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All Journal ProTVF ABDIMAS SILIWANGI JURNAL LENSA MUTIARA KOMUNIKASI Abdimas Galuh: Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmu Komunikasi Jurnal Bisnis Kompetitif ARKANA: Jurnal Komunikasi dan Media Jurnal Pengabdian Masyarakat dan Riset Pendidikan Inaba of Community Services Journal Jurnal Ilmu Sosial dan Humaniora Komunika: Jurnal Ilmiah Komunikasi J-IKA : Jurnal Ilmu Komunikasi Fakultas Ilmu Komunikasi Universitas BSI Bandung Jurnal ISO: Jurnal Ilmu Sosial, Politik dan Humaniora
Ahmad Taufiq Maulana Ramdan
Universitas Indonesia Membangun
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Mathematics Nursing Public Health Social Sciences Other

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ANALISIS OPINI FOLLOWERS RIA PUSPITA TENTANG PEMAHAMAN MISTIKA PADA AKUN YOUTUBE @RIAPUSPITAOFFICIAL Marsya Alia; Detya Wiryany; Ahmad Taufiq Maulana Ramdan
ARKANA: Jurnal Komunikasi dan Media Vol. 5 No. 01 (2026): Media dan Komunikasi Indonesia
Publisher : Program Studi Komunikasi Penyiaran Islam Universitas Sains Al-Qur'an Jawa Tengah di Wonosobo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62022/9m4cp026

Abstract

Penelitian ini bertujuan untuk menganalisis opini followers terhadap konten bertema mistika yang disampaikan oleh Ria Puspita melalui kanal YouTube @RiaPuspitaOfficial. Fenomena meningkatnya minat terhadap konten mistis di media sosial menunjukkan adanya pergeseran dalam cara masyarakat memahami dunia spiritual. Dengan menggunakan pendekatan kualitatif deskriptif, data dikumpulkan melalui observasi, wawancara mendalam, dan analisis komentar di kanal YouTube tersebut. Penelitian ini berpijak pada Teori Kultivasi untuk melihat bagaimana eksposur berulang terhadap konten mistis membentuk persepsi dan opini audiens. Hasil penelitian menunjukkan bahwa narasi personal dan emosional dari Ria Puspita memunculkan tiga bentuk opini utama, yaitu: spiritual believer (percaya penuh terhadap mistika sebagai realitas spiritual), skeptis-rasional (menerima sebagian namun tetap kritis), dan spiritual explorer (memaknai konten sebagai refleksi hidup). Interaksi dua arah melalui komentar dan diskusi membentuk ruang partisipatif yang turut memperkuat pemahaman kolektif terhadap mistika. Media sosial dalam hal ini berfungsi bukan hanya sebagai hiburan, tetapi juga sebagai ruang pembelajaran dan transformasi spiritual.
Peningkatan Ekonomi Masyarakat Disabilitas Kab Bandung Barat dengan Inovasi Kerajinan Speaker Bambu Melalui Teknologi Komunikasi Website Disability-Friendly Rama Chandra Jaya; Ahmad Taufiq Maulana Ramdan; Syam Gunawan
Abdimas Galuh Vol 8, No 1 (2026): Maret 2026
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/ag.v8i1.21626

Abstract

Keterbatasan akses ekonomi dan sosial bagi penyandang disabilitas di Kabupaten Bandung Barat merupakan tantangan signifikan, sekitar 9,9 juta orang disabilitas dari 23,3 juta jiwa nasional atau 40% populasi dibawah garis kemiskinan dan mengalami diskriminasi dalam peluang kerja. Program pemberdayaan ini bertujuan untuk meningkatkan kemandirian ekonomi dan inklusi sosial komunitas disabilitas melalui pengembangan produk speaker aktif bambu inovatif bernama Awietronix. Didanai oleh Direktorat Penelitian dan Pengabdian kepada Masyarakat, Kementerian Pendidikan Tinggi, Sains, dan Teknologi, program ini berfokus pada pelatihan produksi, peningkatan kualitas produk, dan strategi pemasaran digital inklusif berbasis website ramah disabilitas. Implementasi program di Desa Cimareme, Kecamatan Ngamprah, melibatkan 20 anggota komunitas Virageawie yang terdiri dari penyandang disabilitas fisik, intelektual, dan tunarungu. Hasilnya menunjukkan peningkatan signifikan dalam kapasitas produksi dan omzet penjualan, menciptakan model pemberdayaan yang holistik dan berkelanjutan.
Pengaruh Online Customer Review terhadap Keputusan Pembelian Online melalui E-Trust pada Produk Viva Cosmetics (Gen Z Kota Bandung): Penelitian Nida Azizah; Ida Farida Oesman; Ahmad Taufiq Maulana Ramdan; Wildan Guretno Prasetiyo
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.5275

Abstract

This research was conducted to help analye the influence of Online Customer Reviews on Online Purchase Decisions, with E-Trust serving as a mediating variable for Viva Cosmetics products among Gen Z in Bandung City. The research applied such a quantitative method with descriptive and also verificative approach. The data were analyzed using PLS-SEM with the support of SmartPLS software. The technique sampling applied was non-probability sampling by purposive sampling, taking 155 respondents. Primary data were taken by distributing Google Forms questionnaires, while secondary data were gained by literature study. The data analysis stages applied outer model evaluation, inner model, and also test of hypothesis by applying the method of bootstrapping. The analysis reveals that Online Customer Reviews (X) play a significant positive role in shaping Online Purchase Decision (Y) with a T-statistic of 6.371 > 1.96 and also P-value of 0.000 < 0.05. The Online Customer Review variable also has a positive and also significant effect on E-Trust (Z) (t = 10.200; p = 0.000). Furthermore, E-Trust has a positive and also significant effect on Online Purchase Decision with a T-statistic of 4.638 > 1.96 and also P-value of 0.000. The indirect effect test results show that Online Customer Review (X) has an indirect effect on Online Purchase Decision (Y) through E-Trust (Z) with a coefficient value of 0.279, a t-statistic value of 4.175 > 1.96, and also p-value of 0.000 < 0.05. These findings indicate that E-Trust acts as a mediating variable that strengthens the relationship between Online Customer Reviews and also Online Purchase Decisions.
Kepercayaan Merek Dari Testimoni Jamaah Sebagai Benteng Reputasi KBIHU Yamisa Pasca Krisis Haji 2025 Diyah Anggraeni Rimayansyah; Ahmad Taufiq Maulana Ramdan
Komunika : Jurnal Ilmiah Komunikasi Vol. 3 No. 2 (2025): DESEMBER
Publisher : Komunika : Jurnal Ilmiah Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70437/komunika.v3i2.1587

Abstract

This study aims to analyze how KBIH Yamisa maintains and restores its reputation amid the 2025 national hajj quota corruption crisis that triggered a significant decline in public trust toward hajj management institutions in Indonesia. Using a qualitative approach through in-depth interviews, observations, and documentation, the study reveals that KBIH Yamisa’s brand trust remains strong due to consistent service delivery, transparent communication, and solid interpersonal relations between the institution and its pilgrims. The findings highlight that pilgrims’ direct experiences and organically spread testimonials significantly influence public perceptions and help sustain institutional credibility. These results align with the Relationship Management Theory, which emphasizes two-way communication, commitment, and trust as essential components of durable organization–public relationships. The study concludes that brand trust and pilgrims’ testimonials serve as effective Public Relations strategies for maintaining the reputation of religious institutions during external crises
Strategi Personal Branding Dedi Mulyadi Sebagai Tokoh Politik Humanis Di Akun Instagram @dedimulyadi71 Hilda Badriyah; Detya Wiryani; Ahmad Taufiq Maulana Ramdan
Jurnal Humanitaria Jurnal Ilmu Sosial dan Humaniora Vol. 4 No. 01 (2025)
Publisher : Universitas Islam Negeri Sunan Kalijaga Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14421/hum.v4i1.3561

Abstract

Abstract Personal branding strategy of Dedi Mulyadi as a humanist political figure on Instagram @dedimulyadi71 This study analyzes how Dedi Mulyadi uses Instagram to build a humanist political image through consistent visual storytelling, cultural symbols, and direct social engagement. Using a qualitative descriptive method with an interpretative approach, data were gathered from Instagram content analysis and in-depth interviews with followers. Findings reveal that Mulyadi’s empathetic and grounded communication style fosters public trust and reshapes perceptions of political leadership. His strategy highlights the power of authentic narratives in digital political branding. This research contributes to political communication studies and offers practical insights for politicians navigating social media platforms. Keywords: Personal Branding, Humanist Politics, Digital Communication, Political Narative
ANALISIS SWOT DENGAN IFE & EFE DAN BUSINESS MODEL CANVAS PADA BUDIDAYA BURUNG KICAU DI KABUPATEN BANDUNG Mochammad Zulfiqar; Rama Candra Jaya; Wildan Guretno Prasetiyo; Ahmad Taufiq Maulana Ramdan
Jurnal Ekonomi Bisnis Kompetif Vol 5 No 2 (2026): JURNAL BISNIS KOMPETIF (JBK) 2026
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/bisniskompetif.v5i2.3028

Abstract

Bird keeping and breeding is a livestock business that holds significant economic, social, and cultural value for communities, particularly in Bandung Regency. This study aims to (1) identify and analyze internal factors (strengths and weaknesses) in the songbird breeding business in Bandung Regency, (2) identify and analyze external factors (opportunities and threats) in the songbird breeding business in Bandung Regency, (3) map the business model (Business Model Canvas) of the songbird breeding business in Bandung Regency, and (4) formulate development strategies for the songbird breeding business in Bandung Regency based on SWOT analysis (IFE & EFE) and Business Model Canvas. This research employs a descriptive qualitative approach with a case study method. The research was conducted in Bandung Regency, West Java Province, with 5 informants who were songbird breeders selected through purposive sampling. Data collection techniques included observation, in-depth interviews, and documentation. Data analysis utilized SWOT analysis complemented by IFE (Internal Factor Evaluation) and EFE (External Factor Evaluation) matrices, as well as the Business Model Canvas (BMC). The results showed that the total IFE score was 2.91 and the total EFE score was 2.81, indicating that the internal and external positions of the business are in the moderate category. Based on the SWOT diagram coordinates, the coordinate point was (1.47 ; 1.17), placing the business in Quadrant I (Aggressive/Growth Oriented Strategy). The main strength factor was superior bloodline breeding stock (0.60), while the main weakness was the absence of financial record-keeping (0.20). The main opportunity factor was the trend of bird-keeping hobbies (0.60), while the main threat was business competition (0.28). The Business Model Canvas mapping revealed that the business already has nine integrated BMC elements, yet improvements are still needed in digital technology utilization for marketing and operational cost efficiency. Recommended strategies include participating in bird contests, utilizing online platforms, joining bird enthusiast communities, developing financial record-keeping, creating social media accounts, seeking alternative feed suppliers, and establishing price standards. The conclusion of this study is that the songbird breeding business in Bandung Regency has good potential for development through aggressive strategies that leverage internal strengths to capture available external opportunities
Pengaruh Kualitas Produk terhadap Respon Konsumen Kopi Kapal Api di Bandung Barat Astri Amelia; Ahmad Taufiq Maulana Ramdan; Rama Chandra Jaya
MUKASI: Jurnal Ilmu Komunikasi Vol. 5 No. 3 (2026): Agustus 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v5i3.8898

Abstract

This study aims to analyze the effect of product quality on consumer responses to Kopi Kapal Api in West Bandung. Product quality is measured through indicators of taste, aroma, quality consistency, packaging, and comparison with other brands, while consumer responses are reflected through satisfaction, positive impressions, willingness to recommend, repurchase intention, and brand preference. “This study employs a descriptive quantitative method through a survey of 196 respondents selected using purposive sampling. The collected data were then analyzed using simple linear regression to determine the relationship and influence between the research variables. The results show that product quality has a positive and significant effect on consumer responses (b = 0.571; beta = 0.572; t = 9.717; p < 0.001), with F = 94.410 (p < 0.001) and R-squared = 0.327”. Residual diagnostics indicate an approximately normal distribution, while the Glejser test shows no heteroscedasticity (p = 0.291). Therefore, consistency in product quality can strengthen positive consumer responses to Kopi Kapal Api
Co-Authors Aat Ruchiat Nugraha Amy Elva Silviany Anisa Salma Anton Mote Astri Amelia Detya Wiryani Detya Wiryany Dian Permadi Diyah Anggraeni Rimayansyah Hilda Badriyah Ida Farida Oesman Ira Aryanti Rasyi Lubis Ira Aryanti Rasyi Lubis Lulu Ulfa Nizami Marsya Alia Mochammad Zulfiqar Nida Azizah Prasetiyo, Wildan Guretno Rama Candra Jaya Rama Chandra Jaya Rama Gusti Thabrany Prasetya Ridma Meltareza Sabrina Maharani Shafa Dwi Marshanda Suci Afrilia Nabila Syam Gunawan Tawaqal, Rizki Surya Yanti Setianti