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All Journal Jurnal Kesehatan Masyarakat AT-TABSYIR: Jurnal Komunikasi Penyiaran Islam Jurnal Dakwah Risalah Jurnal Ilmiah Mahasiswa KOMUNIKA AL QUDS : Jurnal Studi Alquran dan Hadis Jurnal Dakwah dan Komunikasi AJIS : Academic Journal of Islamic Studies Al-I´lam: Jurnal Komunikasi dan Penyiaran Islam Translitera : Jurnal Kajian Komunikasi dan Studi Media Ath Thariq Jurnal Dakwah dan Komunikasi Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi At-Tanzir : Jurnal Ilmiah Prodi Komunikasi Penyiaran Islam Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Jurnal Dakwah dan Komunikasi Akademika : Jurnal Pemikiran Islam JURNAL ILMU MANAJEMEN SABURAI (JIMS) Journal of Da'wah Jurnal Selasar KPI: Referensi Media Komunikasi dan Dakwah Al-Balagh : Jurnal Komunikasi Islam
Robby Aditya Putra
Institut Agama Islam Negeri Curup
Religion Humanities Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences

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Analisis Iklan Bulan Ramadhan Perspektif Advertising and Branding (Studi Kasus Iklan Im3, Axis dan XL) Ridho Rahmatullah; Hariya Toni; Robby Aditya Putra
Al-I'lam: Jurnal Komunikasi dan Penyiaran Islam Vol 4, No 1 (2020): September
Publisher : Universitas Muhammadiyah Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31764/jail.v4i1.2962

Abstract

Abstrak:Logikanya, tujuan pengiklan mengiklankan produknnya adalah agar masyarakat “sadar merek” dan meningkatkan angka statistik penjualan produk tersebut. Untuk tujuan itu, perusahaan gencar meluncurkan ide-ide kreatif agar masyarakat tertarik. Pada bulan Ramadhan pengiklan berbondong-bondong menyerbu tema Islami. Sayangnya, kreatifitas itu sering kali kebablasan.  Padahal dalam UU Penyiaran disebutkan bahwa kewajiban pelaku usaha dalam mengiklankan produknya adalah mencerdaskan bangsa dan menciptakan masyarakat yang berimtaq. Dari uraian diatas, bagaimanakah iklan Im3, Axis dan XLdi bulan Ramadhan jika dilihat dari perspektif advertising and branding? Untuk menjelaskan permasalahan tersebut, teori yang dipakai dalam makalah ini adalah teori advertising and branding dari David Aaker. Setelah diamati, Iklan im3, axis dan Xl di bulan Ramadhan cenderung mengomodifikasi atribut Islam demi uang. Mereka menggunakan atribut Islam, untukmelipatgandakan keuntungan.  Hal ini dilakukan tanpa memperhatikankontinuitasaspek dakwahnya.   Abstract:Logically, the advertiser's goal of advertising its products is so that the community is "brand-aware" and increases the sales statistics for these products. For this purpose, the company is launching creative ideas so that people are interested. In the month of Ramadan advertisers flock to Islamic themes. Unfortunately, creativity is often excessive. Whereas in the Broadcasting Law, it is stated that the obligation of business actors to advertise their products is to educate the nation and create a society that believes. From the description above, how are the Im3, Axis and XL advertisements in the month of Ramadan when viewed from the perspective of advertising and branding? To explain this problem, the theory used in this paper is the advertising and branding theory of David Aaker. After observing, im3, axis and Xl ads in Ramadan tend to commodify the attributes of Islam for money. They use Islamic attributes, to double profits. This is done without regard to the continuity of the aspect of the da’wa
KOMUNIKASI VIRTUAL MAHASISWA DALAM PERKULIAHAN NON TATAP MUKA: (Studi pada mahasiswa KPI IAIN Curup) Sari Apriyanti; Robby Aditya Putra; Anrial Anrial
AT-TANZIR: JURNAL ILMIAH PRODI KOMUNIKASI PENYIARAN ISLAM Vol. 11, No. 2 ( Desember 2020 )
Publisher : Sekolah Tinggi Agama Islam Negeri (STAIN) Teungku Dirundeng Meulaboh Aceh Barat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tanzir.v11i2.438

Abstract

The spread of the Covid-19 virus resulted in social restrictions being imposed until all teaching and learning processes were hampered, through online learning students can learn as usual and will not miss lecture material, and more flexible time. This research was conducted with a descriptive survey research method, the sample in this study was KPI IAIN Curup students. Data collection techniques using interviews and questionnaires. The results showed that the location of students for online lectures from 32 students as many as 78.1% who answered at home, 21.9% answered at the home of a family/neighbor who had a good internet network. When asked to students the extent to which the material delivered through online lectures, 43.8% of students answered can be understood, 3.1% of students answered very understood, 43.8% of students answered sometimes understood and 9.4% of students answered not understood. 68.8% of students choose face-to-face lectures and 31.2% of students choose online lectures. The results showed that there were still many students who had difficulties due to internet network problems and not all material could be absorbed easily as when lecturers explained in class face to face.
TAYANGAN FILM TELEVISI (FTV) PERSPEKTIF PRODUKSI ORGANISASI Robby Aditya Putra; Dede Mercy Rolando
Translitera : Jurnal Kajian Komunikasi dan Studi Media Vol 7 No 2 (2018): September 2018
Publisher : Universitas Islam Balitar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (308.768 KB) | DOI: 10.35457/translitera.v7i02.591

Abstract

Solid teamwork in producing a television program is a necessity, so that production results are maximum and meaningful. If the production process is not carried out according to the plot, it will certainly have an impact on the program produced. Given the urgency, it is important to examine how the stages of production of the organization in making television films. This research focuses on the production of the organization (FTV) "Dzolim" on MNC TV. To dissect the case, the author uses the theory of production of the Branston and Stafford Organizations. This research shows that even though the production process of "Dzolim" FTV shows human resources, equipment and maximum costs, Dzolim's FTV content tends to be unnatural and too dramatizing
HUBUGAN PAPARAN DEBU KAPAS DAN KARAKTERISTIK INDIVIDU DENGAN GEJALA PENYAKIT BISINOSIS PADA PEKERJA SPINNING 1 PT. X KABUPATEN SEMARANG Robby Aditya Saputra; Ari Suwondo; Siswi Jayanti
Jurnal Kesehatan Masyarakat (Undip) Vol 4, No 4 (2016): JULI
Publisher : Fakultas Kesehatan Masyarakat Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (132.937 KB) | DOI: 10.14710/jkm.v4i4.14333

Abstract

Cotton dust is a factor of air pollutants that cause disease byssinosis. In addition to cotton dust exposure byssinosis disease is also influenced by the characteristics of the individual. Based on the preliminary results of the survey 70% of workers in the spinning mills 1 PT. X has a cough, shortness of breath and respiratory symptoms suspected byssinosis disease. The purpose of this study was to analyze the relationship between exposure to cotton dust and characteristics of individuals with symptoms of the disease byssinosis on workers in the spinning 1 PT. X Semarang Regency. This type of research is observational analytic cross-sectional study design. The variables measured were cotton dust levels, age, gender, length of employment, nutritional status, use of masks, smoking, history of pulmonary disease and lung vital capacity. Determination of the sample using simple random sampling technique was followed by a minimum sampling techniques to obtain a total sample of 53 people. Univariate analysis showed that the prevalence of disease symptoms byssinosis by 62.3%. Statistical test results by using test Spearman rank correlation showed no relationship between levels of cotton dust with disease symptoms byssinosis (p = 0.019), tenure with the symptoms of the disease byssinosis (p = 0.001), As for the variables of sex, age, nutritional status, the use of masks, smoking, and a history of pulmonary disease there was no correlation with disease symptoms byssinosis. Suggestions in this research is to rotate the work to the worker who has symptoms byssinosis and has worked for over 5 years to the section that has a low dust content value.
KH ABDURAHMAN WAHID (1940-2009) DAN DAKWAHNYA DI INDONESIA Robby Aditya Putra; Ramadiva Muhammad Akhyar
Al-Mishbah: Jurnal Ilmu Dakwah dan Komunikasi Vol 16 No 1 (2020)
Publisher : Komunitas Dosen Dakwah Institut Agama Islam Negeri (IAIN) Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24239/al-mishbah.Vol16.Iss1.188

Abstract

Gus Dur's pluralism is closer to social pluralism, but also leads to humanism (respecting the lives of others). Pluralism of this kind emphasizes on building a nation that is unified over the differences. This kind of da'wah pathway can only be realized if Da'wah is not merely understood as a conventional activity. Da'wah should be brought to the wider realm, the political path. Preaching activists moved to the teachings of Islam so that Islam can be made an ideology of the country, or at least every government or state policy always with Islamic values so that Islamic teachings are based on the nation's political life.
Persepsi iklan Lifebuoy Pencegah Covid-19 di Kelurahan Tempel Rejo Rejang Lebong Edo Wiranto; Robby Aditya Putra; Hariya Toni
Ishlah: Jurnal Ilmu Ushuluddin, Adab dan Dakwah Vol. 3 No. 2 (2021): Desember
Publisher : Fakultas Ushuluddin, Adab dan Dakwah IAIN Kerinci

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32939/ishlah.v3i2.96

Abstract

This study aims to determine public perceptions of advertising to prevent the spread of the Covid-19 virus. To describe this perception, the researcher focused on several sub-categories, namely applications through the sense of sight and sense of hearing so as to produce people's perceptions of messages in advertisements. The research method in this study used a qualitative approach, namely descriptive analysis. The subjects in this study were 3 people. Data collection techniques through in-depth interviews, observation, documentation and internet searching. The results of the study illustrate that, the application of perception through the sense of sight is very positive, where people consider the visuals displayed in this advertisement to be very attractive so that people do not get bored seeing it. The application of perception through the sense of hearing is also very good, because the audio presentation displayed in this advertisement uses language that is easy to understand and is accompanied by music. The public's perception of this message as a whole is positive. The conclusion of this research is the public's perception is that this advertisement attracts people's attention and changes people's behavior to follow the contents of the message in the advertisement, namely steps to protect themselves from the spread of the Covid-19 virus.
DA’WAH AMONG URBAN MUSLIMS IN INDONESIA Rini Setiawati; Dede Mercy Rolando; Robby Aditya Putra; Osman Koroglu
Akademika : Jurnal Pemikiran Islam Vol 27 No 2 (2022)
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Institut Agama Islam Negeri Metro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/akademika.v27i2.5505

Abstract

The condition of da'wah portraits in the current era of information globalization which is increasingly heavy and complex is certainly a challenge for the development of da'wah. The emergence of problems that target the younger generation is a point of threat to the survival of Muslims, especially in Indonesia. This study aims to look at the portrait of the current da'wah problem and its strategy. The type of research used is a literature review. The results obtained are portraits of the problems faced and become challenges and threats for da'wah activists and da'i namely "silting of faith" due to the progress of the times such as problems related to the erosion of Faith and Manner, shifts in the authority of a single religion, problems of pluralistic, hedonistic, individualistic society. towards a materialistic society associated with rationalistic Muslims. The characteristics of the profile of the Indonesian Muslim community have caused problems both internally and externally. So that this reality requires the application of an effective and efficient da'wah strategy by linking the elements of preachers, messages as well as media in order to compete and maintain Islamic values ​​in the midst of the threat of the times by improving the quality in terms of substantive and methodological competence, increasing the values ​​of rahmatan lil alamin and universal values ​​and the importance of mastering information technology with the use of media up-to-date.
KOMUNIKASI INTERPERSONAL ORANG TUA DENGAN ANAK DALAM MENCEGAH LGBT PERSPEKTIF AL-QURAN Muhammad Solihin; Akhmad Rifa'i; Robby Aditya Putra
JURNAL ILMU MANAJEMEN SABURAI Vol 9, No 1 (2023): JURNAL ILMU MANAJEMEN SABURAI
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jmb.v9i1.1835

Abstract

Di Indonesia, jumlah kasus yang melibatkan individu LGBT (lesbian, gay, biseksual, dan transgender) terus meningkat. Peran orang tua diharapkan akan mencegah anak-anak untuk melakukan perilaku seksual. Dari perspektif Al-Qur'an, artikel ini menyajikan metode analisis deskriptif untuk menggambarkan bagaimana komunikasi interpersonal antara orang tua dan anak dapat membantu mencegah LGBT. Menurut review, komunikasi interpersonal antara orang tua dan anak sangat penting untuk mencegah perilaku LGBT. Mencegah perilaku LGBT melalui komunikasi interpersonal antara orang tua dan anak. Sebelum menjelaskan bahaya perilaku LGBT, perspektif Alquran bisa dimulai dengan keterbukaan, empati, dukungan, kesetaraan, dan sikap positif. Diharapkan para orang tua lebih mampu mendorong anaknya untuk mengungkapkan apa yang ada di pikirannya sehingga dapat berkomunikasi secara efektif melalui kejujuran dan keterbukaan.
MEDIA DAKWAH TIKTOK UNTUK GENERASI Z Robby Aditya Putra; Exsan Adde; Maulida Fitri
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 7 No 1 (2023): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v7i1.6410

Abstract

Era digital merupakan zaman dimana pengguna media sosial dapat mengakses segala sesuatu dengan cepat, akses cepat ini disebut dengan virality, faktor ini memaksa para da'i menggunakan media sosial sebagai alat untuk menyampaikan dakwahnya sendiri, media tersebut terupdate dan dapat diakses serta efektif dibandingkan ke sarana propaganda lainnya. Aplikasi Tiktok atau yang lebih dikenal dengan Douysin, secara harfiah berasal dari Cina, dan diluncurkan pada bulan September 2016 oleh Zhang Yiming. Aplikasi Tiktok adalah platform video pendek yang dibuat dengan durasi sampai 10 menit yang berisi sosial dan didukung musik. Dengan memaksimalkan sarana komunikasi untuk berdakwah, lebih banyak orang akan menyebarkan pesan dakwah lebih cepat. Selain itu, pesan dakwah yang dikirim lebih cepat diterima. Selain karena banyak orang lebih memilih perangkat berteknologi tinggi seperti smartphone, yang membuat dakwah dengan media menjadi lebih menarik. Dapat dikatakan bahwa Tiktok merupakan alat dakwah yang efektif jika digunakan dengan benar sesuai syariat Islam. Secara keseluruhan, dakwah Tik Tok adalah dakwah milenial yang mampu menciptakan dakwah inovatif yang mampu menarik perhatian followers untuk dibagikan di media sosial.
The Phenomenon of Dissemination Da'wah Using New Media During the Lockdown Era in Indonesia Rolando, Dede Mercy; Koroglu, Osman; Putra, Robby Aditya
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 8 No 1 (2024): Ath-Thariq: Jurnal Dakwah dan Komunikasi
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/ath-thariq.v8i1.8435

Abstract

This study focuses on the adaptation of preacher to new media technologies during the Covid-19 pandemic. To examine this phenomenon, the writer uses a descriptive qualitative approach with the type of library research. The results of this study show that the Covid-19 pandemic in Indonesia has made the level of internet use increasing and massive. Of course, this gives a new change and color for the continuity of da'wah. Previously, preacher were more dominant in using the pulpit or gathering mass in one place when carrying out da'wah activities. But not in the current situation. Preacher are required to be adaptive to new media technology. The use of YouTube social media during the Covid-19 pandemic has become an option for preacher to maintain and deliver da'wah messages. Because YouTube is the social media with the top ranking in 2021. In addition, the significance of the use of YouTube social media is seen through its characteristics which are network, interactive, interface, informative, interactive and can also be real-time.
Co-Authors Abdul Syukur Akhmad Rifa'i Akhmad Rifa’i Alan Nirany, Alan Aman Alias Jauhari ANDRI KURNIAWAN Anrial Anrial Anrial Anrial, Anrial Ari Suwondo Aris Yusuf, Mochamad Dede Mercy Rolando Edo Wiranto Exsan Adde Fitri, Maulida Gresi Amarita Rahma, Gresi Hariya Toni Khadiq, Khadiq Khasanah Budi Rahayu, Khasanah Koroglu, Osman Masri, Muhammed Sahrin Haji Maulida Maulida Fitri Mochamad Aris Yusuf Mochamad Aris Yusuf Mohammad Fauzi Muhammad Munir Muhammad Solihin Muhammad Solihin Nurrohmah, Shinta Osman Koroglu Pajrun Kamil Priyadi Nugraha P., Priyadi Ramadiva Muhammad Akhyar Ridho Rahmatullah Rini Setiawati Rini Setiawati Saifullah Saifullah Sari Apriyanti Siswi Jayanti Siwanto, Agus Yasril Yazid