Article Per Year (5 Year)
p-Index From 2021 - 2026
2.583
P-Index
This Author published in this journals
All Journal EQIEN - JURNAL EKONOMI DAN BISNIS Jurnal Mantik Jurnal Ilmiah Akuntansi dan Bisnis Enrichment : Journal of Management Berajah Journal Sibatik Journal : Jurnal Ilmiah Bidang Sosial, Ekonomi, Budaya, Teknologi, Dan Pendidikan APLIKATIF: Journal of Research Trends in Social Sciences and Humanities Journal of Innovative and Creativity Journal of Social Work and Science Education
Luh Gede Elvina Adi Saputri
Politeknik ELBajo Commodus
Religion Arts Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Languange, Linguistic, Communication & Media Library & Information Science Mathematics Social Sciences Other

Published : 17 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search
Journal : Journal of Innovative and Creativity

 1 
Menggali Peran Distribusi dan Promosi dalam Menciptakan Pelanggan Setia: Studi Kasus pada PT Kongruen Medika Nasional Putu Padmidewi Wijaya Kusuma; Luh Gede Elvina Adi Saputri
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.1549

Abstract

Current study aims to investigate the role of distribution channels and promotional activities in increasing customer satisfaction and creating customer loyalty. This study was conducted at PT Kongruen Medika Nasional targeting the population, namely all customers of PT Kongruen Medika Nasional as many as 268 outlet leaders. Through the simple random sampling method and sample calculation, 75 outlet leaders were obtained as respondents. Empirical data were collected through a 10-point Likert scale questionnaire and analyzed using the PLS-SEM approach. The study findings prove that customer satisfaction can be created through a good distribution system and properly implemented promotional activities. Furthermore, high loyalty can also be created through a good distribution system, good promotional activities, and high satisfaction. An interesting finding in this study is that customer satisfaction is proven to be able to act as a mediating construct between the relationship distribution to loyalty and the promotion of loyalty. This study is able to make a positive contribution to the literature and for PT Kongruen Medika Nasional in increasing customer loyalty and satisfaction through determining the right distribution channels and implementing good promotions.
Pengaruh Harga, Akses, dan Kualitas Produk terhadap Keputusan Pembelian di Pasar Batu Cermin, Labuan Bajo Kristoforus Toni Harjo; Luh Gede Elvina Adi Saputri; Hersanius Kurnia Peong; Yohana Cintami Lery; Yohanes Paulus Hanny Wadhi
Journal of Innovative and Creativity Vol. 5 No. 2 (2025)
Publisher : Fakultas Ilmu Pendidikan Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/joecy.v5i2.4570

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh harga, aksesibilitas, dan kualitas produk terhadap keputusan pembelian konsumen di Pasar Tradisional Batu Cermin, Labuan Bajo. Penelitian ini menggunakan pendekatan kuantitatif dengan pengumpulan data melalui kuesioner terhadap 100 responden. Analisis data dilakukan menggunakan regresi linear berganda dengan bantuan SPSS versi 26. Hasil penelitian menunjukkan bahwa aksesibilitas dan kualitas produk berpengaruh signifikan terhadap keputusan pembelian, sementara harga tidak menunjukkan pengaruh yang signifikan. Aksesibilitas menjadi faktor paling dominan, menunjukkan bahwa kemudahan menjangkau dan menavigasi pasar sangat memengaruhi perilaku konsumen. Kualitas produk juga memberikan kontribusi penting, khususnya dalam aspek kesegaran, keamanan, dan kepercayaan konsumen terhadap produk yang ditawarkan. Temuan ini mencerminkan pergeseran pola pembelian ke arah berbasis nilai, di mana konsumen lebih mempertimbangkan manfaat produk dibandingkan hanya harga. Penelitian ini memberikan kontribusi praktis bagi pengelola pasar dan perencana kebijakan dalam pengembangan pasar tradisional yang berdaya saing.
Co-Authors Akib Hehanussa Arniti, Ketut Galung Indra Kiswara, Putu Hanggu, Elizabeth Oktaviani Hersanius Kurnia Peong I Nyoman Rasmen Adi I Wayan Meryawan Kristoforus Toni Harjo Made Mulyadi Mahesa Adi Putra, I Kadek Mappiasse, Mappiasse Meryawan, I Wayan Nengah Wirsa, I Ni Kadek Ayu Rasita Dewi Ni Luh Ayu Puspayanti Ni Luh Putu Rahayu Mardiana Sari Ni Made Anggun Dhanu Ariesandi Ni Wayan Noviana Safitri Putri Virgiantari, Ni Made Putu Padmidewi Wijaya Kusuma Rahayu Candra Dewi, Ni Made Sadwistri Adhityasari, Ni Made Sari, Indra Ratna Siagian, Reynaldo Angga Wirati Adriati, IGA Yohana Cintami Lery Yohanes Paulus Hanny Wadhi