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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Majalah Ilmiah Warta Dharmawangsa Visi Sosial Humaniora Jurnal Ekonomi Bisnis, Manajemen dan Akuntansi (JEBMA) Jurnal Ilmu Sosial dan Politik (JISPOL) Jurnal Ekonomi, Manajemen, Akuntansi Smart International Management Journal (SIMJ)
Nov Elhan Gea
Universitas Nias
Arts Humanities Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Journal : Visi Sosial Humaniora

 1 
Pengaruh Media Sosial Marketing Terhadap Peningkatan Minat Beli Pelanggan Toko Berliian Motor Gunungsitoli Telaumbanua, Arisanto; Nov Elhan Gea; Emanuel Zebua; Sophia M. Kakisina
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2533

Abstract

In the world of business marketing, this is the most crucial or important thing. Business developments have resulted in changes such as changes in the mindset of competitors or business people in maintaining their business. Marketing or marketing is an activity, a series of institutions and processes of creating, communicating, delivering and exchanging deals (offers) that are of value to customers, clients, partners and the general public. This research aims to find out the role of Social Media Marketing in Increasing Customers at the Gunungsitoli Berlian Motor Shop. The research method used is a quantitative research method with a survey approach, researchers also use questionnaires in data collection. Researchers tested the hypothesis using multiple regression analysis techniques and the calculations were assisted using the SPSS (Statistical Program For Social Science) software program version 26. This research found that social media (X) which was accepted and partially had a positive and significant influence on buying interest (Y ) consumers at the Berlian Motor Shop in Gunungsitoli city.
Peran Cross Selling Dalam Meningkatkan Penjualan Produk Unilever Oleh PT. Multi Pilar Indah Jaya di Pulau Nias Lase, Asri Sartika; Nov Elhan Gea; Yupiter Mendrofa; Otanius Laia
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2534

Abstract

This research evaluates the role of cross-selling in increasing Unilever product sales by PT Multi Pilar Indah Jaya on Nias Island. Cross-selling is a method of offering additional products that are related or complementary to the products previously offered. The aim of this research is to assess the extent to which the cross-selling strategy implemented by PT Multi Pilar Indah Jaya has successfully increased the sales volume of Unilever products on Nias Island, both quantitatively and qualitatively, and to identify factors contributing to the success or failure of the strategy. This research explores internal and external factors that may influence the implementation of cross-selling strategies within the context of distribution companies on Nias Island. The research method used is qualitative, with data collection techniques including in-depth interviews, field observations, and documentation. Sales information is gathered from Admin, Sales Supervisors, and the sales team of PT Multi Pilar Indah Jaya. The data is analyzed using methods of Reduction, Data Presentation, and Conclusion Drawing. The results of the research show that PT Multi Pilar Indah Jaya has been able to better understand the characteristics and preferences of its customers, enabling the company to adopt effective policies for achieving a successful cross-selling strategy, with the goal of increasing sales of Unilever products on Nias Island. Keywords: Cross Selling, sales, Unilever, PT Multi Pilar Indah Jaya, Nias Island
Pengaruh Distribusi Terhadap Kepuasan Pelanggan Pada PT. JNE (Jalur Nugraha Ekakurir) Express Kota Gunungsitoli Ester Seniwati Zebua; Nov Elhan Gea; Maria M. Bate'e; Otanius Laia
Visi Sosial Humaniora Vol. 5 No. 2 (2024): Visi Sosial Humaniora: Edisi Desember 2024
Publisher : LPPM Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51622/vsh.v5i2.2666

Abstract

This research is based on the distribution channels of goods and services carried out by a service company and their influence on customer satisfaction. Distribution activities are important for the continuity of a company's business, so these activities must be carried out in order to satisfy and of course retain customers. For this reason, suppliers must be able to distribute orders on time. This research was carried out at PT. JNE Express Gunungsitoli City with the aim of finding out whether there is an influence of distribution on customer satisfaction and how much influence distribution has on customer satisfaction. This research uses quantitative methods with a sample size of 36, namely employees and customers of PT. JNE Express. Data analysis uses the t test to determine the influence of the independent variable on the attachment variable and the determinant coefficient to determine how much influence is given with the help of SPSS 24. Based on hypothesis testing, it can be concluded that distribution influences customer satisfaction at PT. JNE Express Gunungsitoli City with a significance value of 0.000 < 0.05. The research results show that distribution contributes 66% to customer satisfaction and the rest is determined by other circumstances. The results of the research recommend improvements in increasing distribution services provided to consumers, especially in the distribution of goods and the need for strict supervision of couriers who deliver goods from companies to consumers. There are still many couriers who delay the delivery of goods and do not convey clear information to consumers so there are many consumer complaints regarding the services provided
Co-Authors Aferiaman Telaumbanua Arman Santo Harefa Desti Damai Yanti Telaumbanua Dwi Putri Farida Zebua Eliagus Telaumbanua Emanuel Zebua EMANUEL ZEBUA Ernasari Zega Ester Seniwati Zebua Flavia Idawati Gea Hati Murni Pasti Berkat Waruwu Kurniawan Sarototonafo Zai Lase, Asri Sartika Maria M. Bate'e Maria Magdalena Bate'e Memoris Tafonao Mendrofa, Ratna Natalia Meniati Hura Nanny Artatina Buulolo Niriwu Zebua Odaligoziduhu Halawa Otanius Laia Otanius Laia Sophia M. Kakisina Syah Abadi Mendrofa Telaumbanua, Arisanto Vidya Indah Linia Zebua Yohanes Wellman Hulu Yupiter Mendrofa YUPITER MENDROFA Yuterlin Zalukhu