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All Journal JURNAL MANAJEMEN TRANSPORTASI & LOGISTIK Jurnal Manajemen Bisnis Transportasi dan Logistik Jurnal Pengabdian Sosial JURNAL ABDIMAS TRANSPORTASI & LOGISTIK Logistica : Journal of Logistic and Transportation Jurnal Riset Pendidikan Multidisiplin dan Pengabdian Kepada Masyarakat
Charles AN, Charles
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Religion Agriculture, Biological Sciences & Forestry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Transportation Other

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Journal : Jurnal Manajemen Bisnis Transportasi dan Logistik

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Pengaruh Electronic Word Of Mouth dan Brand Trust Terhadap Keputusan Pembelian Tiket Pesawat Melalui Layanan Tiket.Com AN, Charles; Alvia A, Indira
Jurnal Manajemen Bisnis Transportasi dan Logistik Vol. 8 No. 1 (2022): Juni
Publisher : Institut Transportasi dan Logistik Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54324/j.mbtl.v8i1.1144

Abstract

Along with the rapid development of internet technology, various online travel agents (OTA) were born, one of which is Tiket.com. Even though it has been established longer, Tiket.com is still less competitive with OTA competitors, Traveloka. This is marked by more consumers making purchase decisions through Traveloka than Tiket.com. The purpose of this study is to determine the influence  of electronic word of mouth (EWOM)  and brand trust both partially and simultaneously on the decision to purchase airline tickets through Tiket.com services. This research is a causal associative research using a quantitative approach. Data collection was carried out using questionnaires with a sample of 100 people. The data analysis technique used is multiple linear regression analysis. The result of this study is that EWOM  and brand trust have a positive and significant influence on purchasing decisions, both partially and simultaneously.
Co-Authors Alvia A, Indira Ghafar, Abdul Lermatan, Edwin Marjan, Yakuttinah Mintje, Quirina Ariantji Patrisia Muhammad Iqbal Firdaus, Muhammad Iqbal Octaviani, Reni Dian Ozali, Imam Siti Zubaidah Suharto Abdul Majid Suharto Andul Majid, Suharto Andul Widyanto, Prima Wynd Rizaldy Yana Tatiana, Yana Zulkarnain, Ahnis