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TRAINING AND ASSISTANCE OF ONLINE MARKETING OF PROCESSED MARINE PRODUCTS MICRO-MEDIUM BUSINESS “LAMORA” IN KAUMAN VILLAGE, SOCAH, BANGKALAN Taufik; Indah Werdiningsih; Faried Effendy; Nania Nuzulita; Ibaneza Griffint Secoria; Aulia Marcha Rizkasari Putri
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 6 No. 1 (2022): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/jlm.v6i1.2022.185-194

Abstract

Lamora is a cracker and petis industry located in Kauman village, Socah sub-district, Bangkalan district, which has become a pilot MSME. Under the guidance of the Ministry of Industry and Manpower and the Department of Health of Bangkalan Regency, this MSME has had a website (https://kerupukikansocah.com) since 2017. Before the pandemic, Lamora only served orders and purchases directly from individuals or resellers from Bangkalan and its surroundings. However, during the Covid-19 pandemic, sales turnover decreased by more than 60%. This requires serious attention to maintain business continuity. The solution provided is a training and mentoring partnership program to provide MSME actors with the ability to use information technology (IT) as a marketing and sales medium, conduct online marketing on social media, manage online stores in market places and use promotional media design applications for free. The training which lasted for two days has gone well and has achieved the expected goal, namely increasing the understanding of Lamora MSME actors towards online marketing using IT.
Pelatihan Aplikasi Inventaris Barang Untuk Poliklinik Pemulung Di Kawasan Pemakaman Rangkah, Surabaya Faried Effendy; Barry Nuqoba; army justitia; Indah Werdinigsih
Jurnal Pengabdian Masyarakat MIPA dan Pendidikan MIPA Vol 6, No 1 (2022): Vol 6, No 1(2022)
Publisher : Yogyakarta State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (232.755 KB) | DOI: 10.21831/jpmmp.v6i1.26869

Abstract

Poliklinik ‘Pemulung” merupakan poliklinik yang berdiri atas kerjasama YDSF (Yayasan Dana Sosial Al-Falah) dan BSMI (Bulan Sabit Merah Indonesia). Pokliklinik ini memberikan jasa dokter dan obat secara gratis kepada masyarakat pemulung di wilayah makam rangkah. Permasalahan yang terjadi adalah kurangnya penguasaan admin poliklinik pada proses inventarisasi. Admin poliklinik merupakan warga sekitar yang dibina secara otodidak oleh pihak dokter BSMI, sehingga pengetahuan dan wawasan beliau masih dirasa kurang. Beberapa proses yang tidak efektif diantaranya: proses pencatatan yang hanya dilakukan pada selembar kertas/ buku yang sering mengakibatkan ketidak-sinkronan antara data dengan aset, hilangnya aset karena peminjaman aset yang tidak dicatat, buku catatan aset rusak/ hilang sehingga aset harus didata ulang. Kegiatan pengabdian masyarakat ini menggunakan pendekatan Focus Group Discussion (FGD) yang meliputi pelatihan, pembinaan dan evaluasi untuk memantau keberhasilan kegiatan menggunakan metode observasi. Materi yang disampaikan meliputi proses inventarisasi yang benar dan optimal dengan menggunakan Sistem Informasi Inventaris Barang, pembuatan laporan sederhana dengan Microsoft Excel. Hasil kegiatan pengabdian masyarakat ini yaitu peningkatan wawasan dan kompetensi admin poliklinik di bidang Inventaris Barang.
Pelatihan Penggunaan Sistem Informasi Inventaris Bagi Petugas Poliklinik Di Kawasan Pemulung Rangkah Surabaya Faried Effendy; Barry Nuqoba; Army Justitia; Indah Werdiningsih
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 1 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i1.397

Abstract

The “Scavenger” polyclinic is a polyclinic that provides free medical treatment and medicine for people in the scavenger village area. From the operational side, the polyclinic is assisted by medical personnel from the Indonesian Red Crescent (BSMI) and medicines from the Al-Falah Social Fund Foundation (YDSF), while the polyclinic admin comes from residents. Based on the results of interviews and observations, it is concluded that what partners need is insight and skills in inventory activities, especially inventory management, archive and asset management, and an application that can help polyclinic administrators recapitulate assets and making weekly reports. Based on these problems, this community service activity aims to provide training and provide knowledge about the correct and optimal inventory process using the Goods Inventory Information System and also Microsoft Excel. The information system is web-based and set up offline for simplicity and flexibility. From the pre-test and post-test results, it is concluded that there has been an increase in insight and knowledge about the information system and excel material being taught.
Pelatihan Jualan Online untuk Meningkatkan Wawasan tentang Pemanfaatan Internet bagi Masyarakat Pemulung di Wilayah Makam Rangkah Surabaya Barry Nuqoba; Faried Effendy; Army Justitia; Indah Werdiningsih
JATI EMAS (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat) Vol 5 No 3 (2021): Jati Emas (Jurnal Aplikasi Teknik dan Pengabdian Masyarakat)
Publisher : Dewan Pimpinan Daerah (DPD) Perkumpulan Dosen Indonesia Semesta (DIS) Jawa Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36339/je.v5i3.449

Abstract

Most of residents in Rangkah cemetery area Surabaya have low economic level. Majority of the residents work as scavengers. The Surabaya City Government has provided assistance in the form of free internet for residents, but it has not been used optimally for improving their wealth due to lack of knowledge and skills to utilize internet as an alternative source of income. Selling online is the activity of selling goods/services using the internet. One of the advantages of selling online is that it does not require a large initial capital. The main purpose of this community service is to provide online sales training using social media Facebook as an alternative source of income to improve the economy of the scavenger community. This community service activity was attended by 31 children who are scavengers. The results of the measurement of the success of the training showed a significant number, only 20% of participants able to corectly answer at least half of the questions (pre-test), and after the training, 94% of participants able to correctly answer of at least 7 questions (post-test)
THE PERSPECTIVE OF MILLENIALS AND GENERATION Z USERS ON ONLINE INVESTMENT PLATFORMS USING PERSONA APPROACH AND USER JOURNEY Maulidya, Syafira Nurilhaq; Effendy, Faried; Wuryanto, Eto
International Journal of Social Service and Research Vol. 4 No. 9 (2024): International Journal of Social Service and Research
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/ijssr.v4i9.932

Abstract

Millennials and Generation Z, especially those under 30, show strong interest in digital investment but often feel uncertain due to a lack of knowledge and confidence. This study aims to explore their perspective on online investment platforms by focusing on their motivations, goals, obstacles, and needs. The research begins with Desk Research and User Interviews, which are analyzed using Affinity Diagrams to understand these key areas. Based on the findings, a User Persona is created to represent typical users, offering insights into their behaviors and preferences. Additionally, a User Journey is mapped to illustrate users' activities before and after gaining investment experience. The study identifies the ‘Ardian’ Persona, a Millennial who is motivated by the desire to learn, save, and generate additional income. Ardian values safe and user-friendly investment platforms that meet his needs while avoiding potential obstacles. The User Journey reveals that before gaining investment experience, users focus on preparation and self-education, while after gaining experience, they shift their focus to managing investments to achieve their financial goals. This research contributes to UX by providing two key documents: the User Persona and the User Journey. These offer a detailed view of user motivations, challenges, and needs, which can guide the design and improvement of online investment platforms to better serve Millennials and Generation Z users.
VILLAGE WEBSITE DEVELOPMENT TRAINING AS A DIGITAL-BASED SERVICE OPTIMIZATION IN ALANG-ALANG VILLAGE, TRAGAH, BANGKALAN Setijaningrum, Erna; Ghofiqi, Muhammad; Purwanto, Luqman; Billiyanto, Rendy; Effendy, Faried
Jurnal Layanan Masyarakat (Journal of Public Services) Vol. 9 No. 2 (2025): JURNAL LAYANAN MASYARAKAT
Publisher : Universitas Airlangga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20473/.v9i2.2025.223-237

Abstract

The rapid advancement of information technology has significantly impacted the public service sector, including in Alang-Alang Village, Tragah Subdistrict, Bangkalan Regency. Although the Alang-Alang Village Government has developed the Smart Village application, which is used by only around 30% of the population, the village lacks an adequate platform for delivering public service information. To address this issue, a community service initiative was carried out to provide training for village officials in creating and managing a village website. The training involved 25 participants, including the Village Head, village officials, representatives from Tragah Subdistrict, and residents of Alang-Alang Village. The event was held in person at the Alang-Alang Village Office, with the main focus on introducing website features designed to improve transparency, efficiency, and digital-based services. The training covered website management, data privacy, and integration with local policies, facilitated by trainers and mentors from Universitas Airlangga. The effectiveness of the training was assessed using pre- and post-training surveys to measure the participants' improvement in website management skills. Preliminary results indicate that after the launch of the website, there was a noticeable increase in website traffic, with an estimated 40% more residents accessing the platform for public service information. In comparison to the existing Smart Village application, the new website proved to be more user-friendly and accessible to a broader audience, regardless of their device type. To enhance technology adoption, strategies have been implemented to increase awareness and engagement among the community, including follow-up training and continued promotion of the website's benefits.
Scalable ITIL Adoption Strategies for SMEs in Developing Countries: A Systematic Literature Review Effendy, Faried; Nuqoba, Barry; Taufik, Taufik; Werdiningsih, Indah; Muhammadun, Muhammadun
Jurnal Riset Multidisiplin dan Inovasi Teknologi Том 3 № 02 (2025): Jurnal Riset Multidisiplin dan Inovasi Teknologi
Publisher : PT. Riset Press International

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59653/jimat.v3i02.1640

Abstract

Small and Medium Enterprises (SMEs) play a vital role in the economic development of developing countries. As these businesses increasingly adopt digital technologies, structured IT service management becomes essential. The Information Technology Infrastructure Library (ITIL) provides a globally recognized framework for managing IT services, yet its application in SMEs remains limited due to resource constraints and operational differences. This study presents a systematic literature review to examine how ITIL has been implemented in SMEs across developing countries. From an initial collection of 100 publications, 20 relevant articles were selected for detailed analysis. The findings reveal diverse implementation strategies, with SMEs often adopting ITIL partially through selected processes such as incident or configuration management. Common barriers include lack of infrastructure, limited skilled personnel, and funding constraints. Despite these challenges, the review identifies critical success factors, including organizational awareness, leadership support, and contextual adaptation of ITIL practices. This study contributes structured insights for enhancing IT service management in resource-constrained SMEs and proposes strategic entry points for scalable adoption. The results offer practical guidance for decision-makers, IT managers, and policymakers, while also establishing a foundation for future empirical studies in SME-driven IT service governance.
Deteksi Akun Palsu Media Sosial X (Twitter) Berbasis Machine Learning Zahra, Adisha Putri Az; Hendradi, Rimuljo; Effendy, Faried
Prosiding Seminar Nasional Teknik Elektro, Sistem Informasi, dan Teknik Informatika (SNESTIK) 2025: SNESTIK V
Publisher : Institut Teknologi Adhi Tama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31284/p.snestik.2025.7343

Abstract

Pada awal tahun 2024, X menduduki peringkat keenam sebagai media sosial yang paling banyak digunakan di Indonesia. Jumlah pengguna yang terus meningkat ini dapat menimbulkan masalah seperti meningkatnya jumlah akun pengguna palsu pada media sosial X. Penelitian ini bertujuan untuk mengidentifikasi pola pada akun palsu serta pengembangan model klasifikasi deteksi akun palsu pada media sosial X. Tahapan pada penelitian ini meliputi proses pengumpulan data, data preprocessing, seleksi fitur, proses klasterisasi, tahap klasifikasi hingga evaluasi model. Dengan dataset sejumlah 8291 baris, nilai K optimal untuk proses clustering yakni K=4. Dari proses analisis klaster, cluster 1 menunjukkan kelompok akun dengan karakteristik akun palsu. Hal ini ditandai dengan usia akun yang tergolong masih muda hingga baru, sebanyak 99% akun masih menggunakan profil default, serta jumlah following yang jauh lebih banyak dari jumlah followers. Pengembangan model klasifikasi akan menggunakan dataset yang telah diberikan label setelah proses clustering. Cluster 1 akan dilabeli sebagai akun palsu serta cluster 0, 2 dan 3 diberi label sebagai akun asli. Dengan menggunakan tiga jenis algoritma yakni Random Forest, AdaBoost dan KNN serta empat skema pembagian dataset diperoleh recall, F1-Score dan akurasi tertinggi pada model Random Forest dengan persentase berturut-turut 99,35%, 98,71% dan 98,55%.
Enhancing Contractor Evaluation Using Fuzzy TOPSIS-Based Decision Support System Barry Nuqoba; Kartono; Adli, Faiz Haidar Satriani; Effendy, Faried; Taufik
bit-Tech Vol. 8 No. 1 (2025): bit-Tech
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/bt.v8i1.2510

Abstract

Contractor evaluation remains a major challenge in safety-critical industries such as oil and gas, where the need to comply with stringent Health, Safety, and Environment (HSE) standards demands a robust and objective assessment mechanism. The existing manual evaluation methods are plagued by subjectivity, inconsistent data handling, and inability to resolve performance ties, leading to unreliable contractor differentiation. To address this problem, this study investigates how can a computational decision support framework minimize subjectivity and enhance ranking precision in contractor evaluations. It proposes a Decision Support System (DSS) based on the Fuzzy Technique for Order of Preference by Similarity to Ideal Solution (Fuzzy TOPSIS) to improve the accuracy, transparency, and efficiency of evaluations within the Contractor Safety Management System (CSMS). The DSS integrates qualitative and quantitative criteria using fuzzy logic and expert-assigned linguistic weights. Developed following the Waterfall software development lifecycle, the system was validated using black box testing and applied to realistic simulated data from ten contractors evaluated across multiple criteria and subcriteria. Results demonstrate that the DSS effectively resolves score ties present in manual evaluations, enabling finer distinctions among contractors, with the highest closeness coefficient of 0.479 achieved by the top-ranked contractor. This value reflects a 47.9% closeness to the ideal performance profile, marking a significant improvement over binary or aggregate-based evaluation methods..User feedback confirmed high satisfaction with system usability and performance. The proposed DSS offers a robust and adaptable framework for contractor evaluation, enhancing decision-making accuracy and operational transparency in high-risk environments. Its novelty lies in the integration of fuzzy linguistic modeling within a CSMS context to operationalize HSE performance evaluations. Future research should focus on incorporating advanced fuzzy logic methods and artificial intelligence to facilitate real-time, dynamic contractor evaluations under uncertainty.
Corporate Risk Management Strategies Using Big Data and Predictive Analytics Syahputra, Hendri; Effendy, Faried; Al-Amin, Al-Amin
International Journal of Social Science, Education, Communication and Economics Vol. 4 No. 2 (2025): June
Publisher : Lafadz Jaya Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/sj.v4i2.509

Abstract

Digital transformation has brought significant changes in the corporate risk management landscape. The application of Big Data and predictive analytics provides new opportunities for companies to identify, monitor and control risks more effectively and efficiently. This research aims to examine the implementation strategy of Big Data and predictive analytics in corporate risk management through the literature review method. The results show that the integration of these technologies can improve early detection of risks, accelerate data-based decision-making, and automate the risk mitigation process. However, successful implementation is strongly influenced by the readiness of technological infrastructure, human resource competence, data governance, and management commitment. With the right strategy, companies can build an adaptive, responsive and highly competitive risk management system in the digital era.