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All Journal JPAP (Jurnal Penelitian Administrasi Publik) (e-Journal) Publiciana Journal of Politics and Policy (JPPOL) International Journal of Environmental, Sustainability, and Social Science Journal of Artificial Intelligence and Digital Business Journal of Indonesian Society Empowerment Indonesian Social Science Review Journal of Governance and Public Administration Jurnal Sosial Politik Humaniora
LAILY PURNAWATI, LAILY
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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STRATEGI REKRUTMEN KADER DAN PENETAPAN CALON LEGISLATIF TERHADAP KINERJA DPRD (STUDI PARTAI DEMOKRAT KABUPATEN TRENGGALEK) Fitriana, Taranita Novita; Widya, Laila; Hasim, Irfan; Purnawati, Laily
JSPH : Jurnal Sosial Politik Humaniora Vol. 1 No. 3 (2024): Desember
Publisher : CV Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jsph.v1i3.1437

Abstract

Rekrutmen kader dan penetapan calon anggota legislative merupakan aspek krusial bagi keberhasilan Partai Demokrat dalam pelaksanaan fungsi politiknya, terutama di tingkat Dewan Perwakilan Rakyat Daerah. Penelitian ini bertujuan untuk menganalisis strategi rekrutmen kader dan penetapan calon anggota legislatif Partai Demokrat di Trenggalek dan dampaknya terhadap kinerja Dewan Perwakilan Rakyat Daerah. Rekrutmen dilakukan secara terbuka dengan beberapa kriteria, termasuk kepatuhan terhadap anggaran dasar dan anggaran rumah tangga (AD/ART) partai. Meskipun pendekatan ini bertujuan untuk menciptakan kader yang berkualitas, penelitian ini menemukan adanya hambatan dalam proses penetapan caleg, terutama terkait dengan kurangnya niat dari calon dan keterbatasan finansial. Metode penelitian yang digunakan adalah kualitatif, yang memungkinkan peneliti untuk memperoleh pemahaman mendalam mengenai pelaksanaan strategi rekrutmen dan tantangan yang dihadapi. Hasil penelitian menunjukkan bahwa untuk meningkatkan kinerja DPRD, perlu adanya perbaikan dalam motivasi kader dan dukungan finansial yang lebih baik bagi proses rekrutmen dan kampanye. Penelitian ini menjadi penting untuk menyusun rekomendasi bagi pengembangan strategi rekrutmen yang lebih efektif dalam rangka meningkatkan kualitas dan kinerja kader partai. Kata Kunci: Strategi, Rekrutmen, Legislatif, Kinerja, DPRD
STRATEGI PARTAI POLITIK DALAM MERAIH SUARA DI PEMILU TAHUN 2024 (Studi Partai Gerindra Kabupaten Tulungagung): STRATEGI PARTAI POLITIK DALAM MERAIH SUARA DI PEMILU TAHUN 2024 (Studi Partai Gerindra Kabupaten Tulungagung) Rahayu, Anggun Vera; Rahayu, Nanda Putri; Wardani, Alfio Triana; Purnawati, Laily
JSPH : Jurnal Sosial Politik Humaniora Vol. 1 No. 1 (2024): April
Publisher : CV Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jsph.v1i1.1497

Abstract

This journal examines the campaign strategies employed by the Gerindra Party in the 2024 elections in Tulungagung. The study aims to analyze the effectiveness of various approaches implemented by the party to garner support from the local electorate. Utilizing a qualitative methodology, the research involves interviews with party officials, analysis of campaign materials, and observation of grassroots activities. Key strategies identified include personalized outreach through community engagement, the use of social media platforms to amplify messages, and the focus on local issues that resonate with voters. Furthermore, the study highlights the importance of coalition-building with local organizations to enhance credibility and broaden the party's reach. This research contributes to the understanding of regional political dynamics and the evolving nature of campaign strategies in Indonesia.
Persepsi Masyarakat Terhadap Calon Incumbent Study Pilkada Di Kabupaten Trenggalek Khasanah, Roudhotul Uswatun; Yulianti, Cindy Khofifah; Nur Kumala, Mila; Purnawati, Laily
JSPH : Jurnal Sosial Politik Humaniora Vol. 1 No. 1 (2024): April
Publisher : CV Kalimasada Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59966/jsph.v1i1.1509

Abstract

In the 2024 District Head Election in Trenggalek Regency, two contenders will face off against blank ballots. What makes this candidate unique for Trenggalek Regency is that they have both served as Regent and Deputy Regent. The purpose of this research is to learn how voters in the Trenggalek Regency felt about the current regional office holders. This study applies the principle of rational action as out by Max Weber. The results of the Trenggalek Regency Election are consistent with Max Weber's notion of rational choice. This research is descriptive in nature and employs a qualitative methodology. Research on public perception of incumbent candidates in the Trenggalek Regency regional elections found that, on average, Trenggalek residents favor candidates with well-defined platforms and strong support for local initiatives. Additionally, residents of Trenggalek believe that the current incumbent has done an excellent job leading the regency in all areas of development, and they believe that the current defense should be re-elected for another five years. This research concludes that the public views incumbent candidates differently depending on their reputation, experience, and abilities.
Poverty Reduction Evaluation Through the Program Looks Down on Poverty Problems (Gertak) in Trenggalek District, East Java PURNAWATI, Laily; ANGKASAWATI, Angkasawati; WAHYUDI, Andri
International Journal of Environmental, Sustainability, and Social Science Vol. 4 No. 4 (2023): International Journal of Environmental, Sustainability, and Social Science (Jul
Publisher : PT Keberlanjutan Strategis Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38142/ijesss.v4i4.581

Abstract

Poverty is a problem faced in all regions in Indonesia as well as in the Trenggalek district. To overcome this poverty problem, the Trenggalek district government has one breakthrough, namely by changing the paradigm from just a program to a poverty alleviation movement abbreviated as GERTAK. Because overcoming poverty cannot only be done by providing aid programs but the most important thing is to change the thinking of these poor people themselves so that they are willing and able to change. To research poverty reduction evaluation in the Trenggalek district, a qualitative descriptive approach was used. Data sources are obtained by direct observation of the field and interviews with predetermined sources. The validity of the data is obtained through the triangulation method. The results obtained that poverty reduction through the GERTAK program can be felt and accepted by the community. Although in its implementation there are still obstacles such as changing regulations and still low awareness of the poor themselves.
Dampak Kualitas Produk, Iklan, dan Harga terhadap Minat Beli pada Brand Glad2glow di Kalangan Pelajar hingga Mahasiswa di Surabaya Nur Indah Putri, Salma Nur Indah; Fatimah , Syaidatul; Kusmayati, Nindya Kartika; Purnawati, Laily; Sari, Anita Kartika
RIGGS: Journal of Artificial Intelligence and Digital Business Vol. 4 No. 4 (2026): November - January
Publisher : Prodi Bisnis Digital Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/riggs.v4i4.3307

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana iklan, kualitas produk, dan harga memengaruhi keinginan siswa dan mahasiswa Surabaya untuk membeli produk Glad2Glow.  Selama beberapa tahun terakhir, minat publik terhadap produk perawatan kulit lokal telah meningkat, terutama di kalangan generasi muda.  Akibatnya, persaingan antar merek menjadi semakin ketat.  Dalam penelitian ini, teknik kuantitatif digunakan, termasuk analisis regresi linear berganda.  Data dikumpulkan melalui kuesioner yang dibagikan kepada 100 siswa dan mahasiswa di Surabaya yang sebelumnya telah mengetahui atau menggunakan produk Glad2Glow.  Uji validitas, reliabilitas, uji t (parsial), uji F (simultan), dan uji koefisien determinasi (R2) digunakan dalam penelitian ini. Hasil uji reliabilitas menunjukkan bahwa semua item dalam kuesioner benar, dengan nilai alfa Cronbach sebesar 0,735, yang merupakan nilai di atas 0,7. Dengan nilai t hitung 3,410 dan signifikansi 0,005, uji t menunjukkan bahwa variabel kualitas produk berpengaruh positif dan signifikan terhadap minat beli.  Sebaliknya, minat beli tidak dipengaruhi secara bersamaan oleh harga dan iklan (t = -1,000; sig = 0,319).  Nilai F keseluruhan adalah 8,193, dengan signifikansi 0,005.  Ketiga variabel tersebut memberikan kontribusi 9,3% terhadap minat beli, berdasarkan nilai R Square sebesar 0,093.  Namun, faktor-faktor yang tidak dimasukkan dalam model penelitian ini memberikan 90,7 persen kontribusi tambahan.  Hasil penelitian menunjukkan bahwa faktor utama yang memengaruhi minat pembeli Glad2Glow adalah kualitas produk.  Meskipun iklan dan harga tidak mempengaruhi banyak, keduanya tetap memengaruhi minat beli umum.
Negara Kesejahteraan dan Politik Pemenuhan Hak Sosial: Analisis Kebijakan Bantuan Langsung Tunai (BLT) di Kabupaten Tulungagung Fauzia, Marliana Eka; Purnawati, Laily
Journal of Politics and Policy Vol. 7 No. 2 (2025)
Publisher : Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/ub.jppol.2025.7.2.3

Abstract

This study analyzes the cash transfer assistance (BLT) policy in Tulungagung Regency through Esping-Andersen’s welfare state framework, focusing on decommodification, social rights, and social citizenship. Using a descriptive qualitative approach based on official documents, BPS data, and recent literature, the study finds that BLT reflects a residual and protective-selective welfare model with partial decommodification. The effectiveness of BLT is shaped by local governance capacity and the sustainability of regional funding. This study contributes by contextualizing welfare state theory within local decentralization.
ASSESSING TARGETING ACCURACY OF THE VILLAGE FUND CASH TRANSFER PROGRAM: A POLICY EVALUATION PERSPECTIVE Purnawati, Laily; Fauzia, Marliana Eka
JPAP: Jurnal Penelitian Administrasi Publik Vol. 12 No. 1 (2026): JPAP (Jurnal Penelitian Administrasi Publik)
Publisher : Universitas 17 Agustus 1945 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30996/jpap.v12i1.132828

Abstract

This study aims to evaluate the targeting accuracy of the Village Fund Direct Cash Assistance (BLT-DD) program in Sukowiyono Village, Karangrejo Subdistrict, Tulungagung Regency. Periodic evaluations are necessary as the community often questions the accuracy and transparency of the BLT-DD recipient selection process. Targeting accuracy is a crucial factor in ensuring the effectiveness of social policies in alleviating poverty and improving community welfare. The study employs a descriptive qualitative method with data collected through interviews, observations, and documentation. Informants were selected using a purposive sampling technique, based on their involvement and knowledge of the BLT-DD implementation. Data analysis was carried out using the interactive model of Miles and Huberman, with data validity tested through triangulation of sources and methods. The results indicate that the implementation of the BLT-DD program in Sukowiyono Village has generally run well, although it has not yet fully achieved accurate targeting. The effectiveness and efficiency are relatively high because the assistance meets basic community needs, and the data collection process is systematic, despite some delays in disbursement. The adequacy aspect remains low, as aid does not cover monthly household needs, while equity is suboptimal due to an uneven distribution. The village government demonstrates strong responsiveness through open complaint channels; however, accuracy issues persist, as some ineligible recipients are included and several poor residents remain unaccommodated.
Co-Authors Agnia, Wizka Nida Aini, Dewi Nur Amanda, Tantria Sela Anang Sugeng Cahyono, Anang Sugeng Angkasawati, Angkasawati Anugroho, Ridho Aprillianti, Veni Fathul Qorib Fatimah , Syaidatul Fauzia, Marliana Eka Ferdiansah, Alfian Fitriana, Taranita Novita Handayani, Pungki Sri Hasim, Irfan Khasanah, Roudhotul Uswatun Khoirunnisa, Anis Kusmayati, Nindya Kartika Nur Indah Putri, Salma Nur Indah Nur Kumala, Mila Nurhalimah, Zulfaisya Purwaningrum, Nabila Ramadhani Putri Yunita, Putri Putri, Jovita Angelina Rahayu, Anggun Vera Rahayu, Nanda Putri Rahayuningtyas, Fatmala Desi Rodiyah, Maslikhatur Sari, Anita Kartika Sari, Nike Yulita Shofiyulloh Alhadi, Nizar Simung, Yuliana Uswatun Chasanah Wardani, Alfio Triana Widya, Laila Yulianti, Cindy Khofifah