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All Journal Jurnal EMT KITA The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) International Journal of Social Science and Business IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Edunomika (JIE) Madaniya JURNAL EKONOMI (JE) Quantitative Economics and Management Studies FINANCE : International Journal Of Management Finance JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Riset Multidisiplin Edukasi

Sengguruh Nilowardono

Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia

Author-ID : 5427898

Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

Published : 29 Documents Claim Missing Document

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The Effect of Service Quality, Utilization of Information Technology, and Innovation on Marketing Performance of Savings and Loan Cooperative Putra Mandiri Surabaya Vincent Audi Santoso; Sengguruh Nilowardono
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 1 No 1 (2018): March 2018
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

This study aims to analyze the effect of service quality, utilization of information technology, and innovation on the marketing performance of Putra Mandiri Surabaya Savings and Loan Cooperatives partially and simultaneously. In this study the authors used accidental sampling techniques, where anyone who accidentally met with the researcher could be used as a sample. In this study, the number of samples the authors took as many as 130 people including members and prospective members of the cooperative. Data collection techniques used are using questionnaires and interviews. In calculating scoring, researchers used a Likert scale. The data analysis method used is multiple linear regression analysis. The results of this study indicate that the variables of Service Quality, Use of Information Technology, and Innovation have a significant effect on Cooperative Marketing Performance partially. Service Quality Variables, Information Technology Utilization, and Innovation have a significant effect on Cooperative Marketing Performance simultaneously.

THE EFFECT OF RETURN ON EQUITY, PRICE EARNING RATIO AND DEBT TO EQUITY RATIO ON RETURN OF SHARES OF FOOD AND BEVERAGES COMPANIES REGISTERED IN INDONESIA STOCK EXCHANGE FOR 2012-2014 Izzakud Wahasanah; Sengguruh Nilowardono
Jurnal Ekonomi Vol 20 No 2 (2020): June 2020
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v20i2.66

The presence of the capital market in Indonesia is marked by the number of investors who have started investing in the food and beverage industry. The more rapid development of the food and beverage sector is followed by the increasing demand for public needs, thus making investors need funds from external sources. Funds from external sources can be obtained through the capital market. Therefore, the owner is directed to the capital market which can attract investors. Investors tend to choose stocks that can provide maximum returns. This study aims to determine the effect of return on equity (ROE), price earning ratio (PER), and debt to equity ratio (DER) on stock returns in food and beverage companies listed on the IDX (case study 2012-2014). The analysis technique used in this research is multiple linear regression to obtain a comprehensive picture of the relationship between one variable and another. The explanatory technique used is the multiple linear regression method (F test and T-test) coefficient of determination analysis and correlation coefficient analysis. So it can be concluded that the variable (X) is ROE, PER, and DER and variable (Y) RETURN SHARES. The results of the study show that together the financial performance as measured by ROE, PER, and DER has a significant effect on stock returns in food and beverage companies in the 2012-2014 period. The results of this study are expected that the variables ROE, PER, and DER can be used as a good guideline for the management of the company in improving financial performance, especially capital management, debt, and the ability to generate profits, or by investors in determining investment strategies.

BRAND IMAGE RELATIONSHIP, MERCHANDISE, AND ATMOSPHERE STORE WITH THE INTEREST OF BUYING A BRAND WAREHOUSE AT SOGO GALAXY MALL SURABAYA Putu Imam Kristianto; Sengguruh Nilowardono
Jurnal Ekonomi Vol 20 No 1 (2019): December 2019
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v20i1.70

This research is motivated by a decrease in the sales volume of the famous women's clothing. Warehouse located at Sogo Galaxi Mall Surabaya, the selling rights are owned by PT. Mitra Adiperkasa Tbk. From the data obtained from the women's clothing products, Warehouse Sogo Galaxi Mall Surabaya, in their sales from 2011 to 2015, their sales figures have always decreased. This has a direct impact on declining company revenue in line with the decline in sales volume of the Warehouse women's clothing. If this decline continues, it is feared that the company's performance will go out of business. In particular, the researchers chose the Warehouse women's clothing products whose sales for the Surabaya area are owned by PT. Mitra Adiperkasa Tbk. This study aims to determine the relationship between brand image, merchandise, and store atmosphere with buying interest in women's clothing products Warehouse at Sogo Galaxi Mall Surabaya. In this study, data was collected by distributing questionnaires to 75 respondents, which aims to determine the respondents' responses to each variable. The analysis used includes a validity test, reliability test, Spearman's rank correlation analysis, and t-test. From the results of the analysis using Spearman's rank correlation, it can be seen that the variables Brand Image, Merchandise, and Store Atmosphere all have a moderate and significant relationship with Purchase Interest in Warehouse women's clothing products. With the sequential results of the variables related to Purchase Interest is a Store Atmosphere of (0.558), Merchandise (0.551), and a Brand Image of (0.461)

The Influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone‘s Buying Interest: Case Study on Narotama University Students Prama Wildan Ardiansyah; Sengguruh Nilowardono
IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750 Vol 2 No 2 (2019): March 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

The purpose of this study is to examine the influence of Brand Image, Product Innovation and Social Media Marketing on Samsung Smartphone Buying Interest. The independent variables of this study are brand image, product innovation and social media marketing, while the dependent variable is buying interest. This is a quantitative research. The sample counted 100 respondents the data is collected through surveys from questioner tool. The data were analyzed using multiple linear regression and using the SPSS version 16.00. The results showed that Brand Image (X1), Product Innovation (X2) and Social Media Marketing (X3) have a positive and significant influence simultaneously on Samsung smartphone buying interest (Y). Brand Image variable (X1) does not have a significant influence partially on buying interest (Y). The adjusted R square value is 0.609 which means that the influence of independent variables on the dependent variable is 60.9%.

The Influence of Social Media Marketing Instagram, Word of Mouth and Brand Awareness of Purchase Decisions on Arthenis Tour and Travel Novita Alfian; Sengguruh Nilowardono
IJEBD International Journal Of Entrepreneurship And Business Development eISSN 2597-4785 pISSN 2597-4750 Vol 2 No 2 (2019): March 2019
Publisher : LPPM of NAROTAMA UNIVERSITY

The purpose of this study is to analyze the extent of Social Media Marketing Instagram, Word of Mouth, and Brand Awareness of purchasing decisions at Arthenis Tour and Travel. This study uses primary data obtained from customer answers. The instrument uses a questionnaire with a Likert scale. The population in this study are 105 Arthenis Tour and Travel consumers and taking a sample of 83 people. The hypothesis is used with multiple linear regression tests. Based on the results of the study, obtained the value of Fcount (198,348) > Ftable (2,72) related to simultaneous and partial on Social Media Marketing Instargram, Word of Mouth and Brand Awareness of the expected variables as a result of purchase. It is expected for travel agents can support their Instagram, using Word of Mouth and Brand Awareness so they can increase their sales.

Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen Smartphone Android Sengguruh Nilowardono
JURNAL ILMIAH EDUNOMIKA Vol 6, No 1 (2022): EDUNOMIKA : Vol. 06, No. 01, 2022
Publisher : ITB AAS INDONESIA Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v6i1.4471

Penelitian ini bertujuan untuk mengetahui Pengaruh Product innovation terhadap Brand Loyalty melalui Brand Love pada konsumen smartphone Android. Kerangka kerja konseptual dari penelitian ini diuji dengan menggunakan pendekatan SEM Structural Equation Modeling). Jumlah sampel dalam penelitian ini 125 pengguna smartphone Android di Surabaya. Hasil penelitian menunjukkan bawa (1) product inovation berpengaruh positif dan tidak signifikan terhadap Brand Loyalty, (2) Product innovation berpengaruh positif dan signifikan terhadap Brand Love, (3) Brand Love berpengaruh positif dan signifikan terhadap Brand Loyalty (4) product inovation berpengaruh positif dan signifikan terhadap Brand Loyalty bila melalui Brand Love. Hasil penelitian terbatas dikarenakan sampel penelitian dilakukan sebatas pengguna smartphone Android di Surabaya. Dalam usaha meningkatkan Brand Loyalty pada smartphone Android pemasar produk perlu meningkatkan Brand Love pada smartphone Android. Penelitian ini sangat penting dalam melengkapi penelitian sebelumnya mengenai keterkaitan antara product innovation, Brand Love dan Brand Loyalty Keywords: product innovation, Brand Love, brand loyalty

Micro Business Segmentation Using Categorical Test Approach In Supporting Sales Network In East Java Indonesia Che Zalina bt Zulkifli; I Putu Artaya; Wasana Boonsong; Sengguruh Nilowardono
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 6 No 1: September 2022
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v6i1.2036

The main purpose of this research is to see or position the region in East Java, especially micro-enterprises by segmenting their products. There are five effective areas in East Java which are well-known centers of micro-enterprises, i.e Mojokerto, Pasuruan, Malang, Gresik and Lumajang with their local wisdom products. There are 160 micro business actors in the five regions of East Java. Where their products have the opportunity to be developed into mainstay products in the province of East Java. Based on the results of the Categorical test, an overview of the test results is obtained, i.e: for micro-enterprises in Malang and Gresik they have the same character (dimension 1, i.e: innovation, product attractiveness, product originality, raw materials and environmentally friendly) both management and products so that because they have similarities , the two regions deserve to develop a joint business in a sales network. As for dimension 2 (selling value, market value, quality and market opportunity) micro-enterprises in Pasuruan, Malang and Gresik can form a group together in the sales network in facing market opportunities and increasing sales. Whereas micro-enterprises in Lumajang city (are in a neutral segment (not dimension 1 and not dimension 2), micro-enterprises in Lumajang district may compete with four other cities in fighting for market opportunities, both locally and globally because in the Categorical test the position of micro-enterprises Lumajang is categorized as having a special character and is different from the other four cities, i.e Malang, Gresik, Mojokerto and Pasuruan, so that only micro-enterprises in Lumajang district may not participate in the sales network.

The Role of Brand Love in the Influence of Online Shopping Website Quality and Brand Experience on Costumer Loyalty Sengguruh Nilowardono
International Journal of Social Science and Business Vol. 6 No. 4 (2022): November
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/ijssb.v6i4.45787

Online shopping has become a way of life for many Indonesians nowadays. Quality online shopping websites do not automatically guarantee loyalty as well as brand experience. This can be seen from previous research, so this is a research gap that must be found a solution, therefore this research is needed to be able to help overcome this problem. This study aims to analyzed the effect of website quality and brand experience on brand loyalty with brand love as an intervening variable. The research method used purposive sampling technique where the data is examined using measurements by considering individual choices. The sample collection used a questionnaire, and the number of samples used is 100 respondents. The data analysis technique in this study uses Partial Least. Square (PLS). According to the findings of this study, both brand experience and brand love have a positive and substantial effect on consumer loyalty, whereas website quality has no positive and significant effect on brand loyalty. Brand love is a variable that influences consumer loyalty by mediating the impact of website quality and brand experience. The practical implication of this research is to provide insight that establishing consumer loyalty requires more than only relying on the quality of the website and brand experience, but also taking brand love into account.

The Effect of Digital Marketing, Online Customer Reviews and Ratings on Consumer Buying Interest Through Shopee Gina Alivea Oryza; Sengguruh Nilowardono
Jurnal Ekonomi Vol 22 No 01 (2022): June 2022
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v22i01.159

This study aims to analyze the effect of digital marketing, online customer review rating on consumer buying interest through shopee. The analytical method used in this study is quantitative analysis by conducting a survey on 106 respondents, namely students from Narotama University who have made purchases through shopee and tested with the help of an analytical tool, namely the SPSS program. The results of this study indicate that digital marketing, online customer reviews and ratings have a positive effect on buying interest through shopee. When consumers feel that shopee's digital marketing is attractive, online customer reviews and other user ratings provide benefits in terms of providing product-related information, this can increase purchase intention.

The Effect of Beauty Influencer, Social Media Marketing, and Brand Image on Purchase Decisions for Korea Skincare Products Ratna Juwita Permata Nanda; Sengguruh Nilowardono
Jurnal Ekonomi Vol 22 No 01 (2022): June 2022
Publisher : NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/je.v22i01.160

This study aims to analyze the influence of beauty influencers, social media marketing, brand image on purchasing decisions of Korean skincare products. The analytical method used in this research is quantitative analysis by conducting a survey on 118 respondents, namely Narotama University students who have purchased Korean skincare and tested with the help of an analytical tool, namely the SPSS program. The results of this study indicate that beauty influencers, social media marketing, and brand image have a simultaneous positive effect on Korean skincare purchasing decisions. Partially it only has a significant effect on social media marketing and brand image variables and for the beauty influencer variable it does not have a partially significant effect on purchasing decisions.Beauty Influencer

Co-Authors Agus Sukoco Ainil Mardiah Ani Wulandari Arimbawa, I Gede Ariyanto Setyoaji Catur Rachmad Susetyo Chandra, Dharnita Che Zalina bt Zulkifli Dharlinda Suri, Dharlinda Diana Deta Sari Dipa Teruna Awaloedin Gina Alivea Oryza I Gede Arimbawa I Putu Artaya Iga Aju Nitya Dharmani Irawan, Rega Irsa Izzakud Wahasanah Joko Suyono Kamisutara, Made Kushariyadi Kushariyadi Miftahur Rochman Muji Utomo Novita Alfian Prama Wildan Ardiansyah Puspa Rini Puspa Rini, Puspa Putri, Sarah Wahyu Darmawan Geraldine Putu Imam Kristianto Ratna Juwita Permata Nanda Rega Irsa Irawan Rindi Rindi Risky Bahrudin Yusuf Sarah Wahyu Darmawan Geraldine Putri Sattar Sattar Susetyo, Catur Rachmad Vincent Audi Santoso Wasana Boonsong Widya Avila Kristiati Wulandari, Ani Yuni Rahmawati

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