Article Per Year (5 Year)
p-Index From 2021 - 2026
1.756
P-Index
This Author published in this journals
All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Administrasi Bisnis Enrichment : Journal of Management Community Development Journal: Jurnal Pengabdian Masyarakat Interdisciplinary Social Studies International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) International Journal of Science and Society (IJSOC) Jurnal Bisinis Digital
Kawuryan, Renita
POLITEKNIK NEGERI SAMARINDA
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Library & Information Science Materials Science & Nanotechnology Public Health Social Sciences

Published : 11 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
WHAT DRIVES SHOPEEFOOD PURCHASES? EXPLORING THE ROLE OF SERVICE QUALITY, PROMOTION, PRICE, AND BRAND IMAGE IN SAMARINDA CITY Umi Zunaidah; Devina Vionita; Renita Kawuryan; Armini Ningsih; Rusliansyah
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 4 No. 10 (2025): SEPTEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v4i10.963

Abstract

ShopeeFood is an integrated service within the Shopee application, offers online food and beverage delivery. This study aims to analyze and provide empirical evidence on the impact of service quality, promotion, price, and brand image on consumers' purchasing decisions on ShopeeFood. Utilizing a quantitative research design, the sample was selected through purposive sampling, consisting of 100 respondents who are active ShopeeFood users in Samarinda City. Data was gathered using an online questionnaire distributed via Google Forms. The research employs several data analysis techniques, including validity and reliability tests, classical assumption tests (such as normality tests), and multiple linear regression analysis. Hypothesis testing was conducted through partial tests, simultaneous tests, and coefficient determination tests. The analysis was performed using SPSS version 26, with responses measured on a Likert scale ranging from 1 to 5. The findings reveal that service quality, price, and brand image significantly influence purchasing decisions, whereas promotion does not have a significant impact. The study provides valuable insights into the factors influencing consumer choices on ShopeeFood in Samarinda City.
EXAMINING THE EFFECT OF LEADERSHIP BEHAVIOR ON WORK DISCIPLINE: A STUDY AT LOCAL WATER SUPPLY UTILITY (PDAM) IN MALANG, EAST JAVA Umi Zunaidah; Renita Kawuryan
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 2 No. 12 (2023): NOVEMBER
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v2i12.293

Abstract

Leadership behavior towards work discipline has a constant emphasis on the role of leadership behavior and on the interdependence between behavior towards tasks, relationships, employee maturity and work discipline. The concept of applied leadership pertains to the engagement of subordinates in active participation within organizational activities. Leadership holds significant meaning within environmental organizations as it serves to exert influence and allocate resources towards the attainment of objectives. Leadership is significant in environmental organizations because it provides influence and guides resources toward accomplishing objectives. The aim of this research is to provide a comprehensive description and evaluation of employees' behavior in task completion, interactions within work relationships, and their level of maturity in adhering to work discipline. This study employs a measurement tool known as the Likert Scale, which consists of response options such as "strongly agree," "agree," "disagree," and "strongly disagree”. The required data consists of both primary and secondary data. The findings of this study indicate that task behavior, relationship behavior, and employee maturity have a significant impact on employee work discipline. The significant influence of the independent variable on the dependent variable is shown by a contribution value of 6.23% with a significance F of 0.000. The remaining 3.37% is influenced by other variables outside the 3 variables studied, so the first hypothesis is accepted. The task behavior (X1), relationship behavior (X2), employee maturity (X3) have a significant impact on the employee work discipline variable (Y), therefore supporting the second hypothesis.
THE INFLUENCE OF CONSUMER BEHAVIOR ON PURCHASE DECISIONS USING LIVE BROADCAST AND DIRECT MESSAGE (DM) FEATURES ON INSTAGRAM IN SAMARINDA CITY Umi Zunaidah; Renita Kawuryan; Baynatul Rahma
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 3 No. 9 (2024): AUGUST
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v3i9.540

Abstract

The aim of this study is to ascertain the impact of consumer behavior on consumer purchase decisions in online shops in Samarinda. This research discusses the causal relationship between variables using hypothesis testing. This study employs quantitative research methodologies. It utilized a sample size of 100 participants selected from the demographic of consumers that engage in online shopping on Instagram in Samarinda. The sampling technique employed was non-probability sampling method known as purposive sampling. The sample consists of individuals who have utilized the live broadcast feature and direct message (DM) in the Instagram application for a minimum of one year. The respondents are required to be between the ages of 18 and 45 and reside in Samarinda City. The research instrument is tested using several test methods, including validity test, reliability test, loading factor test, normality test, partial test (t test), simultaneous test (F test), and coefficient of determination test. The data analysis technique employs multiple linear regression analysis. The hypothesis testing utilizing SPPS version 26 software to streamline the data processing in this investigation. The results of this study indicate that the E-WOM variable has a positive and significant influence on purchasing decisions. The E-Promotion variable has a positive and significant influence on purchasing decisions. The Celebrity Endorser variable has a positive and significant influence on purchasing decisions. The trust variable has a positive and significant influence on purchasing decisions. This study also proves that the trust variable is the variable that has the most dominant influence on the purchasing decision variable.
Co-Authors Aisyah, Ridha Andi Nur Hasanah Arik Prasetya Armini Ningsih Baynatul Rahma Chang-Jung Lin CINDY CINDY Devina Vionita Fitria Dewi, Nanda Kalangit, Della Olivia Caterina Kristin Wulansari Mochammad Al Musadieq Piar, Christie Stephanie Prapdopo Prapdopo Prasetyo, Dimas Rabbani Putri, Adila Aisyah Rachman, Karenina Aulia Radityatama, Yosafat Henry RANGGA ADITYA Rusliansyah S., Fauziah Lily Anggraeni Salsabila, Shafa Nadiah Sampeallo, Yulius Gessong Sari Pratiwi Satryawati, Satryawati Sumbung, Putri Umi Zunaidah Wulansari, Kristin Zunaidah, Umi