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All Journal Golden Ratio of Community Services and Dedication Jurnal Abdi Masyarakat Multidisiplin Jurnal Medika: Medika
Agung Suprayitno
Universitas Dian Nusantara
Humanities Dentistry Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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Empowering Residents of RW 01 Sukamulia through MSME-Based Entrepreneurship Training to Enhance Local Economic Resilience Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2122

Abstract

This community service program aims to empower residents of RW 01 Sukamulia, Kemayoran District, Central Jakarta through entrepreneurship training based on local MSME products. Preliminary assessment indicated that many residents were engaged in small-scale home-based enterprises but faced constraints related to limited entrepreneurial knowledge, weak financial management, inadequate product packaging and branding, and low utilization of digital marketing platforms. The program was implemented using a participatory capacity-building approach that integrated entrepreneurship education, simple business management, product development, packaging and branding improvement, and digital marketing training. Evaluation was conducted through pre- and post-training assessments, direct observation of product improvements, and follow-up monitoring of early business performance. The results indicate improvements in participants’ entrepreneurial understanding, enhanced product presentation, and initial adoption of digital marketing practices. These outcomes suggest that locally grounded entrepreneurship training can contribute to strengthening MSME capacity and supporting community-based economic empowerment in urban settings.
Strengthening Micro and Small Business Capacity through Digital Marketing to Increase MSME Income in Semper Barat, North Jakarta Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2123

Abstract

This community service program aims to strengthen the marketing capacity of micro and small business actors in RT 008/010, Semper Barat, North Jakarta through digital marketing-based empowerment. Preliminary assessment revealed that most MSME actors relied on conventional marketing methods and possessed limited digital literacy, which constrained their ability to expand market reach and improve sales performance. The program was implemented using a participatory capacity-building approach that integrated digital marketing training, basic branding and content creation, and hands-on mentoring in the use of social media and online business platforms. Program outcomes were evaluated through pre- and post-training assessments, observation of changes in promotional practices, and short-term monitoring of early market responses. The results indicate improvements in participants’ digital literacy, promotional skills, and initial engagement with online marketing channels. Although early economic impacts were modest, the observed behavioral changes provide a foundation for longer-term business development. These findings suggest that community-based digital marketing empowerment can contribute to strengthening MSME competitiveness and supporting local economic resilience in urban communities.
Peningkatan Kesehatan Keuangan Siswa SMP Melalui Edukasi Literasi Keuangan Lutfi Alhazami; Eriklex Donald; Irma Rahmawati; Agung Suprayitno
Jurnal Medika: Medika in progres
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/evj4va17

Abstract

Literasi keuangan pada remaja merupakan fondasi penting dalam membentuk perilaku finansial yang bertanggung jawab dan berkelanjutan. Meskipun tingkat literasi keuangan nasional menunjukkan tren peningkatan, kelompok usia pelajar masih memerlukan penguatan edukasi yang aplikatif dan kontekstual. Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan literasi keuangan dan pemahaman investasi dini pada siswa SMP Bunda Hati Kudus Jakarta Barat. Survei awal terhadap 150 siswa menunjukkan hanya 12% yang mencatat pengeluaran secara rutin dan 92% belum memahami konsep menabung jangka panjang. Intervensi dilakukan melalui pelatihan interaktif enam sesi berbasis praktik yang mencakup konsep uang, kebutuhan dan keinginan, penyusunan anggaran, pencatatan keuangan digital, serta pengenalan konsep bunga dan inflasi. Evaluasi menggunakan pre-test dan post-test (20 item) serta observasi perilaku selama dua minggu. Hasil menunjukkan peningkatan rata-rata skor literasi dari 42 menjadi 78 (kenaikan 36 poin; p < 0,05), peningkatan kebiasaan pencatatan menjadi 85%, serta peningkatan pemahaman menabung jangka panjang hingga 90%. Program ini efektif dalam membangun perilaku finansial positif berbasis experiential learning dan teknologi digital, serta berpotensi direplikasi pada jenjang pendidikan menengah pertama.
Sosialisasi Pengelolaan Manajemen Operasional dalam Mengembangkan Bisnis UMKM Agung Suprayitno; Rahmat; Ari Apriani; Ibnu Haris Nasution; Meiliyah Ariani; Zahera Mega Utama; Watriningsih; Zulhawati; Siti Nurafiah; Ahmad Zuhrofi; Izzati Rizal
 Jurnal Abdi Masyarakat Multidisiplin Vol. 4 No. 03 (2025): Desember: JURNAL ABDI MASYARAKAT MULTIDISIPLIN
Publisher : Asosiasi Dosen Muda Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56127/jammu.v4i03.2520

Abstract

Ilmu Ekonomi, menjadi tidak dapat diabaikan. Keahlian Manajemen Pemasaran, Branding, dan Ekonomi Kreatif bukan hanya mendukung pencapaian ekonomi sosial masyarakat, tetapi juga membantu meningkatkan keterampilan di berbagai aspek sosial. Usaha Mikro, Kecil, dan Menengah (UMKM) merupakan pilar utama perekonomian Indonesia yang memiliki resiliensi tinggi terhadap fluktuasi ekonomi global. Terdapat kelompok Masyarakat potensial dan berbakat yang perlu bimbingan bidang Ilmu Ekonomi khusus Manajemen operasional dalam kaitan pengelolaan UMKM, melihat potensi besar mereka untuk pemberdayaan Ekonomi mandiri berkelanjutan dan menyelaraskan program kerja dari Pemerintah Provinsi DKI Jakarta untuk masyarakat berkelanjutan.
Co-Authors Achmad Tarmizi Ahmad Zuhrofi Ari Apriani Dian Meliantari Eriklex Donald Ibnu Haris Nasution Irma Rahmawati Izzati Rizal Lutfi Alhazami Meiliyah Ariani Rahmat Siti Nurafiah Watriningsih Zahera Mega Utama Zulhawati