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All Journal Jurnal EMT KITA The Spirit of Society Journal : International Journal of Society Development and Engagement IJEBD (International Journal Of Entrepreneurship And Business Development) International Journal of Social Science and Business IJIEEB : International Journal of Integrated Education, Engineering and Business Proceeding of World Conference Jurnal Ilmiah Edunomika (JIE) Madaniya JURNAL EKONOMI (JE) Quantitative Economics and Management Studies FINANCE : International Journal Of Management Finance JIPITI: Jurnal Pengabdian kepada Masyarakat Jurnal Riset Multidisiplin Edukasi
Sengguruh Nilowardono
Department Of Management Faculty Of Economics And Business Narotama University, Surabaya, Indonesia
Religion Humanities Automotive Engineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Medicine & Pharmacology Social Sciences Other

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The Influence of Social Media Marketing and Consumer Trust on the Purchase Decision at Suteki Sushi Restaurant Surabaya Muji Utomo; Sengguruh Nilowardono; Miftahur Rochman
IJESEMS : International Journal of Engineering Science Educatioon and Management System Vol 5 No 02 (2022): September 2022
Publisher : LPPM NAROTAMA UNIVERSITY, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/ijieeb.v5i02.2120

Abstract

The purpose of this study was to evaluate the impact of social media marketing and consumer trust on purchase decisions at Suteki Sushi Restaurant in Surabaya. Data was obtained by distributing questionnaires using a Likert scale via google form. The sampling technique used was purposive sampling with 100 respondents selected as Instagram users. The data analysis techniques used were descriptive analysis and verification analysis, namely: Validity Test, Reliability Test, Classic Assumption Test Multiple Regression Analysis, Coefficient of Determination Analysis (R2) and Hypothesis Testing with Partial Test (t test) and Simultaneous Test (F test). The findings of the test and analysis are as follows: There is a significant and favorable correlation between consumer trust and purchase decision with hypothesis testing obtained t-count 5.295 > t-table (1.985). Social media marketing has an unfavorable and small impact on purchase decisions, with hypothesis testing obtained t-count 0.604 < t-table (1.985). Social media marketing and consumer trust have a large and profitable impact simultaneously on purchase decisions with hypothesis testing obtained by Syg. 0.000 < 0.05.
Perbaikan Fisik Kemasan dan Labelisasi Produk Industri Rumah Tangga Pangan (IRTP) di Desa Kalidawir dan Desa Ketapang Sidoarjo I Putu Artaya; Sengguruh Nilowardono; Made Kamisutara
Madaniya Vol. 4 No. 2 (2023)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.413

Abstract

Pelaksanaan kegiatan pengabdian kepada masyarakat ini berlokasi di desa Kalidawir dan desa Ketapang kecamatan Tanggulangin Sidoarjo. Jumlah pelaku industri rumah tangga pangan keseluruhan di dua desa tersebut sebanyak 34 pelaku usaha. Peserta kelompok pertama yang mengikuti kegiatan ini berjumlah enam pelaku usaha, yang produknya adalah produk pangan. Metode pelaksanaan kegiatan di lakukan melalui daring dan tatap muka terbatas. Objek kegiatan adalah proses perubahan atau modernisasi kemasan produk beserta penambahan labelnya. Dari evaluasi kegiatan yang telah dilaksanakan, tingkat ketercapaian untuk proses pendampingan perubahan kemasan adalah 79,70% angka tersebut berada di atas angka 75% yang ditargetkan artinya kontribusi kegiatan perbaikan kemasan mampu merubah sikap pelaku usaha karena tampilan kemasan menjadi lebih baik sehingga nantinya mampu meningkatkan minat beli konsumen, sedangkan tingkat ketercapaian proses labelisasi kemasan angkanya adalah 81,25% yang artinya proses labelisasi memiliki kontribusi bagi peserta kegiatan keseluruhan, sehingga harapan peningkatan minat beli konsumen dengan adanya label di kemasan memiliki peluang untuk mampu meningkatkan nilai tambah dan daya tarik produk bagi kosumen.
Proses Pembuatan Eco Enzyme Berbahan Sampah Organik Rumah Tangga Sebagai Penunjang Desa Ramah Lingkungan I Putu Artaya; Made Kamisutara; I Gede Arimbawa; Sengguruh Nilowardono
Madaniya Vol. 5 No. 2 (2024)
Publisher : Pusat Studi Bahasa dan Publikasi Ilmiah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53696/27214834.759

Abstract

Kegiatan pelatihan yang diadakan di Desa Joanyar Bali pada intinya melatih masyarakat Joanyar Bali agar menjadi lebih sadar lingkungan. Kegiatan pelatihan ini mengajarkan kepada warga Desa Joanyar tentang bagaimana mengolah sampah organik menjadi sebuah produk yang bernama Eco Enzyme. Pelatihan ini mampu memberikan kegunaan dan manfaat bagi masyarakat desa tersebut dalam upaya mengurangi limbah sampah organik yang dihasilkan rumah tangga. Dari hasil pelatihan yang telah dilaksanakan pada sebagian kelompok masyarakat Desa Joanyar Bali diperoleh indikator tingkat kepuasan peserta sebesar 0.87 lebih besar dari nilai batas minimal indikator kepuasan yaitu 0.80. sehingga hasil pelatihan dianggap mampu merubah pola pikir masyarakat akan pentingnya merubah dan mengelola sampah organik di desa mereka untuk diolah menjadi sesuatu yang berguna bagi kesehatan lingkungan atau green world di desa mereka.
The Influence of Brand Image on Brand Loyalty through Brand Love: A Case Study on the Panasonic Brand Nilowardono, Sengguruh; Artaya, I Putu; Kamisutara, Made; Arimbawa, I Gede
THE SPIRIT OF SOCIETY JOURNAL : International Journal of Society Development and Engagement Vol 7 No 2: March 2024
Publisher : LPPM of NAROTAMA UNIVERSITY

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29138/scj.v7i2.2720

Abstract

Understanding the factors that influence brand loyalty is crucial because it enables businesses to devise effective strategies to retain customers, enhance customer satisfaction, and ensure long-term profitability. This study aims to examine the influence of brand image on brand loyalty through brand love among consumers of Panasonic electronic products in Surabaya. The research employs a quantitative approach with the participation of 96 respondents. Structural equation modeling analysis is used as the analytical technique. The research results indicate that brand image influences brand loyalty for Panasonic electronic products; in other words, the better the brand image, the higher the brand loyalty. Furthermore, brand image affects brand love, meaning the better the brand image, the greater the increase in brand love. It was also found that brand love influences brand loyalty, meaning that an increase in brand love leads to an increase in brand loyalty. This study also reveals that brand love mediates the effect of brand image on brand loyalty for the Panasonic electronic product brand. Understanding the influence of brand image on brand loyalty through brand love for Panasonic electronic products has practical implications that can assist in managerial decision-making, especially in brand management. It will consider factors that can enhance brand love, given that it mediates the influence of brand image on brand loyalty.
Pelatihan Digital Marketing bagi UMKM untuk Meningkatkan Penjualan di Era Ekonomi Digital Dipa Teruna Awaludin; Kushariyadi; Ainil Mardiah; Sengguruh Nilowardono; Sattar
JIPITI: Jurnal Pengabdian kepada Masyarakat Vol. 1 No. 3 (2024): November 2024 - JIPITI: Jurnal Pengabdian kepada Masyarakat
Publisher : PT. Technology Laboratories Indonesia (TechnoLabs)

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Dalam era ekonomi digital, Usaha Mikro, Kecil, dan Menengah (UMKM) menghadapi tantangan dan peluang yang signifikan untuk berkembang melalui penerapan teknologi digital. Namun, banyak pelaku UMKM yang belum memiliki pemahaman dan keterampilan yang memadai dalam memanfaatkan platform digital untuk memasarkan produk mereka. Pengabdian kepada masyarakat ini bertujuan untuk memberikan pelatihan digital marketing kepada UMKM guna meningkatkan kemampuan mereka dalam menjangkau pasar yang lebih luas, memperkuat branding, dan meningkatkan workshop, diskusi interaktif, dan praktik langsung penggunaan platform digital seperti media sosial, marketplace, serta strategi optimasi mesin pencari (SEO). Pelatihan ini juga mencakup materi tentang pembuatan konten kreatif, analisis data pemasaran, dan pengelolaan iklan digital untuk memastikan pelaku UMKM mampu merancang strategi pemasaran yang sesuai dengan karakteristik bisnis mereka. Hasil dari pengabdian kepada masyarakat ini menunjukkan peningkatan pengetahuan dan keterampilan peserta dalam digital marketing, yang diharapkan dapat membantu mereka meningkatkan daya saing dan keberlanjutan usaha di era ekonomi digital. Program ini tidak hanya memberikan manfaat langsung kepada peserta, tetapi juga berkontribusi pada penguatan ekonomi lokal melalui pengembangan UMKM berbasis teknologi.
Analisis Faktor yang Mempengaruhi Keputusan Berbelanja Online Chandra, Dharnita; Rini, Puspa; Sattar; Suri, Dharlinda; Nilowardono, Sengguruh
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3783

Abstract

The study aims to determine the influence of promotion and purchase interest on online shopping decisions for Cardinal Product Consumers. The sample in this study was 100 people, all of whom were taken from the residents of Tegal City. Data collection through questionnaires and data analysis using SPSS 25. Data analysis includes tests: Validity, Normality, Classical Assumptions, Multiple Linear Regression Analysis and Hypothesis. The results of the study indicate that promotion and purchase interest have a positive and significant effect on online shopping decisions for Cardinal Product Consumers. Based on the determination coefficient value (R2), it was obtained at 79 %, meaning that the online shopping decision variable for Cardinal Product consumers is influenced by promotion and purchase interest.
Analisis Faktor yang Mempengaruhi Keputusan Berbelanja Online Chandra, Dharnita; Rini, Puspa; Sattar; Suri, Dharlinda; Nilowardono, Sengguruh
Jurnal EMT KITA Vol 9 No 2 (2025): APRIL 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET) - Lembaga KITA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/emt.v9i2.3783

Abstract

The study aims to determine the influence of promotion and purchase interest on online shopping decisions for Cardinal Product Consumers. The sample in this study was 100 people, all of whom were taken from the residents of Tegal City. Data collection through questionnaires and data analysis using SPSS 25. Data analysis includes tests: Validity, Normality, Classical Assumptions, Multiple Linear Regression Analysis and Hypothesis. The results of the study indicate that promotion and purchase interest have a positive and significant effect on online shopping decisions for Cardinal Product Consumers. Based on the determination coefficient value (R2), it was obtained at 79 %, meaning that the online shopping decision variable for Cardinal Product consumers is influenced by promotion and purchase interest.
THE INFLUENCE OF PRICE, PERCEPTION OF PRODUCT QUALITY, AND SERVICE QUALITY ON CONSUMER BUYING INTEREST Widya Avila Kristiati; Sengguruh Nilowardono
Finance : International Journal of Management Finance Vol. 2 No. 4 (2025): June
Publisher : Publikasi Inspirasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62017/finance.v2i4.73

Abstract

This study aims to analyze the influence of   perception of product quality and service quality on consumer buying interest. Product quality perception reflects consumers' assessment of product excellence and competitiveness, while service quality includes responsiveness, reliability, and empathy from service providers. Buying interest is an early indicator that reflects the likelihood of consumers to make a purchase. The research method used is quantitative with a survey approach, using questionnaires as a data collection tool. The research sample consisted of a number of respondents who had interacted with the products and services studied. The results of the analysis show that both the perception of product quality and service quality have a positive and significant influence on buying interest, both partially and simultaneously. These findings confirm the importance of improving product and service quality in marketing strategies to increase the purchasing potential of consumers.
The Influence Of Digital Marketing And Service Quality On Patient Satisfaction At RSUD Dr. Mohamad Soewandhie With Brand Experience As A Mediating Variable Ariyanto Setyoaji; Sengguruh Nilowardono
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 9 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi September 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i9.900

Abstract

This study aims to analyze the influence of digital marketing and service quality on patient satisfaction at RSUD dr. Mohamad Soewandhie Surabaya, with brand experience as a mediating variable. Using a quantitative approach with a survey method, data were collected through questionnaires distributed to patients who have interacted with the hospital’s digital platforms. The results show that digital marketing significantly influences brand experience and patient satisfaction, with a strong mediation effect through brand experience. On the other hand, service quality has no significant effect on these two variables. This study emphasizes that digital marketing, through a positive brand experience, is the primary factor in enhancing patient satisfaction, while traditional service quality loses its relevance in the context of healthcare digitalization.
Co-Authors Agus Sukoco Ainil Mardiah Ani Wulandari Arimbawa, I Gede Ariyanto Setyoaji Catur Rachmad Susetyo Chandra, Dharnita Che Zalina bt Zulkifli Dharlinda Suri, Dharlinda Diana Deta Sari Dipa Teruna Awaloedin Gina Alivea Oryza I Gede Arimbawa I Putu Artaya Iga Aju Nitya Dharmani Irawan, Rega Irsa Izzakud Wahasanah Joko Suyono Kamisutara, Made Kushariyadi Kushariyadi Miftahur Rochman Muji Utomo Novita Alfian Prama Wildan Ardiansyah Puspa Rini Puspa Rini, Puspa Putri, Sarah Wahyu Darmawan Geraldine Putu Imam Kristianto Ratna Juwita Permata Nanda Rega Irsa Irawan Rindi Rindi Risky Bahrudin Yusuf Sarah Wahyu Darmawan Geraldine Putri Sattar Sattar Susetyo, Catur Rachmad Vincent Audi Santoso Wasana Boonsong Widya Avila Kristiati Wulandari, Ani Yuni Rahmawati