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Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta Khairi, Ardhi; Sari, Niken Permata; Sari, Utami Tunjung; Bahri, Bahri; Artha, Bhenu; Asri, Cahya Purnama; Hadi, Antonius Satria
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.115

Abstract

This community service activity provides counseling to students and administrators of YPPMD Madania which aims to provide additional understanding and knowledge about digital marketing, so that later the students and administrators of YPPMD Madania can use digital marketing in their business. This community service activity was carried out using lecture and question and answer methods. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania students and administrators about digital marketing.
HALAL-FRIENDLY ATTRIBUTES AND TOURIST SATISFACTION: EXPLORING THE ROLE OF PERCEIVED VALUE AS MEDIATOR Sari, Niken Permata; Prasetya, Bangun Putra; Artha, Bhenu; Nurteta, Yamsasni Tasya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25423

Abstract

Pariwisata halal merupakan fenomena baru yang terus berkembang dan menarik perhatian banyak kalangan. Bagi wisatawan muslim, ketersediaan atribut ramah halal merupakan faktor yang dapat menarik minat wisatawan muslim ke suatu destinasi. Penelitian ini bertujuan untuk mengungkap hubungan antara konstruk atribut halal-friendly, nilai yang dirasakan, dan kepuasan konsumen. Penelitian ini mengadopsi model S-O-R sebagai teori utama dalam menjelaskan keterkaitan konstruk. Data penelitian diperoleh dari 104 responden yang mengisi kuesioner dengan berani. Hasil penelitian menunjukkan bahwa atribut halal-friendly berpengaruh positif terhadap nilai yang dirasakan. nilai yang dirasakan berpengaruh positif terhadap kepuasan wisatawan. Penelitian ini menemukan bahwa atribut halal-friendly tidak berpengaruh signifikan terhadap kepuasan wisatawan. Penelitian ini juga menguji peran nilai yang dirasakan sebagai mediator antara atribut ramah halal dan kepuasan wisatawan. Penelitian ini memberikan kontribusi pada model S-O-R dalam konteks pariwisata halal. membekali mereka dengan alat yang diperlukan untuk berkembang dalam konteks global yang beraneka ragam dan saling terkait.
ANALISIS PUSTAKA TENTANG KEBIJAKAN DIVIDEN Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25798

Abstract

Faktor-faktor penentu kebijakan dividen telah diteliti selama beberapa dekade, namun belum ada konsensus mengenai faktor-faktor mana yang memengaruhi kecenderungan membayar dividen dan pembayaran dividen. Artikel ini merupakan tinjauan literatur tentang dividen. Tujuan penelitian ini adalah untuk memberikan tinjauan literatur yang mendalam tentang dividen di perusahaan. Penelitian ini menggunakan 58 artikel sebagai bahan kajian. Hasil penelitian menunjukkan variabel-variabel yang mempengaruhi maupun dipengaruhi dividen. Penelitian ini tidak menemukan dividen sebagai variabel moderasi maupun mediasi. Variabel yang diidentifikasi dalam penelitian ini merupakan variabel internal dan eksternal perusahaan.
Mediating Function of Sustainable Agriculture in The Impact of FinTech on AI-Based Green Marketing Aditya, Ascasaputra; Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3384

Abstract

Global sustainability agendas, especially in the agricultural sector, are being advanced by the convergence of green marketing, sustainable agriculture, and technological innovation. Green marketing orientation gauges an organization's commitment to putting strategic, tactical, and internal procedures and activities into place with the goal of developing, communicating, and delivering goods and/or services with the least amount of environmental impact. FinTech is the use of cutting-edge digital technologies, like blockchain, digital credit, mobile banking, and alternative data analytics, to provide financial services, particularly in areas where traditional systems are still insufficiently advanced or exclusive. By improving efficiency, increasing access, lowering transaction costs, and promoting financial inclusion, all of which are essential components of sustainable development, FinTech has quickly upended traditional financial infrastructures. The purpose of this study is to determine the influence of fintech on sustainable agriculture and ultimately affect artificial intelligence (AI)-based green marketing. This research uses theoretical literature review as a research method. Authors found that fintech affects sustainable agriculture, and AI-based green marketing affected by sustainable agriculture. Digital finance has emerged as a transformative force in the agricultural sector, reshaping how farmers, agribusinesses, and intermediaries access and manage financial services. The agricultural value chain, which encompasses production, processing, distribution, and retail, has historically faced challenges related to inefficiency, lack of transparency, and limited access to credit. By integrating digital technologies such as mobile banking, blockchain, and digital payment systems, financial transactions within agriculture are becoming more transparent, accessible, and efficient.
A bibliometric analysis of leadership management Bahri, Bahri; Sari, Utami Tunjung; Artha, Bhenu; Sari, Niken Permata; Supranta, Virginia Amelia; Raihan, Atha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.1618

Abstract

Being a leader means having to use the resources that are available to you, whether they be material or human, in order to achieve goals and maintain organizational unity. Analysts define leadership as the process by which one individual inspires a group of people to work together toward a single objective. The main objective of this study was to quantify and identify the current state of leadership management through bibliometric analysis, to identify emerging issues, and to lay the foundation for subsequent research in the area. We use bibliometric analysis with VOS Viewer and have outlined the research literature from 2013 to 2023 to demonstrate the outlook for leadership management. This paper resulting in a refined dataset of 3691 articles. This study provides an in-depth bibliometric analysis of leadership management, revealing the global research landscape, international collaboration, publication trends, research hotspots, and emerging frontiers. The global output of publications maintains a balanced growth, highlighting the active engagement in this field. The analysis recognizes leading researchers and institutions globally, with the United States standing out as a major contributor.
A Narrative Review of English Language Learning and Artificial Intelligence Artha, Bhenu; Santoso, Fajar; Sari, Utami Tunjung; Bahri, Bahri; Sari, Niken Permata; Hadi, Antonius Satria; Asri, Cahya Purnama; Aditya, Ascasaputra
Allure Journal Vol 6, No 1 (2026): January 2026
Publisher : Universitas PGRI Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26877/allure.v6i1.26068

Abstract

With the introduction of digital technology and artificial intelligence, learning English is changing dramatically.  By combining the results of the previous ten years of research, this study—which is being conducted using the narrative review method—aims to fill these gaps by offering a thorough grasp of the present trends, difficulties, and potential future directions in the use of AI to English language learning.  The majority of current research is on the effectiveness of certain AI technologies, paying little consideration to the long-term impacts on learners' sociocultural competency, language ability, and retention.  Furthermore, the majority of research to far has focused on English as a foreign language, with little attention paid to how AI can facilitate multilingualism or the acquisition of English as a second language in various sociocultural contexts. Studies examining the pedagogical, cultural, and ethical ramifications of widespread AI deployment in language instruction—particularly in non-Western contexts—are also lacking.  This study highlights both the exciting promise and the difficulties of integrating GenAI technology, providing insightful information about the changing field of AI use in English learning.  Conducting empirical research on the principles in this study is one suggestion for future research.
Consumer Behavior in Islamic Perspectives: A Theoretical Review Sari, Niken Permata; Artha, Bhenu; Bahri, Bahri; Sari, Utami Tunjung; Hadi, Antonius Satria; Aditya, Ascasaputra; Asri, Cahya Purnama; Dinka, Cynta Alya
Miftah : Jurnal Ekonomi dan Bisnis Islam Vol. 3 No. 2 (2025): October 2025
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/4r2v5a55

Abstract

Islamic consumer behavior is guided by Islamic values and principles, which emphasize meaningful consumption connected to well-being, responsibility, moderation, and resource conservation. This study aims to produce a theoretical synthesis of consumer behavior from an Islamic perspective. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. The normative framework of Islamic consumer behavior is explicitly determined by Maqasid al-Shari'ah, which provides a clear hierarchy of needs (Dharuriyyat, Hajiyyat, Tahsiniyyat) to guide ethical income allocation, avoiding israf and tabzir.
Artificial Intelligence and Islamic Education: A Theoretical Review Artha, Bhenu; Santoso, Fajar; Bahri, Bahri; Asri, Cahya Purnama; Sari, Utami Tunjung; Sari, Niken Permata; Aditya, Ascasaputra
Anjasmoro: Islamic Interdisciplinary Journal Vol. 3 No. 1 (2025): Islamic Education
Publisher : Yayasan Pendidikan Bustanul Ulum Mojokerto

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69965/anjasmoro.v3i1.214

Abstract

As these potent technologies develop further, AI offer previously unheard-of opportunities as well as difficult problems that demand careful consideration. It is impossible to overestimate the significance of AI in education. In order to ensure that AI's transformational potential is utilized for the benefit of society as a whole, we therefore seek to contribute to the development of a responsible and ethical approach to its application. In order to accomplish the goals and objectives of the research, a theoretical literature survey is carried out, and a conceptual framework for further investigation is provided. Islamic education is viewed by the authors of the current study as a dependent variable that is influenced by artificial intelligence. A future where AI in education catalyzes good change and enables people and communities to realize their full potential will be created by promoting equal access to AI-driven tools, encouraging interdisciplinary cooperation, and engaging in open discourse.
A Systematic Literature Review of Digital Finance and Global Marketing Artha, Bhenu; Jumadi, Jumadi; Sari, Utami Tunjung; Aditya, Ascasaputra; Bahri, Bahri; Sari, Niken Permata; Hadi, Antonius Satria; Asri, Cahya Purnama
Indonesia Economic Journal Vol. 2 No. 1 (2026): JANUARI-JUNI
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ecgxy236

Abstract

Digital finance and global marketing have emerged as transformative forces reshaping the contemporary economic landscape. This study presents a systematic literature review examining the intersection of these domains, analyzing 287 peer-reviewed articles published between 2019 and 2024 from reputable international databases. Following rigorous methodological protocols, the research synthesizes current trends, identifies key research gaps, and provides actionable insights for stakeholders. The results reveal a significant growth trajectory in scholarly attention, with publications increasing from 12 in 2019 to 45 in 2024. Key research focus areas include digital marketing strategies, digital payment systems, and consumer behavior. Findings indicate that successful organizations integrate multiple technologies—specifically Artificial Intelligence (AI), blockchain, and mobile payments—into comprehensive strategies rather than isolated adoptions. Consumer trust is identified as a critical mediator influencing adoption, while regulatory fragmentation and the digital divide remain substantial barriers to global implementation. The review concludes that sustainable competitive advantage derives from integrated and customer-centric innovation.
Critical Review: Strategic Supply and Transportation Planning of a Supply Chain for Agricultural Biomass to Hydrogen and Syngas Artha, Bhenu; Aditya, Ascasaputra; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama; Fatimah, Rhamadinna
Jurnal Rekayasa Industri (JRI) Vol. 8 No. 1 (2026): Vol.8 No.1 (2026): Edisi April
Publisher : Program Studi Teknik Industri, Fakultas Sains dan Teknologi, Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

In the evolving landscape of renewable energy, the management of agricultural biomass supply chains has emerged as a critical success factor for sustainable fuel production, this article presents a critical review of the research conducted by Nugroho and Zhu (2024) regarding the strategic supply and transportation planning of an agricultural biomass supply chain for hydrogen and syngas production. The primary study addresses a significant gap in renewable energy management by proposing a bi-level optimization framework that utilizes Stackelberg game concepts to model non-cooperative interactions between biofuel producers and biomass suppliers. The review identifies several methodological strengths, including the integration of process-level material balances with supply chain decisions and the use of mixed-integer nonlinear programming (MINLP) to handle realistic cost components like holding and production costs. However, the analysis also highlights critical limitations, such as restrictive behavioral assumptions regarding risk neutrality and perfect information, which may not reflect real-world opportunistic conduct. Furthermore, the generalizability of the findings is constrained by a narrow focus on an Indonesian case study and a dual-sourcing strategy that may face scalability issues in larger regional networks. Ultimately, while the reviewed work is deemed an incremental rather than landmark contribution, it offers valuable structured recommendations for practitioners and project developers building biomass supply chains in agricultural regions.