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p-Index From 2021 - 2026
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All Journal Golden Ratio of Community Services and Dedication
Agung Suprayitno
Universitas Dian Nusantara
Humanities Social Sciences

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Empowering Residents of RW 01 Sukamulia through MSME-Based Entrepreneurship Training to Enhance Local Economic Resilience Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2122

Abstract

This community service program aims to empower residents of RW 01 Sukamulia, Kemayoran District, Central Jakarta through entrepreneurship training based on local MSME products. Preliminary assessment indicated that many residents were engaged in small-scale home-based enterprises but faced constraints related to limited entrepreneurial knowledge, weak financial management, inadequate product packaging and branding, and low utilization of digital marketing platforms. The program was implemented using a participatory capacity-building approach that integrated entrepreneurship education, simple business management, product development, packaging and branding improvement, and digital marketing training. Evaluation was conducted through pre- and post-training assessments, direct observation of product improvements, and follow-up monitoring of early business performance. The results indicate improvements in participants’ entrepreneurial understanding, enhanced product presentation, and initial adoption of digital marketing practices. These outcomes suggest that locally grounded entrepreneurship training can contribute to strengthening MSME capacity and supporting community-based economic empowerment in urban settings.
Strengthening Micro and Small Business Capacity through Digital Marketing to Increase MSME Income in Semper Barat, North Jakarta Achmad Tarmizi; Dian Meliantari; Agung Suprayitno
Golden Ratio of Community Services and Dedication Vol. 6 No. 1 (2026): November - April
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grcsd.v6i1.2123

Abstract

This community service program aims to strengthen the marketing capacity of micro and small business actors in RT 008/010, Semper Barat, North Jakarta through digital marketing-based empowerment. Preliminary assessment revealed that most MSME actors relied on conventional marketing methods and possessed limited digital literacy, which constrained their ability to expand market reach and improve sales performance. The program was implemented using a participatory capacity-building approach that integrated digital marketing training, basic branding and content creation, and hands-on mentoring in the use of social media and online business platforms. Program outcomes were evaluated through pre- and post-training assessments, observation of changes in promotional practices, and short-term monitoring of early market responses. The results indicate improvements in participants’ digital literacy, promotional skills, and initial engagement with online marketing channels. Although early economic impacts were modest, the observed behavioral changes provide a foundation for longer-term business development. These findings suggest that community-based digital marketing empowerment can contribute to strengthening MSME competitiveness and supporting local economic resilience in urban communities.
Co-Authors Achmad Tarmizi Dian Meliantari