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All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Menara Ekonomi : Penelitian dan Kajian Ilmiah Bidang Ekonomi Jurnal Manajemen Bisnis Eka Prasetya Proceedings of International Conference on Multidiciplinary Research JEMSI (Jurnal Ekonomi, Manajemen, dan Akuntansi) Outline Journal of Education Jurnal Ekonomi Manajemen Akuntansi International Journal of Management Research and Economics Harmoni Sosial : Jurnal Pengabdian Dan Solidaritas Masyarakat Kajian Ekonomi dan Akuntansi Terapan Digital Innovation : International Journal Of Management Jurnal Manajemen Bisnis Digital Terkini International Journal of Economics and Management Research Outline Journal of Community Development Journal Abdimas Paspama Service International Journal for Advanced Research
Putri Mauliza
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Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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Membangun Manajemen Waktu Keluarga Yang Baik Bagi Ibu Rumah Tangga Dalam Usaha Peningkatan Ekonomi Keluarga Putri Mauliza; Zahara Meutia
Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat Vol. 1 No. 2 (2024): Harmoni Sosial : Jurnal Pengabdian dan Solidaritas Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62383/harmoni.v1i2.98

Abstract

This service aims to analyze how to build good time management for housewives. The implementation method used in this PkM activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions as well as conducting live questions and answers. The training uses lecture, discussion and question and answer methods. This aims to increase participants' awareness and understanding of the importance of building educational institutions that have competence and competitive advantage. Meanwhile, in the evaluation or assessment stage, participants will be given feedback about the service program that has been implemented. In this case, it will be a consideration for the service team in order to provide benefits for Sei Krio housewives. Based on the results of the service activities for housewives, suggestions are given, including: 1. Be more enthusiastic, especially for housewives, so that the time they have can be used correctly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out regularly either in the same location or in different locations to increase thrifty and saving behavior for children.
Persepsi Warga Tentang Lokasi dan Harga di Indomaret yang Dapat Mempengaruhi Pengembalian Keputusan Pembelian Konsumen : Studi Kasus Indomaret Cabang Desa Purwobinagun Ema Kirani; Putri Mauliza; Tri Auri Yanti
Jurnal Ekonomi Manajemen Akuntansi Vol. 30 No. 1 (2024): JURNAL EKONOMI MANAJEMEN AKUNTANSI
Publisher : sekolah Tinggi Ilmu Ekonomi Dharma Putra Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59725/ema.v30i1.193

Abstract

This research aims to examine residents' perceptions of the influence of location and price on purchasing decisions at Indomaret, Purwobinangun Village, Langkat Regency. The background to this research is based on the phenomenon of the increasing number of modern retail outlets penetrating rural areas, which were previously dominated by traditional markets. The presence of Indomaret as the only modern retail in this area creates challenges for local stalls and creates differences in prices and ease of access for consumers. The research used a qualitative descriptive approach with an interview method with residents of Purwobinangun Village and its surroundings as informants. The research results show that even though Indomaret's location is far from the city center, local people feel that the location is strategic because it is close to their settlements and easy to access. Apart from that, the price difference with local shops is considered reasonable, and promotions held by Indomaret increasingly attract consumers to shop. In conclusion, location and price factors at Indomaret play a significant role in influencing village community purchasing decisions. This research is important to understand the adaptation of village communities to modern retail and apply it to local market development.
Strategi Komunikasi Pemasaran dalam Meningkatkan Jumlah Penjualan di PT Bintang Mas Mitra Amanah Medan Arliansyah Dalimunthe; Putri Mauliza; Aprilda Yanti
Jurnal Manajemen Bisnis Digital Terkini Vol. 2 No. 3 (2025): Juli : Jurnal Manajemen Bisnis Digital Terkini
Publisher : Asosiasi Riset Ilmu Manajemen Kewirausahaan dan Bisnis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61132/jumbidter.v2i3.647

Abstract

Marketing communication is a tool or medium used by a company or business person to increase the number of visitors. The aim of this research is to explain the marketing communication strategies to enhance sales at PT. Bintang Mas Mitra Amanah. This research utilizes qualitative methods. The data obtained comes from three informants. The data sources used in this study are observation, interviews, and documentation. In this research, data analysis is performed using qualitative methods, starting with reviewing all available data from various sources, namely interviews, observations recorded in notes, and personal documentation, including photographs. The stages in the data analysis process include data reduction, data presentation, and conclusions or verification. The results obtained from this study indicate that marketing communication strategies play a crucial role in the business world, especially in the field of social media. PT. Bintang Mas Mitra Amanah has a significant amount of sales derived from social media. In conclusion, social media plays an important role in the business world.
The Effect Of Der, Company Size, And Roe On The Firm Value Of Manufacturing Companies In The Automotive Sub-Sector And Its Components Faris Ramadhan; Putri Mauliza; Nolla Puspita Dewi; Khaira Rizfia Fachrudin
International Journal of Management Research and Economics Vol. 3 No. 3 (2025): August : International Journal of Management Research and Economics
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/ijmre-itb.v1i2.617

Abstract

The purpose of this study was to determine and analyze the effect of DER, company size, and ROE on the company value of Automotive Sub-Sector Manufacturing Companies and their Components both partially and simultaneously. The research methodology uses an associative descriptive approach that explains the influence between the independent variable and the dependent variable. The data analysis technique uses Eviews tools with a total research sample of 11 Automotive and Component Subsector Manufacturing Companies with 5 years of observation time. The results of the DER tcount value of -0.008287 with a significance value of 0.0001 <0.05 mean that DER has a negative and significant effect on PBV in automotive companies listed on the IDX. The tcount value of total assets is 4.526332 with a significance value of 0.0002 <0.05, meaning that total assets have a positive and significant effect on PBV in automotive companies listed on the IDX. The tcount value of ROE is -4.239893 with a significance value of 0.0004 <0.05, meaning that ROE has a negative and significant effect on PBV in automotive companies listed on the IDX. The F value is 0.436104 and the significance level is 15.89043. Judging from the significance value, the value is 0.000013 <0.05. This means that DER, total assets, and ROE simultaneously have a significant effect on PBV.
Financial Analysis Of Entrepreneurship Education Etty Sri Wahyuni; Henry Aspan; Putri Mauliza
International Journal of Economics and Management Research Vol. 2 No. 3 (2023): December : International Journal of Economics and Management Research
Publisher : Pusat Riset dan Inovasi Nasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55606/ijemr.v2i2.119

Abstract

This is a literature review on the study of the financial aspects of entrepreneurial activities. This study seeks to serve as a preliminary mapping in the process of developing learning materials and preparing financial competencies that entrepreneurs and aspiring entrepreneurs must master for business management. Collecting and analyzing literature on financial studies in order to construct a curriculum for financial education in the context of entrepreneurship is the method employed. This study's findings indicate that it is necessary to map learning materials and compile a study of a set of financial knowledge that enhances the business development skills of entrepreneurs. At the conclusion of this research, suggestions, and implications for future academic studies and learning are also provided.
The Influence of Peer Interaction and Emotional Intelligence on Student Achievement in Class XI Online Business and Marketing at Budi Agung Medan Putri Mauliza
Outline Journal of Education Vol. 2 No. 2: August 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/oje.v2i2.172

Abstract

This study aims to determine the effect of Peer Interaction and Emotional Intelligence on the Learning Achievement of Class XI Students in Online Business and Marketing at the Budi Agung Private Vocational School in Medan. The population of this study were students of class XI Online Business and Marketing at Budi Agung Medan Private Vocational High School, totaling 54 students. The instrument used in data collection was a questionnaire in the form of a Likert scale. The results of data analysis using multiple linear regression and hypothesis testing and it was concluded that peer interaction and emotional intelligence affect the learning achievement of class XI students of Online Business and Marketing at Budi Agung Medan Private Vocational School. This can be seen from the results of multiple linear analysis obtained by the equation Y = 25.018 + 0.358 (X₁) + 0.382 (X₂) then seen from the significant value between peer interaction that influences learning achievement as indicated by the value of t_count>t_table (2.730>2.007) and significance value (0.009<0.05). Furthermore, it can be seen that emotional intelligence influences learning achievement with t_count>t_table (2.771>2.007) and significance value (0.008<0.05). Simultaneously (F test) is indicated by the value of F_count>F_table (8.820> 3.18) and a significance value (0.001 <0.05). So that the hypothesis can be said to be accepted. Thus it can be concluded that peer interaction and emotional intelligence have a positive and significant effect on the Learning Achievement of Class XI Students of Online Business and Marketing at Budi Agung Medan Private Vocational School.
Optimizing the Use of Technology in Business Management in the Digital Era Putri Mauliza; Muhammad Ras Muis; Fahmi Armanda
Outline Journal of Community Development Vol. 1 No. 2: November 2023
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/ntmwyd74

Abstract

In the digital era, technology has become a major driver of transformation in business management. Optimizing the use of technology allows business actors to improve operational efficiency, expand market reach, and strengthen competitiveness. This article discusses the results of training and implementation of technology in business management, focusing on the benefits, challenges, and recommendations for the sustainability of digital transformation. The training results show that the use of management software, digital media, and analytical technology can increase productivity, reduce costs, and improve customer relationships. However, several challenges such as limited infrastructure, low digital literacy, and resistance to change are still obstacles. To overcome these challenges, continuing education, infrastructure improvement, and financial support are important steps. By optimally utilizing technology, business actors can create innovation, increase efficiency, and adapt to rapid market changes. This article emphasizes the importance of collaboration between the government, private sector, and business actors to accelerate business digitalization, thereby creating a more competitive and sustainable ecosystem. Optimizing technology not only has an impact on the growth of individual businesses, but also makes a major contribution to the growth of the national economy as a whole.
Financial Management and Digital Marketing Training for MSMEs in Fostered Villages Post Pandemic Aprilda Yanti; Zahara meutia; Putri Mauliza; Richna Handriyani; Debi Masri
Outline Journal of Community Development Vol. 3 No. 1: July 2025
Publisher : Outline Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61730/tctnnj44

Abstract

The COVID-19 pandemic has had a significant impact on the sustainability of micro, small, and medium enterprises (MSMEs), especially in rural areas. Weak financial management and minimal use of digital technology are two main obstacles that exacerbate the condition of MSMEs in facing the crisis. This community service activity aims to increase the capacity of MSME actors in fostered villages through applicable and sustainable financial management and digital marketing training. The training method is carried out in a participatory and practical manner, involving 25 MSME actors from various sectors. The evaluation was carried out using a quantitative and qualitative approach to measure changes in participants' understanding and skills before and after training. The results showed a significant increase in aspects of understanding financial management (from 35% to 85%), financial recording skills (from 25% to 80%), understanding digital marketing (from 30% to 90%), and skills in using social media for business promotion (from 20% to 88%). In addition, participants showed increased confidence in managing their businesses more professionally and based on data. These findings indicate that integrated training that combines financial and digital aspects can strengthen the resilience and competitiveness of MSMEs post-pandemic. The recommendation from this activity is the importance of continued mentoring and ongoing support from the village government and educational institutions to maintain the sustainability of the training impact.
Socialization Of The Importance Of Continuing Higher Education And Increasing Business Interest For High School Students Zahara Meutia; Aryani Sairun; Putri Mauliza; Sugito, Sugito; Amril, Amril
Abdimas Paspama Vol. 3 No. 01 (2024): Abdimas Paspama, December 2024
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This socialization was carried out at the Al Fattah College Foundation High School. This socialization aims to provide awareness of the importance of continuing their education to college and foster students' interest in business. This activity method consists of 3 stages, namely service planning, service implementation and evaluation. The result of this activity was that Al-Fattah Foundation High School students received information about the world of campus as well as motivation about the importance of continuing their education to college and interest in business. This activity was carried out well as seen from the enthusiasm of all participants and the smooth running of the socialization.
Building Good Family Time Management for Housewives in an Effort to Improve Family Economy Putri Mauliza; Zahara Meutia
Abdimas Paspama Vol. 3 No. 02 (2025): Abdimas Paspama, 2025, June 2025
Publisher : Abdimas Paspama

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This community service aims to analyze how to build good time management for housewives. The implementation method used in this Community Service activity is by conducting face-to-face meetings with participants consisting of housewives. Providing training and discussions and conducting direct Q&A. The training uses lecture, discussion, and Q&A methods. This aims to increase awareness and understanding of participants regarding the importance of building educational institutions that have competence and competitive advantages. While in the evaluation or assessment stage, participants will be given feedback on the community service program that has been implemented. In this case, it will be a consideration for the community service team in order to provide benefits for Sei Krio housewives. Based on the results of community service activities for housewives, suggestions are submitted, including: 1. More enthusiasm, especially for housewives so that the time they have can be used properly and effectively. 2. To continue to actively participate in training and competency development activities. 3. Community service activities like this can be carried out routinely both in the same location and in different locations to increase frugal behavior and a love of saving for children.
Co-Authors Afiqah Hasbullah Amril Amril Aprilda Yanti Ari Prabowo Arliansyah Dalimunthe Aryani Sairun Debi Masri Dewi, Nolla Puspita Ema Kirani Emmy Ermina Etty Sri Wahyuni Fahmi Armanda Filia Hanum Fitriliana Fitriliana Henry Aspan Hilmayada Hilmayada Irma Herliza Rizki Juwita Juwita Kaida Rahmawati Kartini Kartini Khaira Rizfia Fachrudin Magfirah Magfirah Maksalmina Muammar Rinaldi Muhammad Ras Muis Nadia Maulizhar Putri Amalia RADHIANA Rajiatul Mawaddah Ramadhan, Faris Richna Handriyani Rusmina, Cut Sabila Kirani Shinta Salsabila Sinta Azhari Sri Yanti Sugito - Syahrial Helmi Putra Tri Auri Yanti Wahyu Khafidah Zahara Meutia