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All Journal Jurnal Ilmu Manajemen Universitas Tadulako (JIMUT) Jurnal Kolaboratif Sains Studi Akuntansi, Keuangan, dan Manajemen Sammajiva: Jurnal Penelitian Bisnis dan Manajemen Maeswara: Jurnal Riset Ilmu Manajemen dan Kewirausahaan Journal of Islamic Digital Economics and Management Maslahah: Jurnal Manajemen dan Ekonomi Syariah The Journal of Financial, Accounting and Economics
Syamsul Bahri Dg. Parani
Unknown Affiliation
Religion Agriculture, Biological Sciences & Forestry Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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From Bean to Brand: Innovative Strategies for Enhancing the Economic Value of Coffee in Watutau Village, Lore Peore Subdistrict, Poso Regency, Central Sulawesi Province Indra Setiawan; Syamsul Bahri Dg. Parani; Maskuri Sutomo; Erwan Sastrawan Farid
The Journal of Financial, Accounting, and Economics Vol. 1 No. 2 (2024)
Publisher : PT. Global World Scientific

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58857/JFAE.2024.v01.i02.p03

Abstract

Indonesia is one of the largest coffee producers in the world, but the country's contribution to global coffee exports has declined significantly, mainly due to the low added value of coffee products that are still sold in raw form. Meanwhile, domestic coffee consumption continues to increase, providing opportunities for Micro, Small, and Medium Enterprises (MSMEs) to develop coffee products with higher added value. This study focuses on Watutau Village, which is famous for its high-quality coffee, but has not been optimal in utilizing this potential. The majority of coffee farmers in Watutau Village still sell raw coffee beans, which results in low product sales value and farmer welfare. Therefore, this study explores the potential for innovation in processing, packaging, and branding to increase the competitiveness and income of coffee MSMEs in the village. Through a qualitative approach and case studies, this study identifies the challenges faced by farmers and MSMEs in increasing the added value of coffee, and develops innovative strategies involving post-harvest processing, attractive packaging, and building a strong brand identity. This study also aims to strengthen the local coffee MSME sector and increase farmers' income. The results of the study are expected to provide theoretical contributions in the field of entrepreneurship and agribusiness product innovation, as well as practical guidance for business actors and local governments in designing economic empowerment programs based on local potential.
Co-Authors Adhe Istiana Ikramawati Asriadi Asriadi Erwan Sastrawan Farid Indra Setiawan IRA NURIYA SANTI Juliana Kadang Karmelita Lahay Maskuri Sutomo Moh. Fatur Gifahri Nunung Susilowati Nurfadilah Rafida Rizky, Anang Rizky Nugraha Siti Nurhaliza Sri Wanti Syamsul Bachri Tediy Adrian Hermansyah Thahir, Harifuddin Yea Aprilia Silvana Zakiyah Zahara