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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Indonesia Economic Journal
Regina T. Saerang
Unknown Affiliation
Economics, Econometrics & Finance

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THE INFLUENCE OF HOST CREDIBILITY, INTERACTIVITY AND LIMITED-TIME OFFER ON PURCHASE DECISION OF FASHION IN TIKTOK LIVE STREAMING SHOPPING Reynaldo Putra Bhisana; Joy E. Tulung; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54167

Abstract

The newest trend in the industry of online shopping is live streaming. Live streaming is popular and effective at influencing consumers' decisions to shop online through social media, online marketplaces, and e-commerce, especially in Indonesia. Live-stream shopping is considered by marketers as an effective marketing tactic for business companies to boost sales, reduce costs, and produce unique marketing effects. This study aims to quantitatively show the influence of live streaming shopping on intention made about online purchases. The phenomenon of a new purchasing experience with live streaming shopping is what makes this research urgent. This study will look at how consumer purchase decision for fashion clothing is influenced by host credibility, interactivity, and limited-time offer during live streaming shopping.   Keyword: Host Credibility, Interactivity, Limited-Time Offer, Purchase Decision
THE INFLUENCE OF PRODUCT QUALITY, LIFESTYLE, AND INFLUENCER MARKETING ON IMPULSE BUYING OF SKINTIFIC PRODUCTS AT THE TIKTOK SHOP AMONG GENERATION Z Virginia Pandiangan; Willem J. F. A. Tumbuan; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 01 (2024): JE. Vol. 12 No 1
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i01.54183

Abstract

With the evolution of social media into shopping platform for more intense, convenient, and innovative business-customer interactions, the phenomenon of impulse buying has become widespread. This study focused on TikTok Shop, a flourishing social platform, particularly popular among Generation Z who are closely connected to smartphones and social media. The beauty brand, Skintific, widely acclaimed on various platforms, has achieved significant sales on TikTok Shop. This study used the statistical method SPSS 29 to analyze the influence of product quality, lifestyle, and influencer marketing on impulse buying of Skintific products at the TikTok Shop among Generation Z. The research method applied is quantitative, using an online questionnaire targeted at Generation Z TikTok Shop users across Indonesia. Purposive sampling with certain criteria was used to select a sample of 104 respondents. The analysis results indicate that product quality has no influence on impulse buying, meanwhile lifestyle and influencer marketing have a positive influence on impulse buying. Simultaneously, product quality, lifestyle, and influencer marketing have a positive influence on impulse buying.   Keywords: Product Quality, Lifestyle, Influencer Marketing, Impulse Buying
THE INFLUENCE OF CUSTOMER PERCEPTION AND PERCEIVED VALUE TOWARDS THE PURCHASE INTENTION: ANALYSIS ON CANNED FISH PRODUCTS Keryn Kezia Valens Imanuela Nelwan; James D. D. Massie; Regina T. Saerang
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol. 12 No. 2 (2024): JE. Vol. 12 No 2
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/emba.v12i2.55591

Abstract

Business in the food sector, especially canned fish products are the choice of most people interest. The intense competition between canned fish products and regular fish products means that the company must develop a strategy that can attract and increase consumer buying interest. This research contains two independent variables. Namely Customer Perception (X1), Profit Value (X2) and consumer Purchase Intention (Y) as the dependent variable. This research uses a quantitative method by distributing questionnaires to 100 respondents as research samples and also to process data. The results of this research shoe that costumer perception and perceived value have a positive effect on consumer purchase intentions.   Keyword: Consumer Perception, Perceived Value, Purchase Intention
Pengaruh Efektivitas Sistem Absensi Digital, Kompensasi, dan Budaya Organisasi terhadap Disiplin Kerja Pegawai pada Pegadaian (Persero) Cabang Manado Utara Aurora S. Pangerapan; Christoffel Kojo; Regina T. Saerang
Indonesia Economic Journal Vol. 1 No. 2 (2025): DESEMBER (in progress)
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/ar4a5y80

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh efektivitas sistem absensi digital, kompensasi, dan budaya organisasi terhadap disiplin kerja pegawai pada PT. Pegadaian (Persero) Cabang Manado Utara. Dalam era digital, perusahaan dituntut untuk meningkatkan efisiensi operasional, termasuk dalam pencatatan kehadiran pegawai. Sistem absensi digital berbasis face recognition diterapkan untuk memastikan akurasi dan transparansi dalam kehadiran kerja. Selain itu, kompensasi yang layak serta budaya organisasi yang kuat, seperti budaya kerja AKHLAK di lingkungan BUMN, diyakini berperan dalam membentuk kedisiplinan kerja. Penelitian ini menggunakan pendekatan kuantitatif dengan metode analisis regresi linear berganda. Data diperoleh melalui penyebaran kuesioner kepada 32 responden yang merupakan pegawai tetap di kantor cabang tersebut. Hasil penelitian menunjukkan bahwa secara parsial maupun simultan, efektivitas sistem absensi digital, kompensasi, dan budaya organisasi berpengaruh positif dan signifikan terhadap disiplin kerja pegawai. Dengan demikian, perusahaan diharapkan dapat terus meningkatkan teknologi absensi, memberikan kompensasi yang adil, serta membangun budaya kerja yang selaras dengan nilai-nilai organisasi.
Co-Authors Aurora S. Pangerapan Christoffel Kojo Christoffel Kojo2 Gabriel Sepnatali Honief Tuilan Gian Azaria Tenda Greyti Veronika Larengkeng James D. D. Massie Joy E. Tulung Keryn Kezia Valens Imanuela Nelwan Kezia Putri Wewengkang Maryam Mangantar Meilinda Ussu Missi Rantung Mourine Oroh Natasya Mamesah Olivia S. Nelwan Ressa Rotinsulu Reynaldo Putra Bhisana S. L. H. V. J. Lapian Syalom Mokorimban Virginia Pandiangan Willem J. F. A. Tumbuan