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All Journal Jurnal Manajemen Bisnis IJBE (Integrated Journal of Business and Economics) Syntax Literate: Jurnal Ilmiah Indonesia Equilibria Pendidikan : Jurnal Ilmiah Pendidikan Ekonomi Jurnal Review Pendidikan dan Pengajaran (JRPP) Jurnal Kepariwisataan Indonesia: Jurnal Penelitian dan Pengembangan Kepariwisataan Indonesia Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) JANAKA : JURNAL PENGABDIAN MASYARAKAT KEWIRAUSAHAAN INDONESIA Society: Jurnal Pengabdian Masyarakat Abdimas Altruis: Jurnal Pengabdian Kepada Masyarakat Journal of Artificial Intelligence and Digital Business EJOIN : Jurnal Pengabdian Masyarakat Jurnal Kaganga : Jurnal Ilmiah Sosial dan Humaniora Jurnal Pengabdian Masyarakat Bangsa Jurnal Penelitian dan Pengabdian Masyarakat Inovasi Jurnal Pengabdian Masyarakat (IJPM) Multidisciplinary Indonesian Center Journal Journal of Sustainable Innovation Engineering
Niken Permata Sari, Niken Permata
Program Studi Manajemen Fakultas Ekonomi Universitas Muhammadiyah Yogyakarta Yogyakarta
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Physics Public Health Social Sciences Other

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PENYULUHAN KEWIRAUSAHAAN: MEMBANGUN MOTIVASI DAN KEMAMPUAN BERWIRAUSAHA BAGI ANGGOTA MAPAWIMA Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Asri, Cahya Purnama
Multidisciplinary Indonesian Center Journal (MICJO) Vol. 1 No. 2 (2024): Vol. 1 No. 2 Edisi April 2024
Publisher : PT. Jurnal Center Indonesia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62567/micjo.v1i2.55

Abstract

Para anggota Mapawima tidak memiliki pemahaman yang jelas tentang memulai bisnis sendiri. Tujuan dari kegiatan pengabdian kepada masyarakat ini adalah untuk memberi anggota Mapawima pemahaman tentang kewirausahaan, UMKM, permodalan, dan pemasaran. Selain memberikan contoh tentang kewirausahaan, jenis usaha, dan individu wirausahawan, kegiatan ini menggunakan metode penyuluhan untuk meningkatkan pemahaman dan kesadaran para peserta. Materi pelatihan diberikan dalam satu hari kerja. 21 anggota Mapawima mengikuti mereka dalam pengabdian mereka kepada masyarakat. Diharapkan setiap orang yang mengambil bagian dalam kegiatan pengabdian masyarakat memiliki pemahaman tentang kewirausahaan sebagai pengetahuan yang akan mereka gunakan untuk memulai bisnis mereka sendiri di kemudian hari. Kata kunci: kewirausahaan, motivasi, penyuluhan
Digital Marketing Strategy to Increase Promotion and Sales of Banana Stem Craftsmen in Kedungkeris Village Sari, Niken Permata; Mindhayani, Iva
Society : Jurnal Pengabdian Masyarakat Vol. 4 No. 4 (2025): Juli
Publisher : Edumedia Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55824/jpm.v4i4.593

Abstract

Through a digital marketing strategy, this community service activity focuses on optimizing the promotion and sales of banana stem craft products in Kedungkeris Village, Nglipar, Yogyakarta. The background of this program is based on the potential of unique crafts from banana stems, such as mini photo frames, baskets, flip-flops, songkok, sling bags, and pencil cases, as local MSME products with high value. However, these products still have limited market reach and promotion due to a minimal understanding of utilizing digital platforms. The shift in consumer behavior towards the courage to shop post-pandemic also further emphasizes the importance of a digital presence for their business desires. The main objective of this service is to improve the craftsmen's understanding and digital marketing skills. The activity was carried out at the Kedungkeris Village Hall and involved 26 participants who were banana stem craftsmen. The material provided includes the basics of digital marketing, utilization of social media (especially Instagram and Facebook), e-commerce strategies (Shopee and Tokopedia), and practical tips for optimizing promotion and sales. The approach used is interactive lectures and discussions, helping participants understand essential concepts such as determining target markets, product innovation (including combining crafts with culinary products as hampers), and ease of access to purchases through digital channels. The implications of this activity are expected to increase the capacity of digital craftsmen significantly, expand the market reach of Kedungkeris banana stem products, and ultimately increase sales turnover and the economic welfare of the local community sustainably.
Penyuluhan Digital Marketing di Yayasan Pondok Pesantren Modern Yatim dan Dhuafa Madania Yogyakarta Khairi, Ardhi; Sari, Niken Permata; Sari, Utami Tunjung; Bahri, Bahri; Artha, Bhenu; Asri, Cahya Purnama; Hadi, Antonius Satria
Jurnal Penelitian dan Pengabdian Masyarakat Vol. 1 No. 3 (2023): August 2023
Publisher : Yayasan Pondok Pesantren Sunan Bonang Tuban

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61231/jp2m.v1i3.115

Abstract

This community service activity provides counseling to students and administrators of YPPMD Madania which aims to provide additional understanding and knowledge about digital marketing, so that later the students and administrators of YPPMD Madania can use digital marketing in their business. This community service activity was carried out using lecture and question and answer methods. The benefits that can be obtained by participants from this community service activity include increased knowledge, understanding, and experience of YPPMD Madania students and administrators about digital marketing.
HALAL-FRIENDLY ATTRIBUTES AND TOURIST SATISFACTION: EXPLORING THE ROLE OF PERCEIVED VALUE AS MEDIATOR Sari, Niken Permata; Prasetya, Bangun Putra; Artha, Bhenu; Nurteta, Yamsasni Tasya
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25423

Abstract

Pariwisata halal merupakan fenomena baru yang terus berkembang dan menarik perhatian banyak kalangan. Bagi wisatawan muslim, ketersediaan atribut ramah halal merupakan faktor yang dapat menarik minat wisatawan muslim ke suatu destinasi. Penelitian ini bertujuan untuk mengungkap hubungan antara konstruk atribut halal-friendly, nilai yang dirasakan, dan kepuasan konsumen. Penelitian ini mengadopsi model S-O-R sebagai teori utama dalam menjelaskan keterkaitan konstruk. Data penelitian diperoleh dari 104 responden yang mengisi kuesioner dengan berani. Hasil penelitian menunjukkan bahwa atribut halal-friendly berpengaruh positif terhadap nilai yang dirasakan. nilai yang dirasakan berpengaruh positif terhadap kepuasan wisatawan. Penelitian ini menemukan bahwa atribut halal-friendly tidak berpengaruh signifikan terhadap kepuasan wisatawan. Penelitian ini juga menguji peran nilai yang dirasakan sebagai mediator antara atribut ramah halal dan kepuasan wisatawan. Penelitian ini memberikan kontribusi pada model S-O-R dalam konteks pariwisata halal. membekali mereka dengan alat yang diperlukan untuk berkembang dalam konteks global yang beraneka ragam dan saling terkait.
ANALISIS PUSTAKA TENTANG KEBIJAKAN DIVIDEN Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
Jurnal Review Pendidikan dan Pengajaran Vol. 7 No. 1 (2024): Volume 7 No 1 Tahun 2024
Publisher : LPPM Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jrpp.v7i1.25798

Abstract

Faktor-faktor penentu kebijakan dividen telah diteliti selama beberapa dekade, namun belum ada konsensus mengenai faktor-faktor mana yang memengaruhi kecenderungan membayar dividen dan pembayaran dividen. Artikel ini merupakan tinjauan literatur tentang dividen. Tujuan penelitian ini adalah untuk memberikan tinjauan literatur yang mendalam tentang dividen di perusahaan. Penelitian ini menggunakan 58 artikel sebagai bahan kajian. Hasil penelitian menunjukkan variabel-variabel yang mempengaruhi maupun dipengaruhi dividen. Penelitian ini tidak menemukan dividen sebagai variabel moderasi maupun mediasi. Variabel yang diidentifikasi dalam penelitian ini merupakan variabel internal dan eksternal perusahaan.
Mediating Function of Sustainable Agriculture in The Impact of FinTech on AI-Based Green Marketing Aditya, Ascasaputra; Artha, Bhenu; Hadi, Antonius Satria; Bahri, Bahri; Sari, Niken Permata; Sari, Utami Tunjung; Asri, Cahya Purnama
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3384

Abstract

Global sustainability agendas, especially in the agricultural sector, are being advanced by the convergence of green marketing, sustainable agriculture, and technological innovation. Green marketing orientation gauges an organization's commitment to putting strategic, tactical, and internal procedures and activities into place with the goal of developing, communicating, and delivering goods and/or services with the least amount of environmental impact. FinTech is the use of cutting-edge digital technologies, like blockchain, digital credit, mobile banking, and alternative data analytics, to provide financial services, particularly in areas where traditional systems are still insufficiently advanced or exclusive. By improving efficiency, increasing access, lowering transaction costs, and promoting financial inclusion, all of which are essential components of sustainable development, FinTech has quickly upended traditional financial infrastructures. The purpose of this study is to determine the influence of fintech on sustainable agriculture and ultimately affect artificial intelligence (AI)-based green marketing. This research uses theoretical literature review as a research method. Authors found that fintech affects sustainable agriculture, and AI-based green marketing affected by sustainable agriculture. Digital finance has emerged as a transformative force in the agricultural sector, reshaping how farmers, agribusinesses, and intermediaries access and manage financial services. The agricultural value chain, which encompasses production, processing, distribution, and retail, has historically faced challenges related to inefficiency, lack of transparency, and limited access to credit. By integrating digital technologies such as mobile banking, blockchain, and digital payment systems, financial transactions within agriculture are becoming more transparent, accessible, and efficient.
A bibliometric analysis of leadership management Bahri, Bahri; Sari, Utami Tunjung; Artha, Bhenu; Sari, Niken Permata; Supranta, Virginia Amelia; Raihan, Atha
Entrepreneurship Bisnis Manajemen Akuntansi (E-BISMA) Vol.6, No.2 (2025): December 2025
Publisher : Universitas Widya Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37631/ebisma.v6i2.1618

Abstract

Being a leader means having to use the resources that are available to you, whether they be material or human, in order to achieve goals and maintain organizational unity. Analysts define leadership as the process by which one individual inspires a group of people to work together toward a single objective. The main objective of this study was to quantify and identify the current state of leadership management through bibliometric analysis, to identify emerging issues, and to lay the foundation for subsequent research in the area. We use bibliometric analysis with VOS Viewer and have outlined the research literature from 2013 to 2023 to demonstrate the outlook for leadership management. This paper resulting in a refined dataset of 3691 articles. This study provides an in-depth bibliometric analysis of leadership management, revealing the global research landscape, international collaboration, publication trends, research hotspots, and emerging frontiers. The global output of publications maintains a balanced growth, highlighting the active engagement in this field. The analysis recognizes leading researchers and institutions globally, with the United States standing out as a major contributor.
Co-Authors Aditya, Ascasaputra Antonius Satria Hadi Ardhi Khairi, Ardhi Ardi Ardi Artha , Bhenu Artha, Bhenu Asri, Cahya Purnama Bahri Bahri bahri Hadi, Antonius Satria Heru Kurnianto Tjahjono Izzah, Nisfatul Manggala, Kasma Matipa, Tirsa Trisandi Mindhayani, Iva Muslika, Yulia Nurteta, Yamsasni Tasya Prasetya, Bangun Putra Prastyanto, Anjas Nugroho Raihan, Atha Retno Widowati Sari, Utami Tunjung Satriadhi, Bintoro Supranta, Virginia Amelia Tien Suhartini, Tien