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All Journal Jurnal ABDINUS : Jurnal Pengabdian Nusantara Jurnal Abdimas Serawai PAKDEMAS : Jurnal Pengabdian Kepada Masyarakat SENGKUNI Journal (Social Science and Humanities Studies) Jurnal PADAMU NEGERI (Pengabdian pada Masyarakat Bidang Eksakta) Jurnal Pengabdian Journal of Social Science and Humanities (JoSSH) JURNAL BESEMAH JURNAL ISIP VOICE : Jurnal Ilmu Sosial dan Ilmu Politik
Hania Sumarni
Universitas Ratu Samban
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Pemberdayaan Ibu-Ibu PKK Lubuk Durian melalui Pelatihan Pembuatan Pestisida Alami untuk Pertanian Ramah Lingkungan Raisawati, Tatik; Sumarni, Hania; Supriyanti, Yuni Indah
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 10 No 2 (2026): Volume 10 Nomor 2 Tahun 2026
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v10i2.27282

Abstract

Program pengabdian masyarakat di Kelurahan Lubuk Durian, Kecamatan Kerkap, Bengkulu Utara bertujuan meningkatkan pengetahuan dan keterampilan ibu-ibu PKK dalam membuat pestisida alami berbahan daun pepaya dan air cucian beras. Metode pengabdian yang diterapkan adalah penyuluhan dan praktek. Kegiatan meliputi sosialisasi, pelatihan, dan demonstrasi pembuatan serta aplikasi pestisida. Daun pepaya mengandung senyawa bioaktif seperti papain, alkaloid, terpenoid, dan flavonoid yang efektif menekan serangga pemakan daun, sementara air cucian beras fermentasi menawarkan solusi pengendalian hama dari limbah rumah tangga. Sebanyak 17 peserta antusias mengikuti kegiatan dan dapat membuat pestisida alami dari daun papaya dan air cucian beras, serta menerapkan hasil pelatihan di kebun sayur organik mereka, sehingga serangan hama berkurang dan hasil panen meningkat. Program ini mendukung efisiensi biaya, mengurangi residu kimia, dan memperkuat praktik pertanian organik di masyarakat.
Marketing Communication Strategy of Fruit Vendors in the Purwodadi Traditional Market in the Era of Increasing Online Fruit Sellers Tika, Yori Manis; Levy Oktridarti; Hania Sumarni; Heni Indriani; Imron Rosyadi; Fanro
Journal of Social Science and Humanities Vol. 4 No. 2 (2025): July-December
Publisher : GAYAKU PUBLISHER

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jossh.v4i2.1810

Abstract

The rise of digital technology and the increasing use of online selling platforms have significantly transformed consumer purchasing behavior, including the purchase of fresh fruits. Fruit sellers in the Purwodadi Traditional Market face substantial challenges in retaining customers and increasing purchase interest amid intense competition with online fruit vendors. This study aims to analyze the marketing communication strategies employed by traditional fruit sellers in response to consumer behavior shifts in the digital era. Using a descriptive qualitative approach, data were collected through in-depth interviews, direct observations, and documentation involving fruit sellers, buyers, and vendors who also utilize online platforms. The results indicate that verbal and nonverbal face-to-face communication remains the most effective strategy in building trust and emotional closeness with consumers. Sellers have also begun adapting by implementing simple promotional strategies, such as onsite discounts and product updates via WhatsApp Story. Furthermore, service quality is a key differentiator compared to online vendors. However, traditional sellers still encounter challenges related to digital marketing skills, price competition, and limited use of online tools. The study concludes that combining interpersonal communication with basic digital promotional strategies can effectively enhance the competitiveness of traditional market sellers.
Pemberdayaan UMKM melalui pelatihan manajemen keuangan dan Digital Marketing di Desa padang kedeper Kabupaten Bengkulu Tengah Oktridarti, Levy; Yori Manis Tika; Linda Astuti; Hania Sumarni; Fanro; Heni Indriani; Imron Rosyadi
JURNAL BESEMAH Vol. 4 No. 2 (2025): JULI-DESEMBER
Publisher : Gayaku Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58222/jurnalbesemah.v4i2.1811

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy, particularly in employment creation and community welfare improvement. However, many MSMEs still face challenges in financial management and the utilization of digital technology for marketing purposes. This community service activity aims to enhance the capacity of MSME actors through training in simple financial management and digital marketing. The methods used include socialization, training, mentoring, and evaluation. The results indicate an increase in participants' understanding of business financial recording and their ability to utilize digital media as a marketing tool. Therefore, this program is expected to improve business sustainability and competitiveness of MSMEs in the digital era.
Co-Authors Fanro Heni Indriani Hevi Novriani Imron Rosyadi Imron Rosyadi Indriani, Heni Kevin Ardiansa Levy Oktridarti Linda Astuti Linda Astuti, Linda Oktridarti, Levy Parwito Parwito, Parwito Raisawati, Tatik Seftya Dwi Sinta shinta, Seftya dwi Susanto, Prio Tika, Yori Manis Yori Manis Tika Yuni Indah Yuni Indah Supriyanti, Yuni Indah