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Artyasto Jatisidi
Universitas Budi Luhur
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Representasi Fear of Missing Out Dalam Iklan (Studi Semiotika Dalam Iklan Samsung Versi Join The Flip Side) Desti Kornelia Crista; Artyasto Jatisidi; Rocky Prasetyo Jati
J-CEKI : Jurnal Cendekia Ilmiah Vol. 4 No. 1: Desember 2024
Publisher : CV. ULIL ALBAB CORP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/jceki.v4i1.6293

Abstract

The phenomenon of Fear of Missing Out has become widespread as a lifestyle related to social media and the internet, however, if it is further elaborated, this phenomenon is more related to how consumers become consumptive towards ownership of an item. The purpose of this research is to find out how advertising represents the FOMO phenomenon into digital advertising messages. This research was conducted with a descriptive qualitative method, using Roland Barthes' semiotic theory, which analyzes signs at the level of denotation, connotation, and myth. Conclusion of this study show that the depiction of the Fear of Missing Out phenomenon is shown in three main stages, namely rejection with self-control, prolonged hallucinations, to decision making to achieve feelings of comfort and security.
Pengembangan Konten Media Sosial Instagram Desa Jabung Klaten untuk Meningkatkan Keterlibatan Audiens Putri, Visella Tania Radita; Wicaksono, Bintarto; Jatisidi, Artyasto
Jurnal Ilmiah Multimedia dan Komunikasi JIMK Vol. 9 No. 1, June 2024
Publisher : Sekolah Tinggi Multi Media "MMTC" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56873/jimk.v9i1.294

Abstract

Currently, most village governments use social media to share information about the village, to introduce the village's potential, and to interact with villagers and the wider community. However, the Jabung Village Government does not yet have a social media account as an information channel. Therefore, the author aims to create a social media account to achieve one of the village's missions. This study discusses the content strategy on the main social media platform, Instagram, for the Jabung Village Government, Klaten, to increase engagement. This strategy aims to make the potential of Jabung Village more widely known. The author selects a strategy that aligns with the target audience and uses effective as well as engaging communication to ensure that all information is conveyed well and interaction with the audience is established. The Instagram content strategy is also designed according to the needs of the audience, especially the residents of Jabung Village. The method used is qualitative, with data collection through observation, interviews, and literature studies. The conclusion of this strategy shows that using attractive content titles is the most effective strategy to increase engagement, and the most effective content is Playful Content on Instagram story, utilizing interactive features such as polling and question boxes.
The Role of Company Profile Videos in Strengthening the Reputation of Girikerto Village Government Lokananta, Arbi Cristional; Lestari, Rini; Jatisidi, Artyasto; Adisti, Mutiara
Communicare : Journal of Communication Studies Vol. 12 No. 1 (2025): Communicare: Journal of Communication Studies
Publisher : Institut Komunikasi dan Bisnis LSPR

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37535/

Abstract

The company profile is an increasingly popular and effective public relations (PR) tool in the digital era, aimed at introducing the Kalurahan Girikerto government institution to the public and stakeholders. The formulation of the creation idea involved discussions with the Kalurahan Girikerto Government and Desa Preneur Girikerto, leading to an agreement video-based company profile. The objective was to enhance understanding in building the reputation of the Kalurahan Girikerto Government, Sleman. Company profile video integrates elements of credibility, trustworthiness, reliability, and responsibility through the presentation of accurate data and footage of the daily activities of the Girikerto community. This research has data collection techniques included participatory observation, direct documentation, interviews with the Girikerto Head and the Desa Preneur Girikerto Chairman, and library research. The object of company profile video was determined to be the video company profile of Desa Preneur Girikerto. The design process included data research, idea gathering, concept formulation, media selection, visualization, and production. The company profile video, lasting 00:03:10 (three minutes, ten seconds), was published on the YouTube channel @girikerto, effectively building a positive image and reputation for the Kalurahan Girikerto Government. Overall role of this video company profile is informative and accurate, reflecting the kalurahan's ability to manage digital content. Recommendations for future improvements include enhancing team collaboration, upgrading production equipment and facilities, and optimizing funding to produce higher-quality works.
Analisis Semiotik Terhadap Iklan Aqua Indonesia Dalam Perspektif Theory Of Lies Umberto Eco Jiddan Alkasyaaf; Nawiroh Vera; Artyasto Jatisidi
Avant Garde Vol 14, No 1 (2026): Avant Garde
Publisher : Fakultas Komunikasi & Desain Kreatif - Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/ag.v14i1.4554

Abstract

Penelitian ini bertujuan untuk menganalisis konstruksi makna kemurnian dalam iklan Aqua versi “100% Murni” melalui perspektif Theory of Lies Umberto Eco. Iklan sebagai bentuk komunikasi persuasif tidak hanya menyampaikan informasi produk, tetapi juga membangun realitas simbolik melalui sistem tanda visual dan verbal. Klaim “100% Murni” serta representasi alam pegunungan yang ideal menjadi fokus kajian untuk melihat bagaimana makna kemurnian diproduksi dan berpotensi menghadirkan “kebenaran semu”. Penelitian ini menggunakan pendekatan kualitatif dengan metode analisis semiotika berdasarkan kerangka Umberto Eco, khususnya kategori lying (kebohongan literal), pretending (kepura-puraan), dan falsifying (pemalsuan konteks). Objek penelitian adalah iklan Aqua versi tahun 2024 yang dianalisis melalui observasi terhadap elemen visual seperti warna, simbol alam, komposisi gambar, serta elemen verbal berupa slogan dan narasi. Proses analisis data mengikuti model Miles dan Huberman melalui tahap reduksi data, penyajian data, serta penarikan kesimpulan dan verifikasi secara berulang. Hasil penelitian menunjukkan bahwa iklan membangun makna kemurnian melalui mekanisme semiotik yang kompleks. Pada kategori lying, klaim “100% Murni” menghadirkan kesan kemurnian absolut yang secara faktual tidak sepenuhnya terlepas dari proses industrial. Pada kategori pretending, visualisasi alam yang sangat ideal menciptakan asosiasi emosional antara produk dan kemurnian alam. Sementara itu, pada kategori falsifying, terjadi seleksi dan penghilangan konteks industrial sehingga realitas tampil lebih natural dan sederhana. Penelitian ini menegaskan bahwa iklan tidak sekadar merepresentasikan realitas, tetapi memproduksi mitos kemurnian melalui strategi simbolik yang persuasif.
Adopsi QRIS pada UMKM di Desa Sidowayah sebagai Inovasi Pembayaran Digital Ayundasari Ayundasari; Nawiroh Vera; Artyasto Jatisidi
PaKMas: Jurnal Pengabdian Kepada Masyarakat Vol 6 No 1 (2026): Mei 2026
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/pakmas.v6i1.7626

Abstract

This community service program aims to improve digital literacy and QRIS adoption among Micro, Small, and Medium Enterprises (MSMEs) in Sidowayah Village, Klaten Regency. The program was implemented from August to November 2025 through the MBKM Diktisaintek Berdampak program, with door-to-door mentoring, QRIS registration assistance, and post-program monitoring. This study used the Diffusion of Innovation Theory and the Integrated Technology Acceptance and Use Theory (UTAUT) to understand the factors influencing technology adoption. The results showed that 5 out of 10 targeted MSMEs were able to adopt QRIS, especially the culinary sector, which had the highest adoption rate due to the need for fast transactions and increasing demand for digital payments from customers. The program also faced several challenges, including limited internet connectivity, low digital literacy, and psychological barriers such as fear of making technical errors. However, intensive mentoring in the community has been shown to increase MSMEs' confidence in using digital payment systems. This program demonstrates that collaborative and sustainable mentoring can facilitate the digital transformation of rural MSMEs and empower the community economy
Co-Authors Adisti, Mutiara Alif Ramadhan, Nur Amanda Safira Putri Hamid Amanda Safira Putri Hamid Ayundasari Ayundasari Bintarto Wicaksono Desti Kornelia Crista Desti Kornelia Crista Dita, Apro Jati, Rocky Prasetyo Jiddan Alkasyaaf Kevin Sebastian Kutanto, Haronas Lokananta, Arbi Cristional Nawiroh Vera Pinontoan, Nexen Alexandre Putri, Visella Tania Radita Rifqi Al Mutonik Rini Lestari Rini Lestari Rocky Prasetyo Rocky Prasetyo Rocky Prasetyo Jati Satrio Darmawan, Zakaria Yori Pusparani