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Journal : DeKaVe

STRATEGI PERANCANGAN REBRANDING KABUPATEN TUBAN YANG MEMILIKI POTENSI RELIGI, BUDAYA DAN SEJARAHNYA Aileena Solicitor; Fitria Ramadhani
DeKaVe Vol 13, No 2 (2020): Jurnal DeKaVe Vol. 13 No. 2 2020
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v1i2.4866

Abstract

Comparative Study: Understanding the Visual Identity of Batik Brands in Indonesia El Chidtian, Aileena Solicitor Costa Rica; Arifianto, Pungky Febi; Renzina, Yudha Delonix
DeKaVe Vol 17, No 2 (2024): DeKaVe Vol. 17 No. 2 2024
Publisher : Institut Seni Indonesia Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24821/dkv.v17i2.13888

Abstract

This research is a comparative study of the visual identity of batik brands in Indonesia, which aims to identify the differences and similarities in the visual elements of various leading batik brands. Brand visual identity is an important aspect of marketing efforts, because it reflects the image and values that a company wants to convey to consumers. In the context of batik, which is Indonesia's cultural heritage, visual identity is becoming increasingly important as a way to maintain traditional values while remaining relevant in the modern market. The aim of this research is to understand the meaning and dynamics behind the visual identity of a batik brand. This research analyzes the visual symbols of 4 leading batik brands in Indonesia which are analyzed and compared with each other using a qualitative comparative analysis method. The research results show that although many batik brands emphasize traditional elements in their visual identity, there is significant variation in how these brands adapt modern elements to appeal to different market segments. Some brands emphasize traditional motifs with natural colors, while others combine contemporary elements to create a more modern and minimalist impression. Additionally, it was found that brands that focus more on international markets tend to adopt a more universal and simple visual style, compared to brands that focus more on the domestic market which often maintain local uniqueness in their designs
Co-Authors Adiguna P, Aswin Aditya Rahman Aditya Rahman Yani Aji , Restu Ismoyo Aji, Restu Ismoyo Alamiyah, Syifa Syarifah Aldila Mahadevi Akhadiyatni Aldin, Yanuar Alfian Candra Ayuswantana Alwi Maulana, Maulana Amelia, Annisa Angelina, Maria Friska Arfindi C.M.N,, Muh. Aris Sutejo Artanto, Aphief Tri Aswin Adiguna P Ayuningtyas, Kenya Biantoro, Zahranie Suga Eka Putri Bukamo, Mahrawi Danang Mahardika Putra Daniar, Aninditya Destiara, Fitria Dewi, Mitha Karima Diana Aqidatun Nisa Dita Atasa Elmira Fairuza, Rahma Fairuz Zuyyina Fairuza, Rahma Elmira Faisal Fathqurrahman J Farah Dhiesta Nurushsyifa Fathqurrahman J, Faisal Fazlurrahman Adenan Ramdani Saleh Febi Arifianto, Pungky Febriyanti, Hasna Gahayu Fila Akbar Al Farizi Fitria Ramadhani Gita Ady Rahmanzah Huwaidaa Hapsari, Ronaa Laylur Rohman Made Hanindia Prami Swari Maria Friska Angelina Masnuna, Masnuna Maulana, Alwi Maulana, Mitha Karima Dewi Mohammad Hafil Pratama Mohammad Hafil Pratama Muh. Arfindi C.M.N, Muhammad Rizky Aryanto Muhammad, Septa Estaffa Nabila Rosyita Sari Nabilah, Bagassani Eka Naufal Pratama Wibitian Nisa , Atika Khalifatu Nisa, Atika Khalifatu Nur Latifatuz Zakiya P., Yoga Prasetyo Adi Sulistyono Pungky Febi Arifianto Putra, Chrystia Aji Putra, Danang Mahardika Putri Setiarso, Zhafira Fane Putri, Athaya Rafa Putri, Yazmin Mahira Qurrota Ayun Rahmanzah, Gita Ady Renzina, Yudha Delonix Rindy Nur Fadilah Riza Septriani Dewi Romadhona, Mahimma Ronaa Huwaidaa Hapsari Rosiana Febrianita Roziana Febrianita Safira, Naila Safitri Nur Ramadhani Sakti, Falah Raka Salsabila Warda Wahota Saputro, Karnedy Sari, Nabila Rosyita Satwika, I Kadek Susila Shafyra Tsania Madinah Sonny Ardiansyah Usfi Dwi Andini Wafiyana Rosyidah Widya Sari Widya sari Widyasari Widyasari Widyasari Widyasari Wulan W Wulan W Wulandari, Sri Yanuar Aldin Yazmin Mahira Putri Yoga P. Yuris Anindya Kurniawan Zakiya, Nur Latifatuz