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All Journal Sosiohumaniora Lensa Journal of Accounting and Finance Management (JAFM)
Wikrama Wardana
Universitas Pramita Indonesia
Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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Journal : Sosiohumaniora

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CUSTOMER BRAND LOYALTY MODEL FOR SOCIAL MEDIA MARKETING R. Dewi Pertiwi; Wikrama Wardana; Anthon Tondo; Anwar Sulaiman; Merry Fithriani; Gunawan Gunawan; Lenny Menara Sari Saragih
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46291

Abstract

Identifying the relationship between user engagement, social media marketing, and word-of-mouth referrals to Gojek, an online transportation platform, was the objective of a study conducted in Indonesia. Using a quantitative causal method, researchers gauged the influence of factors like social media marketing and user engagement on customer loyalty. An exclusive group of 300 Instagram followers of Gojek, who had followed and liked their brand page for a minimum of six months, were handpicked for the research. Brand loyalty was identified as the most significant outcome produced through the use of structural equation modeling (SEM). The analysis highlighted a positive and significant effect from the exogenous variables on the endogenous variables. Social media marketing was the key factor contributing to this impact.
WORK STRESS AND WORK PRODUCTIVITY WITH SELF ADJUSTMENT OF EMPLOYEES IN SOCIAL INSTITUTES DEVELOPMENT WORKS OF HARAPAN JAYA IN BALARAJA Rilla Sovitriana; Wikrama Wardana; April Gunawan; Nuraeni Nuraeni; Poniah Juliawati; Rini Astuti
Sosiohumaniora Vol 25, No 2 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, JULY 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i2.46385

Abstract

Adjustment during work requires extra precision. With the process of self-adjustment, work productivity can be overcome so that it does not have an impact on pressure at work. The purpose of this study was to examine the relationship between work stress and work productivity with adjustment to employees at the Bina Karya Harapan Jaya Social Institution in Balaraja. The data collection method in this study used a quantitative method using a scale which included the independent variable, namely work stress and the dependent variable in this study, namely self-adjustment. The respondents used in this study were 31 PJLP employees of the Bina Karya Harapan Jaya Social Institution in Balaraja. Sampling in the research used is saturated sampling. Measuring tool used is the scale of work stress, work productivity, adjustments were analyzed using the SPSS application version 24.0 for Windows. The results showed that there was a significant relationship between work stress and self-adjustment, obtaining a correlation rx1y = -0.175 P = 0.347; P < 0.05 ; Ho accepted. Then between work productivity and self-adjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category. Then between work productivity and self-adjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category. Then between work productivity and selfadjustment obtained a correlation of rx2y = 0.206 P = 0.267; P < 0.05 ; Ho accepted. From the results of this study it can be concluded that overall work stress and work productivity with self-adjustment of employees are in the high category.
CUSTOMER SATISFACTION MEDIATES THE EFFECT OF SERVICE QUALITY AND CUSTOMER VALUE ON CUSTOMER LOYALTY Andriasan Sudarso; Lili Suryati; Lenny Menara Sari Saragih; Maretta Ginting; Wikrama Wardana; Lenggogeni Lenggogeni; Rita Zahara
Sosiohumaniora Vol 25, No 3 (2023): Sosiohumaniora: Jurnal Ilmu-Ilmu Sosial dan Humaniora, NOVEMBER 2023
Publisher : Universitas Padjadjaran

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24198/sosiohumaniora.v25i3.46323

Abstract

The purpose of this research is to investigate the ways in which features of a business’s operations, such as the level of service quality and the value it gives to consumers, may have a direct influence on the degree to which customers are satisfied with the company and remain loyal to the organization. In this investigation, the technique for evaluating the data is called structural equation modeling partial squares (SEM-PLS), and the application that was used is called Warp PLS. Both of these terms relate to the same thing: the evaluation method for the data. One hundred persons, in all, took part in the inquiry that was being conducted. According to the findings, there was a significant and obvious correlation between the quality of service that was provided to customers and the value that they got in terms of customer satisfaction as well as customer loyalty. This was the case even though there was no direct causal relationship between the two variables. In addition, there is a connection between happy customers and a successful firm. The service that they got by looking at the value that was supplied to the customer.
Co-Authors Albert Gamot Malau Andriasan Sudarso Anthon Tondo Anwar Sulaiman April Gunawan April Gunawan Malau Gatot Gatot Gunawan Gunawan Juliawati, Poniah Khaerul Fahmi Lenggogeni Lenggogeni Lenny Menara Sari Saragih Lili Suryati Maretta Ginting Merry Fithriani Nana Trisnawati Nunung Ayu Sofiati (Efi) Nuraeni Nuraeni R. Dewi Pertiwi Rini Astuti Rita Zahara Setiawan Sovitriana, Rilla Suheri Suheri Wanto Wanto Wanto Yoyok Cahyono