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FAKTOR-FAKTOR YANG DIPERTIMBANGKAN KONSUMEN MENGGUNAKAN JASA MAKE-UP DI KHA BALI WEDDING DALUNG: Studi Pada Konsumen Jasa Make-up di Kabupaten Badung-Bali I Nyoman Henry Arie Suarthana; Ida Ketut Kusumawijaya; Fitri Marlina Astuti
Journal Research of Management Vol. 1 No. 1 (2019): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study studies the factors that influence consumers in using make-up services at Dalung Badung's Kha Bali Wedding and to find out the dominant factors in choosing make-up services at Kala Bali Wedding Dalung Badung. The method used in this analysis is the purposive sampling method. The researcher took a total sample of 84 respondents which were the results of 7 x 12 items representing. The results of this study prove the fact that the factors that influence consumer purchasing decisions using make-up at Dalha Badung's Kha Bali Wedding are the hallmarks of Dalung Badung's Kha Bali Wedding, the strategic location of the company, the payment system, the price according to quality, the choice of location, reference from relatives / family, have used make-up at the company, choose the product that you want. The next factor is the package diversity factor and ease of information.Keywords: factors considered by consumers.

PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK YOGHURT REPUBLIC DI LEGIAN (Studi Pada Yoghurt Republic Legian) Ni Kadek Ary Ervikayanti; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 1 No. 2 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Purchasing decisions are actions of consumers to want to buy or not on the products offered. From various factors that influence consumers in determining the purchasing decision of a product, usually consumers always consider product quality and price. The problem raised in this study is whether product quality (X1) influences purchasing decisions (Y) on Yoghurt Republic products in Legian. Does the price (X2) affect the purchasing decision (Y) on Yoghurt Republic products in Legian. How big is the influence of product quality (X1) and price (X2) on purchasing decisions (Y) on Yoghurt Republic products in Legian, and which independent variable has the dominant influence on purchasing decisions (Y) on Yoghurt Republic products in Legian. The population in this study amounted to 120 respondents with a minimum age of 15 years. The data analysis technique used is quantitative descriptive analysis, validity and reliability test data, classic assumption test, multiple linear regression test, t test analysis, coefficient of determination analysis, and test analysis of the dominant variable influential (β). The results of the analysis show the regression results of Y = 4.963 + 0.466 X1 + 0.206 X2. The conclusions obtained are product quality (X1) has a positive and significant effect partially on purchasing decisions (Y) indicated by the regression coefficient b1X1 which is positive at 0.466 with a tcount = 7.893> t table = 1.661 with a sig = 0,000. Price (X2) has a positive and significant effect partially on purchasing decisions (Y) indicated by the regression coefficient b2X2 which is positive at 0.206 with a value of t = 2.520> t table = 1.661 with a sig value = 0.013. The magnitude of the influence of product quality and price on purchasingdecisions is 67.5% and the remaining 32.5% is influenced by other variables not discussed in this study. The independent variable that has the dominant influence on purchasing decisions can be seen from β (beta) is the product quality variable which is equal to 0.575 while the price variable is 0.184.

PENGARUH MOTIVASI KERJA, DISIPLIN KERJA DAN LINGKUNGAN KERJA TERHADAP KINERJA KARYAWAN PADA LPK MONARCH DALUNG-BALI I Ketut Sudama; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 2 No. 1 (2020): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to investigate the influence of motivation, labor discipline, and work environment toward employee performance at LPK Monarch Dalung-Bali. The sampling technique used in this study is census technique taken from all employees at LPK Monarch Dalung-Bali as many as 38 people. The analysis technique used in this study is Multiple Linear Regression with Statistical Package for the Social Sciences (SPSS) versi 15.0 for windows. The results showed that 1) motivation has a positive and significant effect on employee performance at LPK Monarch Dalung-Bali. 2) Labor discipline has a positive and significant effect on employee performance at LPK Monarch Dalung-Bali. 3) Work environment has a positive and significant effect on employee performance at LPK Monarch DalungBali. The advices in this study indicate that the company could be defended and improved the motivation, labor discipline, and work environment in increasing employee performance. The improvement of employee motivation had better do by giving the salary based on the competence, workload, and achievement. The improvement of labor discipline should be done by increasing the understanding of employee on the regulation in company. Furthermore, the improvement of work environment could be done by adding ventilations and plants around the room to get a fluent air circulation and make the employee more comfortable to work.

PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA MOTEL MEXICOLA RESTAURANT SEMINYAK Ni Kadek Ayu Novita Mawar Sari; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 3 No. 1 (2021): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the effect of service quality and store atmosphere on customer satisfaction at Motel Mexicola Restaurant Seminyak. The data collection technique in this study is a questionnaire. Sampling in this study using purposive sampling method. The respondents taken as samples are people who have been consumers of Motel Mexicola Restaurant with the age of the respondents at least 17 years old with a total of 65 respondents. Based on statistical data analysis, the indicators in this study are valid and reliable. The results of the analysis using multiple linear regression with the regression equation: Y = 1.479 - 0.525X1 + 0.244X2, it can be seen that the two independent variables, namely service quality and store atmosphere, have a positive and significant effect on customer satisfaction at Motel Mexciola Restaurant Seminyak. Judging from the value of R Square = 0.810, this means that the magnitude of the influence of service quality (X1) and store atmosphere (X2) on customer satisfaction (Y) at Motel Mexicola Restaurant Seminyak is 81% while the remaining 19% is explained by other variables which are not researched in this study.

PENGARUH KUALITAS PELAYANAN DAN STORE ATMOSPHERE TERHADAP KEPUASAN KONSUMEN PADA MOTEL MEXICOLA RESTAURANT SEMINYAK Ni Kadek Ayu Novita Mawar Sari; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 3 No. 2 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

This study aims to analyze the effect of service quality and store atmosphere on customer satisfaction at Motel Mexicola Restaurant Seminyak. The data collection technique in this study is a questionnaire. Sampling in this study using purposive sampling method. The respondents taken as samples are people who have been consumers of Motel Mexicola Restaurant with the age of the respondents at least 17 years old with a total of 65 respondents. Based on statistical data analysis, the indicators in this study are valid and reliable. The results of the analysis using multiple linear regression with the regression equation: Y = 1.479 - 0.525X1 + 0.244X2, it can be seen that the two independent variables, namely service quality and store atmosphere, have a positive and significant effect on customer satisfaction at Motel Mexciola Restaurant Seminyak. Judging from the value of R Square = 0.810, this means that the magnitude of the influence of service quality (X1) and store atmosphere (X2) on customer satisfaction (Y) at Motel Mexicola Restaurant Seminyak is 81% while the remaining 19% is explained by other variables which are not researched in this study.

PENGARUH PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN TIKET KONSUMEN DI KANTOR PENJUALAN GARUDA INDONESIA CABANG PUPUTAN DENPASAR Ni Made Sonya Marina Dewi; Ida Ketut Kusumawijaya
Journal Research of Management Vol. 4 No. 1 (2022): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v3i3.88

This study aims to determine the effect of product, price and promotion on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar Branch. Respondents in this study were all passengers who came to transact at the Garuda Indonesia sales office, Puputan Denpasar Branch. Total respondents in this research amounted to 94 people. In this study using statistical analysis through a computer program SPSS (Statistical For Social Science). The results of the instrument test in this study showed valid and reliable data. The results of this study indicate that product, price and promotion have a positive and significant effect on consumer ticket purchasing decisions at the Garuda Indonesia sales office, Puputan Denpasar branch

PENGARUH KUALITAS PRODUK, HARGA, DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KONSUMEN KOPI BUBUK CAP MUTIARA DI PUPUAN Luh Gede Ayu Astuti; Ida Ketut Kusumawijaya; Ni Made Ernila Junipisa
Journal Research of Management Vol. 4 No. 2 (2023): Journal Research of Management (JARMA)
Publisher : Universitas Triatma Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51713/jarma.v4i2.94

This research is motivated by the phenomenon of purchasing decisions on Cap Mutiara Coffee Powder in Pupuan. This study aims to analyze and prove the effect of quality, price, and promotion attributes on purchasing decisions. This study uses quantitative methods, namely, the approach used to examine a particular population or sample by analyzing quantitative data that aims to test the established hypothesis. The sample technique used is by using incidental sampling technique. The number of respondents used in this study were 90 respondents. Multiple linear regression analysis using SPSS software version 24 for windows. The regression equation obtained: Y = 3,682 + 0.261 + 0.287 + 0.225. The results of this study indicate that: First, product quality has a positive effect on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,665 > 1,987). Both prices have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,995 > 1,987). The three promotions have a positive influence on consumer purchasing decisions for Cap Mutiara Coffee Powder in Pupuan. This is evidenced by tcount greater than ttable (2,321 > 1,987).

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