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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI EKOMBIS REVIEW: Jurnal Ilmiah Ekonomi dan Bisnis JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) EQIEN - JURNAL EKONOMI DAN BISNIS Majalah Ilmiah Warta Dharmawangsa Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Golden Ratio of Data in Summary Innovative: Journal Of Social Science Research Journal of Management, Economic, and Accounting Jurnal Ekonomi, Manajemen, Akuntansi
Yuterlin Zalukhu
Univeritas Nias
Arts Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Energy Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi)

 1 
PENGARUH FASILITAS WISATA TERHADAP KEPUASAN PENGUNJUNG PADA OBJEK WISATA MUSEUM PUSAKA NIAS KOTA GUNUNGSITOLI Yupiter Mendrofa; Yuterlin Zalukhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 9 No 2 (2022): JMBI UNSRAT Volume 9 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v9i2.43390

Abstract

Abstract. It is increasingly believed that the main key to winning the competition is to provide value and satisfaction to customers through the delivery of quality products and services at competitive prices. The sample of this study is the total population of 30 people due to the limited number of respondents studied. This study uses a quantitative approach. From the results of the study, it is known that the following are 20 validity tests for each question and all of them are valid. From the calculation of the coefficient of determination shows that there is an effect of variable X on variable Y of 58.982%. For the rxy price obtained, a hypothesis test was carried out using t statistics to determine the reliability of the rxy correlation, and it turned out that the t value = 6.345 > 2.048. With degrees of freedom Ha is accepted and Ho is rejected. So from the analysis of the research results the authors conclude that there is an influence of tourist facilities on visitor satisfaction at the Nias Heritage Museum tourism object in Gunungsitoli city.Abstrak. Semakin diyakini bahwa kunci utama untuk memenangkan persaingan adalah memberikan nilai dan kepuasan kepada pelanggan melalui penyampaian produk dan jasa berkualitas dengan  harga bersaing. Sampel penelitian ini merupakan keseluruhan jumlah populasi sebanyak 30 orang karena keterbatasan jumlah responden yang diteliti. Penelitian ini menggunakan pendekatan kuantitatif.  Dari hasil penelitian diketahui hal-hal sebagai berikut uji validitas setiap soal sebanyak 20 dan kesemuanya valid. Dari Perhitungan koefisien determinasi menunjukkan bahwa ada pengaruh variabel X terhadap variabel Y sebesar 58.982%. Untuk harga rxy yang didapat tersebut dilakukan uji hipotesis dengan menggunakan statistika t untuk mengetahui kehandalan korelasi rxy, dan ternyata diperoleh harga t = 6,345 > 2,048. Dengan derajat kebebasan Ha diterima dan Ho ditolak. Sehingga dari analisa hasil penelitian penulis menyimpulkan bahwa ada pengaruh fasilitas wisata terhadap kepuasan pengunjung pada objek wisata Museum Pusaka Nias kota Gunungsitoli
PENGARUH GREEN MARKETING, BRAND AWARENESS TERHADAP PURCHASE INTENTION AIR MINUM DALAM KEMASAN MEREK ADES MELALUI ENVIRONMENT ATTITUDE MAHASISWA PRODI MANAJEMEN UNIVERSITAS NIAS Yupiter Mendrofa; Emanuel Zebua; Nov Elhan Gea; Yuterlin Zalukhu
JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi). Vol 10 No 2 (2023): JMBI UNSRAT Volume 10 Nomor 2
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jmbi.v10i2.50260

Abstract

The purpose of this study was to analyze the effect of Green Marketing and Brand Awareness on Purchase Intention through the Environment Attitude of students of Management Study Program-S1, University of Nias. The appropriate analysis technique used is a structural equation model (SEM) based on variance or partial least squares (PLS) with smartPLS 4.0 software. Respondents to this study were 99 students of the Management Study Program-S1 Nias University TA.2020/2021 who were determined using the simple random sampling method. The stages of data testing are validity test, reliability test, termination coefficient test and hypothesis test. Based on the results of data analysis and research discussion, it can be concluded that Green Marketing has a significant influence on Environment Attitude, Brand Awareness has a significant influence on Environment Attitude, Green Marketing has no significant influence on Purchase intention, Brand Awareness has a significant influence on Purchase intention, Environment Attitude does not have a significant effect on Purchase intention, Brand Awareness has a significant influence on Purchase intention through Environment Attitude and Green Marketing does not have a significant effect on Purchase intention through Environment Attitude.
Co-Authors Aferiaman Telaumbanua Batee, Setianus Brian Hega Odeini Desti Damai Yanti Telaumbanua Edward Harefa Eliagus Telaumbanua ELIYUNUS WARUWU Emanuel Zebua Emanuel Zebua EMANUEL ZEBUA Epianus Lahagu Fedianus Giawa Flavia Idawati Gea Hapenan Ye Kris Laoli Harefa, Idarni Hasrat Nonifili Hati Gulo Idarni Harefa Jenius Telaumbanua Kristiani Zendrato Kurniawan Sarototonafo Zai Maria Magdalena Bate'e Maria Magdalena Batee Maria Magdalena Bate’e MARIA MAGDALENA BATE’E Marletare Daeli Melda Lase Ndraha, Oktaviani Nobertus Notaris Laoli Nov Elhan Gea Nurdelima Harefa Oktaf Bri Selamat Lase Oktaf Bri Selamat Lase Otanius Laia Rahmaida Sophia Veronika Mendrofa Serniati Zebua Setiaman Bate'e Silvia Damai Yanti Lase Sinta Ardiyanti Putri Tafonao Sophia M. Kakisina SOPHIA MOLINDA KAKISINA Sophia Molinda Kakisina Sri Putri Candeny Zebua YUPITER MENDROFA Yupiter Mendrofa