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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Bisnis Eka Prasetya Proceedings of International Conference on Multidiciplinary Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Outline Journal of Education Jurnal Ekonomi Manajemen Akuntansi International Journal of Management Research and Economics Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Jurnal Manajemen Bisnis Digital Terkini International Journal of Economics and Management Research Outline Journal of Community Development Jurnal Pengabdian Kepada Masyarakat Bidang Kesehatan
Putri Mauliza
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Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Medicine & Pharmacology Public Health Social Sciences Other

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PENGARUH PENDIDIKAN DAN PELATIHAN KERJA TERHADAP KINERJA PEGAWAI PADA DINAS PEMUDA DAN OLAHRAGA ACEH Fitriliana Fitriliana; Putri Mauliza; Filia Hanum; Juwita Juwita
Eqien - Jurnal Ekonomi dan Bisnis Vol 11 No 03 (2022): EQIEN- JURNAL EKONOMI DAN BISNIS
Publisher : Sekolah Tinggi Ilmu Ekonomi DR KH EZ Mutaqien

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34308/eqien.v11i03.1061

Abstract

This study aims to determine the magnitude of the effect of education and job training on employee performance at Pemuda dan Olahraga Aceh’s government. This research is a quantitative research. The sample of this research is the employees of the Aceh’s government. Data was collected using questionnaires, interviews, documentation and observation. Questionnaires were used to measure the variables of education and job training as well as employee performance, while interviews, documentation and observations were used to support research data. The results showed that education and job training had a positive and significant influence on employee performance and the effect was in the moderate category as indicated by the regression equation Y = 0.305 + 0.278 with a regression coefficient (β) of 1.822, a coefficient of determination (R²) of 0.345 and obtained tcount of 2.650 is greater than ttable (2.650>1.993). Based on the coefficient of determination (R²) 0.345, it means that 34.5% of employee performance is influenced by education and job training of employees while the remaining 65.5% is influenced by other variables not examined in this study.
Challenges of the Resource-Based View Approach in Improving Business Organizational Performance Shinta Salsabila; Radhiana Radhiana; Juwita Juwita; Putri Mauliza
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5416

Abstract

The resource-based view is the predominant theoretical paradigm in strategic management research (RBV). In this essay, the positioning literature is reviewed, and it is investigated to what degree the RBV may be used as a source of useful advice for businesses looking to gain a competitive edge and achieve strategic success. Human, organizational, and physical resources are all studied in relation to organizations. It will be clear how this organizational resource affects the competitive advantage of the business. The research methodology employed is based on a literature review approach from the views of specialists who examine the RBV theory in relation to capabilities and competencies in fostering superior competitiveness. This study gives a general overview of the traits of the resource approach, which supports strategic management and strengthens businesses' capacities and competences to gain competitive advantage through the use of resources, both physical and non-physical. The uniqueness of the resources owned, both tangible and intangible assets, is examined in this study in order to support management decision-making regarding the competitive advantage of a business organization. This study also analyses the various viewpoints of economists regarding the resource framework that can generate capabilities. Keywords: Resource-Based View (RBV), Competitive Advantage, Tangible Intangible Assets.
The Strengths and Weaknesses of the Singing Method in Improving the Language Skills of Teuku Syam Aceh Besar Kindergarten Kartini Kartini; Wahyu Khafidah; Nadia Maulizhar; Kaida Rahmawati; Magfirah Magfirah; Rajiatul Mawaddah; Putri Mauliza; Putri Amalia; Hilmayada Hilmayada
International Conference on Multidisciplinary Research Vol 5, No 2 (2022): ICMR
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/pic-mr.v5i2.5413

Abstract

This research used qualitative research methods togather information using observation, interviews and documentation. The results of the study regarding the value of the initial description of children's language development in the developing category according to expectations (BSH) 16.7% and developing very well (BSB) listening to words 10%. The ability to pronounce 30% of children's language skills at Teuku Syam Aceh Besar Kindergarten with an average completeness score of 78.9% of children's learning outcomes and is in a very well-developed category. Keywords: Singing, Young Learners, and Language Skills
ANALISIS SOCIAL MEDIA PROMOTION, PERCEIVED VALUE, DAN CUSTOMER SATISFACTION TERHADAP REVISIT INTENTION WISATAWAN PADA SAWAH LUKIS BINJAI Putri Mauliza; Ari Prabowo; Henry Aspan
Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Vol 9, No 1 (2023): VOLUME IX NO. 1 OKTOBER 2023
Publisher : Jurnal Menara Ekonomi : Pelatihan dan Kajian Ilmiah Bidang Ekonomi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31869/me.v9i1.4788

Abstract

Tujuan penelitian ini adalah untuk mengetahui Pengaruh Social Media Promotion, Perceived Value, Dan Customer Satisfaction Terhadap Revisit Intention Wisatawan Pada Sawah Lukis Binjai. Analisis yang digunakan yaitu analisis assosiatif, metode penelitian ini adalah kuantitatif. Populasi dalam penelitian ini adalah Populasi dalam penelitian ini ialah seluruh wisatawan yang melakukan kunjungan kembali (revisit intention) ke sawah lukis Binjai jumlahnya tidak dapat diprediksi/diketahui. Teknik pengambilan sampel menggunakan teknik penarikan sampel secara Purposive Sampling. Menentukan jumlah sampel dengan menggunakan rumus zikmund. Maka sampel dalam penelitian ini yaitu berjumlah 96 responden. Hasil yang di dapat dari penelitian ini menunjukan bahwa: 1) Social Media Promotion secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 2) Perceived Value secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 3) Customer Satisfaction secara parsial berpengaruh dan signifikan terhadap Revisit Intention, 4) O Social Media Promotion, Perceived Value dan Customer Satisfaction secara simultan berpengaruh dan signifikan terhadap Revisit Intention. nilai Adjusted R square 0,798 dapat disebut koefisien determinasi, hal ini berarti 0,857 (85,7%) revisit intention dapat diperoleh dan di jelaskan oleh social media promotion, perceived value dan customer satisfaction sedangkan sisanya sebesar 14,3% dijelaskan oleh variabel diluar model yang tidak diteliti. Kata Kunci: Social Media Promotion, Perceived Value, Customer Satisfaction, Dan Revisit                        Intention
The Influence of Integrated Marketing Communication and Brand Equity on Sales Volume of Pt. Medan Diesel Union Putri Mauliza
Jurnal Manajemen Bisnis Eka Prasetya Vol 9 No 1 (2023): Edisi Maret
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v9i1.329

Abstract

The purpose of this study is to determine the effect of Personal Selling, Sales Promotion and Brand Equity on Sales Volume at PT. Uni Diesel. The population in this study are customers of PT. Uni Diesel totaling 4.907 customers. The technique of determining the samples used in this study is Slovin formula and totaling 98 respondents. The research method used is the technique of collecting data through library research conducted systematically based on research objectives. The analytical method used to solve problems and prove hypotheses with descriptive analysis, regression analysis. This analysis includes validity and reliability, classic assumption test, multiple regression analysis, hypothesis testing through t and F test, and test the coefficient of determination (R2). The t test results show Personal Selling variable had a positive and significant on Sales Volume at PT. Uni Diesel. Sales Promotion variable had a positive and significant on Sales Volume at PT. Uni Diesel. Brand Equity variable variable had a positive and significant on Sales Volume at PT. Uni Diesel. The F test results show that the independent variables Personal Selling, Sales Promotion and Brand Equity adjusted for the variable Sales Volume. Test results of the coefficient of determination (R2) indicate that Sales Volume variable are supported by Personal Selling, Sales Promotion and Brand Equity variables.
Pengaruh Rasio Keuangan Terhadap Return Saham Pada Perusahaan Manufaktur Yang Terdaftar Di Bursa Efek Indonesia Rusmina, Cut; maksalmina; Filia Hanum; Putri Mauliza
JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Vol. 10 No. 6 (2024): December 2024
Publisher : Sekretariat Pusat Lembaga Komunitas Informasi Teknologi Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jemsi.v10i6.3402

Abstract

Tujuan penelitian ini adalah untuk mengetahui pengaruh rasio keuangan terhadap return saham secara parsial atau total pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) selama periode 2020-2023. Rasio-rasio keuangan yang diteliti adalah rasio likuiditas umum (CR), rasio utang terhadap ekuitas (DER), return on aset (ROA), total perputaran aset (TATO), dan price-to-book rasio (PBV). Ruang lingkup penelitian ini mencakup perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI) pada tahun 2020 hingga 2023. Sampel dari penelitian ini diambil dari 62 perusahaan manufaktur ditentukan dengan menggunakan metode purposive sampling. Teknik pengumpulan data yang digunakan adalah dokumenter. Metode analisis data menggunakan regresi linier berganda. Hasil penelitian ini secara parsial menunjukkan bahwa variabel CR dan TATO berpengaruh positif terhadap return saham, DER berpengaruh negatif, sedangkan ROA dan PBV tidak berpengaruh. Sedangkan variabel CR, DER, ROA, TATO, dan PBV berpengaruh terhadap return saham. Hasil uji koefisien determinasi (adjusted R2) menunjukkan nilai sebesar 0,322 yang menunjukkan bahwa variabel CR, DER, ROA, TATO, dan PBV berpengaruh terhadap return saham pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). menunjukkan bahwa Jumlah tersebut meningkat sebesar 32,2% dari tahun 2020 ke tahun 2023.
Membangun Manajemen Waktu Keluarga Yang Baik Bagi Ibu Rumah Tangga Dalam Usaha Peningkatan Ekonomi Keluarga Putri Mauliza; Zahara Meutia
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 1 No. 2 (2024): April : Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v1i2.98

Abstract

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.
Persepsi Warga Tentang Lokasi dan Harga di Indomaret yang Dapat Mempengaruhi Pengembalian Keputusan Pembelian Konsumen : Studi Kasus Indomaret Cabang Desa Purwobinagun Ema Kirani; Putri Mauliza; Tri Auri Yanti
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 1 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i1.193

Abstract

This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and ease of access for consumers. The research used a qualitative descriptive approach with an interview method with residents of Purwobinangun Village and its surroundings as informants. The research results show that even though Indomaret's location is far from the city center, local people feel that the location is strategic because it is close to their settlements and easy to access. Apart from that, the price difference with local shops is considered reasonable, and promotions held by Indomaret increasingly attract consumers to shop. In conclusion, location and price factors at Indomaret play a significant role in influencing village community purchasing decisions. This research is important to understand the adaptation of village communities to modern retail and apply it to local market development.
Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Penjualan di PT Bintang Mas Mitra Amanah Medan Arliansyah Dalimunthe; Putri Mauliza; Aprilda Yanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.647

Abstract

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.
The Effect Of Der, Company Size, And Roe On The Firm Value Of Manufacturing Companies In The Automotive Sub-Sector And Its Components Faris Ramadhan; Putri Mauliza; Nolla Puspita Dewi; Khaira Rizfia Fachrudin
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.617

Abstract

The purpose of this study was to determine and analyze the effect of DER, company size, and ROE on the company value of Automotive Sub-Sector Manufacturing Companies and their Components both partially and simultaneously. The research methodology uses an associative descriptive approach that explains the influence between the independent variable and the dependent variable. The data analysis technique uses Eviews tools with a total research sample of 11 Automotive and Component Subsector Manufacturing Companies with 5 years of observation time. The results of the DER tcount value of -0.008287 with a significance value of 0.0001 <0.05 mean that DER has a negative and significant effect on PBV in automotive companies listed on the IDX. The tcount value of total assets is 4.526332 with a significance value of 0.0002 <0.05, meaning that total assets have a positive and significant effect on PBV in automotive companies listed on the IDX. The tcount value of ROE is -4.239893 with a significance value of 0.0004 <0.05, meaning that ROE has a negative and significant effect on PBV in automotive companies listed on the IDX. The F value is 0.436104 and the significance level is 15.89043. Judging from the significance value, the value is 0.000013 <0.05. This means that DER, total assets, and ROE simultaneously have a significant effect on PBV.
Co-Authors Aprilda Yanti Ari Prabowo Arliansyah Dalimunthe Chairanisa Anwar Debi Masri Dewi, Nolla Puspita Ema Kirani Etty Sri Wahyuni Fahmi Armanda Filia Hanum Finaul Asyura Fitriliana Fitriliana Henry Aspan Hilmayada Hilmayada Juwita Juwita Kaida Rahmawati Kartini Kartini Khaira Rizfia Fachrudin Magfirah Magfirah Maksalmina Muhammad Ras Muis Nadia Maulizhar Putri Amalia RADHIANA Rajiatul Mawaddah Ramadhan, Faris Richna Handriyani Rusmina, Cut Shinta Salsabila Tri Auri Yanti Wahyu Khafidah Zahara Meutia