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All Journal Jurnal MEBIS (Manajemen dan Bisnis) Smart Business Journal
M. Hasanur Arifin
Universitas Lambung Mangkurat
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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ANALYSIS OF INCREMENTAL INNOVATION AND RADICAL INNOVATION ON THE COMPETITIVE ADVANTAGE OF LAMPIT PRODUCT MSMES IN THE WETLAND AREA OF HULU SUNGAI UTARA REGENCY M. Hasanur Arifin; Rasyidi Rasyidi; Jainab Jainab; Paulia Paulia; Pahrurazi Pahrurazi
Jurnal MEBIS (Manajemen dan Bisnis) Vol 7 No 2 (2022): December 2022
Publisher : Fakultas Ekonomi dan Bisnis (Gedung B) │UPN "Veteran" Jawa Timur

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Abstract

The performance of MSMEs of HSU lampit products began to decline due to the lack of innovation from the MSMEs of the lampit products themselves. Every MSME must be ready to make changes by innovating because MSMEs will be complicated to compete with their competitors if there is no innovation. MSMEs are required to constantly innovate in today's increasingly modern era. Competition is something that must be faced by a business unit. The objectives of this study are (1) Analyzing incremental innovations on the competitive advantage of LAMPIT product MSMEs in the wetland area of Hulu Sungai Utara Regency, (2) Analyzing radical innovations toward the competitive advantage of LAMPIT product MSMEs in the wetland area of Hulu Sungai Utara Regency. The research method using the research approach used is a quantitative approach. The data collected through the questionnaire was then analyzed using the PLS (Partial Least Square) analysis model using the help of SmartPLS software version 3. The result of this study is that incremental innovations and radical innovations have a significant effect on the competitive advantage of Lampit Product MSMEs in the wetland area of Hulu Sungai Utara Regency.
PENGARUH DISKON DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN OLEH KONSUMEN HOUSE OF SMITH DI KOTA BANJARMASIN Gusti M. Ananda Fitriyandi; Nurul Wahyuni; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 3 No. 1 (2023): Januari-Juni 2023
Publisher : Business Administration, FISIP ULM

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This research aims to find out and test the significant effect partially or simultaneously Discount and Product Quality on Purchasing Decisions by Consumers At The House Of Smith In The City Of Banjarmasin. This research method have been used a quantitative approach with the type of research used is explanatory research. The type of research is associative research. The study population is the entire consumer house of Smith whose exactness is not known for certain. The number of salmpels in this study was as much as 75 respondents from House of Smith Banjarmasin customers with Purposive sampling technique. The research instrument used a questionnaire. Data analysis have used multiple linear regression analysis, data collection technique F test and T test. The results showed that there was an effect of discount on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t (count) = 6.784 > t (table) = 1.674 with a sig level of 0.000 < 0.05. There is an effect of product quality on purchasing decisions at the House of Smith Banjarmasin with the results of the t test that t(count) = 14,989> t(table) = 1,674 with a sig level of 0.000 < 0.05. There is an effect of discount and product quality on purchasing decisions by consumers at the House of Smith in Banjarmasin from the test results F (table) = 3.18 < F (count) = 132.452 with a sig level of 0.000 < 0.05.
PENGARUH INTERNET MARKETING DAN EMOTIONAL MARKETING TERHADAP KEPUTUSAN PEMBELIAN (Studi Pada Pengguna Parfum HMNS di Kota Jakarta) Ahmad Fathoni; Saladin Ghalib; M. Hasanur Arifin; Rizky Muslim Hidayat
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This research aims to examine the influence of internet marketing and emotional marketing on purchase decisions among HMNS perfume users. The research approach used is quantitative method. The sampling technique employed is non-probability - accidental sampling, with a sample size of 110 respondents. Data collection was done using questionnaires, and data analysis was conducted using multiple linear regression. The results of the study indicate that internet marketing (X1) has a positive and significant impact on purchase decisions (Y), and emotional marketing (X2) also has a positive and significant impact on purchase decisions. Simultaneously, internet marketing and emotional marketing have a significant influence on purchase decisions.
PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN MEREK LIFEBUOY DI KOTA BANJARMASIN Nur Ghina Annisa Rahmah; M. Hasanur Arifin; Rizky Muslim Hidayat; Humaidi
Smart Business Journal (SBJ) Vol. 3 No. 2 (2023): Juli-Desember 2023
Publisher : Business Administration, FISIP ULM

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This study aims to investigate the effects of price and brand image on the purchase decision of the Lifebuoy brand in Banjarmasin City. The research method used in this study is a quantitative research method using a sample of 136 respondent of Lifebuoy Brand consumers. The data collection technique used in this study was to use a questionnaire and sampling using Acidental sampling. The analysis technique used in this research are multiple linear regression model, T test, F test and coefficient of determination test. The results of the T test for the price variable obtained a significance value of 0.000<0.05 and the brand image variable obtained a significance value of 0.000<0,05. Based on the results of the T test, it can be concluded that price and brand image affect purchasing decisions. The results of the F test has a significance value of 0.000 <0.05. The results showed that simultaneously price and brand image had an affect on purchasing decisions. The coefficient of determination (R2) is 0.522 or 52,2% consumer purchasing decisons are influenced by price and brand image. While 47,8% is influenced by other variables outside of this study.
PENGARUH CAPITAL ADEQUACY RATIO DAN NET INTEREST MARGIN TERHADAP HARGA SAHAM PADA BANK KONVENSIONAL YANG TERDAFTAR DI BEI PERIODE 2019-2023 Desy Fitriani; Novia Nour Halisa; M. Hasanur Arifin; Fitriyadi
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This research aims to identify and analyze the impact of the Capital Adequacy Ratio (CAR) on the stock prices of conventional banks listed on the Indonesia Stock Exchange (IDX) for the period from 2019 to 2023, focusing on partial effects. Additionally, the study seeks to evaluate the influence of Net Interest Margin (NIM) on the stock prices of conventional banks during the same time frame, again looking at partial effects. Another goal is to investigate the simultaneous effects of CAR and NIM on the stock prices of conventional banks listed on the IDX within the 2019-2023 period. This study employs a quantitative methodology featuring an explanatory research design. The population encompasses all financial statements from conventional banks listed on the IDX. The sample was selected through purposive sampling, resulting in 30 samples. Data collection utilized the documentation method, and the analysis was performed using multiple linear regression with SPSS software version 25.0. The findings indicated that the Capital Adequacy Ratio (CAR) had a significant partial effect on the stock prices of conventional banks listed on the IDX during the 2019-2023 period. Furthermore, the results demonstrate that the Net Interest Margin (NIM) also significantly affects the stock prices of conventional banks in the same period. Capital Adequacy Ratio (CAR) and Net Interest Margin (NIM) have a significant simultaneous effect on stock prices of Conventional Banks listed on the IDX for the period 2019-2023.
PENGARUH ONLINE CUSTOMER REVIEW DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PRODUK DI MARKETPLACE SHOPEE OLEH PELANGGAN DI KOTA BANJARMASIN Gilang Noor Pratama; Rizki Muslim Hidayat; Noor Hidayati; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

This study aims to identify and examine the partial and simultaneous effects of Online Customer Review and Online Customer Rating variables on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. This study uses a quantitative approach, the research location is in Banjarmasin. A sample of 100 respondents who have purchased products online in the Shopee marketplace were selected randomly through accidental sampling techniques. Data analysis using multiple linear regression assisted by IBM SPSS Statistics Version 25. The results of this study demonstrate that Online Customer Review has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Online Customer Rating also has a significant partial effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. Furthermore, both Online Customer Review and Online Customer Rating have a significant simultaneous effect on Online Purchase Decisions of products on the Shopee marketplace by customers in Banjarmasin City. 
PENGARUH FEAR OF MISSING OUT (FOMO) DAN PEER CONFORMITY TERHADAP PURCHASE INTENTION IPHONE DI KOTA BANJARMASIN Siti Salma Kamila; M. Hasanur Arifin; Taharuddin; Saladin Ghalib
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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This study aims to determine how the influence of Fear of Missing Out (FOMO) and Peer Conformity on iPhone Purchase Intention in Banjarmasin City. This study also describes the level of FOMO, social conformity, and consumer purchase intention for iPhone products. In addition, this study tests partially and simultaneously the effect of FOMO and Peer Conformity on Purchase Intention. The research location is in Banjarmasin City with a total of 100 respondents selected using non-probability sampling with purposive sampling method. Data collection was carried out using a questionnaire, and data analysis techniques using multiple linear regression tests. The results of this study prove that Fear of Missing Out has a positive but insignificant effect on iPhone Purchase Intention in Banjarmasin City. Peer Conformity has a positive and significant effect on iPhone Purchase Intention in Banjarmasin City. And Fear of Missing Out and Peer Conformity have a positive and significant effect on iPhone Purchase Intention in Banjarmasin City.
PENGARUH INFLUENCER MARKETING DAN IKLAN TERHADAP BRAND AWARENESS SKINCARE SKINTIFIC DI KOTA BANJARMASIN Annisa Salsabela; Nurul Wahyuni; Irwansyah; M. Hasanur Arifin
Smart Business Journal (SBJ) Vol. 5 No. 1 (2025): Januari - Juni 2025
Publisher : Business Administration, FISIP ULM

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Abstract

The Influence of Influencer Marketing and Advertising on Brand Awareness of Skintific Skincare in Banjarmasin City. This study aims to examine the partial and simultaneous effects of influencer marketing and advertising on brand awareness of Skintific skincare in Banjarmasin City.This study uses a quantitative approach, with the research location in Banjarmasin City. A sample of 100 respondents who are familiar with Skintific skincare in Banjarmasin City was selected using non-probability sampling with purposive sampling. Data analysis was performed using multiple linear regression. The results of this study prove that Influencer Marketing has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Advertising has a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City. Additionally, Influencer Marketing and Advertising have a significant influence on Brand Awareness of Skincare Skintific in Banjarmasin City.
Co-Authors Ahmad Fathoni Annisa Salsabela Desy Fitriani Fitriyadi Gilang Noor Pratama Gusti M. Ananda Fitriyandi Humaidi Irwansyah Jainab Jainab Noor Hidayati Novia Nour Halisa Nur Ghina Annisa Rahmah Nurul Wahyuni Pahrurazi Pahrurazi Paulia Paulia Rasyidi Rasyidi Rizki Muslim Hidayat Rizky Muslim Hidayat Saladin Ghalib Siti Salma Kamila Taharuddin