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SOSIALISASI STRATEGI USAHA KECIL MENENGAH UNTUK MENINGKATKAN PRODUKTIVITAS PASCA PANDEMI VIRUS COVID19 Sudiman, Sudiman; Fahrudin, Wakit Ahmad; Taufik, Taufik; Subarman, Karya; Taufik, Agus
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 1 No 3 (2020): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/al-jpkm.v1i3.6884

Abstract

Micro, Small and Medium Enterprises (MSMEs) have an important and strategic role in national economic development. Besides playing a role in economic growth, it also plays a role in employment. Based on data from the Ministry of Cooperatives and Small and Medium Enterprises in 2018 the number of MSMEs in Indonesia is 64,194,057, while the absorption of MSME workers is 116,978,631. The number of MSMEs in South Tangerang City according to the Office of Cooperatives and Small and Medium Enterprises in South Tangerang City is 26,700. Covid-19 began to hit Indonesia in February 2020. Covid-19 was not just a health disaster, it also caused chaos in the economic sector, not only large industries that were exposed, it also included MSMEs in Indonesia. Efforts should be made to help MSMEs to recover and increase their business activities so that productivity and turnover will gradually increase again. To that end, the Community Service Team (PKM) of the Industrial Engineering Study Program of the University of Pamulang (UNPAM) consisting of Lecturers and Students helps MSMEs principals especially in Serpong Village, Setu District, South Tangerang City. In carrying out its business, SMEs are expected to implement seven tips for success in business and must be able to see opportunities and challenges going forward besides the need to understand the tin main problem in the business.
Sosialisasi Penggunaan Media Sosial Instagram Dalam Meningkatkan Promosi Penjualan Online Di UMKM Desa Serdang Kulon Septianto, Andry; Muryanto, Heri; Taufik, Agus
Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat Vol 5 No 1 (2024): Abdi Laksana : Jurnal Pengabdian Kepada Masyarakat
Publisher : LPPM Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/abdilaksana.v5i1.38501

Abstract

Seiring dengan pesatnya perkembangan teknologi, media sosial telah menjadi bagian yang tak terpisahkan dari kehidupan sehari-hari kita. Salah satu platform media sosial yang paling populer saat ini adalah Instagram. Instagram merupakan platform yang sangat efektif untuk melakukan promosi penjualan online. Dengan jumlah pengguna yang besar dan beragam, Instagram dapat menjadi wadah yang sempurna untuk menjangkau calon pelanggan potensial yang dimana bias membantu masyarakat dan pelaku UMKM Desa Serdang Kulon dalam melakukan promosi penjualan online dan meningkatkan jangkauan pelanggan ideal terhadap digitalisasi UMKM agar bisa mengembangkan produk UMKM dengan mengoptimalkan penggunaan Social Media Marketing (SMM) berupa tata cara pembuatan akun Instagram bisnis. Penting untuk mencatat bahwa promosi penjualan online di Instagram juga memerlukan pengelolaan yang baik. Pengguna perlu memperhatikan konsistensi dalam brand image, merespon komentar atau pesan dari calon pelanggan dengan cepat, dan memantau performa promosi mereka melalui fitur statistik yang disediakan oleh Instagram.
The Role of Service and Product Quality on Customer Loyalty Taufik, Agus; Santoso, Sugeng; Fahmi, Muhamad Irfan; Restuanto, Faqih; Yamin, Steven
Journal of Consumer Sciences Vol. 7 No. 1 (2022): Journal of Consumer Sciences
Publisher : Department of Family and Consumer Sciences, Faculty of Human Ecology, IPB University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29244/jcs.7.1.68-82

Abstract

Coffee shops are today's businesses with good and competitive prospects in providing customer satisfaction and building customer loyalty. This study aims to analyze the relationship between service quality and product quality on customer satisfaction and loyalty, the relationship between customer satisfaction and customer loyalty, and the relationship between product and service quality and customer loyalty mediated by customer satisfaction. The study was conducted using quantitative methods, sampling a questionnaire to 100 customers of Coffee Shop. The study was conducted in August 2021. Meanwhile, to analyze the relationship between variables, using partial least squares (PLS). Based on the study results, it can be concluded that service quality directly affects customers, especially customer satisfaction. Product quality also affects customer satisfaction and loyalty and vice versa. However, service quality did not directly affect customer loyalty. Meanwhile, mediation through customer satisfaction and product quality indirectly affects customer loyalty.
Integrating Cultural Values in Counseling: The Role of Peumulia Jamee in Indigenous Counseling Practices for Acehnese Nelissa, Zahra; Taufik, Agus; Nurihsan, Juntika; Adiwinata, Anne Hafina; Ahmad, Mazita
KONSELOR Vol. 13 No. 3 (2024): KONSELOR
Publisher : Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/0202413382-0-86

Abstract

Peumulia Jamee is one of the local wisdoms of the Acehnese people, which means respect and acceptance of guests. This tradition has strong cultural roots and religious values, making it an important social practice in forming relationships between individuals in Acehnese society. The goal of this study is to investigate how the Acehnese people perceive the Peumulia Jamee culture and how they implement its values in their daily lives. This study used a phenomenological approach to explore the experiences and views of the community regarding the Peumulia Jamee practice. We collected data through in-depth, semi-structured interviews conducted face-to-face with five informants who possess a deep understanding of Acehnese customs and traditions. Interviews were conducted with a semi-structured guide, allowing informants to express their views freely and in detail regarding the values of Peumulia Jamee. The data analysis revealed three main clusters, along with several emerging ones: (1) the basis and values of Peumulia Jamee culture, which encompasses beliefs from Islamic teachings, customs, and history as the foundation of culture; (2) practices and forms of honoring guests, which includes the themes of forms of honoring guests, honoring guests, and guest classification; and (3) ethics and social behavior, which includes the themes of ethics, verbal behavior, body part behavior, and manners. The results of this study are expected to provide deeper insight into the Peumulia Jamee tradition in forming a counseling approach based on local wisdom in Aceh, Indonesia.
The effectiveness of personal-social guidance services through strength-based advising for the development of social adjustment in adolescents Setiana, Setiana; Taufik, Agus; Rusmana, Nandang; Nurihsan, Juntika; Susanto, Eko
Jurnal Konseling dan Pendidikan Vol. 11 No. 4 (2023): JKP
Publisher : Indonesian Institute for Counseling, Education and Therapy (IICET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29210/187300

Abstract

Personal-social guidance through strengths-based advising is an effort to synchronize education with guidance and counseling services. This study aims to produce a personal-social guidance model through strength-based advising to develop social adjustment in adolescents. The research problem formulation is the effectiveness of the personal-social guidance model through strengths-based advising on adolescent social adjustment. This study uses a quantitative and qualitative approach (mixed method). The model used is explanatory sequential mixed methods. The research results show personal-social guidance model through strength-based advising can be effective for developing social adjustment. The social adjustment aspect with the highest significance is the recognition aspect, with a significance of 0.235 compared to other aspects  . The implication of this study is that a strengths-based approach to providing personal-social guidance can potentially improve adolescent social adjustment. This underscores the importance of integrating a strengths-based advising approach in personal-social guidance services to assist adolescents in overcoming their social challenges.
Reflective Supervision Models in School Counseling: A Narrative Review of Approaches and Outcomes Masyita Suherman, Maya; Taufik, Agus; Annisa, Dona Fitri
Proceedings of Siliwangi Annual International Conference on Guidance and Counselling Vol. 4 No. 1 (2025): SAICGC, Volume 4 (December 2025)
Publisher : Academia Edu Cendekia Indonesia (AEDUCIA)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64420/saicgc.v4i1.416

Abstract

Reflective supervision has emerged as a critical component in the professional development of school counselors, yet a comprehensive synthesis of existing models and their outcomes remains limited. Purpose: This narrative review aims to identify and analyze various reflective supervision models used in school counseling contexts and examine their reported impacts on counselors' professional growth. Methods: A narrative review methodology was employed, analyzing articles published between 2018 and 2024 from Google Scholar and ERIC databases. Search terms included "reflective supervision," "school counseling," "clinical supervision," and "counselor development." Results: Analysis of 22 relevant studies revealed three predominant supervision models: (1) the Developmental Model, (2) the Competency-Based Model, and (3) the Reflective Practice Model. Common elements across models included structured reflection sessions, collaborative feedback, and relationship-focused approaches. Reported outcomes encompassed enhanced self-efficacy, reduced burnout, improved counseling competencies, and increased job satisfaction among school counselors. Conclusion: Reflective supervision, when implemented through structured models, significantly contributes to the professional growth of school counselors. The findings suggest the need for context-adapted models, particularly in educational settings with limited supervisory resources. This review provides a foundation for developing culturally responsive supervision frameworks in diverse school contexts.