) Journal of Creative Student Research Seniman: Jurnal Publikasi Desain Komunikasi Visual Jeskovsia (Jurnal Desain Komunikasi Visual Asia) J-CEKI
Aileena Solicitor Costa Rica El Chidtian
Program Studi Desain Komunikasi Visual Universitas Pembangunan Nasional Veteran Jawa Timur
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Journal : Dewa Ruci : Jurnal Pengkajian dan Penciptaan Seni

 1 
Optimizing Lerak product marketing content through feed content design strategies and motion graphics on social media platforms: a design thinking approach El Chidtian, Aileena Solicitor Costa Rica; Nisa , Atika Khalifatu; Aji , Restu Ismoyo
Dewa Ruci: Jurnal Pengkajian dan Penciptaan Seni Vol. 20 No. 1 (2025)
Publisher : Pascasarjana Institut Seni Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33153/dewaruci.v20i1.6416

Abstract

The increasing competition in eco-friendly product marketing has driven the need for innovative digital promotion strategies, particularly on social media platforms. Lerak, a traditional natural detergent, requires an effective communication approach to enhance public awareness and market reach. This study aims to optimize social media marketing content for Demibumi’s lerak products by focusing on feed and motion graphics design strategies across Instagram, Facebook, and YouTube. Employing a qualitative method with a design thinking approach, the research followed five key stages: problem identification, audience analysis, idea generation, prototyping, and evaluation. Data were gathered through observation, content analysis, and feedback from target audiences. The results indicate that combining educational visual elements with storytelling in both static feed designs and short-form video content (reels) significantly improves visual appeal, audience engagement, and promotional efficiency. Educational infographics increased user retention, while narrative-driven videos fostered emotional connection and brand trust. The study concludes that a well-structured design strategy integrating informative content and compelling narratives can enhance the effectiveness of social media campaigns for eco-friendly products. The strategic contribution of this research lies in offering a replicable creative content model that integrates design aesthetics, brand storytelling, and audience relevance, serving as a reference for sustainable product marketing in digital environments.
Co-Authors Adiguna P, Aswin Aditya Rahman Aditya Rahman Yani Aji , Restu Ismoyo Alamiyah, Syifa Syarifah Aldila Mahadevi Akhadiyatni Aldin, Yanuar Alfian Candra Ayuswantana Alwi Maulana, Maulana Amelia, Annisa Angelina, Maria Friska Arfindi C.M.N,, Muh. Aris Sutejo Artanto, Aphief Tri Aryanto, Muhammad Rizky Aswin Adiguna P Ayuningtyas, Kenya Biantoro, Zahranie Suga Eka Putri Bukamo, Mahrawi Danang Mahardika Putra Daniar, Aninditya Destiara, Fitria Dewi, Mitha Karima Diana Aqidatun Nisa Dita Atasa Fairuz Zuyyina Faisal Fathqurrahman J Farah Dhiesta Nurushsyifa Fathqurrahman J, Faisal Fazlurrahman Adenan Ramdani Saleh Febriyanti, Hasna Gahayu Fila Akbar Al Farizi Fitria Ramadhani Gita Ady Rahmanzah Huwaidaa Hapsari, Ronaa Made Hanindia Prami Swari Maria Friska Angelina Masnuna, Masnuna Maulana, Alwi Maulana, Mitha Karima Dewi Mohammad Hafil Pratama Mohammad Hafil Pratama Muh. Arfindi C.M.N, Muhammad, Septa Estaffa Nabila Rosyita Sari Nabilah, Bagassani Eka Naufal Pratama Wibitian Nisa , Atika Khalifatu Nur Latifatuz Zakiya P., Yoga Prasetyo Adi Sulistyono Pungky Febi Arifianto Putra, Chrystia Aji Putra, Danang Mahardika Putri Setiarso, Zhafira Fane Putri, Athaya Rafa Putri, Yazmin Mahira Qurrota Ayun Rahmanzah, Gita Ady Renzina, Yudha Delonix Rindy Nur Fadilah Riza Septriani Dewi Romadhona, Mahimma Ronaa Huwaidaa Hapsari Rosiana Febrianita Roziana Febrianita Safira, Naila Sakti, Falah Raka Saputro, Karnedy Sari, Nabila Rosyita Satwika, I Kadek Susila Shafyra Tsania Madinah Sonny Ardiansyah Wafiyana Rosyidah Widya Sari Widya sari Widyasari Widyasari Widyasari Widyasari Wulan W Wulan W Wulandari, Sri Yanuar Aldin Yazmin Mahira Putri Yoga P. Yuris Anindya Kurniawan Zakiya, Nur Latifatuz