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ANALISIS KUALITAS FASILITAS TERHADAP KEPUASAN PENGUNJUNG DI TAMAN TENGKU SYARIFAH AMINAH SIAK Ginda Rajin; Zahara Fatimah; Supardi; Andri Wibowo
Jurnal Manajemen Perhotelan dan Pariwisata Vol. 8 No. 3 (2025): Jurnal Manajemen Perhotelan dan Pariwisata
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jmpp.v8i3.107094

Abstract

Urban parks as public tourism spaces play an important role in supporting recreational activities and enhancing regional tourism attractiveness. However, the quality and facilities provided do not always optimally generate visitor satisfaction. This study aims to analyze the effect of quality and facilities of public tourism spaces on visitor satisfaction at Tengku Syarifah Aminah Park, Siak. A quantitative approach was employed using a survey method, with data collected from 100 visitors through questionnaires and analyzed using multiple linear regression. The results indicate that quality and facilities have a positive and significant effect on visitor satisfaction, both partially and simultaneously. These findings suggest that improving the quality of management and facilities of public tourism spaces directly contributes to better visitor experiences. This study provides practical implications for park managers and local governments in developing visitor-oriented public tourism space management strategies.
Socialization of Room Division Management in Enhancing the Career Readiness of SMKN 10 Batam Students within the Tourism Sector in the Digital Era Supardi; Arina Luthfini Lubis; Andri Wibowo; Yudha Wardhani; Zahara Fatimah; Fidya Farasalsabila; Bintang Cendekia
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.510

Abstract

This Community Service (PKM) initiative aims to enhance student career readiness through the socialization and fundamental training of hospitality management at SMK Negeri 10 Batam. The program is localized in response to the limited student understanding of sectoral career prospects and deficient digital literacy regarding the use of social media for career exploration. Conducted in March 2026 with 120 participants across grades X, XI, and XII, the methodology employed a holistic, interactive, and applied approach, comprising material dissemination, digital practice, open discussions, and pre-test/post-test evaluations. The results indicate a significant improvement in students' comprehension of hospitality management, with an average increase exceeding 60%. Furthermore, this initiative fostered career motivation and awareness in the digital era and established a framework for sustainable collaboration between academia and educational institutions to align graduates' competencies with the demands of the Business and Industrial World (DUDI).
Strengthening Entrepreneurial Creativity Through Industry-Based Learning: A Community Engagement Program at Modena Home Center Zahara Fatimah; Arina Luthfini Lubis; Supardi; Kamelia Santika
JURNAL KEKER WISATA Vol. 4 No. 2 (2026): JULI 2026
Publisher : PUSLITABMAS-Politeknik Pariwisata Batamc

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59193/jkw.v4i2.533

Abstract

Entrepreneurship education in vocational higher education requires learning approaches that bridge classroom theory and real-world business practices. However, students often have limited opportunities to directly observe how entrepreneurial concepts are implemented in professional industrial settings. Therefore, a community engagement program entitled “Strengthening Entrepreneurial Creativity Through Industry-Based Learning: A Community Engagement Program at MODENA Home Center” was conducted to enhance students’ entrepreneurial understanding and creativity through direct industry exposure. The program involved vocational students from Batam Tourism Polytechnic and was implemented in collaboration with MODENA Home Center Batam, a leading household appliance company. The activities consisted of participant orientation, company profile presentation, showroom observation, product knowledge sessions, interactive discussions, and reflective evaluation. To assess the effectiveness of the program, pre-test and post-test evaluations were administered before and after the activity. The results indicated a significant improvement in students’ understanding of entrepreneurship concepts and modern kitchen equipment, as reflected in the increased post-test scores compared to the pre-test scores. Students also demonstrated greater awareness of customer service, product positioning, marketing strategies, and business operations within a professional retail environment. Furthermore, the program strengthened collaboration between academia and industry while providing MODENA Home Center with opportunities to increase brand exposure among Generation Z consumers. The findings suggest that industry-based learning is an effective approach for strengthening entrepreneurial creativity and providing meaningful experiential learning opportunities for vocational students. Therefore, similar collaborative programs should be continuously developed to support entrepreneurship education and industry-academia partnerships.