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Pengaruh Personal Selling Terhadap Keputusan Konsumen Memilih Asuransi Kendaraan Achmad Tarmizi; Agung Solihin
Jurnal Portofolio : Jurnal Manajemen dan Bisnis Vol. 2 No. 2 (2023): Perilaku Organisasi dan Efektivitas Kerja
Publisher : Prisani Cendekia

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Abstract

The aim of this study is to examine the implementation of personal selling policies in vehicle insurance at PT. Tata Wahana Insurance and determine if it affects the consumer's decision to select vehicle insurance at PT. Tata Wahana Insurance. The research employs descriptive and associative research methods. The findings reveal that the personal selling policy for vehicle insurance at PT. Wahana Tata Insurance's uses three methods: Executive Personnel Selling, Inside Personnel Selling, and Outside Personnel Selling. The correlation coefficient analysis indicates a moderate positive relationship between personal selling costs and consumer decisions when selecting vehicle insurance, with a correlation analysis (r) of 0.6. The coefficient of determination shows that the personal selling cost variable (X) contributes to 36% of the consumer decision variable in selecting vehicle insurance (Y), while the remaining 64% is influenced by other factors not included in this study.
Empowering Residents of RW 01 Sukamulia through MSME-Based Entrepreneurship Training to Enhance Local Economic Resilience Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2122

Abstract

This community service program aims to empower residents of RW 01 Sukamulia, Kemayoran District, Central Jakarta through entrepreneurship training based on local MSME products. Preliminary assessment indicated that many residents were engaged in small-scale home-based enterprises but faced constraints related to limited entrepreneurial knowledge, weak financial management, inadequate product packaging and branding, and low utilization of digital marketing platforms. The program was implemented using a participatory capacity-building approach that integrated entrepreneurship education, simple business management, product development, packaging and branding improvement, and digital marketing training. Evaluation was conducted through pre- and post-training assessments, direct observation of product improvements, and follow-up monitoring of early business performance. The results indicate improvements in participants’ entrepreneurial understanding, enhanced product presentation, and initial adoption of digital marketing practices. These outcomes suggest that locally grounded entrepreneurship training can contribute to strengthening MSME capacity and supporting community-based economic empowerment in urban settings.
Strengthening Micro and Small Business Capacity through Digital Marketing to Increase MSME Income in Semper Barat, North Jakarta Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2123

Abstract

This community service program aims to strengthen the marketing capacity of micro and small business actors in RT 008/010, Semper Barat, North Jakarta through digital marketing-based empowerment. Preliminary assessment revealed that most MSME actors relied on conventional marketing methods and possessed limited digital literacy, which constrained their ability to expand market reach and improve sales performance. The program was implemented using a participatory capacity-building approach that integrated digital marketing training, basic branding and content creation, and hands-on mentoring in the use of social media and online business platforms. Program outcomes were evaluated through pre- and post-training assessments, observation of changes in promotional practices, and short-term monitoring of early market responses. The results indicate improvements in participants’ digital literacy, promotional skills, and initial engagement with online marketing channels. Although early economic impacts were modest, the observed behavioral changes provide a foundation for longer-term business development. These findings suggest that community-based digital marketing empowerment can contribute to strengthening MSME competitiveness and supporting local economic resilience in urban communities.
Training to Foster a Positive Work Culture for Improving Teacher Performance at SMA Dwi Warna Agung Solihin; Achmad Tarmizi
Abdimas Paspama Vol. 4 No. 01 (2025): Abdimas Paspama, December 2025
Publisher : Abdimas Paspama

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Abstract

This community service program aims to improve teacher performance at SMA Dwi Warna by strengthening a positive work culture. The initiative was carried out through interactive training, group discussions, and ongoing coaching designed to build awareness and commitment among educators. Preliminary observations indicated challenges such as lack of motivation, ineffective communication, and inconsistency in collaborative practices. The training sessions addressed these issues by emphasizing core values such as integrity, responsibility, teamwork, and professional commitment. The program successfully fostered a more cohesive and reflective work environment. Teachers demonstrated increased awareness and willingness to apply positive work ethics in their daily responsibilities. As a result, a weekly reflection forum was established to encourage continuous dialogue and shared learning. This initiative highlights the importance of sustained efforts in cultivating a positive work culture, suggesting that such interventions can significantly contribute to the overall improvement of educational quality and institutional performance.
Making Ecoenzyme Products From Fruit And Vegetable Waste in Rt 007 Rw 02 Meruya Selatan Dian Meliantari; Achmad Tarmizi; Siti Annisa Wahdiniawati
Journal of Education Religion Humanities and Multidiciplinary Vol. 4 No. 1 (2026): Juni 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jerumi.v4i1.8674

Abstract

In this community service, the selected partner is the PKK community RT 007 RW 02 South Meruya Village, Kembangan District, West Jakarta. Which is named the Pomegranate Gardening Class which consists of PKK women who use the narrow land in the RT 007 area to create food independence by planting several types of vegetable crops, raising chickens and cultivating catfish. Because the land is narrow, some vegetables are planted hydroponically using chemical fertilizers commonly called AB Mix as well as chemical pesticides that are ready to be purchased. Of course, this requires additional costs to buy these fertilizers. Growing hydroponically means that the vegetables are not organic because they use chemical fertilizers and chemical pesticides. To produce healthier organic vegetables, the Undira PKM team wants to share knowledge so that Partners can produce healthy organic vegetables by making ecoenzymes as an organic fertilizer to replace AB Mix from residual household organic waste.
How Flash Sale, Product Expiry, And Quality Affect Consumer Purchase Intentions Online On Shopee Dian Meliantari; Achmad Tarmizi
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8679

Abstract

In the digital age, online shopping has become an important part of consumer behavior, thus encouraging businesses to develop strategies that can influence purchasing decisions. This study aims to analyze the influence of flash sales, product expiration date information, and product quality on consumer purchase intent on e-commerce platforms. Flash sales, which are characterized by time-limited discounts, are widely used to create a sense of urgency and encourage impulse purchases. Meanwhile, expiration date information is crucial in building consumer trust, especially for perishable products, as it relates directly to perceptions of safety and reliability. But there are also consumers who target products that are close to their expiration date because the price is usually slammed very cheaply. Product quality, which includes tangible attributes as well as consumer perceptions, remains a key factor in ensuring consumer satisfaction and loyalty. The provision of high-quality products and clear expiration date information, combined with timely flash sales, can strengthen trust, encourage quick purchases, and build consumer loyalty in the competitive e-commerce market. This study uses a quantitative approach with a sample of 100 active e-commerce users. The results of the study show that Partially Flash Sale, Product Expiry and Quality have a significant effect on Purchase Intention (Y).
The Role of Customer Perceived Value as a Mediator Between Price, Availability Product for Purchase Decision in E-Commerce in Jakarta Dian Meliantari; Achmad Tarmizi
Journal of Education Technology Information Social Sciences and Health Vol. 5 No. 2 (2026): September 2026
Publisher : CV. Rayyan Dwi Bharata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57235/jetish.v5i2.8734

Abstract

Studies examining product availability have remained limited, despite the fact that product availability has played an important role in influencing purchasing decisions, particularly in e-commerce platforms. Many consumers have experienced disappointment after deciding to purchase a product only to discover that the desired item was unavailable. In some cases, sellers replaced the unavailable product with alternative options, such as different colors, sizes, or models that were still in stock. Under such circumstances, consumers generally faced two possible choices. First, they proceeded with the purchase by selecting an alternative color, size, or model. Second, they canceled the purchase and searched for the desired product at another store. Purchase cancellations could negatively affect sellers because potential customers might switch to competing stores, resulting in lost sales opportunities. Price also played a crucial role in determining whether consumers decided to purchase a product. Consumers on e-commerce platforms typically searched for products and compared prices across multiple stores before making a purchase decision. Therefore, even relatively small price differences could influence consumer preferences, as lower prices tended to attract buyers. Furthermore, only a limited number of studies had investigated whether perceived value mediated the relationship between price and product availability and purchasing decisions. This study employed a quantitative research design involving a sample of 100 respondents. Data were analyzed using the Partial Least Squares (PLS) method. The results indicated that price and product availability did not have a significant effect on perceived value. However, price, product availability, and perceived value were found to have significant effects on purchasing decisions. In addition, perceived value did not significantly mediate the relationships between price and purchasing decisions or between product availability and purchasing decisions. These findings suggested that consumers tended to consider price and product availability directly when making purchasing decisions rather than through the formation of perceived value. The expected output of this study was publication in an accredited national journal.
Development of Service Culture as a Strategy to Strengthen Collaborative and Integrity-Based Work Culture Among the Academic Community at ITKES Wiyata Husada Samarinda Agung Solihin; Achmad Tarmizi
Abdimas Paspama Vol. 4 No. 02 (2026): Abdimas Paspama, 2026
Publisher : Abdimas Paspama

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Abstract

This community service program aims to develop a service culture as a strategic approach to strengthening collaborative and integrity-based work culture among the academic community at ITKES Wiyata Husada Samarinda. Preliminary analysis indicated that although standard operating procedures and formal codes of ethics were already in place, the practical implementation of service-oriented values, inter-unit collaboration, and professional integrity in daily academic and administrative services had not been fully optimized. The program was implemented using a participatory approach through structured training, interactive workshops, collaborative simulations, and integrity-focused mentoring. Program outcomes were evaluated using pre- and post-assessments of participants’ understanding and feedback on perceived changes in service practices. The results show improvements in participants’ awareness of service culture principles, strengthened collaborative practices across units, and enhanced ethical sensitivity in service delivery. These findings indicate that PKM-based interventions can function as an effective instrument for internal capacity building and organizational culture development in higher education institutions
Performance Determination By Training, Workload and Compensation Yuni Indah Sari; Didin Hikmah Perkasa; Nur Vitriani; Achmad Tarmizi; Siti Annisa Wahdiniawati
Jurnal Manajemen dan Bisnis Madani Vol. 7 No. 2 (2025): Jurnal Manajemen dan Bisnis Madani
Publisher : Fakultas Ekonomi & Bisnis Universitas Paramadina

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51353/jmbm.v7i2.1009

Abstract

This study aims to determine and analyze the effect of training, workload and compensation on employee performance with a study at PT Inti Trio Bhakti Jaya. The research design uses a casual quantitative method, namely knowing the effect between the variables studied. The data collection tool uses a questionnaire that has been tested for validity and reliability which is distributed via Google form to employees of PT Inti Trio Bhakti Jaya. This study involved 70 respondents who were the total number of employees of PT Inti Trio Bhakti Jaya. Data analysis was carried out using Smart-PLS (Partial Least Square). Using a Likert scale with a range of 1-5 as a measurement. The results showed that Training is not significant to employee performance, Workload has a positive and significant effect on employee performance, and Compensation is not significant to Employee Performance.
Literature Review on Work Culture in Improving the Quality of Excellent Service in Government Agencies Agung Solihin; Achmad Tarmizi
Ilmu Ekonomi Manajemen dan Akuntansi Vol. 7 No. 1 (2026): Jurnal Ilmu Ekonomi Manajemen dan Akuntansi
Publisher : Universitas Mohammad Husni Thamrin

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37012/ileka.v7i1.3634

Abstract

This study aims to examine the role of work culture in improving service excellence within government institutions through a literature review approach. The study analyzes relevant books, scientific journals, and government regulations related to work culture and public service. The findings indicate that a work culture based on integrity, professionalism, discipline, accountability, teamwork, and a service-oriented mindset has a significant impact on improving service quality. The effective implementation of a positive work culture enhances employee performance, accelerates service delivery, increases public satisfaction, and strengthens public trust in government institutions. Conversely, weak implementation of work culture may hinder organizational effectiveness and reduce the quality of public services. Therefore, strengthening work culture through leadership commitment, human resource development, and continuous evaluation is essential for achieving excellent public service. This literature review is expected to serve as a reference for government institutions in developing strategies to improve service quality through the effective implementation of work culture.