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All Journal Aptisi Transactions on Management ESENSI: Jurnal Manajemen Bisnis Human Capital Development Panorama Nusantara
Meylani Tuti
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Pengaruh Work Engagement terhadap Kinerja Karyawan melalui Komitmen Organisasi (Studi di Hotel Borobudur Jakarta) Melianto Sandi; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine the effect of work engagement on performance through organizational commitment. The research method used is Partial Least Square (PLS) using SmartPLS software. The sample in this research is the employees of Hotel Borobudur Jakarta with a total of 250 samples. Research data obtained from the distribution of questionnaires. The results of the study state that there is a positive and significant effect between work engagement on organizational commitment, work engagement has a positive and significant effect on performance, and organizational commitment has a positive and significant effect on performance.
Maulia Samsa Pengaruh Kualitas Produk, Harga dan Citra Merek Terhadap Keputusan Pembelian Pada Hajj Chicken Resto Pakisaji Malang Maulia Samsa; Meylani Tuti
Human Capital Development Vol 9 No 2 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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Abstract

The purpose of this study was to determine whether product quality, price and brand image affect purchasing decisions. The population in this study were visitors to Hajj Chicken Resto Pakisaji Malang who had made purchases more than twice. The sample used in this study is purposive sampling using the number of respondents 120 people. The method used is quantitative research methods and uses multiple linear analysis techniques. The results of the study prove that there is an influence of product quality (X1), price (X2) and brand image (X3) on purchasing decisions (Y) fried chicken flour at Hajj Chicken Resto Pakisaji Malang partially and simultaneously.
Pengaruh Kualitas Pelayanan, Kepercayaan, dan Citra Merek Terhadap Kepuasan Konsumen Salma Yudita Pratiwi; Meylani Tuti
Human Capital Development Vol 9 No 1 (2022): HUMAN CAPITAL DEVELOPMENT
Publisher : LPPM Universitas Asa Indonesia

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This study aims to analyze the effect of service quality, trust, brand image on consumer satisfaction. The population in this study are consumers who use the Jakarta Explorer Tour bus. The sampling technique used is purposive sampling, namely respondents who use the Jakarta Explorer Tour bus who have done it more than twice and obtained a total sample of 200 people. To test the proposed hypothesis, this study uses the (Partial Least Squares- Structural Equation Modeling) PLS-SEM. The PLS SEM analysis was carried out in two stages in 2 sessions. The initial stage is an analysis of reliability and validity, while the second session is the estimation and leveraging of the path coefficients and power of the structural model. This research uses the help of software SmartPLS 3.2.9. The results of this study indicate that there is a direct positive between brand image and trust on consumer satisfaction and an indirect effect of service quality on customer satisfaction.
Pengaruh Preferensi Pelanggan, Lingkungan Fisik, Nilai Pelanggan, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Pada Restoran Casual Dining Jakarta Refita Filiang; Meylani Tuti
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Tujuan dari penelitian ini adalah untuk mengetahui pengaruh customer preferences, physical environment, customer value dan service quality terhadap purchase decisions di Casual Dining Restaurant di Jakarta. Populasi dalam penelitian ini adalah konsumen yang sudah pernah melakukan pembelian di Restoran Casual Dining. Teknik sampling yang digunakan adalah purposive sampling dan diperoleh sampel sebanyak 151 responden. Metode analisis data dalam penelitian ini menggunakan Structural Equation Model dengan Penelitian ini menggunakan analisis kuantitatif yang mengadopsi Partial Least Square (PLS) 3.0. Hasil penelitian ini antara lain, customer preferences dan customer value tidak berpengaruh secara langsung pada keputusan pembelian. Selanjutnya, physical environment dan service quality lah yang berpengaruh terhadap keputusan pembelian secara positif dan signifikan.
BRAND EXPERIENCE’S EFFECTS ON BRAND IMAGE, BRAND TRUST, AND BRAND LOYALTY AT THE SENAYAN DRIVING RANGE Elza Dwi Fernanda; Meylani Tuti
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Golf merupakan suatu kegiatan olahraga multi tugas kompleks secara kognitif yang mengharuskan pemain memperkirakan jarak dan pemilihan alat pukul yang sesuai, menentukan arah kecepatan, menavigasi jarak, dan menemukan bola. Bagi para pemula yang ingin belajar bermain golf bisa melakukan latihan terlebih dahulu ditempat driving range. Ada pula tujuan penelitian yang dilakukan ini adalah untuk mengetahui apakah adanya pengaruh diantara brand experience, brand image, brand trust, dan brand loyalty. Metode penelitian yang dilakukan dengan menggunakan Structural Equation Model (SEM). kelebihan yang dimiliki oleh metode ini adalah tidak perlu berdistribusi normal multivariat untuk data yang dimiliki, tidak pelu membesarkan ukuran sampel, serta tidak dapat digunakan hanya untuk konfirmasi saja. Dan hasil yang didapatkan dari penelitian ini adalah adanya pengaruh yang positif dan signifikan dari brand experience kepada brand image, brand trust dan brand loyalty. Tetapi hasil hipotesis yang ditunjukan oleh brand image kepada brand loyalty tidak dapat di terima karena tidak memiliki pengaruh yang positif dan signifikan.
pengaruh gaya hidup,kualitas produk,dan suasana terhadap keputusan pembelian di green cafe jatinegara Fitri Nur Aliyah; Meylani Tuti
Panorama Nusantara Vol 18 No 1 (2023): Panorama
Publisher : LPPM Universitas Asa Indonesia

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This study aims to determine the effect of lifestyle, product quality, and atmosphere on purchasing decisions at Green Café Jatinegara. The population in this study are people who make purchases at the Grand Café. The sampling technique used was accidental sampling, namely respondents who wanted to fill out a questionnaire distributed by researchers with a total of 158 people. Data analysis techniques using the help of smartPLS. The results show that lifestyle has a positive and significant effect on purchasing decisions. Product quality has a positive and significant effect on purchasing decisions. Furthermore, the atmosphere influences the purchase decision.
Pengaruh Promosi, Citra Merek, dan Kualitas Pelayanan Terhadap Keputusan Pembelian Buku Di Gramedia Plaza Pondok Gede GABRIELA JULIANTI; Meylani Tuti
Panorama Nusantara Vol 17 No 2 (2022): PANORAMA NUSANTARA
Publisher : LPPM Universitas Asa Indonesia

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Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh promosi, citra merek dan kualitas pelayanan terhadap keputusan pembelian. Populasi dalam penelitian ini adalah konsumen toko buku Gramedia Pondok Gede. Teknik sampling yang digunakan adalah accidental sampling dengan jumlah responden 150 orang. Metode analisis yang digunakan adalah Structural Equation Modeling (SEM) dengan lisrel 8.7. Hasil penelitian menunjukkan bahwa promosi dan kualitas pelayanan tidak memiliki pengaruh terhadap keputusan pembelian, hanya citra merek yang memiliki pengaruh terhadap keputusan pembelian.
Increasing Customer Repurchase Intention: The Significance of Product Quality, Viral Marketing, and Customer Experience Meylani Tuti; Maribeth Adela
APTISI Transactions on Management (ATM) Vol 8 No 2 (2024): ATM (APTISI Transactions on Management: May)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v8i2.2263

Abstract

This study aims to ascertain how repurchase intention is impacted by product quality, viral marketing, and customer experience. The study population con- sists of customers who have made repeat purchases. A purposive sampling tech- nique is employed, yielding a sample size of 254 individuals and collecting data on customers with recurring transactions. Utilizing SmartPLS, the data analysis method involves a structural equation model. The findings of the study demon strate that the three independent variables customer experience, viral marketing, and product quality significantly influence the dependent variable, repurchase intention. Implementing viral marketing strategies to launch products has suc- cessfully attracted repeat business from customers. Additionally, the experience of consuming the product and the quality of the product itself can also trigger consumers to make repeat purchases. These results underscore the importance of marketing strategies that focus on product quality and customer experience, as well as the effectiveness of viral marketing in enhancing customer loyalty through increased repurchase intentions.
PENGARUH E-WOM, QUALITY PRODUCT DAN BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PRODUCT SOMETHINC Adila ramadhani; Meylani Tuti
Panorama Nusantara Vol 19 No 2 (2024): PANORAMA NUSANTARA
Publisher : Panorama Nusantara

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Abstract

This research aims to determine the influence of EWOM, Brand Image, Product Quality on purchasing decisions. The population in this study were somethinc skincare users. The sampling technique used was accidental sampling with a total of 161 respondents. The data analysis method uses a structural equation model with the help of smartPLS software. The research results show that there is a significant influence of EWOM and Product Quality on purchasing decisions. Meanwhile, the results also show that there is no influence of Brand Image on purchasing decisions.
Co-Authors Ade Pristiwani Ade wira Surya pangestu Adila ramadhani Ahmad Dani Rifai Andary Nur Afifah Bangkit Saputra Diana Isbarhani Elza Dwi Fernanda Fitri Nur Aliyah GABRIELA JULIANTI Harvellino Fernando Inggit Rahmawati lastri Juli Yanti Maribeth Adela Maulia Samsa Melianto Sandi Refita Filiang ryan akmal arisandi Salma Yudita Pratiwi Septian Tri Saputra