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All Journal International Research Based Education Journal Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Journal of Community Practice and Social Welfare (JaCiPS) Mavis : Jurnal Desain Komunikasi Visual JAPI: Jurnal Akses Pengabdian Indonesia Sainsbertek Jurnal Ilmiah Sains & Teknologi Innovative: Journal Of Social Science Research Prosiding Seminar Nasional Pengabdian Masyarakat KOPEMAS Serat Rupa: Journal of Design
AYYUB ANSHARI SUKMARAGA
Universitas Ma Chung
Agriculture, Biological Sciences & Forestry Arts Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health Social Sciences Other

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PERANCANGAN TELEVISION COMMERICAL (TVC) UNTUK WORKSHOP DETAILING BRO DENGAN TARGET PASAR PEMILIKI MOBIL USIA 24-30 TAHUN DI KOTA MALANG Wahyudi, Davindra Kayana Zada; Nirwana, Aditya; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.391

Abstract

Car detailing services have seen rapid growth in major cities across Indonesia, including Malang. However, public awareness regarding the aesthetic benefits and importance of detailing as a part of vehicle maintenance remains relatively low. Detailing Bro, a professional car detailing service based in Malang, continues to face challenges in its promotional efforts. Therefore, the objective of this design project is to develop a promotional medium in the form of a television commercial (TVC), targeting car owners aged 24–30 years in the city of Malang. This project employs a qualitative research method, consisting of literature studies, interviews, field observations, and visual documentation. The TVC is designed using a storytelling approach that integrates both educational and promotional elements, delivered through a dynamic and narrative visual style tailored to the characteristics of the target segment. The concept emphasizes vehicle aesthetics, the importance of routine maintenance, and the ease of understanding the car detailing process. The outcome of this project is a TVC presented in two versions: the first with a duration of 1 minute and 5 seconds, and the second with a 30-second runtime. Both outputs are composed as cinematic videos, featuring close-up visuals, fast-paced transitions, and strong, concise narration. In addition to the main output, this project also includes supporting promotional materials such as a diorama, tooned mini-scale models, a desk mat, and posters. These outputs are intended to serve as effective and relevant promotional tools for Detailing Bro while also enhancing public understanding of car detailing services.
PERANCANGAN KARAKTER IP 3D YANG MENGADAPTASI SATWA BADAK JAWA UNTUK USIA 18-25 TAHUN Ihsan, Hanif Al; Rahmadianto, Sultan Arif; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.396

Abstract

This final project focuses on the design of a 3D character IP inspired by the Javan Rhino, one of Indonesia’s critically endangered species. The goal of this project is to raise awareness of wildlife conservation among the younger generation (ages 18–25) through an engaging and meaningful visual medium. The research methodology combines literature study, comparative analysis, and questionnaires to gather data of the target audience and their perception of fictional animal-based characters. Based on these findings, a biomechanical character named "RS-BJ62: Raksasa" was developed, embodying the archetype of "The Hero" and symbolizing protection and resilience in a dystopian future. The design process involved narrative and visual concept development, exploration of archetypes and silhouettes, 3D modeling using Blender, and documentation through a digital artbook. Various supporting media such as merchandise and promotional visuals were also designed to enhance the character’s potential as an original IP. This project seeks to combine visual creativity with real-world relevance, using character design as a tool for impactful storytelling and conservation awareness.
PERANCANGAN VISUAL BACKGROUND 3 DIMENSI DI GPDI LEMBAH DIENG UNTUK MENINGKATKAN ATENSI JEMAAT SAAT BERIBADAH PADA YOUTH GROUP AGE MINISTRY Njotowidjaja, Varrell Christian; Ayyub Anshari Sukmaraga; Amar Ma’ruf Stya Bakti
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Perkembangan teknologi digital mendorong gereja-gereja masa kini untuk menyesuaikan cara penyampaian pesan ibadah agar lebih menarik, khususnya bagi generasi muda. Salah satu media yang mulai banyak digunakan dalam mendukung suasana ibadah adalah visual background. Namun, di GPdI Lembah Dieng, visual yang digunakan masih terbatas pada konten yang diambil dari internet dan belum menyentuh ranah desain tiga dimensi. Hal ini disebabkan oleh keterbatasan sumber daya manusia yang menguasai desain 3D serta kurangnya perhatian terhadap pentingnya peran visual dalam membangun atmosfer ibadah. Tugas akhir ini bertujuan untuk merancang visual background 3D yang dapat meningkatkan atensi jemaat, khususnya pada kelompok ibadah Youth Group Age Ministry. Perancangan dilakukan melalui proses pengumpulan data seperti observasi, wawancara, studi literatur, dan dokumentasi, serta dianalisis dengan pendekatan 5W+1H. Hasil perancangan berupa visual 3D dinamis yang diproyeksikan melalui LED screen gereja, serta media pendukung lainnya dalam bentuk merchandise. Melalui perancangan ini, diharapkan visual background 3D dapat memperkuat suasana rohani, meningkatkan fokus jemaat selama ibadah, serta memberikan identitas visual yang lebih kuat bagi kegiatan Youth GPdI Lembah Dieng
PERANCANGAN INTELLECTUAL PROPERTY KARAKTER PUTRI AJI BERDARAH PUTIH DALAM GAYA POPKULTUR UNTUK REMAJA DI INDONESIA Kartika, Keefe Chance; Nirwana, Aditya; Sukmaraga, Ayyub Anshari
Sainsbertek Jurnal Ilmiah Sains & Teknologi Vol. 6 No. 2 (2026): Maret - Sainsbertek Jurnal Ilmiah Sains & Teknologi
Publisher : Ma Chung Press, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/sb.v6i2.411

Abstract

The development of intellectual property (IP) plays a strategic role in driving the growth of Indonesia’s innovation based creative industry. Although local IP holds significant potential, its contribution remains behind that of foreign IP, particularly in the animation and creative products sectors. One of the main challenges is the limited integration of local cultural narratives into contemporary media formats that resonate with youth interests. The folk tale “Putri Aji Berdarah Putih” represents an oral cultural heritage from East Kalimantan that has yet to gain widespread recognition due to constraints in documentation and visual representation. This study aims to design an IP character based on the legend of Putri Aji by applying character design and 3D modeling as the primary media. The 3D model is employed to present the character’s visual form concretely (especially in the form of figurines) and is supported by supplementary media such as illustrations and an artbook. This strategy seeks to reintroduce Indonesian folklore through visual approaches that align with the preferences of teenagers, who tend to be attracted to visual content and interactive media.
Co-Authors Aditya Nirwana Adrian Surono Amar Ma’ruf Stya Bakti Amar Ma’ruf Stya Bakti Andreas Syah Pahlevi Callista Ignacia Christine Nathania Tjandra Daud, Khairul Azhar bin Mat Ervina Indah Permatasari Etsa Astridya Setiyati Fariza Wahyu Arizal Glory, Yobeluise Gracio Henokh E Hariyanto, Agnes Tea Kirana Hartono, Caroline Inge Ihsan, Hanif Al Ima Kusumawati Hidayat Iman Sudjudi Irawan, Paulus Lucky Tirma Irianto, Mahardika Christian Jason Kristanto Jocelyn, Michelle Jonathan Jonathan Kartika, Keefe Chance Malik, Titania Aqila Fadia Marchiano, Christofer Milka Theophilia Mintodihardjo Natalie, Yenni Nathania Maharani Lynn Handoko Njotowidjaja, Varrell Christian Nugroho, Didit Prasetyo PP, Bintang Pramudya Prasetya, Dimas Putra Prasetya, Bintang Pramudya Putri, Patricia Yuliana Endra Rahmadianto, Sultan Arief Stevanie Yuliana Sultan Arif Rahmadianto SUSANTO SUSANTO Syaharani Dewi, Fanidya Tiffany Annabel Prajogo Valentino Christian W Verrel, Felicia Joscelind Wahyudi, Davindra Kayana Zada