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All Journal JURNAL DINAMIKA MANAJEMEN DAN BISNIS JMM (Jurnal Masyarakat Mandiri) Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia COMSERVA: Jurnal Penelitian dan Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Bestari (JPMB) Rahmatan Lil’alamin Journal of Community Services (RLA) Journal of Artificial Intelligence and Digital Business PENG: Jurnal Ekonomi dan Manajemen Jurnal Ekonomi, Manajemen, Akuntansi Jurnal Ilmiah Ekonomi dan Manajemen Indonesia Journal of Business Application
Nofriska Krissanya
Universitas Negeri Jakarta
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Public Health Social Sciences Other

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Analisis Faktor-Faktor yang Mempengaruhi Kepuasan Konsumen dalam Keputusan Pembelian Sepeda Motor Listrik di Jakarta Fajri Harahap; Usep Suhud; Nofriska Krissanya
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 4 No. 6: September 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v4i6.10763

Abstract

Penelitian ini bertujuan untuk menganalisis faktor-faktor yang memengaruhi kepuasan konsumen produk sepeda motor listrik di wilayah DKI Jakarta. Fokus utama penelitian adalah mengkaji hubungan antar price perception, service quality, product quality, dan purchase decision terhadap customer satisfaction. Penelitian ini menggunakan pendekatan kuantitatif, dengan pengumpulan data melalui kuesioner yang berisi pertanyaan tertutup dengan skala penilaian. Populasi dalam penelitian ini adalah individu berusia 18–60 tahun yang sudah pernah membeli produk sepeda motor listrik minimal 1 kali yang berada di DKI Jakarta. Teknik pengambilan sampel menggunakan metode non-probability sampling, dengan total responden sebanyak 260 orang. Analisis data dilakukan dengan metode Structural Equation Modeling (SEM) menggunakan perangkat lunak AMOS dan SPSS 25. Penelitian ini mempunyai tujuan untuk membuktikan hipotesis yang dirancang mengenai adanya pengaruh variabel independen terhadap variabel dependen yaitu customer satisfaction. Temuan penelitian ini diharapkan dapat memberikan wawasan mengenai pengaruh masing-masing variabel terhadap kepuasan konsumen produk sepeda motor listrik dan dapat menjadi wawasan baru untuk industri produk sepeda motor listrik di Indonesia.
Mengenal Investasi Sejak Dini: Membangun Generasi Melek Investasi yang Cerdas dan Bijak Monica Dewi; Wahyu Wastuti; Nofriska Krissanya; Melda Yanti; Nadine Prisila Maharani
Jurnal Pemberdayaan Masyarakat Universitas Al Azhar Indonesia Vol 8, No 1 (2025): Desember 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/jpm.v8i1.4620

Abstract

Permasalahan utama yang dihadapi mitra, Al Ashriyyah Nurul Iman Islamic Boarding School di Parung, Kabupaten Bogor, adalah rendahnya tingkat literasi keuangan siswa, sebuah kondisi yang juga mencerminkan situasi nasional di mana generasi muda masih rentan terhadap praktik investasi ilegal. Untuk menjawab tantangan tersebut, program pengabdian masyarakat ini dilaksanakan dengan tujuan meningkatkan literasi keuangan dan pemahaman investasi sejak dini agar siswa mampu mengelola keuangan pribadi secara bijak serta mengenali risiko investasi bodong. Kegiatan diikuti oleh 30 siswa SMA melalui lima tahapan, yaitu sosialisasi literasi keuangan dasar, pelatihan interaktif manajemen keuangan dan investasi, simulasi stock game, investigasi sederhana terhadap investasi ilegal, serta pengenalan investasi berbasis syariah. Metode pelaksanaan dilakukan secara partisipatif dengan pemanfaatan teknologi digital dan pendampingan berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan signifikan pemahaman siswa, di mana rata-rata nilai pre-test 83 meningkat menjadi 92 pada post-test, atau naik 9 poin (+10,84%). Proporsi peserta dengan skor ≥90 juga naik dari 46,7% menjadi 76,7%. Selain peningkatan kognitif, kegiatan ini mendorong sikap lebih kritis terhadap tawaran investasi dan lahirnya inisiatif membentuk komunitas belajar investasi di sekolah. Dengan demikian, program ini berkontribusi pada pencapaian SDGs poin 4 tentang pendidikan berkualitas serta membentuk generasi muda yang cerdas, kritis, dan sesuai dengan prinsip keuangan Islam.Kata kunci: Investasi, Keuangan Digital, Manajemen Keuangan,  Perencanaan Keuangan 
Pengaruh Social Media Influencer Credibility dan E-WOM Terhadap Purchase Intention Skincare Produk Lokal Di Jabodetabek Melalui Brand Trust Sebagai Variabel Mediasi Siti Khairul Aini; Setyo Ferry Wibowo; Nofriska Krissanya
PENG: Jurnal Ekonomi dan Manajemen Vol. 2 No. 3 (2025): Juli-September, Education, Economic dan Social Studies
Publisher : Teewan Journal Solutions

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62710/fr84ne04

Abstract

This study investigates the impact of social media influencer credibility and e-WOM on the purchase intention of local skincare products in Jabodetabek, with brand trust as a mediating variable. The study highlights the significant role of social media influencer credibility and e-WOM in shaping consumer perceptions and behaviors in the skincare industry. By examining the interaction between these factors, this research provides valuable insights into the dynamics of brand trust and purchase intention. Using a quantitative approach, the study involved 300 respondents who are consumers of local skincare products. Data were analyzed using AMOS version 24 software and the Structural Equation Modeling (SEM) method. The findings indicate that social media influencer credibility and e-WOM significantly influence purchase intention, with brand trust serving as an important mediator in this relationship. However, social media influencer credibility does not directly affect purchase intention. This study contributes to the understanding of marketing strategies in the skincare industry, emphasizing the importance of building trust through credible influencers and positive e-WOM to enhance consumer engagement and sales.
Social Media Marketing and E-Wom: Driving Purchase Intentions Through Brand Image Maulidiah Winda Hani Syach; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 1 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.1.5

Abstract

The purpose of this research is to identify the factors influencing the purchase intention of Circle K products in the DKI Jakarta area, focusing on the variables of social media marketing, Electronic Word of Mouth (E-WOM), and brand image. The research uses a quantitative approach with the Structural Equation Model (SEM). Primary data was collected through questionnaires using a Likert scale ranging from strongly agree to strongly disagree. A purposive sampling method was used to obtain the sample, and the researchers gathered data from 210 respondents. The results of the study indicate that social media marketing and E-WOM have a positive and significant direct impact on brand image. Purchase intention also has a positive and significant direct impact on brand image. Additionally, social media marketing and E-WOM positively and significantly influence purchase intention through brand image. However, social media marketing and E-WOM do not have an impact on purchase intention. Keywords: purchase intention, brand image, social media marketing, electronic word of mouth, and Circle K
The Strategic Role of Brand Image in Linking Celebrity Endorsers and E-Wom with Local Skincare Purchase Intention for People in Jabodetabek Mayang Nurapriani; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.4

Abstract

The purpose of this research is to determine the effect of celebrity endorsers and e-wom on the purchase intention of Azarine skincare for people in Jabodetabek through brand image as an intervening. Sample data collection was carried out by distributing questionnaires with Google Forms and using a 5 point Likert scale measurement consisting of strongly agree to strongly disagree. The sampling technique used is a non-probability sampling technique with a purposive sampling method. The research sample used amounted to 250 respondents using a quantitative approach. The data analysis technique uses the Structural Equation Modeling (SEM) method supported by AMOS software version 24. The findings show that celebrity endorsers have a positive and significant effect on brand image. E-WOM has a positive and significant effect on brand image. Additionally, celebrity endorsers have a positive and significant effect on purchase intention. E-WOM has a positive and significant effect on purchase intention. Brand image has a positive and significant effect on purchase intention. Then, celebrity endorser has a positive and significant effect on purchase intention through brand image. E-WOM has a positive and significant effect on purchase intention through brand image.
The Relationship Between Electronic Service Quality and Electronic Trust with Customer Loyalty in TikTok Shop Users Through Customer Satisfaction in Jabodetabek Ayu Febriana; Dita Puruwita; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 7 No. 2 (2024): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/JDMB.07.2.5

Abstract

The purpose of this study was to determine the effect of electronic service quality, electronic trust, and customer satisfaction on customer loyalty of TikTok shop users in Jabodetabek. This quantitative research method collects data through questionnaires. A total of 250 respondents were sampled using purposive sampling techniques. The objects taken in this study were respondents who had used TikTok shop, aged 17-30 years, and domiciled in Jabodetabek. This study uses AMOS software version 24 and SEM (Structural Equation Model) to analyze and process research data. The results obtained in this study indicate that electronic service quality and electronic trust have a positive effect on customer satisfaction. In addition, electronic service quality and customer satisfaction have a positive effect on customer loyalty. Electronic service quality and electronic trust through customer satisfaction also have a positive effect on customer loyalty. However, electronic trust has no effect on customer loyalty.
Analisis Pengaruh Purchase Intention Kendaraan Listrik Berdasarkan Functional Value, Environmental Concern, Government Policy dengan Mediasi Attitude Toward Electric Vehicle Athar Rafly Aleandro; Andi Muhammad Sadat; Nofriska Krissanya
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 5 No. 2 (2026): Mei-Juli
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v5i2.11090

Abstract

Penelitian ini dilakukan untuk menganalisis dan menjelaskan pengaruh functional value (FV), environmental concern (EC), dan government policy (GP) terhadap purchase intention (PI) kendaraan listrik dengan attitude toward electric vehicle (AT) sebagai variabel mediasi. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei melalui penyebaran kuesioner kepada 253 responden yang berdomisili di wilayah Jabodetabek dan memenuhi kriteria penelitian. Teknik analisis data yang digunakan adalah Partial Least Square-Structural Equation Modeling (PLS-SEM) untuk menguji model pengukuran dan hubungan struktural antarvariabel. Penelitian ini dilatarbelakangi oleh meningkatnya perhatian masyarakat terhadap penggunaan kendaraan ramah lingkungan sebagai upaya mengurangi dampak negatif transportasi terhadap lingkungan. Selain itu, perkembangan teknologi kendaraan listrik dan dukungan pemerintah melalui berbagai kebijakan mendorong perubahan perilaku konsumen dalam mempertimbangkan penggunaan kendaraan listrik sebagai alternatif kendaraan konvensional. Hasil penelitian menunjukkan bahwa functional value, environmental concern, dan government policy berpengaruh positif dan signifikan terhadap attitude toward electric vehicle dan purchase intention. Selain itu, attitude toward electric vehicle juga berpengaruh positif dan signifikan terhadap purchase intention serta mampu memediasi secara positif dan signifikan pengaruh functional value, environmental concern, dan government policy terhadap purchase intention. Temuan ini menunjukkan bahwa persepsi terhadap nilai fungsional kendaraan listrik, kepedulian terhadap lingkungan, dan dukungan kebijakan pemerintah berperan penting dalam membentuk sikap positif terhadap kendaraan listrik yang pada akhirnya meningkatkan niat pembelian. Hasil penelitian ini diharapkan dapat menjadi bahan pertimbangan bagi pemerintah dan pelaku industri otomotif dalam menyusun strategi untuk mempercepat adopsi kendaraan listrik di Indonesia. Selain itu, hasil penelitian ini juga dapat menjadi referensi bagi penelitian selanjutnya yang mengkaji perilaku konsumen terhadap teknologi transportasi berkelanjutan.
Efektivitas Promosi Produk Chatime Melalui Instagram Menggunakan Model AIDA Tasya Rizki Nur Ofifah; Agung Kresnamurti Rivai P; Nofriska Krissanya
Journal of Business Application Vol. 2 No. 1 (2023): Journal of Business Application
Publisher : Univiversitas Dr. Djar Wattiheluw

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55098/jba.v2.i1.p127-140

Abstract

This study aims to determine the extent of Chatime's effectiveness when evaluated with the AIDA model. This research uses a case study method with a qualitative approach with data collection through interviews, documentation, and observation. The informants in this study were 10 key informants who were followers of Chatime Instagram. The results showed that Chatime's promotional efforts were in accordance with the attention and desire stages in the AIDA model, but were still lacking in reaching the interest and action stages.
How Social Media Marketing Activities Shape Brand Credibility and Drive Purchase Intention in Makeup Artist Services Made Tiara Diva Sarasdewi Sutama; Dewi Agustin Pratama Sari; Nofriska Krissanya
JURNAL DINAMIKA MANAJEMEN DAN BISNIS Vol. 8 No. 2 (2026): Jurnal Dinamika Manajemen dan Bisnis
Publisher : LPPM Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jdmb.v8i2.69530

Abstract

This study examines the relationship between Social Media Marketing Activities, Brand Credibility, and Purchase Intention in the context of makeup artist services. The study is based on the Stimulus–Organism–Response (SOR) framework. In service-based industries, consumers depend on information from social media to evaluate and select service providers. A quantitative approach was employed by collecting data from 250 respondents in Jakarta through an online questionnaire. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that Social Media Marketing Activities influence both Brand Credibility and Purchase Intention. Furthermore, Brand Credibility contributes to increasing Purchase Intention and plays a mediating role in the relationship between Social Media Marketing Activities and Purchase Intention. These findings highlight the importance of effective social media strategies in building credibility and encouraging consumer intention in service contexts.
Co-Authors Agung Dharmawan Buchdadi Agung Kresnamurti Rivai Prabumenang Agung Kresnamurti Rivai Prabumenang Andi Muhammad Sadat Andi Muhammad Sadat Andi Muhammad Sadat Athar Rafly Aleandro Ayu Febriana Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dewi Agustin Pratama Sari Dita Puruwita Fajri Harahap Fayza Abia Kamila Gatot Nazir Ahmad Ika Febrilia Ismawati Suci Khalisatuz Zahro Made Tiara Diva Sarasdewi Sutama Maulidiah Winda Hani Syach Mayang Nurapriani Melda Yanti Mohamad Rizan Monica Dewi Muhamad Fathurohman Muhamad Rafli Putra Santosa Nadine Prisila Maharani Raihanisa Dara Dhinanty Ryna Parlina Ryna Parlina Ryna Parlyna Setyo Ferry Wibowo Sholikhah Sholikhah Sholikhah Sholikhah, Sholikhah Siti Khairul Aini Sofhia Nurul Azizah Tasya Rizki Nur Ofifah Tessa Kusuma Dewi Usep Suhud Wahyu Wastuti