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Journal : Visi Sosial Humaniora

Pengaruh Layanan Distribusi dan Aluran Pemasaran Terhadap Volume Penjualan BBM Solar di SPBU 14.228.346 PT. DUTA SELATAN CEMERLANG KOTA GUNUNGSITOLI Nurdelima Harefa; Maria Magdalena Bate'e; Yuterlin Zalukhu; Eduar Baene
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2369

Abstract

In this research, we will thoroughly discuss the impact of information technology on public administration theory and practice, as well as its positive and negative implications in the government context. This research uses the literature study method as its main approach. Even though advances in information technology have brought a number of positive changes to public administration in Indonesia, there are still several obstacles that need to be overcome so that the benefits can be felt to the maximum. The concept of e-government refers to the use of information and communication technology by the government, which can improve interaction between government, society and other sectors. The impact of information technology on public administration theory and practice has significant implications, including increased efficiency, transparency, and accessibility of services. Information technology enables the automation of administrative processes, increases transparency by providing public access to government information, accelerates public services, supports data-based decision making, increases public participation, and facilitates collaboration between government agencies. However, the implementation of information technology faces a number of challenges, including limited resources, unequal access, regulatory uncertainty, and resistance to change. To maximize the benefits, ongoing investment and efforts are needed to overcome these challenges.
Pengaruh Kualitas Produk dan Promosi Terhadap Keputusan Pembelia TAHU pada UD. TAHU MURNI Maria Magdalena Bate'e; Jenius Telaumbanua; Aferiaman Telaumbanua; Yuterlin Zalukhu
Visi Sosial Humaniora Vol. 6 No. 1 (2025): Visi Sosial Humaniora: Edisi Juni 2025
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v6i1.2742

Abstract

This research aims to determine the influence of product quality on tofu purchasing decisions at UD. Pure Tofu. The product quality in question includes several dimensions, namely durability, taste, cleanliness and packaging. Purchasing decisions are consumers' choices to buy products after considering various factors. The method used in this research is quantitative with a survey approach. The research sample consisted of 40 consumers who bought tofu at UD. Pure Tofu, which was selected using a purposive sampling technique. Data was collected through questionnaires and analyzed using simple linear regression. The research results show that product quality significantly influences the decision to purchase tofu at UD. Pure Tofu. Durability and taste variables have the strongest influence on purchasing decisions. Based on these results, it is recommended that UD. Tahu Murni focuses more on improving product quality, especially in the aspects of taste and durability, to increase customer satisfaction and encourage repeat purchases.