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Pelatihan dan Pendampingan Tata Kelola Usaha dan Digital Marketing pada UMKM Binaan PLUT Kabupaten Semarang, Jawa Tengah Pratama, Yohanes Mario; Wisnu Aji, Mario Rosario; Kinanthi, Enggar Sukma; Budiyono, Elizabeth Fiesta Clara Shinta; Putra, Tegar Satya; Mayasari, Agatha; Visnhu Pradana, Bartolomeus Galih; Dewangga Pramudita, Dismas Persada
Jurnal Atma Inovasia Vol. 3 No. 5 (2023)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v3i5.7760

Abstract

Abstract — The Integrated Business Service Center functions as a training ground for MSMEs who want to develop their business. Through this service center, MSMEs can be helped by being given training that complements the various skills needed to manage their business. The Integrated Business Service Center in Semarang said that currently MSMEs need practical training, especially training related to business governance and digital marketing. The method used as a solution to overcome this problem is in the form of management training, especially on the production floor using SCORE analysis and digital marketing training through social networks, as well as online assistance in 3 meetings. After training and mentoring, assisted MSMEs can manage production areas in a cleaner and more orderly manner for more efficient movement of workers. Meanwhile, efforts are starting to be seen in managing social media, separating social media between business marketing and social media for private owners and preparing attractive social media content plans. Keywords — MSME, business service center, kaizen, production, digital marketing Abstrak— Pusat Layanan Usaha Terpadu (PLUT) berfungsi sebagai tempat pelatihan bagi para pelaku UMKM yang ingin mengembangkan usahanya. Dengan adanya PLUT ini diharapkan para pelaku UMKM dapat terbantu dengan diberi pelatihan yang melengkapi berbagai keterampilan yang dibutuhkan untuk mengelola usahanya. PLUT Kabupaten Semarang menyampaikan bahwa saat ini UMKM membutuhkan pelatihan-pelatihan praktis, khususnya pelatihan terkait pengelolaan tata kelola usaha dan pemasaran digital. Metode yang digunakan sebagai solusi untuk mengatasi permasalahan tersebut berupa pelatihan tata kelola khususnya di lantai produksi menggunakan analisis SCORE dan pelatihan pemasaran digital melalui jejaring sosial, serta pendampingan jarak jauh dalam 3 pertemuan. Setelah dilakukan pelatihan dan pendampingan, UMKM binaan dapat mengelola area produksi dengan lebih bersih dan teratur untuk pergerakan pekerja yang lebih efisien. Sementara itu, upaya sudah mulai terlihat pada pengelolaan media sosial, memisahkan media sosial antara pemasaran usaha dan media sosial untuk pemilik serta menyiapkan rencana konten media sosial yang menarik. Kata Kunci— UMKM, PLUT, kaizen, produksi, pemasaran digital
Upaya Penguatan Literasi Keuangan dan Budaya Sadar Pajak untuk Pengembangan Soft Skill Siswi di SMA Santa Maria Yogyakarta Budiyono, Elizabeth Fiesta Clara Shinta; Pramusiwi, Aloysia Desy; Adyantari, Api; Sasmita, Raymundo Patria Hayu; Mayasari, Agatha; Aji, Mario Rosario Wisnu; Pratama, Yohanes Mario; Dharomesz, Vonezyo Yupanzara; Pradana, Bartolomeus Galih Visnhu; Putra, Tegar Satya
Jurnal Atma Inovasia Vol. 4 No. 6 (2024)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v4i6.10068

Abstract

Saat ini peningkatkan literasi keuangan dan kesadaran pajak di kalangan siswi/i adalah hal mendesak agar mereka dapat mengelola keuangan pribadi dengan bijak dan memahami peran pajak dalam pembangunan masyarakat.Program ini bertujuan untuk mengembangkan literasi keuangan dan budaya sadar pajak sebagai upaya penguatan soft skill di SMA Santa Maria Yogyakarta. Literasi keuangan yang baik sangat penting untuk mempersiapkan siswa/i dalam mengelola keuangan pribadi dan memahami pentingnya pajak dalam pembangunan negara. Melalui program edukasi yang melibatkan berbagai metode dan simulasi dimana siswi diajak untuk memahami konsep dasar keuangan dan kewajiban perpajakan. Program ini diharapkan dapat meningkatkan kesadaran siswa akan pentingnya pengelolaan keuangan yang bijak serta tanggung jawab sosial melalui pembayaran pajak. Hasil dari program pengabdian kepada masyarakat ini menunjukkan bahwa penguatan literasi keuangan dan budaya sadar pajak sangat penting dilakukan guna meningkatkan pengembangan soft skill siswa, yang pada akhirnya dapat mendukung mereka menjadi individu yang lebih bertanggung jawab dan berdaya saing di masa depan. Dengan demikian, integrasi pendidikan literasi keuangan dan pajak menjadi langkah strategis dalam mencetak generasi muda yang cerdas dan sadar akan kewajiban mereka di kemudian hari.
SI Desa (Sistem Informasi Desa): Inisiasi Sistem Informasi dan Pengelolaan Data Ekonomi Desa yang Terintegrasi oleh Pemerintah Provinsi Jawa Timur Budiantoro, Risanda Alirastra; Wisnu Aji, Mario Rosario; Prayogi, Joni; Susanti, Anis
Jurnal Bina Praja Vol 15 No 2 (2023)
Publisher : Research and Development Agency Ministry of Home Affairs

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21787/jbp.15.2023.233-247

Abstract

Implementing regional autonomy gives local governments the authority to provide freedom in regulating and managing their area. Rural development is an essential part of supporting the success of regional development. However, problems were found in the information system and management of village economic data, which resulted in slow village government work processes in collecting information system data and the difficulty for the community to obtain information about the village economy. This study aims to analyze the East Java Provincial Government in initiating the SI Desa Service as a form of providing information system services and computer-based village data management and an integrated website that is easy to access for users. This qualitative research uses an analytical tool as a business model canvas with secondary data because it can develop SI Desa Services through its nine components. The research results by the Provincial Government of East Java through the Community and Village Empowerment Office, which collaborated through a memorandum of understanding with other stakeholders involved in initiating an ideal information system for village economic data management in the SI Desa Service. This integrated service will become a village economic information system and data management that is transparent, accountable, and right on target and can be monitored for its usefulness. The village government can provide excellent service so that all villages integrated with this service can become more resilient and self-sufficient.
PELATIHAN CANVA: PENGEMBANGAN KETERAMPILAN DIGITAL UNTUK SISWI SMA SANTA MARIA YOGYAKARTA Dharomesz, Vonezyo Yupanzara; Pratama, Yohanes Mario; Aji, Mario Rosario Wisnu; Mayasari, Agatha; Pramusiwi, Aloysia Desy; Adyantari, Api; Pradana, Bartolomeus Galih Visnhu; Budiyono, Elizabeth Fiesta Clara Shinta; Sasmita, Raymundo Patria Hayu; Putra, Tegar Satya
Jurnal Pengabdian Masyarakat Sabangka Vol 3 No 04 (2024): Jurnal Pengabdian Masyarakat Sabangka
Publisher : Pusat Studi Ekonomi, Publikasi Ilmiah dan Pengembangan SDM

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62668/sabangka.v3i04.1216

Abstract

Starting with understanding the importance of technological skills in the modern workplace, this community service targets Santa Maria High School Yogyakarta students to gain better knowledge and skills in using Canva to make presentations and create the curriculum vitae. Focuses on transferring knowledge and technical skills and aims to improve students' critical thinking and problem-solving abilities. Students are encouraged to develop their creativity and think outside the box when presenting information and completing specific tasks and preparing to enter the workforce or continue their studies at a higher education level. It directly benefits students' technological skills and has a significant long-term impact, with increased hard skills in Canva and honed problem-solving abilities. This community service contributes positively to strengthening the relationship between schools and the world of work by ensuring that high school graduates have skills relevant to current industry needs.