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All Journal JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) MBIA Jurnal Bakti Masyarakat Indonesia Patria : Jurnal Pengabdian Kepada Masyarakat Jurnal Atma Inovasia TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Allen Kristiawan
Program Studi Manajemen, Universitas Kristen Maranatha Bandung
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Health Professions Public Health Social Sciences Other

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Bimbingan Karir sebagai Upaya Meningkatkan Kesiapan Kerja Generasi Z di Era Digital Nur; Allen Kristiawan; Anny Nurbasari; Rusli Ginting Munthe; Christin Septina Basani
Jurnal Atma Inovasia Vol. 6 No. 3 (2026)
Publisher : Lembaga Penelitian dan Pengabdian pada Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/jai.v6i3.12928

Abstract

Education serves as a fundamental foundation for both career success and character development. Generation Z faces considerable challenges in making career decisions due to an overwhelming number of available options, limited awareness of their own talents, parental expectations, and the negative influence of social media. To address these challenges, Maranatha Christian University in collaboration with GKI Kebon Jati Bandung organized a career management seminar for Generations Z and Alpha. The program employed several methods, including lectures, aptitude assessments (Johari Window and RIASEC), and triadic discussions involving experts, parents, and students. The triadic approach proved to be highly effective in fostering objective dialogue. The findings suggest a significant improvement in participants’ career decision-making (28.8%), ability to manage pressure (21.6%), and confidence in their personal interests and talents (17.6%). These results highlight the importance of integrative and collaborative approaches in preparing younger generations for their future careers.
Pengaruh Pemasaran Influencer Dan Citra Merek Terhadap Keputusan Pembelian Produk Scarlett Di Tiktok Haris Sagala; Allen Kristiawan
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 2 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

This study aims to disseminate the influence of influencer marketing and brand image on purchase decisions for Scarlett products by active consumers on the TikTok social media platform. The quantitative approach used a causal explanatory design, explaining the causal relationship between variables and measuring the extent to which the independent variables, namely influencer marketing and brand image, influence the dependent variable, namely purchase decisions. The population in this study were consumers who had purchased Scarlett products through the TikTok platform. The sample was selected using a purposive sampling technique, with the criterion being individuals who had purchased Scarlett products at least once through TikTok. The resulting sample size was 157 respondents, which meets the minimum sample size guidelines based on the number of indicators. Data collection was conducted through a bold-print questionnaire using Google Forms, structured ordinally and focused on the variables studied. The test results showed that influencer marketing significantly influenced consumer purchase decisions. Similarly, brand image was shown to have a positive effect on purchase decisions for Scarlett products. Furthermore, both variables simultaneously had a significant effect on purchase decisions
Pengaruh Harga yang Dipersepsikan, Kemudahan Penggunaan, dan Ulasan Konsumen Daring terhadap Keputusan Pembelian pada Marketplace Tokopedia Jessrin Ivana Ammel; Allen Kristiawan
TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan Vol. 4 No. 3 (2026): TEKNOBIS : Jurnal Teknologi, Bisnis dan Pendidikan
Publisher : Shofanah Media Berkah

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Abstract

Penelitian ini mengkaji pengaruh Harga yang Dipersepsikan, Kemudahan Penggunaan, dan Ulasan Konsumen Daring terhadap Keputusan Pembelian pada Marketplace Tokopedia. Metode yang digunakan Adalah kuantitatif kausal-kompratif, dengan data primer dilakukan melalui kuesioner online dengan teknik purposive sampling kepada 190 responden yang aktif bertransaksi di Tokopedia. Instrumen pengukuran dirancang berdasarkan skala Likert dan telah diuji untuk validitas serta reliabilitas. Analisis data dilaksanakan menggunakan regresi linear sederhana setelah melewati uji asumsi klasik. Temuaan penelitian mengindikasikan bahwa Harga yang Dipersepsikan, Kemudahan Penggunaan, dan Ulasan Konsumen Daring berpengaruh positif dan signifikan terhadap Keputusan Pembelian (β<0.0001). Koefisien determinasi (R2) mencapai 0.833 mengindikasikan bahwa ketiga variabel tersebut menjelaskan 83,3% perubahan dalam keputusan pembelian. Temuaan ini menekankan pentingnya harga yang dipersepsikan, kemudahan penggunaan, dan ulasan konsumen daring dalam membentuk keputusan pembelian di pasar e-commerce yang sangat kompetitif.
Co-Authors A. Rinny Maharsi Agatha Evania Alanarima Agus Aribowo Anny Nurbasari Anny Nurbasari Ariesya Aprillia Asni Harianti Asni Harianti Cen Lu Chandra Kuswoyo Chandra Kuswoyo Christin Septina Basani Dewi Wisanty Ferro Satria Tanzil Hadi Nasbey Haris Sagala Henky L. Suwarno Henky Lisan Suwarno Ika Gunawan Jessica Agrippina Fedora Jessica Wiraatmadja Jessrin Ivana Ammel Kartika Imasari Tjiptodjojo Kezia Kurniawati Kezia Kurniawaty Maya Malinda Meryana Meryana Michael Heryanto Saputra Nonie Magdalena Nur Nur Nur Nur Nur Olivia Vania Olius Rully Arlan Tjahjadi Rully Arlan Tjahyadi Rully Arlan, Tjahyadi Rully Arland Tjahyadi Rusli Ginting Munthe Steven Febriano Vinsensius Vinsensius Yolla Margaretha