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All Journal Jurnal Ekonomi dan Bisnis Islam Jurnal EMT KITA al-Uqud : Journal of Islamic Economics BISEI: Jurnal Bisnis dan Ekonomi Islam Proceedings of Annual Conference for Muslim Scholars Airlangga Journal of Innovation Management Ekosiana : Jurnal Ekonomi Syariah Izdihar : Jurnal Ekonomi Syariah Journal of Financial Economics & Investment Mutlaqah: Jurnal Kajian Ekonomi Syariah Journal of Economics and Policy Studies (JEPS) Islamic Economics And Finance Journal Ekalaya : Jurnal Ekonomi Akuntansi International Conference on Islamic Economic Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Ngabekti: Jurnal Pengabdian kepada Masyarakat Dinamis: Jurnal Pengabdian Kepada Masyarakat International Conference on Islamic Studies
Norma Rosyidah, Norma
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences Other

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Implementasi Media Gamifikasi Stocklab dalam Literasi Pasar Modal Syariah pada Siswa SMA ICMBS Sidoarjo Rosyidah, Norma; Aini, Anisa Nur
Dinamis: Jurnal Pengabdian Kepada Masyarakat Vol. 5 No. 2 (2025): Juli-Desember 2025
Publisher : Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/dinamis.v5i2.11088

Abstract

Program Pengabdian ini bertujuan untuk mengtetahui dampak media gamifikasi Stocklab dalam penguatan literasi pasar modal syariah pada siswa SMA ICMBS Sidoarjo. Latar belakang kegiatan ini adalah masih rendahnya literasi keuangan dan pasar modal syariah di kalangan generasi Z, meskipun mereka hidup di era digital dengan akses informasi yang luas. Kegiatan dilaksanakan melalui beberapa tahapan, meliputi pre-test, seminar edukasi pasar modal syariah, simulasi permainan Stocklab yang didampingi Kelompok Studi Pasar Modal, serta post-test untuk mengukur peningkatan pemahaman siswa. Hasil pelaksanaan menunjukkan adanya peningkatan pengetahuan, keterampilan analisis, dan sikap kritis siswa terkait konsep investasi, mekanisme transaksi saham syariah, serta pengelolaan risiko, sekaligus menjadikan proses belajar lebih interaktif dan menyenangkan. Peningkatan rerata sebesar 20 poin dan kenaikan persentase ketuntasan sebesar 50% menunjukkan bahwa perlakuan yang diberikan memberikan dampak positif terhadap hasil belajar. Dengan demikian, penggunaan Stocklab sebagai media gamifikasi terbukti menjadi alternatif strategi pembelajaran yang efektif untuk memperkuat literasi pasar modal syariah di tingkat sekolah menengah dan berpotensi direplikasi pada lembaga pendidikan lain.
Pengaruh E-WOM, Halal Awareness, Influencer Muslim, dan Lifestyle Halal Terhadap Purchase Decision Fashion Muslim Lokal di Aplikasi Tiktok pada Generasi Z Puspitasari, Nita; Rosyidah, Norma
Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah Vol. 8 No. 1 (2026): Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah
Publisher : Intitut Agama Islam Nasional Laa Roiba Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47467/alkharaj.v8i1.10659

Abstract

This study aims to examine the influence of Electronic Word of Mouth (E-WOM), Halal Awareness, Muslim Influencers, and Halal Lifestyle on Purchase Decisions of Local Muslim Fashion on the TikTok App among Generation Z. A quantitative approach was used, collecting data through questionnaires from 150 Generation Z respondents who actively transact on TikTok Shop. The results of the regression analysis showed that E-WOM, Muslim influencers, and halal lifestyle have a positive and significant influence on purchase decisions, while halal awareness has a negative but insignificant influence. These findings indicate that digital recommendations, social influence from influencers, and halal lifestyle play a significant role in shaping Generation Z's purchase decisions. In contrast, halal awareness is not traditionally a major factor in their decisions, reflecting the changing preferences of young consumers who prioritize social aspects and lifestyle trends. The practical implications of this study emphasize the importance of a digital marketing strategy that combines the power of E-WOM and Muslim influencers with contextual and engaging halal value adjustments on the TikTok platform.
Co-Authors Agustin, Shinta Dwi Aini, Anisa Nur Al Fiqri, Saifunuha Al Mustofa, Muhammad Ubaidillah Ali Hamdan Dini Handayani, Dini Fadlatul Wasilah Faujiah, Ani Habibatul Hazarillah, Azmiel Hazarillah, Azmiel Habibatul Hidayatullah, Muhammad Suib Ilmiawan Auwalin Imron Mawardi Isnatul Kasanah Luthfiyah Mahmudah, Siti Nur Mufid, Asep Kholidul Nausan, Aira Vema Mutiara nita puspitasari Ramadhani, Ivon Novita RANI RANI, RANI Rani, Lina Nugraha Saifuddin Saifuddin Siti Nuraeni, Siti Soimah, Nuril Hidayatus Suciati, Ajeng Syaifudiin, Syaifudiin Tika Widiastuti Tirta, Junita Puji Lestari Umi Nurkhasanah Wasilah, Fadlatul Yani Nurul Lita