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Rois Arifin
Universitas Islam Malang
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Pengaruh Kualitas Produk, Harga, Dan Sertifikasi Halal Terhadap Keputusan Pembelian Naavagreen Skin Care Di Kota Malang Ayu Novita Permatasari; Rois Arifin; M. Khoirul Anwarudin Broto Suharto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract The purpose of this research is to find out and analyze how the effect of Product Quality, Price, and Halal Certification on the Purchase Decision of Naavagreen Skin Care in Malang City. The population used in this study were Medical Students who used Naavagreen Skin Care. The sampling technique used in this research is purposive sampling. The variables in this study are Product Quality, Price, Halal Certification and Purchase Decision. The results of this study explain that the variables of Product Quality, Price, and Halal Certification have a significant effect on purchasing decisions simultaneously. Product Quality has a significant effect on Purchase Decisions, and Halal Certification has a significant effect on Purchase Decisions. Keywords: Product Quality, Price, Halal Certification, Purchase Decision
Pengaruh Personal Branding, Keragaman Produk, Dan Promosi Terhadap Minat Beli Di Isna Store Kec. Ngoro Kab. Mojokerto Dwi Indah Kinanti; Rois Arifin; M. Tody Arsyianto
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract Isna Store is a relatively new department store located in Dsn. Kecapangan Ds. Ngoro Rt.10 Rw.03 Kec. Ngoro Kab. Mojokerto. Previously, the Isna Store was only a small shop that was not well known and even had a few enthusiasts, but as people's interest in making purchases at Isna Store increased, this business grew and the number of buyers increased. The type of research used is explanatory research. With a quantitative research approach . The population of this research is 400 of the average consumers of Isna Store every month. In determining the sample of this study using the slovin formula, so that as many as 80 respondents were obtained who were targeted for Isna Store consumers who were met by researchers by chance when making purchases. From the results of the F test it was stated that personal branding (X1), product diversity (X2), and promotion (X3) had an effect on buying interest (Y) at Isna Store. Based on the results of the t test, it is known that personal branding (X1) has a partial effect on purchase intention (Y), product diversity (X2) has no partial effect on purchase intention (Y), and promotion (X3) has a partial effect on purchase intention (Y ). Based on the research that has been done, Isna Store must pay attention to the benefits and effects of personal branding, product variety, and promotions in order to increase consumer buying interest more than before. And for further research, it is recommended to add research variables so that it is better known what factors influence consumer interest in shopping at the Isna Store. Keywords: Personal Branding, Product Diversity, and Promotion  
Analisis Pengaruh Customer Service, Online Customer Review, Media Sosial, Dan Brand Image Terhadap Minat Beli Pada Marketplace Shopee (Studi Kasus Mahasiswa Di Kota Malang) Kofifah Indria Novitasari; Rois Arifin; Restu Millaningtyas
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine customer service, online customer reviews, social media, and brand image on buying interest in the shopee marketplace (a case study of students in the city of Malang). The population in this study are students in the city of Malang who have an interest in buying at the shopee marketplace. The sampling technique used quantitative methods with a sample of 65 respondents. The analytical method used is multiple linear regression analysis with SPSS application tools. This study has met the requirements of the classical assumption test, multiple linear regression, hypothesis testing, and analysis of the coefficient of determination. The variables used in this study are buying interest (the dependent variable), while customer service, online customer reviews, social media and brand image (independent variables). The results of the study show that simultaneously the variables of customer service, online customer reviews, social media, and brand image simultaneously influence purchase intention. Partially, the variables of customer service and social media have an effect on purchase intention as well as online customer review variables, and brand image partially has no effect on purchase intention because the significant value is greater than 0.05 and the t-count <1.402 Keywords: Customer Service, Online Customer Reviews, Social Media, Brand Image 
Analisis Pengaruh Nilai Pelanggan, Kualitas Pelayanan Dan Kedakatan Emosional Terhadap Loyalitas Nasabah ( Studi Kasus Pada Bank Bri Kantor Cabang Unisma ) Nuryati Nuryati; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract  The population in this study is the customers of Bank BRI UNISMA Malang Branch Office savings. The samples taken were 98 respondents using the Non-Probability Sampling technique with the Purposive Sampling approach, namely sampling using the Slovin formula, while the sampling criteria were respondents to BRI bank savings customers, UNISMA Malang Branch Office, domiciled in Malang / Malang resident and 17 years old . Based on the research results, the regression equation is obtained as follows: Y = 5,832 X₁ 0.661 + 0.712 X₂ +0.502 X₃. Based on statistical data analysis, the indicators in this study are valid and the variables are reliable. In testing the classical assumptions, the multicollinearity independent regression model, there is no heteroscedasticity and normal distribution. The individual order of each of the most influential variables is the Service Quality variable with a regression coefficient of 0.712, then the Customer Value variable with a regression coefficient of 0.661, then followed by the Emotional Closeness variable with a regression coefficient of 0.502. BRI Bank UNISMA Malang Branch Office needs to maintain elements that have been considered good by customers and improve things that are still lacking Keywords: Customer Value, Service Quality, Emotional Closeness, Loyalty 
Pengaruh Ketepatan Waktu, Kualitas Pelayanan, Keamanan Dan Harga Terhadap Kepuasan Pelanggan J&T Express Lowokwaru Kota Malang (Studi Kasus Pada Mahasiswa Universitas Islam Malang) Winardianto Hadi Susilah; Rois Arifin; Kartika Rose Rachmadi
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 01
Publisher : UNIVERSITAS ISLAM MALANG

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AbstractThis study aims to tetst and explain the effect timelines, service quality, safety and price to satisfaction customers of J&T Express Lowokwaru Malang City case study on students University Of islam. This study uses a quantitative approach which uses the maholtra formula in order to determine the population is still not know with certainy, looking at the results of calculating the formula maholtra get the results of the number of samples of ninety. To complete the problems in this study use SPSS assistance in analyzing various kinds of tests were performed such as validity test, reliability test, test normality, classical assumption test, hypothesis test, multiple liniear regression test and test coefficient of determination adjusted R2 . The results of this study are timeliness, quality of service, security and price affect simultaneously on customer satisfaction and service quality and price are significant for customer satisfaction while timeliness and security are not significant to customer satisfaction. Keywords: Timeliness, Service Quality, Security, Price, Customer Satisfaction
Pengaruh Brand Ambassador, Brand Image, Kualitas Produk Terhadap Minat Beli Arascarf (Studi Kasus Konsumen Arascarf di MOG Malang) Sevty Maya Dewi Fatikhah; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This research was conducted to determine the influence of brand ambassadors, brand image, and product quality on Arascarf buying interest among Arascarf consumers at MOG Malang. The sample in this research is Arascarf consumers at MOG Malang. sampling with a non-probability sampling approach and a purposive sampling strategy, where the sample is chosen after taking into account a number of factors. Seventy respondents made up the study's samples. This study employed quantitative research methods. In this study, SPSS IBM V.28.0 for Windows is used for data analysis. Multiple linear regression analysis is the data testing method that is employed. Validity tests, reliability tests, normality tests, traditional assumption tests, hypothesis tests, and coefficient of determination tests (R2) are all conducted. The factors brand ambassador, brand image, and product quality all had an impact on purchase intention simultaneously or jointly, according to the findings of this study. Purchase intention is partially influenced by brand ambassadors. Purchase intention is partially influenced by brand image. Purchase intention is partially influenced by product quality. Keywords: Brand Ambassador, Brand Image, Product Quality, and Purchase Intention.
Pengaruh Kualitas Produk, Harga Dan Kualitas Pelayanan Terhadap Kepuasan Pengunjung Holaa Cafe Di Gresik Aulia Aufa Diana; Rois Arifin; Satria Putra Utama
E-JRM : Elektronik Jurnal Riset Manajemen E-JRM : Elektronik Jurnal Riset Manajemen Vol. 12 No. 02
Publisher : UNIVERSITAS ISLAM MALANG

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Abstract This study aims to examine and explain the effect of product quality, price and service quality on the decisions of visitor satisfaction with Holaa Cafe in Gresik. This research is a quantitative type of research. The method used is multiple linear regression. The sampling technique uses the formula from Solvin with the calculation results of 75 samples. To solve the problems in this study using SPSS with the help of validity test, reliability test, normality test, multiple linear regression analysis, multicollinearity test, heteroscedasticity test, F test, and t test. The results showed that simultaneously. Variables of Product Quality, Price and Service Quality have a significant simultaneous effect on the Decisions of Holaa Cafe Visitors in Gresik. And there is a partial influence between product quality, price and service quality on the decisions of visitor satisfaction with Holaa Cafe in Gresik. Keywords: Product Quality, Price and Service Quality on Visitor Decisions
Pengaruh Disiplin Kerja, Kemampuan Kerja, dan Lingkungan Kerja Terhadap Kualitas Pelayanan Karyawan (Studi pada Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek) Maskurin Nur Azizah; Rois Arifin; Kartika Rose Rachmadi
Innovative: Journal Of Social Science Research Vol. 3 No. 6 (2023): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v3i6.5012

Abstract

Kualitas pelayanan yaitu suatu perlakuan yang diberikan oleh organisasi kepada masyarakat yang membutuhkan guna membantu atau menyelesaikan permasalahan yang terjadi. Baik tidaknya kualitas pelayanan yang diberikan oleh suatu koperasi akan menentukan daya tarik masyarakat terkait produk atau jasa yang ditawarkan. Kualitas pelayanan dapat diukur jika karyawan memenuhi kriteria yang telah ditetapkan oleh koperasi tersebut yang bisa dilihat dari disiplin kerja, kemampuan kerja, dan lingkungan kerjanya. Populasi dalam penelitian ini adalah karyawan Unit Swalayan Koperasi Serba Usaha (KSU) Sumber Makmur Kabupaten Trenggalek. Sampel yang digunakan sebanyak 62 karyawan unit swalayan, dengan metode pendekatan menggunakan teknik non-probability sampling yaitu sampling jenuh yang menggunakan seluruh karyawan sebagai responden penelitian. Dalam penelitian ini menggunakan data primer menggunakan angket (kuesioner) yang disebar secara online melalui google form. Alat analisis data yang digunakan adalah software SPSS 29. Hasil penelitian menunjukkan bahwa secara simultan disiplin kerja, kemampuan kerja, dan lingkungan kerja berpengaruh signifikan terhadap kulitas pelayanan. Secara parsial disiplin kerja, kemampuan kerja, dan lingkungan ketiganya berpengaruh signifikan terhadap kualitas pelayanan karyawan Koperasi Serba Usaha (KSU) Sumber Makmur.
Co-Authors Abdul Haris Afi Rachmat Slamet Aisyah Ainun Unsiyah Akhmad Fadhili Akmal Rizky Pratama Andi Normala Dewi Andi Normaladewi Anisia Damayanti Anissa Firda Nur Rohma Arini Fitria Mustapita Aulia Aufa Diana Ayu Novita Permatasari Basalamah, Muhammad Ridwan Budi Wahono Dwi Indah Kinanti Farida Karimatun Nisa’ Hanis Putri Kurnia Wati Iga Ade Mirela Jeka Sri Vita Sari Kartika Rose Rachmadi Kofifah Indria Novitasari M. Khoirul Anwarudin Broto Suharto M. Tody Arsyianto Maskurin Nur Azizah Mirzatul Ummah Mohammad Rizal Mohammad Tody Arsyianto Muhamad Tody Arsyianto Muhammad Khoirul Anwarodin Brotosuharto Muhammad Rizalul Mukhlis Muhammad Tody Arsyianto Nabilah Qotrunada Nur Kholis Nuryati Nuryati Putri Wulan Sari Rahmawati Rahmawati Restu Millaningtyas Rika Indriyati Rosa Intan Delavia Satria Putra Utama Sevty Maya Dewi Fatikhah Widya Rizqi Kusuma Wardhani Winardianto Hadi Susilah Wiwid Prihartono