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TESTING THE ROBUSTNESS OF THEORY OF PLANNED BEHAVIOR IN PREDICTING WOMEN’S INTENTION TO WEAR JILBAB Sari Winahjoe Siswomihardjo; Sudiyanti Sudiyanti; Bayu Sutikno
Jurnal Kawistara Vol 8, No 3 (2018)
Publisher : Universitas Gadjah Mada

For Muslim women, covering aurat has clearly been commanded in Al-Qur’an. Therefore, most Muslim women wear Jilbab to do so. Although Indonesia is the world’s largest Muslim country and in recent years, more fashionable Jilbab designs have been growing in Indonesian Muslim fashion market, yet, not all Muslim women wearing Jilbab. This study examines how well the Theory of Planned Behavior works in predicting Muslim women’s intention to wear Jilbab. This article proposes that Muslim women’s intentions to wear Jilbab are influenced by their attitude, subjective norms, perceived behavioral control, and together with perceived personal outcome. By using purposive sampling method, a representative national sample of 200 Indonesian Muslim women has been participated in a face-to-face survey about this topic. The findings confirmed the robustness of the Theory of Planned Behavior by indicating that both attitude and subjective norms significantly brought positive effect in predicting intention. Interestingly, the results demonstrated that perceived personal outcome and perceived behavior control appeared to be ineffective determinants. Therefore, the study result also slightly deteriorated the robustness of the Theory of Planned Behavior in the context of predicting Indonesian Muslim women’s intention to wear Jilbab. We present our findings, suggestions for future research, and potential limitations. The implications of this research for marketing practitioners are also discussed.

EXTENDED THEORY OF PLANNED BEHAVIOR AS MODEL OF ANABOLIC ANDROGENIC STEROID USE BY INDONESIAN BODYBUILDERS Shine Pintor Siolemba Patiro; Basu Swastha Dharmmesta; Sahid Susilo Nugroho; Bayu Sutikno
Journal of Indonesian Economy and Business (JIEB) Vol 31, No 1 (2016): January
Publisher : Faculty of Economics and Business, Universitas Gadjah Mada

This correlational study explored the psychological antecedents of Indonesian bodybuilders’ intentions to use anabolic–androgenic steroids (AAS), based on the Theory of Planned Behavior (TPB). The purpose of this research was to identify factors that influence an Indonesian bodybuilder’s intention to use AAS and offer a better understanding of AAS use behavior based on the extended Theory of Planned Behavior (TPB). The three predictor variables of (1) attitude, (2) subjective norms, and (3) perceived behavioral control accounted for the variation in the outcome measure of the intention to reuse the AAS. Likewise, (1) attitude and (2) intention accounted for of the variation in the outcome measure of the reuse of AAS. This research combined two methods which are qualitative and quantitative. The respondents who were used in this research are professional bodybuilders located in Jakarta, Bandung, Surabaya, and Yogyakarta. The result of this research shows that the attitude of bodybuilders in using AAS tends to have values that are adopted by themselves. The result of this research differs from Bagozzi et al (1989) who stated that attitude influenced behavior directly as a nonpurposeful reaction or indirectly through intention as an aimed response. The result of this research clearly shows that attitude can influence behavior directly as a purposeful reaction, because the bodybuilders consume AAS to achieve a particular purpose and it is strengthened by achievement value in themselves. This research suggests also that attitude and subjective norms are not causally independent. They appear to reflect similar beliefs and to influence each other. These results differ from Titah and Barki (2009), as suggested by Chang (1998) and Aarts et al. (1998), who stated that a person whose positive subjective norms move them toward overt behavior, it will lead to a positive attitude toward the behavior. Future research directions are suggested regarding several areas.Keywords: Theory of Planned Behavior; values; steroid; bodybuilders

Halal Food Literacy: Conceptual Framework, Dimension, and Scale Development Miftakhul Khasanah; Basu Swastha Dharmmesta; Bayu Sutikno
Jurnal Ekonomi & Keuangan Islam Volume 9 No. 1, January 2023
Publisher : Faculty of Economics, Universitas Islam Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/JEKI.vol9.iss1.art6

This study aims to develop the Halal Food Literacy scale (HFL) concept and measurement. The concept of HFL in this study is based on the concept of literacy for consumers. In this case, the SDGs are the theoretical basis for building the HFL concept. Cognitive aspects related to Bloom's concept of Taxonomy were used as the basis for compiling this concept. The study includes four stages: developing, compiling, and describing the concept of Halal Food Literacy based on literature studies, interviews, discussions with experts and scholars, drafting items, testing the validity of the contents, and lastly, data testing with exploratory factor analysis. The results of the scale test revealed that there are four HFL factors, namely Halal awareness, Halal knowledge, Behavioral beliefs, and halal-related label beliefs. These four factors contributed 69.758% of the general variant and 57.828% of the variance from 11 items.

DEFINING SOCIAL SUSTAINABILITY AND SOCIALLY CONSCIOUS TOURIST IN SUSTAINABLE TOURISM DEVELOPMENT Agusta Ika Prihanti Nugraheni; Tri Kuntoro Priyambodo; Bayu Sutikno; Hendrie Adji Kusworo
Journal of Business on Hospitality and Tourism Vol 5, No 2 (2019): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Sustainable Tourism Development (STD) consists of three dimensions known as environment, economic and social. Although these three dimensions influence each other and cannot stand on their own, and are assumed to be supportive to each other and compatible. However, most studies focus on the environmental and economic dimensions. The social dimension gains less attention and is difficult to attain and operationalize. In order to implement a balanced and successful STD, it needs to be supported by all the tourism stakeholder, including the tourist itself. Therefore, it is necessary to explore the social dimension of STDs and also tourist behavior regarding their social conscious. However, the discussions and understanding of social dimension in STD and socially conscious behavior are still limited. This study aims to define a clear understanding and definition of social dimension of STD which in this study is referred as social sustainability and also a socially conscious tourist. Starting with exploring the aspect of social dimensions formulation and exploring clear definitions of social dimensions of STD's and socially conscious tourist. This study is an exploratory study that aims to explore the boundaries of social dimension of STD and to develop a construct of socially responsible tourist. This study is a qualitative approaches, which includes systematic literature review and Delphi method to obtain expert judgment to gather social dimension aspects of sustainable development, especially in STD. The results of this study are social dimension’s aspects of STD, an understanding of social sustainability and socially conscious tourist in STD.

Penerapan Regresi Data Panel Komponen Satu Arah untuk Menentukan Faktor-Faktor yang Mempengaruhi Indeks Pembangunan Manusia Bayu Sutikno; Alfensi Faruk; Oki Dwipurwani
Jurnal Matematika Integratif Vol 13, No 1: April, 2017
Publisher : Department of Matematics, Universitas Padjadjaran

Efek spesifikasi wilayah dan waktu dari data panel dapat menjelaskan perbedaan antar nilai Indeks Pembangunan Manusia (IPM) di setiap wilayah dan periode waktu. Tujuan dari penelitian ini adalah (1) menentukan model regresi data panel terbaik dengan efek komponen satu arah dalam menjelaskan tingkat keberagaman dari nilai IPM, dan (2) menganalisis faktor-faktor yang berpengaruh signifikan terhadap perubahan nilai IPM. Data yang digunakan dalam penelitian ini adalah nilai IPM dari seluruh kabupaten dan kota di Provinsi Sumatera Selatan mulai tahun 2007 hingga 2014 yang diperoleh dari Badan Pusat Statistik Provinsi Sumatera Selatan (BPSPSS). Berdasarkan uji Chow, uji Hausman, dan pemilihan efek komponen satu arah, hasil yang diperoleh memperlihatkan bahwa model regresi data panel terbaik dari nilai IPM di Provinsi Sumatera Selatan mulai tahun 2007 hingga 2014 adalah model efek tetap komponen waktu yang diboboti dengan seemingly unrelated regression (SUR). Adapun, faktor-faktor yang berpengaruh signifikan terhadap perubahan nilai IPM di Provinsi Sumatera Selatan mulai tahun 2007 hingga 2014 adalah banyaknya rumah tangga yang dapat mengakses air bersih, angka partisipasi Sekolah Menengah Atas (SMA), angka melek huruf, dan tingkat partisipasi angkatan kerja. Kata kunci: regresi data panel, IPM, uji Chow, uji Hausman, efek komponen satu arah.

The Typology of Conflict Management Style Cheng, Julian Ming-Sung; Sutikno, Bayu
The South East Asian Journal of Management Vol. 3, No. 1
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

This paper proposes a triple model of typology of conflict management style, which incorporates three factors: (1) interaction concerns (cooperation versus competitiveness), (2) individualistic versus collectivistic cultures, and (3) environmental uncertainty (stable versus dynamic). The objectives are achieved by reviewing literature on the typology of conflict management style from the working of Blake and Mouton's (1964) model to Freeman and Browne's (2004) model. The findings highlight the triple model of typology of the conflict management style. It is based on an internal factor (interaction concerns between actors, cooperation versus competitiveness) and two external factors, such as cultural dimension (individualism-collectivism) and environmental uncertainty (stable versus dynamic). Hence, eight conflict management styles are proposed: (1) reactive, (2) passive, (3) active, (4) proactive, (5) adaptive, (6) repressive, (7) preemptive, and (8) supportive. There is no single conflict management style for every conflict situation. It depends on these three factors. A review of literature has revealed that although more attention has been paid to the topic of the typology of conflict management style, insufficient attention has been paid to external factors of conflict in the development of the typology.

The Job Sectors That Affecting the Employment Rate of Disabled People in Asia and Pacific Countries Sutikno, Bayu
Indonesian Journal of Disability Studies Vol. 5 No. 1 (2018)
Publisher : The Center for Disability Studies and Services Brawijaya University

Disabled people certainly have a same opportunity to pursue their career life through working in the certain job sector that is suitable based on their abilities and skills. Employment rate of disabled people expresses the percentage number of disabled people who have successfully been producing the salary income. Therefore, this study aimed to identify the significant job sector that could give the real influence to the employment rate of disabled people in order to they know the appropriate job sector. Those job sectors were determined by applying the multiple linier regression equation with classical assumption test. Anyway, the data in this study was adopted from United Nations publication for employment rate of disabled people in Asia and Pacific countries 2015. The result showed that services and industries sector have the positive significant impact to the employment rate of disabled people with the adjusted coefficient determination value reveals to 85 %.

TESTING THE ROBUSTNESS OF THEORY OF PLANNED BEHAVIOR IN PREDICTING WOMEN’S INTENTION TO WEAR JILBAB Sari Winahjoe Siswomihardjo; Sudiyanti Sudiyanti; Bayu Sutikno
Jurnal Kawistara Vol 8, No 3 (2018)
Publisher : Universitas Gadjah Mada

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22146/kawistara.37830

For Muslim women, covering aurat has clearly been commanded in Al-Qur’an. Therefore, most Muslim women wear Jilbab to do so. Although Indonesia is the world’s largest Muslim country and in recent years, more fashionable Jilbab designs have been growing in Indonesian Muslim fashion market, yet, not all Muslim women wearing Jilbab. This study examines how well the Theory of Planned Behavior works in predicting Muslim women’s intention to wear Jilbab. This article proposes that Muslim women’s intentions to wear Jilbab are influenced by their attitude, subjective norms, perceived behavioral control, and together with perceived personal outcome. By using purposive sampling method, a representative national sample of 200 Indonesian Muslim women has been participated in a face-to-face survey about this topic. The findings confirmed the robustness of the Theory of Planned Behavior by indicating that both attitude and subjective norms significantly brought positive effect in predicting intention. Interestingly, the results demonstrated that perceived personal outcome and perceived behavior control appeared to be ineffective determinants. Therefore, the study result also slightly deteriorated the robustness of the Theory of Planned Behavior in the context of predicting Indonesian Muslim women’s intention to wear Jilbab. We present our findings, suggestions for future research, and potential limitations. The implications of this research for marketing practitioners are also discussed.

Aesthetic Value in Marketing Art Gallery: Conceptualization and Scale Development Subiharto, Joko; Dharmmesta, Basu Swastha; Sutikno, Bayu; Siswomihardjo, Sari Winahjoe
JDM (Jurnal Dinamika Manajemen) Vol 15, No 1 (2024): March 2024
Publisher : Department of Management, Faculty of Economics and Business, Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/jdm.v15i1.49361

This study aims to develop a measurement tool for a new concept in aesthetic marketing called Aesthetic Value. The paper provides a framework for understanding individual motivations in consuming art galleries, starting with exploring art theory, aesthetics, and experience as a source of aesthetic value. The research then defines the construct and its dimensions, which are used to create a measurement tool and develop a conceptual model. Data collected from survey is used to evaluate the overall aesthetic value model. Finally, Exploratory Factor Analysis (EFA) determines the number of components that should be retained in the construct. The study concludes that Aesthetic Value has four dimensions: artwork, facilities-place, knowledge, and emotion. This conceptualization provides a robust foundation for understanding customer value in the context of consuming art galleries by considering various relevant elements of Aesthetic Value. The article also discusses the potential use of this concept in the future, allowing researchers to accelerate further theoretical development in this area.

The Difference between Consistent and Inconsistent Planned Impulse Buying Based on External Stimulus and Virtual Cart Use Ina Melati; Bernardinus M. Purwanto; Marwah Rizqiyati; Yulia Arisnani Widyaningsih; Bayu Sutikno
Binus Business Review Vol. 15 No. 3 (2024): Binus Business Review
Publisher : Bina Nusantara University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21512/bbr.v15i3.11031

Impulse-buying behavior is enjoyable for consumers and profitable for marketers. Selecting what they want and putting it in the shopping cart gives customers a sense of shopping enjoyment. However, the virtual shopping cart feature can be a barrier to impulse-buying behavior due to the abandonment of virtual carts. Sellers can overcome abandonment behavior in virtual carts by understanding consumer behavior, one of which is when exposed to external stimuli. The application of different external stimuli also produce different consumer behavior as well. The research aimed to validate the differences between Consistent Planned Impulse Buying (CPIB) and Inconsistent Planned Impulse Buying (IPIB) based on the influence of external stimuli: informativeness, appearance, and sales promotion, with the virtual cart used as the mediator variable using cognitive consistency theory. Data collection was carried out by distributing online questionnaires to 364 participants in Indonesia from October to November 2021 using a hierarchical linear model as the data analysis method. The analysis shows that sales promotion distinguishes between CPIB and IPIB. Sales promotions do not influence CPIB. Meanwhile, sales promotion affects IPIB. Hence, e-marketplace owners and their seller partners can apply the most appropriate external stimulus to induce impulse-buying behavior of different types. The research results also reveal a positive and significant relationship between the independent variables on virtual cart use and virtual cart on CPIB and IPIB.

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