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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI
James D. D. Massie
Unknown Affiliation
Economics, Econometrics & Finance

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FINANCIAL MANAGEMENT OVERVIEW ON MSME (MICRO, SMALL AND MEDIUM ENTERPRISE) IN MANADO Pingkan Gabriela Mumu; James D. D. Massie; Ferdinand J. Tumewu
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.54832

Abstract

This qualitative research delves into the financial management practices within Micro, Small, and Medium Enterprises (MSMEs) in Manado, Indonesia. Utilizing a qualitative approach, the study explores descriptive data gathered from interviews, observations, and secondary sources. The primary data emanates from interviews with ten MSME entrepreneurs across various sectors, while secondary data encompasses documentation and literature review. The research involves both qualitative and quantitative data types, emphasizing the qualitative nature of words, images, and non-numeric expressions. Data collection methods include observation, interviews, and literature review, crucial in comprehending the landscape of financial management in MSMEs. The data undergoes qualitative descriptive analysis, involving reduction, display, and conclusion drawing, to elucidate patterns and behavioral aspects of financial management practices. Conducted in Manado over a two-month period, this study aims to shed light on the financial management nuances within MSMEs, underscoring the significance of better financial planning, control, and reporting for their sustenance and growth.   Keywords: MSMEs, Financial Management
THE INFLUENCE OF CUSTOMER PERCEPTION AND PERCEIVED VALUE TOWARDS THE PURCHASE INTENTION: ANALYSIS ON CANNED FISH PRODUCTS Keryn Kezia Valens Imanuela Nelwan; James D. D. Massie; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.55591

Abstract

Business in the food sector, especially canned fish products are the choice of most people interest. The intense competition between canned fish products and regular fish products means that the company must develop a strategy that can attract and increase consumer buying interest. This research contains two independent variables. Namely Customer Perception (X1), Profit Value (X2) and consumer Purchase Intention (Y) as the dependent variable. This research uses a quantitative method by distributing questionnaires to 100 respondents as research samples and also to process data. The results of this research shoe that costumer perception and perceived value have a positive effect on consumer purchase intentions.   Keyword: Consumer Perception, Perceived Value, Purchase Intention
Co-Authors Emilia M. Gunawan Fabio Falentino Kamu Ferdinand J. Tumewu Ferdy Roring Gabriel Sepnatali Honief Tuilan Gideon christopher sondakh gideon Herlina Efrilia Seke Jurgen Parera Keryn Kezia Valens Imanuela Nelwan Kezia Eunike Sumendap Maria V. J. Tielung Merinda H. Ch. Pandowo Nadine Naomi Yovanca Kambey Pingkan Gabriela Mumu Regina T. Saerang Regina Trifena Saerang Ressa Rotinsulu Verel Mawei Viona Echaristy Haluti