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All Journal KONSELI: Jurnal Bimbingan dan Konseling (E-Journal) BISNIS: Jurnal Bisnis dan Manajemen Islam JFA (Jurnal Fisika dan Aplikasinya) Journal of Consumer Science Journal of Consumer Sciences Edukasi Islami: Jurnal Pendidikan Islam GUIDENA: Jurnal Ilmu Pendidikan, Psikologi, Bimbingan dan Konseling Jurnal Optimalisasi Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat KONSELING EDUKASI : Journal of Guidance and Counseling These proceedings represent the work of researchers participating in The International Conference on Elementary Education (ICEE) which is being hosted by the Elementary Education Study Programme School of Postgraduate Studies, Universitas Pendidikan KONSELOR
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SOSIALISASI STRATEGI USAHA KECIL MENENGAH UNTUK MENINGKATKAN PRODUKTIVITAS PASCA PANDEMI VIRUS COVID19 Sudiman, Sudiman; Fahrudin, Wakit Ahmad; Taufik, Taufik; Subarman, Karya; Taufik, Agus
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6884

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Besides playing a role in economic growth, it also plays a role in employment. Based on data from the Ministry of Cooperatives and Small and Medium Enterprises in 2018 the number of MSMEs in Indonesia is 64,194,057, while the absorption of MSME workers is 116,978,631. The number of MSMEs in South Tangerang City according to the Office of Cooperatives and Small and Medium Enterprises in South Tangerang City is 26,700. Covid-19 began to hit Indonesia in February 2020. Covid-19 was not just a health disaster, it also caused chaos in the economic sector, not only large industries that were exposed, it also included MSMEs in Indonesia. Efforts should be made to help MSMEs to recover and increase their business activities so that productivity and turnover will gradually increase again. To that end, the Community Service Team (PKM) of the Industrial Engineering Study Program of the University of Pamulang (UNPAM) consisting of Lecturers and Students helps MSMEs principals especially in Serpong Village, Setu District, South Tangerang City. In carrying out its business, SMEs are expected to implement seven tips for success in business and must be able to see opportunities and challenges going forward besides the need to understand the tin main problem in the business.
Sosialisasi Penggunaan Media Sosial Instagram Dalam Meningkatkan Promosi Penjualan Online Di UMKM Desa Serdang Kulon Septianto, Andry; Muryanto, Heri; Taufik, Agus
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i1.38501

Abstract

Seiring dengan pesatnya perkembangan teknologi, media sosial telah menjadi bagian yang tak terpisahkan dari kehidupan sehari-hari kita. Salah satu platform media sosial yang paling populer saat ini adalah Instagram. Instagram merupakan platform yang sangat efektif untuk melakukan promosi penjualan online. Dengan jumlah pengguna yang besar dan beragam, Instagram dapat menjadi wadah yang sempurna untuk menjangkau calon pelanggan potensial yang dimana bias membantu masyarakat dan pelaku UMKM Desa Serdang Kulon dalam melakukan promosi penjualan online dan meningkatkan jangkauan pelanggan ideal terhadap digitalisasi UMKM agar bisa mengembangkan produk UMKM dengan mengoptimalkan penggunaan Social Media Marketing (SMM) berupa tata cara pembuatan akun Instagram bisnis. Penting untuk mencatat bahwa promosi penjualan online di Instagram juga memerlukan pengelolaan yang baik. Pengguna perlu memperhatikan konsistensi dalam brand image, merespon komentar atau pesan dari calon pelanggan dengan cepat, dan memantau performa promosi mereka melalui fitur statistik yang disediakan oleh Instagram.
The Role of Service and Product Quality on Customer Loyalty Taufik, Agus; Santoso, Sugeng; Fahmi, Muhamad Irfan; Restuanto, Faqih; Yamin, Steven
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.68-82

Abstract

Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction and loyalty, the relationship between customer satisfaction and customer loyalty, and the relationship between product and service quality and customer loyalty mediated by customer satisfaction. The study was conducted using quantitative methods, sampling a questionnaire to 100 customers of Coffee Shop. The study was conducted in August 2021. Meanwhile, to analyze the relationship between variables, using partial least squares (PLS). Based on the study results, it can be concluded that service quality directly affects customers, especially customer satisfaction. Product quality also affects customer satisfaction and loyalty and vice versa. However, service quality did not directly affect customer loyalty. Meanwhile, mediation through customer satisfaction and product quality indirectly affects customer loyalty.
Co-Authors Achmad Hindasyah, Achmad Adi Candra, Adi Adiwinata, Anne Hafina Ahmad, Mazita Anisa Mawarni Bambang Heru Chairunnisa, Vinda Fahmi, Muhamad Irfan Fahrudin, Wakit Ahmad Faizal Faizal, Faizal Ilfiandra Ilfiandra Muryanto, Heri Nandang Rusmana Nelissa, Zahra Nugroho, Rendra Bagus Sapto Nurihsan, Achmad Juntika Rahmah, Firda Kurnia Ramdani, Rina Nurhudi Restuanto, Faqih Septianto, Andry Setiana Setiana, Setiana Setyo Purwanto Siregar, Royhanun Subarman, Karya Sudiman Sudiman, Sudiman Sugeng Santoso Taufik Taufik Yamin, Steven Yusi Riksa Yustiana, Yusi Riksa Yusniana, Yusi Riksa