Article Per Year (5 Year)
p-Index From 2021 - 2026
2.554
P-Index
This Author published in this journals
All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen JPNM : Jurnal Pustaka Nusantara Multidisiplin Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Islamic Digital Economics and Management Maslahah: Jurnal Manajemen dan Ekonomi Syariah The Journal of Financial, Accounting and Economics
Syamsul Bahri Dg. Parani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Medicine & Pharmacology Nursing Public Health Social Sciences Other

Published : 15 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 15 Documents
Search

 1   2 
From Bean to Brand: Innovative Strategies for Enhancing the Economic Value of Coffee in Watutau Village, Lore Peore Subdistrict, Poso Regency, Central Sulawesi Province Indra Setiawan; Syamsul Bahri Dg. Parani; Maskuri Sutomo; Erwan Sastrawan Farid
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p03

Abstract

Indonesia is one of the largest coffee producers in the world, but the country's contribution to global coffee exports has declined significantly, mainly due to the low added value of coffee products that are still sold in raw form. Meanwhile, domestic coffee consumption continues to increase, providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to develop coffee products with higher added value. This study focuses on Watutau Village, which is famous for its high-quality coffee, but has not been optimal in utilizing this potential. The majority of coffee farmers in Watutau Village still sell raw coffee beans, which results in low product sales value and farmer welfare. Therefore, this study explores the potential for innovation in processing, packaging, and branding to increase the competitiveness and income of coffee MSMEs in the village. Through a qualitative approach and case studies, this study identifies the challenges faced by farmers and MSMEs in increasing the added value of coffee, and develops innovative strategies involving post-harvest processing, attractive packaging, and building a strong brand identity. This study also aims to strengthen the local coffee MSME sector and increase farmers' income. The results of the study are expected to provide theoretical contributions in the field of entrepreneurship and agribusiness product innovation, as well as practical guidance for business actors and local governments in designing economic empowerment programs based on local potential.
Pengaruh Brand Image Dan Harga Terhadap Keputusan Pembelian Pada Malolo Store Di Kecamatan Bungku Tengah Kabupaten Morowali: The Influence Of Brand Image And Price On Purchase Decision At Malolo Store In Bungku Tengah Distric Morowali Regency La Ode Guntoro; Moh. Zeylo Auriza; Syamsul Bahri Dg. Parani; Sri Wanti
Jurnal Kolaboratif Sains Vol. 8 No. 11: November 2025
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/jks.v8i11.9316

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh brand image dan harga terhadap keputusan pembelian pada malolo store di kecamatan bungku tengah kabupaten morowali. Metode penarikan sampel dengan menggunakan metode nonprobability sampling tepatnya Purposive Sampling sebesar 90 responden. Pengumpulan data menggunakan kuesioner, yang kemudian diolah dengan menggunakan SPSS versi 26 Metode analisis yang digunakan adalah metode analisis regresi linear berganda. Secara serempak variabel brand image (X1) dan harga (X2) berpengaruh positif dan signifikan terhadap keputusan pembelian pada Malolo Store di Kecamatan Bungku Tengah Kabupaten Morowali. Kemudian pada uji parsial brand image (X1) dan harga (X2) masing-masing berpengaruh positif dan signifikan terhadap keputusan pembelian pada Malolo Store di Kecamatan Bungku Tengah Kabupaten Morowali. Koefisien determinasi R Square = 0,481 dan Adjusted R Square = 0,470 Sisanya sebesar 51,9% dipengaruhi oleh faktor lain di luar penelitian ini
Harga, Merek dan Kualitas Motor Bekas Terhadap Keputusan Pembelian Showroom Jawa Motor Rizky, Anang Rizky Nugraha; Zakiyah Zahara; Syamsul Bahri Dg. Parani; Sri Wanti
Studi Akuntansi, Keuangan, dan Manajemen Vol 5 No 1 (2025): Juli
Publisher : Penerbit Goodwood

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35912/sakman.v5i1.4309

Abstract

Purpose: This study aimed to analyze the influence of price, brand, and product quality on consumer purchasing decisions at the Jawa Motor Showroom in Palu City.. Methodology/approach: Using a quantitative approach, data were collected through a questionnaire involving 120 respondents who had purchased used motorcycles at a showroom. The testing in this study used multiple linear regression analysis using the SPSS application. Results/findings: The study found that price, brand image, and product quality significantly influenced consumer purchasing decisions. Competitive pricing attracts cost-conscious buyers, a strong brand enhances trust and perceived value, and high product quality assures satisfaction. Together, these factors explain 86.4% of the variance in consumer decisions, highlighting their dominant role in shaping purchasing behaviors. Conclusions: Businesses that offer competitive pricing, maintain a strong brand reputation, and ensure product quality are more likely to influence consumer purchase decisions. Limitations: The study was limited to one used motorcycle showroom, namely the Jawa Motor Showroom in Palu City; therefore, the results cannot be generalized to other used motorcycle showrooms in Palu City. Contribution: This study contributes to the development of effective marketing strategies for business actors in the field of used motorcycle sales.
PERAN MEDIASI FEAR OF MISSING OUT (FOMO) PADA PENGARUH TWIN DATE DAN SHOPPING LIFESTYLE TERHADAP IMPULSIVE BUYING GENERASI Z PENGGUNA SHOPEE DI KOTA PALU Muzakkir, Muh Fajar; Ponirin; Syamsul Bahri Dg. Parani; Asriadi
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 6 No. 2 (2026): Multidiciplinary Output Research For Actual and International Issue
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18816913

Abstract

Penelitian ini Menganalisis Pengaruh Twin Date Dan Shopping Lifestyle Terhadap Impulsive Buying dengan Fear of Missing Out (Fomo) berperan sebagai variabel mediasi pada generasi Z pengguna shopee di kota Palu Pendekatan penelitian menggunakan metode kuantitatif dengan analisis Partial Least Squares Structural Equation Modeling (PLS-SEM) terhadap 100 responden yang memmenuhi kriteria Generasi Z (lahir 1997-2012) yang telah bertransaksi minimal dua kali di Shopee dan tinggal di Kota Palu. Hasil penelitian menunjukkan bahwa baik Twin Date maupun Shopping Lifestyle mempunyai pengaruh positif dan signifikan terhadap Fear of Missing Out (Fomo) serta Impulsive Buying . Selain itu, dengan memediasi Fear of Missing Out (Fomo) secara parsial komplementer kedua jalur. Temuan ini menandakan strategi promosi Twin Date dan gaya hidup belanja memperkuat dorongan emosional konsumen, sehingga Platform e-commerce seperti Shopee dapat memanfaatkannya untuk meningkatkan penjualan spontan pada Generasi Z.
Pengaruh Trust Dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Siti Nurhaliza; Syamsul Bahri Dg. Parani
JPNM Jurnal Pustaka Nusantara Multidisiplin Vol. 4 No. 2 (2026): May : Jurnal Pustaka Nusantara Multidisiplin (ACCEPTED)
Publisher : SM Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59945/jpnm.v4i2.1135

Abstract

Pengaruh Trust dan E-Security Seals Terhadap Minat Pembelian Ulang Melalui Situs Online Shopee Di Morowali Dibimbing oleh Syamsul Bahri Dg. Parani. Penelitian ini bertujuan untuk mengetahui pengaruh trust dan e-security seals terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Penelitian ini menggunakan pendekatan kuantitatif dengan jenis penelitian asosiatif kausal. Populasi dalam penelitian ini adalah masyarakat Morowali yang pernah melakukan transaksi melalui aplikasi Shopee. Teknik pengambilan sampel menggunakan purposive sampling dengan jumlah responden sebanyak 60 orang. Metode analisis data yang digunakan adalah regresi linear berganda dengan terlebih dahulu melakukan uji instrumen dan uji asumsi klasik. Hasil penelitian menunjukkan bahwa trust dan e- security seals secara simultan berpengaruh signifikan terhadap minat pembelian ulang melalui situs online Shopee di Morowali. Secara parsial, trust berpengaruh signifikan terhadap minat pembelian ulang. Demikian pula, e-security seals juga berpengaruh signifikan terhadap minat pembelian ulang. Hal ini menunjukkan bahwa semakin tinggi tingkat kepercayaan konsumen dan semakin baik persepsi terhadap jaminan keamanan elektronik, maka semakin tinggi pula minat konsumen untuk melakukan pembelian ulang melalui situs online Shopee.
Co-Authors Adhe Istiana Ikramawati Asriadi Asriadi Asriadi Erwan Sastrawan Farid Indra Setiawan IRA NURIYA SANTI Juliana Kadang Karmelita Lahay La Ode Guntoro Maskuri Sutomo Moh. Fatur Gifahri Mohammad Zeylo Auriza Muzakkir, Muh Fajar Nunung Susilowati Nurfadilah Ponirin Rafida Rizky, Anang Rizky Nugraha Siti Nurhaliza Sri Wanti Syamsul Bachri Tediy Adrian Hermansyah Thahir, Harifuddin Yea Aprilia Silvana Zakiyah Zahara