Article Per Year (5 Year)
p-Index From 2021 - 2026
6.13
P-Index
This Author published in this journals
All Journal JPM17: Jurnal Pengabdian Masyarakat SINERGI: Jurnal Ilmiah Ilmu Manajemen JEM17: Jurnal Ekonomi Manajemen Jurnal Ilmiah Abdi Mas TPB Unram Jurnal Ekonomi Jurnal Publikasi Ilmu Manajemen ARMADA : Jurnal Penelitian Multidisiplin Innovative: Journal Of Social Science Research IRA Jurnal Pengabdian Kepada Masyarakat Jurnal Ilmiah Ekonomi dan Manajemen Neraca Manajemen, Akuntansi, dan Ekonomi Jurnal Media Akademik (JMA) Jurnal Riset Ilmiah JURNAL RUMPUN MANAJEMEN DAN EKONOMI AKSIOMA : Jurnal Sains Ekonomi dan Edukasi Jurnal Pengabdian Masyarakat Jurnal Penelitian dan Pengkajian Ilmiah Jurnal Bisnis Kreatif dan Inovatif JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Jurnal Pelayanan Masyarakat Jurilma ⁠International Journal of Sustainable Social Culture, Science Technology, Management, and Law Humanities PESHUM Sasambo: Jurnal Abdimas (Journal of Community Service) Jurnal Ilmu Manajemen dan Akuntansi Nusantara (JIMAKUN) Jurnal Riset Sosial Humaniora dan Pendidikan Sciences du Nord Community Service Journal of Community Dedication Prosperia: Journal of Economic Development, Accounting, and Global Markets
Kartini, Ida Ayu Nuh
Universitas 17 Agustus 1945 Surabaya
Religion Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Astronomy Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Dentistry Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Health Professions Immunology & microbiology Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Mathematics Mechanical Engineering Medicine & Pharmacology Neuroscience Nursing Physics Public Health Social Sciences Transportation Veterinary Other

Published : 50 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 1 Documents
Search
Journal : peshum

 1 
Analisis Pengaruh Influencer Marketing, Brand Image, dan Kualitas Produk Terhadap Keputusan Pembelian Produk Glad2glow Perfect Cover Cushion Pada Aplikasi Tiktok Shop Jauzaa Ronaa Nuur Aqiila; Ida Ayu Nuh Kartini
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 5 No. 3: April 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v5i3.14977

Abstract

The purpose of this study is to look into how Glad2Glow Perfect Cover Cushion purchase decisions among Generation Z TikTok Shop customers in Surabaya are influenced by Influencer Marketing, Brand Image, and Product Quality. Data were gathered from 101 purposively chosen respondents who had bought the goods through TikTok Shop using a quantitative survey method. The data were processed using validity, multiple regression analysis, t and F tests, coefficient of determination, and reliability tests, and tests of classical assumptions. The findings demonstrate that brand image, product quality, and influencer marketing all greatly affect consumers' decisions to buy. Although Brand Image and Product Quality have positive and substantial benefits, with Product Quality being the most important aspect, Influencer Marketing has a negative and significant influence. These findings indicate that although influencer promotions are important, Generation Z consumers place greater emphasis on product quality and brand perception when making purchasing decisions.
Co-Authors Achmad Axsel Fahrezi Achmad Maulana Setia Putra Adi Rahmad Adrian Dewa Mutiara Sakti Aggraini, Nunung Akbar, Jalaluddin Mohammad Alamsyah, Muhammad Aktoriel Aldrich Azka Rama Athaariq Alfin Cahya Firmansyah Aliffia Iza Nurheta Andre Rizky Rayhan Ubaidillah Andri Hermawan Anisah Fitri Ardhea Mareta Aini Aulia Afifah Aulia Sintya Azzahra Aulya Nurul Islamiyah Aziz, M. Saiful Bagus Pranjaya Baharudin Yusuf Habibi Bimantara Putra Ernanto Darmawan, Indra Manggala Dwi Dava Rizqi Al Fajri Davin Al Aufa Setiawan Debora Kristian Della Widyasari Deni Irawan Devina Ayu Ristanti Diah Ayu Susilaningtias Djonien, Azarya B. Djumaifin, Thesalonika Dyah Ayu Sukmawati Elfan Adiel Prastino Elvira Djalil Endang Setyowati Erlangga Rifki Saputra Eva Dwi Fani Fajrin Naja, M. Afrirul Farhan Adi Faserin Sahnia Febri Ali Wijaya, Histwo Felix Chandra Pranoto Fika Syanty Ayu Febriella Fitra Aoelintiano Nico Victorian Gregorius Arie Angga Dwiputra Handa, Nur Harun Aminuddin Herlini Sanika Rahmawati Hieronimus Aldo Bagas Ariputra Ida Ayu Sri Brahmayanti Ida Bagus Cempena Ilham, M. Shafrial Indra Manggala Dwi Darmawan Intan Ayu Purnama Jauzaa Ronaa Nuur Aqiila Jeslin Cecelia Thunggal Jessicka Amelia Joyta Johana Rizky Widyastuti Khairudin Mufid Kharin Dinda Aisyah M. Afandi M. Fathur Rizki Mariana Peka Powo Meilani, Revi Moch. Afif Mohammad Luqman Farandila Muhamad Rafli Fatahila Muhammad Thufail Musta’in Muhammad Yasin Muttaqin, Muhammad Zukhruful Nasha Aurellya Putri Intiati Nekky Rahmiyati Nesya Azrina Fernanda Shalvianita Nico Api Sunda Ninik Martini Oriza Sativa Pramita Studiviany S Pramita Studiviany Soemadijo Pramita Studiviany Soemadijo Pramudhita Jessika Putri Pranoto, Felix Chandra Prasetya, Mahfud Eko Pratama, Anthon Yoga R.Frengkly Listiya Dendi Wicaksana Rafi Putra Indriarto Rahmawati, Herlini Sanika Randy Dwi Tinara Revalia Wulan Suryani Ridwanda, Zahwa Nabilla Rini Rahayu Sihmawati Risqi Tirta Diroska Riyana Astutik Ningsih Rizqi Nazal Farkhani Sajiyo Sajiyo Salwa Najiba Sandari, Tries Ellia Shafa Aqila Silvi Silvi Siti Romlah Soebandono, Mochamad Raka Putra Soemadijo, Pramita Studiviany Sonia Maylany Sophia Rani Larasati Studiviany, Pramita Sulistyorini Sulistyorini Sundari Putri Langit Kemul Mega Syailendra, Yusfi Syarief, Dwi Jayanthi Syifaul Islamiyah Tansa Sugi Karenia Tarangga Ali Ramadhani Teresya Dwigantara Wega Thesa Djumaifin Tri Hutomo Yogiantoro Tries Ellia Sandari Tries Ellia Sandari Sandari Waasi’u Khairunnisa Yeni Mustika Sari Yusak Fahrur Hamzah Zhannah, Putri Nur Miftahul