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All Journal Aptisi Transactions on Management ESENSI: Jurnal Manajemen Bisnis Human Capital Development Panorama Nusantara Eduturisma Journal of Social Science
Meylani Tuti
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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PENGARUH CITRA MERK DAN KEPERCAYAAN MERK TERHADAP KEPUASAN TAMU MELALUI KEPUTUSAN MENGINAP DI HOTEL SANTIKA Annisa Rizka Amalia; Meylani Tuti
Eduturisma Vol 7 No 1 (2022): Eduturisma
Publisher : LPPM and Travel Operation Department Universitas Asa Indonesia

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Abstract

The model used in this study is a quantitative method where the research is conducted by distributing questionnaires to customers who have stayed at the Santika hotel which is carried out systematically based on the research objectives. Processing of data analysis is carried out by conducting a Likert Scale Test, Validity Test, Reliability Test, SEM analysis method, structural model test (Inner Model), Measurement Model Test (Outer Model), using the PLS application version 0.3. The results of the research conducted at the Santika Hotel which is seen based on the results of the partial test stated that there is an influence between brand image, brand trust on guest satisfaction through stay decisions.
Co-Authors Ade Pristiwani Ade wira Surya pangestu Ahmad Dani Rifai Al Agus Kristiadi Andary Nur Afifah Annisa Rizka Amalia Bangkit Saputra Devi Nurhasanah Diana Isbarhani Dwika Andreani Elza Dwi Fernanda Fitri Nur Aliyah GABRIELA JULIANTI Harvellino Fernando Inggit Rahmawati lastri Juli Yanti Maribeth Adela Maulia Samsa Melianto Sandi Refita Filiang ryan akmal arisandi Salma Yudita Pratiwi Septian Tri Saputra