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All Journal Jurnal Agribisnis Indonesia (Journal of Indonesian Agribusiness) Jurnal Manajemen dan Bisnis Journal Science Innovation and Technology (SINTECH) Proceeding of International Conference Health, Science And Technology (ICOHETECH) Jurnal Nusantara Mengabdi Jurnal Agronomika Kreativasi: Journal of Community Empowerment
Bimoseno Sepfrian
Universitas Duta Bangsa Surakarta, Jawa Tengah
Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Industrial & Manufacturing Engineering Medicine & Pharmacology Public Health Social Sciences Other

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Journal : Journal Science Innovation and Technology (SINTECH)

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Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah: Analisis Tipe Perilaku Konsumen dalam Pembelian Salad Buah Setiyani, Rahmawati; Sepfrian, Bimoseno
Journal Science Innovation and Technology (SINTECH) Vol. 5 No. 2 (2025): SINTECH JURNAL BULAN MEI 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/sintech.v5i2.5010

Abstract

Indonesia is known as an agrarian country rich in biological resources, particularly in agriculture. One of Indonesia's natural riches is its wide variety of fruits. Fruits can be consumed directly or processed into various products. Currently, there has been a shift in consumer preferences toward imported fruits. In today’s digital era, consumer behavior has become increasingly dynamic due to the ease of access to vast and rapid information, making consumers more critical in comparing and considering products before making a purchase. Fruit salad has become one alternative to increase the consumption of local fruits in a more appealing way. The diversity of the population influences consumer behavior in purchasing fruit salad. The purpose of this study is to analyze the types of consumer behavior in purchasing fruit salad. The research used a descriptive-analytical method. A structured questionnaire was designed to identify consumer behavior types in buying fruit salad. The study was conducted in the city of Surakarta with a sample of 30 respondents. The results showed that the characteristics of fruit salad consumers are predominantly female, aged between 20 and 39 years, with a university-level education, working as private employees, and earning a monthly income of over IDR 3,000,000. The frequency of fruit salad consumption is mostly once a month, with consumption sizes ranging from 200 ml to 500 ml. Consumers enjoy the taste of fruit salad, thus the taste dimension is considered very pleasant. Consumers also pay attention to the packaging, which is seen as very attractive, and they prefer fruit salads with a variety of fruit fillings
ANALISIS FAKTOR YANG MEMPENGARUHI EKSPOR VANILI INDONESIA KE PASAR AMERIKA SERIKAT DIBANDINGKAN DENGAN PESAINGNYA (MADAGASKAR DAN PRANCIS): ANALISIS FAKTOR YANG MEMPENGARUHI EKSPOR VANILI INDONESIA KE PASAR AMERIKA SERIKAT DIBANDINGKAN DENGAN PESAINGNYA (MADAGASKAR DAN PRANCIS) Sari, Vinanda Puspita; Lestari, Retna Dewi; Sepfrian, Bimoseno
Journal Science Innovation and Technology (SINTECH) Vol. 6 No. 1 (2025): SINTECH JURNAL BULAN NOVEMBER 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/hv983w84

Abstract

This research aims to analyze the factors affecting the export level of Indonesian vanilla to the United States market, focusing on aspects of global competition. Several key variables analyzed in this study include price, exchange rates, and export volumes from competing countries. Madagascar and France were chosen as comparison countries because both are Indonesia's main competitors in vanilla trade in the United States market, with Madagascar being the largest vanilla producer in the world and France as an active player in the global distribution chain. Indonesia has the opportunity to become a major producer in the United States market, utilizing Indonesia's tropical climate and the distinctive characteristics of Indonesian vanilla as attractions in the global market. The United States, as a global market for vanilla, has an increasing demand value. The analysis method used is logistic regression, utilizing secondary data from 1999 to 2024. The research results show that there are two variables that significantly affect the increase in Indonesian vanilla export volume, namely the exchange rate of France against the United States dollar (USD) and the export volume of vanilla from France. Both variables have a partial effect on Indonesia's export volume, indicating that fluctuations in exchange rates and export activities of competing countries can affect Indonesia's competitiveness in the global market.
Co-Authors Andriyono Kilat Adhi Ani Septia Sari Arsa Nugralistyo, Nafisan Asfarida, Tiara Azziz Rohadi, Alif Dian Septi Purwani Dian Septi Purwani Diana Novira Febrian Rahmanda Saputra Filemon Waluyono, Garnet Fita Milasari, Ela Garnet Filemon Waluyono Kurniawan , Shidiq Lestari, Retna Dewi Muhammad Firdaus Nur Khayati, Nur Khayati Purwani, Dian Septi Qurotu A'yun Rahmad Nur Sidiq Rahmadhani, Octaria Nur Rahmawati Setiyani Rahyunanto, Setyo Risma Gayatri, Rahajeng Saputra , Raka Eka Sari, Vinanda Puspita Setiyani , Rahmawati Setiyani, Rahmawati Sulistyo Dewi, Alya Syaroni, Muhammad WAHYU UTAMI, INDAH