Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : E-Journal of Tourism

Ecovillage Market Segmentation Based on Sustainability Tourism Concept at Panji Village Nyoman Dini Andiani; Ni Ketut Arismayanti; A. A. Ngr Yudha Marthin Mahardika; Gede Putra Nugraha
E-Journal of Tourism Volume 10 Number 2 (September 2023)
Publisher : Centre of Excellence in Tourism Udayana University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24922/eot.v10i2.108774

Abstract

Tourism market segmentation needs to be known, as is the case with the development of Tourism Villages. The purpose of this research is to find potential market segmentation that can be targeted for Panji Tourism Village. Qualitative research methods through in-depth interviews were conducted. The data can be processed using the AHP analysis tool. The results show that market segmentation for the ecovillage concept in Panji Tourism Village is the family tourist market share, the main criteria is feasibility which means that the future prospects of developing tourist attractions developed in Panji Tourism Village are tourist activities that can be enjoyed by families, with current considerations looking at a market that has the potential to come for families because apart from easy access and the potential tourist attractions offered can be enjoyed by family members. The results of this study have implications for the readiness of the community to continue to innovate local products that can be enjoyed by tourists of all ages in one family. By continuing to pay attention to the various possible needs of tourists, especially the family tourist market, it is hoped that a sustainable visit will occur. Keywords: tourism; village; market segment.
Co-Authors A. A. Ngr Yudha Marthin Mahardika Adhitra , Andris Adi, I.G.N. Bagus Artawan, Komang Agus Artini , Luh Putu Banhidi , Miklos Candra, Ni Kadek Dwi Damasanthi, Ida Ayu Reviena Darmayanti, Komang Peni Dewa Ayu Made Lily Dianasari Earlike Fitria Anwar Sani Faraudis, Zein Fitria Earlike Anwar Sani Fitria Earlike Sani Gede Ari Wiryatama Gede Putra Nugraha Gede Wirata Gusti Ngurah Adi Wiriatama Hepani, Ketut I Gede Putu Suarmadi I Kadek Ngurah Sukamerta I Ketut Resika Arthana I Made Antara I Made Antara I Made Antara I Nyoman Sunarta I Putu Panca Adi I Wayan Ardika I Wayan Putra Yasa Ida Ayu Kade Winda Wikantini Indrawati, Lily Jasmini, Putu Kadek Dana Putra kadek sada wirya Kadek Yuli Pramawati Ketut Hepani Ketut Purnamawan Ketut Purnamawan Komang Peni Darmayanti Komang Setemen Komang Sri Pratiwi Lily Indrawati Luh Yusni Wiarti Made Aristia Prayudi Made Riki Ponga Kusyanda Made Windu Antara Kesiman Ni Ketut Arismayanti, Ni Ketut Ni Luh Putu Agustini Karta Ni Luh Wayan Sayang Telagawathi Ni Made Ary Widiastini Ni Made Ary Widyastini Ni Made Mas Yogiswari Ni Made Suci Ni Putu Gili Padmayoni Nyoman Sunarta Padmayoni, Ni Putu Gili Pramawati, Kadek Yuli Pratama, Ida Bagus Gede Yogi Wisma Pratiwi, Komang Sri Putra, Kadek Dana Putu Eka Kusumayani Putu Indah Rahmawati Ratna Artha Windari Setya Chendra Wibawa Suarmadi, I Gede Putu Sukamerta, I Kadek Ngurah Susi Purniasih Trianasari Widyadnyana, I Nyoman Ardy Wikantini, Ida Ayu Kade Winda wirya, kadek sada Wiryatama, Gede Ari Yogiswari, Ni Made Mas Zein Faraudis