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PENGARUH KECERDASAN EMOSIONAL DAN BURNOUT TERHADAP KINERJA PEGAWAI DI BKPSDMD KOTA JAMBI: THE INFLUENCE OF EMOTIONAL INTELLIGENCE AND BURNOUT ON EMPLOYEE PERFORMANCE AT BKPSDMD JAMBI CITY Simanjuntak, Daniel; Nofrianda, Rion; Periantalo, Jelpa
Jurnal Psikologi Jambi Vol. 9 No. 1 (2024): Jurnal Psikologi Jambi
Publisher : Fakultas Kedokteran dan Ilmu Kesehatan Universitas Jambi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22437/jpj.v9i1.37215

Abstract

Introduction Attendance is one of the elements in assessing performance. Employees who do not come to the workplace according to the specified schedule have an impact on work productivity. Additionally, there are other factors that influence employee performance, such as emotional intelligence and burnout. Research Objectives To determine the effect of emotional intelligence and burnout on employee performance at the Jambi City Personnel and Human Resources Agency. Method The research employed a quantitative approach with a regression method. The research respondents were employees of BKPSDMD Kota Jambi, totaling 37 individuals, selected using a total sampling technique. Results It was found that there was a significant effect of emotional intelligence on performance with sig = 0.000, it was found that there was no significant effect of burnout on performance with sig = 0.170, there was a significant effect of emotional intelligence and burnout on the performance of BKPSDMD Jambi City employees with sig 0.000. Conclusion There is a significant influence of emotional intelligence on performance, there is no effect of burnout on performance, there is an influence of emotional intelligence and burnout on employee performance at BKPSDMD Jambi City. Keywords: Emotional Intelligence, Burnout, Performance, Employee ABSTRAK Pendahuluan Absensi merupakan salah satu unsur penilaian kinerja. Pegawai yang tidak datang ke tempat kerja sesuai jadwal yang ditentukan dapat berpengaruh terhadap produktivitas kerja, selain itu terdapat faktor lain yang dapat berpengaruh terhadap kinerja pegawai, seperti kecerdasan emosional dan burnout. Tujuan Penelitian Untuk mengetahui pengaruh kecerdasan emosional dan burnout terhadap kinerja pegawai di Badan Kepegawaian dan Sumber Daya Manusia Kota Jambi. Metode Penelitian menggunakan pendekatan kuantitatif dengan metode regresi. Responden penelitian adalah pegawai BKPSDMD Kota Jambi, sejumlah 37 individu, yang dipilih menggunakan teknik total sampling. Hasil Ditemukan adanya pengaruh signifikan kecerdasan emosional terhadap kinerja dengan sig=0.000, ditemukan tidak adanya pengaruh signifikan burnout terhadap kinerja dengan sig=0.170, ditemukan adanya pengaruh signifikan kecerdasan emosional dan burnout terhadap kinerja pegawai BKPSDMD Kota Jambi dengan sig 0,000. Kesimpulan Terdapat pengaruh signifikan kecerdasan emosional terhadap kinerja, tidak terdapat pengaruh burnout terhadap kinerja, terdapat pengaruh kecerdasan emosional dan burnout terhadap kinerja pegawai di BKPSDMD Kota Jambi. Kata Kunci: Kecerdasan emosi, Burnout, Performance, Employee
Analisis Personal Branding Bobby Nasution Melalui Media Sosial Instagram @Bobbynst Simanjuntak, Daniel; Ray, Erick Lauren; Setiadi, Rizki Muhammad Ardian; Syaefudin, Mochamad
EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI ) Vol 8 No 2 (2025): Edu Sociata : Jurnal Pendidikan Sosiologi
Publisher : EDU SOCIATA ( JURNAL PENDIDIKAN SOSIOLOGI )

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33627/es.v8i2.3536

Abstract

Penelitian ini bertujuan untuk memahami bagaimana penggunaan Instagram dapat meningkatkan personal branding Bobby Nasution. Tujuan dari penelitian ini adalah untuk memahami bentuk komunikasi politik yang dilakukan oleh Bobby Nasution dalam membangun personal branding melalui Instagram. Penelitian ini menggunakan metode kualitatif dengan pendekatan konstruktivisme. Pengumpulan data dilakukan melalui wawancara mendalam, dokumentasi, dan observasi pada narasumber terkait. Berdasarkan hasil penelitian, ditemukan bahwa personal branding yang dibangun Bobby Nasution mencerminkan keaslian dalam konten Instagramnya. Analisis dilakukan dengan menggunakan empat konsep personal branding yang dikemukakan oleh Peter Montoya (Siswiyanto, 2020:9), yaitu: (1) The Law of Visibility, (2) The Law of Personality, (3) The Law of Leadership, dan (4) The Law of Specialization. Ia menunjukkan kepemimpinan dengan menyampaikan pesan-pesan yang tegas dan didukung data faktual. Sisi kepribadiannya yang autentik tampak selaras dengan realitas yang ditampilkan di Instagram, memperlihatkan bahwa ia adalah sosok yang jujur dan transparan. Bobby juga memanfaatkan visibilitasnya dengan konsisten membagikan informasi tentang dirinya dan aktivitasnya melalui akun Instagram @bobbynst, sehingga memperkuat citra publiknya di mata masyarakat.
ANALYSIS OF COSMETICS PRODUCT MARKETING NETWORKS IN INDONESIA ON TIKTOK: A STUDY ON THE TOP 3 BRANDS OF PT PARAGON TECHNOLOGY AND INNOVATION Anggraeni, Dinar; A Zahra, Maysitha Fitri; Simanjuntak, Daniel
Jurnal Teknologi Industri Pertanian Vol. 35 No. 3 (2025): Jurnal Teknologi Industri Pertanian
Publisher : Department of Agroindustrial Technology, Bogor Agricultural University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24961/j.tek.ind.pert.2025.35.3.286

Abstract

TikTok has emerged as a primary platform in digital marketing strategies, particularly for beauty products targeting a young and socially active audience. Its strengths lie in the ability to generate viral trends and in its algorithm, which actively promotes content distribution to wider audiences. These features make TikTok an effective medium for fostering engagement among brands, influencers, and consumers. The frequent and intensive interactions among these actors form a promotional network that is not only interconnected but also mutually influential in shaping brand perception, creating symbolic value, and driving purchasing decisions. This study employs social network analysis to explore key actors involved in social media marketing. Using the Social Network Analysis (SNA) approach, the research identifies the structural patterns and relationship dynamics among TikTok users in the context of beauty product marketing. Specifically, the study analyses the digital marketing network of three leading cosmetic products from PT Paragon Technology and Innovation—Wardah, Make Over, and Emina. Data were collected based on engagement rates, number of views, and comment volume. The findings reveal the significant roles and influences of main actors—such as influencers, brands, and consumers—in shaping the digital marketing network. The study highlights that micro-influencers with a high degree of centrality tend to engage more actively in reciprocal interactions and collaborations with other accounts, thereby exerting a stronger promotional influence. It is recommended that future research broaden the scope by comparing digital marketing strategies across different social media platforms to gain a more comprehensive understanding of cross-platform promotional effectiveness.   Keywords: influencer, tiktok, network marketing, cosmetics, social network analysis
The Influence of the Independent Curriculum on the Learning Motivation of SMA Negeri 1 Pematang Siantar Students Situmorang, Anggi Natalia; Parhusip, Doelce Theresia; Simanjuntak, Emy Sulastri; Simanjuntak, Daniel; Hutabarat, Ricky Paulus; Sibagariang, Susy Alestriani
Journal of English Language and Education Vol 11, No 1 (2026)
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jele.v11i1.1681

Abstract

Education is a systematic process in helping individuals develop their potential, where the Independent Curriculum presents as an innovation that emphasizes flexibility and student-centered learning. This study aims to understand in depth how the implementation of the Independent Curriculum affects student learning motivation at SMA Negeri 1 Pematang Siantar. This study used a qualitative approach with a descriptive study method and in-depth interviews with ten students in grades 10 and 11 selected using a purposive sampling technique. In addition to interviews, data collection techniques also involved participant observation and documentation to explore the subjects' experiences comprehensively. The results show that the Independent Curriculum has a positive impact on student learning motivation, where students feel more enthusiastic and responsible because they have the freedom to choose activities that suit their interests. The collaborative and project-based learning environment has been shown to foster intrinsic motivation and self-confidence. In conclusion, this study provides a theoretical contribution to the development of the concept of learning motivation in the context of Indonesian education and serves as a practical reference for teachers and schools that the Independent Curriculum is effective in increasing motivation by fulfilling psychological needs for autonomy, competence, and social connectedness.
PENGEMBANGAN PARIWISATA PEDESAAN BERKELANJUTAN BERBASIS MODAL SOSIAL: MODEL YANG DAPAT DIREPLIKASI DARI WAWASAN DESA BUKIT LAWANG Simanjuntak, Daniel; Supsilioani; Muhammad Iqbal; Zanrison Naibao; Dwikili
JURNAL KEPARIWISATAAN Vol 25 No 1 (2026): Jurnal Kepariwisataan
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jpar.v25i1.2193

Abstract

  The optimization of Social Capital in Indonesia’s sustainable rural tourism development is frequently constrained by inconsistent community participation. Previous research has demonstrated that a structured intervention, termed Social Engineering (SE), successfully optimizes Social Capital and triggers holistic village development. This study aims to test the universality and local contingency of that specific SE framework. Using the case study of Bukit Lawang village, we replicate the model's examination outside its original socio-cultural context in Sumatra (e.g., Java and Bali). The research posits that the success of this replication is fundamentally dependent on identifying socio-cultural contingency variables that necessitate adaptive implementation. The anticipated outcome is the formulation of an Adaptation Matrix for policy guidance, offering a tested implementation model to achieve inclusive, quantifiable (based on the Village Development Index/IPD), and sustainable growth across diverse cultural landscapes in Indonesia