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Rois Arifin
Universitas Islam Malang
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Pengaruh Kualitas Pelayanan, Ketepatan Waktu, Dan Kepercayaan Terhadap Kepuasan Pelanggan Shopee Express (Studi Kasus Pada Mahasiswa Di Kota Malang) Aisyah Ainun Unsiyah; Rois Arifin; Mohammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine and analyze the relationship between service quality, timeliness and trust in shopee express customer satisfaction. This research uses studies on students in the city of Malang. The data was obtained by distributing questionnaires via Google form to students in the city of Malang who were selected by purposive sampling. Determining the number of samples in this study used the Malhotra formula and the results obtained were 80 respondents. The analytical method used in this study is instrument test (validity test, reliability test), normality test, classical assumption test (multicollinearity test, heteroscedasticity test), multiple linear regression analysis, hypothesis testing (F test and t test), coefficient of determination test. (Adjusted R2) data processing using the IBM SPSS 24 program. The results of this study indicate that service quality, timeliness and trust have a simultaneous effect on customer satisfaction, service quality has a partial effect on customer satisfaction but not significant, timeliness has a partial effect on customer satisfaction customers but not significant, and trust has a significant effect on customer satisfaction.  Keywords: Service Quality, Timeliness, Trust, Customer Satisfaction
Pengaruh Citra Merek, Kualitas Layanan Dan Kenyamanan Tempat Terhadap Kepuasan Konsumen Pada Mie Gacoan Lowokwaru Hanis Putri Kurnia Wati; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The type of data used in this study is quantitative data, quantitative data is the value described in numbers (numeric) using statistical methods. The technique used in this study was purposive sampling with 98 respondents on consumer satisfaction of Mie Gacoan Lowokwaru. The data analysis used is multiple linear regression analysis, t-test and F-test.The results showed that brand image partially had a positive and significant effect on consumer satisfaction at Lowokwaru Gacoan Noodles. Service quality partially has a positive and significant effect on consumer satisfaction at Lowokwaru Gacoan Noodles. Location partially has a positive and significant effect on customer satisfaction in Mie Gacoan Lowokwaru. Brand image, service quality and place convenience as locations simultaneously have a positive and significant effect on consumer satisfaction at Mie Gacoan Lowokwaru.  Keywords: Brand Image, Service Quality, Place Convenience, and Consumer Satisfaction.
Pengaruh Beauty Vlogger, Brand Image, Harga dan Label Halal Terhadap Keputusan Pembelian Produk Kosmetik Make Over Pada Toko Kosmetik Arum Beauty Shop Lawang Widya Rizqi Kusuma Wardhani; Rois Arifin; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to identify and analyze beauty vloggers, brand image, prices and halal labels that simultaneously and partially influence the purchase decision of Make Over cosmetic products. This research is located in the Arum Beauty Shop Lawang cosmetic shop. This type of research uses descriptive quantitative. The data used is primary data, obtained from interviews and questionnaires filled out directly by respondents who are consumers of the Arum Beauty Shop cosmetic shop. The sample used is 100 respondents.Data analysis was carried out using the SPSS 26 program. The sampling technique used was purposive sampling. The data analysis technique in this study used multiple linear regression. The results of this study indicate that beauty vlogger, brand image, price and halal label have a significant positive effect on purchasing decisions for Make Over cosmetic products. Keywords: Beauty Vlogger, Brand image, Price, Halal Label.
Pengaruh Proses Rekrutmen, Seleksi, Dan Pelatihan Kerja Terhadap Kinerja Driver Online PT Gojek Indonesia Cabang Kota Malang Nabilah Qotrunada; Rois Arifin; Andi Normaladewi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The purpose of this study was to determine the influence of the recruitment process, selection and job training on the performance of online drivers of PT Gojek Indonesia Malang City Branch. The data source of this research is primary data obtained from answers to questions when distributing questionnaires to online drivers of PT Gojek Indonesia Malang City Branch. The sample method used is Accidental Sampling. The number of samples in this study were 92 respondents. The data analysis method is using multiple linear regression analysis with classical assumption tests and statistical tests. The results showed: (1) the recruitment process has a significant effect on the performance of online drivers, (2) selection has a significant effect on the performance of online drivers, (3) job training has no significant effect on the performance of online drivers. Keywords: Recruitment Process, Selection, Job Training, and  The Performance
Pengaruh Citra Merek, Customer Experience, Dan Word Of Mouth Terhadap Minat Beli Ulang Starbucks Coffee Di Blimbing Kota Malang Rika Indriyati; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted with the aim to determine the effect of brand image on repurchase intention, to determine the effect of customer experience on repurchase intention, to determine the effect of word of mouth on repurchase intention. The population used in this study is Starbuck Coffee in Blimbing, Malang city. By using the purposive sampling method as a sampling technique. This study uses multiple linear regression analysis, by testing the hypothesis using the t test. The results of this study indicate that brand image has a significant effect on repurchase intention, customer experience has a significant effect on repurchase intention, Word of Mouth has a significant effect on repurchase intention. Keywords: Brand Image, Customer Experience, Word Of Mouth, Repurchase Intention
Pengaruh Harga, Kualitas Produk Dan Kualitas Pelayanan Terhadap Loyalitas Pelanggan Pada Samantha Fashion Wiwid Prihartono; Rois Arifin; Budi Wahono
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the effect of price, product quality and service quality on customer loyalty at Samantha Fashion. A sample of 75 respondents from 33 questionnaires distributed to Samantha Fashion customers. The analysis used in this research is multiple linear regression model with SPSS analysis tool. The results showed that simultaneously product quality, service quality, price and location had a significant effect on customer loyalty. While partially product quality, service quality, price and location have a significant effect on customer loyalty. Keywords: Price, Product Quality, Service Quality, Customer Loyalty
Pengaruh Kepercayaan Konsumen, Kualitas Pelayanan, Kemudahan Penggunaan Dan Penetapan Harga Terhadap Kepuasan Konsumen Jasa Transportasi Maxim Malang (Studi Kasus MahasiswaUniversitas Islam Malang) Jeka Sri Vita Sari; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The aim of this study is to determine how customer satisfaction with transportation services at Maxim Malang is influenced by factors such as customer trust, service quality, usability, and cost. Students from the Islamic University of Malang became the study target group. The sample was taken using the Malhotra methodology, resulting in a final response rate of 100. Purposive sampling is the procedure used to select the sample. Multiple linear regression is the data analysis method used in this study, assisted by the SPSS for Windows program. The findings of the investigation are: 1. Customer trust, service quality, ease of use, and price are independent factors, while consumer happiness is the dependent variable. The findings show that customer satisfaction is significantly influenced by consumer trust, service quality, usability, and cost. Keywords: Consumer Trust, Service Quality, Easy of Use and Pricing, Consumer Happines
Pengaruh Product Placement, Brand Awareness, dan Brand Image Terhadap Minat Beli Produk Scarlett (Studi Kasus Pada Drama Korea Today’s Webtoon Dikalangan Mahasiswa S1 Unisma) Anissa Firda Nur Rohma; Rois Arifin; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to find out how the influence of Product Placement, Brand Awareness and Brand Image on Interest in Buying Scarlett's Products (Case Study on the Korean Drama Today's Webtoon Among Unisma Undergraduate Students). In this study, three independent variables were used, namely Product Placement, Brand Awareness and Brand Image and one dependent variable used, namely buying interest. The research data was collected through a questionnaire using a Likert scale of 1-5 which was tested using SPSS version 25. This research approach is associative with the intention to ask the relationship between two or more variables. This research is quantitative by using purposive sampling method as a sampling technique. A total of 90 respondents were selected as samples for this study. The results show that the Product Placement, Brand Awareness, and Brand Image variables have a positive and significant effect on buying interest simultaneously. Product Placement variable has a positive and significant effect on purchase intention partially, the Brand Awareness variable has a positive and significant effect on purchase intention partially, the Brand Image variable has a positive and significant effect on purchase intention partially. Keywords: Product Placement, Brand Awareness, Brand Image, Purchase Intention.
Pengaruh Keragaman Produk, Harga Dan Kualitas Pelayanan Terhadap Minat Beli Ulang Melalui Kepuasan Sebagai Variabel Intervening Pada Pelanggan MR.DIY Tlogomas Kota Malang Abdul Haris; Rois Arifin; Muhammad Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to determine the direct and indirect influence between product diversity, price and service quality on repurchase interest through satisfaction as an intervening variable. This research is a type of explanatory research using a quantitative approach. The population in this study uses the malhotra formula with an unknown population and sampling in this study refers to the malhotra formula by multiplying the number of variables by the indicator known to the number of respondents as many as 105 respondents, with sampling using purposing sampling. In data collection using questionnaire instruments. Based on the results of the study, it is known that product diversity, price and service quality directly have a significant effect on repurchase interest. Product diversity, price and service quality directly have a significant effect on satisfaction. Product diversity, and service quality indirectly affect repurchase interest through satisfaction. And price has no effect on repurchase interest through satisfaction. Keywords: Product Diversity, Price and Service Quality, Satisfaction and            Repurchase Interest. 
Pengaruh Kepercayaan, Harga, Kualitas Produk Dan Kualitas Informasi Penggunaan Marketplace Terhadap Keputusan Pembelian Pada Marketplace Facebook (Studi Kasus Mahasiswa Universitas Islam Malang) Muhammad Rizalul Mukhlis; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine the effect of trust, price, product quality and quality of information on using the marketplace on purchasing decisions on the Facebook marketplace (a case study on students at the Islamic University of Malang). The population in this study are consumers who have made purchases through the Facebook marketplace application within the campus of the Islamic University of Malang. The sampling technique used quantitative methods with a total sample of 85 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. The results of the study show that simultaneously the variables of trust, price, product quality and information quality influence purchasing decisions. Partially the variables of trust and product quality have an effect on purchasing decisions and the variables of price and quality of information partially have no effect on purchasing decisions because the significant value is greater than 0.05 and the t count <1.991. Keywords: Trust, Price, Product Quality, Information Quality
Co-Authors Abdul Haris Afi Rachmat Slamet Aisyah Ainun Unsiyah Akhmad Fadhili Akmal Rizky Pratama Andi Normala Dewi Andi Normaladewi Anisia Damayanti Anissa Firda Nur Rohma Arini Fitria Mustapita Aulia Aufa Diana Ayu Novita Permatasari Basalamah, Muhammad Ridwan Budi Wahono Dwi Indah Kinanti Farida Karimatun Nisa’ Hanis Putri Kurnia Wati Iga Ade Mirela Jeka Sri Vita Sari Kartika Rose Rachmadi Kofifah Indria Novitasari M. Khoirul Anwarudin Broto Suharto M. Tody Arsyianto Maskurin Nur Azizah Mirzatul Ummah Mohammad Rizal Mohammad Tody Arsyianto Muhamad Tody Arsyianto Muhammad Khoirul Anwarodin Brotosuharto Muhammad Rizalul Mukhlis Muhammad Tody Arsyianto Nabilah Qotrunada Nur Kholis Nuryati Nuryati Putri Wulan Sari Rahmawati Rahmawati Restu Millaningtyas Rika Indriyati Rosa Intan Delavia Satria Putra Utama Sevty Maya Dewi Fatikhah Widya Rizqi Kusuma Wardhani Winardianto Hadi Susilah Wiwid Prihartono