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Pengaruh Harga Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Di Pusat Atribut Bagugu Law School (BLS) Jakarta Barat: The Effect of Price and Service Quality on Customer Satisfaction at the Bagugu Law School (BLS) Attribute Center in West Jakarta Lilis Santri Duha; Darma Wijaya; Fadli Ilyas
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 2 No 1 (2025): Desember 2025 - Februari 2026
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v2i1.244

Abstract

This research aims to ainalyze thei influence of price and service quality on customer satisfaction at Bagugu Law School (BLS) Attribute Center, West Jakarta. This research uses a quantitative method with an associative approach. The population in ths study includes all consumers who use legal attribute services at Bagugu Law School (BLS) Attribute Center, with ai sample of 40 respondents selected using random sampling technique. Data collecton techniques include interviews, observations, and questionnaires. Data analysis uses validity test, reliability test, classical assumption test, multiple linear regression analysis, and hypothesis testing. The results show that: (1) Price has a positive and significant effect on customer satisfaction with t count 1.765 > t table 1.686; (2) Service quality does not significantly affect customer satisfaction with t count 1.254 < t table 1.686; (3) Simultaneously, price and service quality have a positive and significant effect on customer satisfaction with f count 245.559 > f table 3.245 and significance value 0.000 < 0.05. Thei coefficient of determination value (Adjusted R Square) of 0.926 indicates that 92.6% of customer satisfaction is influenced by price and service quality, while the remaining 7.4% is influenced by other factors outside this research.
PENERAPAN POLA FIBONACCI UNTUK PENGATURAN QOS (QUALITY OF SERVICE) JARINGAN Ahmad Gani; Sigit Wibawa; Fadli Ilyas
INTI Nusa Mandiri Vol. 19 No. 2 (2025): INTI Periode Februari 2025
Publisher : Lembaga Penelitian dan Pengabdian Pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33480/inti.v19i2.6359

Abstract

In managing network quality of service (QoS), this research uses the Fibonacci pattern to optimize delay control and bandwidth allocation. QoS is very important in contemporary network management, especially considering the increasing demand for stable and effective data services. This study prioritizes data based on traffic levels using a Fibonacci algorithm simulation. Each priority is assigned a value corresponding to the Fibonacci sequence, which allows for resource allocation that is more in line with network load.The simulation was conducted under normal and overload conditions. The research results show that conventional methods, such as round-robin and weighted fair queuing, can improve QoS efficiency with the Fibonacci pattern by up to 15%. This improvement primarily focuses on managing important data packets such as real-time communication and video streaming, and reducing latency. Additionally, this technique is better at adapting to traffic changes.The research results show that the Fibonacci pattern can be an innovative method for managing network QoS, especially for complex priority needs. By using the Fibonacci pattern as a data priority management technique, this research helps improve network quality of service (QoS). This method is capable of improving bandwidth allocation efficiency and reducing latency by up to 15% compared to conventional approaches such as Round-Robin and Weighted Fair Queuing. The main contribution of this research is to offer a new approach based on Fibonacci patterns that can be adapted to the dynamics of network traffic.
Pengaruh Promosi Penjualan dan Online Customer Review Terhadap Keputusan Pembelian Produk Skincare Camille Beauty di TikTok Shop Jakarta Barat : The Influence of Sales Promotions and Online Customer Reviews on Camille Beauty Skincare Product Purchase Decisions on TikTok Shop West Jakarta Sekar Ayu Dwi Anggraini; Fadli Ilyas
Jurnal Mnajemen | Ekonomi | Akuntansi Vol 3 No 1 (2026): Desember 2026 - Februari 2027
Publisher : CV Warnak Johanna Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63921/jmaeka.v3i1.593

Abstract

The rapid growth of e-commerce has transformed consumer shopping habits, notably through platforms like TikTok Shop, which successfully integrate entertainment and transactions. Camille Beauty, a local skincare brand, leverages sales promotions and online customer reviews to drive purchasing decisions, particularly among consumers in West Jakarta. This study aims to examine the influence of sales promotions and online customer reviews on purchasing decisions for Camille Beauty skincare products on TikTok Shop, analyzing their effects both individually and simultaneously. A quantitative method was employed, utilizing a survey approach with questionnaires distributed to 97 respondents selected via purposive sampling. Data analysis was conducted using multiple linear regression with SPSS version 26. The results indicate that sales promotions have a significant effect on purchasing decisions (t-count 2.761 > t-table 1.98552; sig. 0.007). Online customer reviews also significantly influence purchasing decisions (t-count 5.121 > t-table 1.98552; sig. 0.000). Simultaneously, both variables exert a significant influence (F-count 56.662 > F-table 3.093; sig. 0.000), with an Adjusted R-Square of 0.537 (53.7%). These findings suggest that a combination of attractive sales promotions and positive customer reviews plays a crucial role in driving consumer purchasing decisions for skincare products on TikTok Shop.