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Pengaruh Personal Selling Terhadap Keputusan Konsumen Memilih Asuransi Kendaraan Achmad Tarmizi; Agung Solihin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

The aim of this study is to examine the implementation of personal selling policies in vehicle insurance at PT. Tata Wahana Insurance and determine if it affects the consumer's decision to select vehicle insurance at PT. Tata Wahana Insurance. The research employs descriptive and associative research methods. The findings reveal that the personal selling policy for vehicle insurance at PT. Wahana Tata Insurance's uses three methods: Executive Personnel Selling, Inside Personnel Selling, and Outside Personnel Selling. The correlation coefficient analysis indicates a moderate positive relationship between personal selling costs and consumer decisions when selecting vehicle insurance, with a correlation analysis (r) of 0.6. The coefficient of determination shows that the personal selling cost variable (X) contributes to 36% of the consumer decision variable in selecting vehicle insurance (Y), while the remaining 64% is influenced by other factors not included in this study.
Empowering Residents of RW 01 Sukamulia through MSME-Based Entrepreneurship Training to Enhance Local Economic Resilience Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2122

Abstract

This community service program aims to empower residents of RW 01 Sukamulia, Kemayoran District, Central Jakarta through entrepreneurship training based on local MSME products. Preliminary assessment indicated that many residents were engaged in small-scale home-based enterprises but faced constraints related to limited entrepreneurial knowledge, weak financial management, inadequate product packaging and branding, and low utilization of digital marketing platforms. The program was implemented using a participatory capacity-building approach that integrated entrepreneurship education, simple business management, product development, packaging and branding improvement, and digital marketing training. Evaluation was conducted through pre- and post-training assessments, direct observation of product improvements, and follow-up monitoring of early business performance. The results indicate improvements in participants’ entrepreneurial understanding, enhanced product presentation, and initial adoption of digital marketing practices. These outcomes suggest that locally grounded entrepreneurship training can contribute to strengthening MSME capacity and supporting community-based economic empowerment in urban settings.
Strengthening Micro and Small Business Capacity through Digital Marketing to Increase MSME Income in Semper Barat, North Jakarta Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2123

Abstract

This community service program aims to strengthen the marketing capacity of micro and small business actors in RT 008/010, Semper Barat, North Jakarta through digital marketing-based empowerment. Preliminary assessment revealed that most MSME actors relied on conventional marketing methods and possessed limited digital literacy, which constrained their ability to expand market reach and improve sales performance. The program was implemented using a participatory capacity-building approach that integrated digital marketing training, basic branding and content creation, and hands-on mentoring in the use of social media and online business platforms. Program outcomes were evaluated through pre- and post-training assessments, observation of changes in promotional practices, and short-term monitoring of early market responses. The results indicate improvements in participants’ digital literacy, promotional skills, and initial engagement with online marketing channels. Although early economic impacts were modest, the observed behavioral changes provide a foundation for longer-term business development. These findings suggest that community-based digital marketing empowerment can contribute to strengthening MSME competitiveness and supporting local economic resilience in urban communities.
Training to Foster a Positive Work Culture for Improving Teacher Performance at SMA Dwi Warna Agung Solihin; Achmad Tarmizi
Abdimas Paspama Vol. 4 No. 01 (2025): Abdimas Paspama, December 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to improve teacher performance at SMA Dwi Warna by strengthening a positive work culture. The initiative was carried out through interactive training, group discussions, and ongoing coaching designed to build awareness and commitment among educators. Preliminary observations indicated challenges such as lack of motivation, ineffective communication, and inconsistency in collaborative practices. The training sessions addressed these issues by emphasizing core values such as integrity, responsibility, teamwork, and professional commitment. The program successfully fostered a more cohesive and reflective work environment. Teachers demonstrated increased awareness and willingness to apply positive work ethics in their daily responsibilities. As a result, a weekly reflection forum was established to encourage continuous dialogue and shared learning. This initiative highlights the importance of sustained efforts in cultivating a positive work culture, suggesting that such interventions can significantly contribute to the overall improvement of educational quality and institutional performance.
Making Ecoenzyme Products From Fruit And Vegetable Waste in Rt 007 Rw 02 Meruya Selatan Dian Meliantari; Achmad Tarmizi; Siti Annisa Wahdiniawati
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8674

Abstract

In this community service, the selected partner is the PKK community RT 007 RW 02 South Meruya Village, Kembangan District, West Jakarta. Which is named the Pomegranate Gardening Class which consists of PKK women who use the narrow land in the RT 007 area to create food independence by planting several types of vegetable crops, raising chickens and cultivating catfish. Because the land is narrow, some vegetables are planted hydroponically using chemical fertilizers commonly called AB Mix as well as chemical pesticides that are ready to be purchased. Of course, this requires additional costs to buy these fertilizers. Growing hydroponically means that the vegetables are not organic because they use chemical fertilizers and chemical pesticides. To produce healthier organic vegetables, the Undira PKM team wants to share knowledge so that Partners can produce healthy organic vegetables by making ecoenzymes as an organic fertilizer to replace AB Mix from residual household organic waste.