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All Journal JAKPI Owner : Riset dan Jurnal Akuntansi Widya Balina :Jurnal Ilmu Pendidikan dan Ekonomi FINANCIAL : JURNAL AKUNTANSI Jurnal Manajemen Bisnis Eka Prasetya Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Pengabdian kepada Masyarakat Nusantara Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Tax Literacy and Leadership Agility: Indigenous Peoples Awareness in Paying Taxes Jurnal Eksplorasi Akuntansi (JEA) Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Economic, Business, Accounting, Agriculture Management and Sharia Administration (IJEBAS) Jurnal BILAL: Bisnis Ekonomi Halal AKADEMIK: Jurnal Mahasiswa Ekonomi & Bisnis Media Riset Akuntansi Auditing & Informasi Jurnal Ilmiah MEA (Manajemen, Ekonomi, dan Akuntansi) International Journal of Economic, Technology and Social Sciences (Injects) INOVASI: Jurnal Politik dan Kebijakan IIJSE Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi Economit Journal
Azizul Kholis, Azizul
Akuntansi, Universitas Negeri Medan
Religion Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Local Wisdom: Tourism Object Owner's Strategy during the Covid-19 Pandemic in Karo Land Lukita Ningsih; Azizul Kholis
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 4, No 3 (2021): Budapest International Research and Critics Institute August
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v4i3.2475

Abstract

The impact of the COVID-19 outbreak on the managers or owners of tourism objects in Karo land has an impact on all aspects of the community's economic life, one of the sectors most affected by the global pandemic in the tourism service sector. Almost all areas in North Sumatra that develop the tourism sector have experienced a decline in income and the closure of all access roads leading to tourist attractions. One of the tourism areas that have felt the impact of the pandemic is Tanah Karo. The essence presented in this article is how local wisdom can be used and developed as a strategy by the owner of tourism objects in Tanah Karo for the sustainability of his business in the tourism sector by utilizing technological sophistication, namely by promoting the marketing of tourism products based on local wisdom through online media. This type of qualitative research is used with a descriptive approach. Data is collected by interviewing the owner or manager of a tourist attraction, the government and workers in the tourism sector, document review, and observation of the location of a tourist attraction. The strategy of the owner of a tourism object business for business sustainability in the Karo land tourism sector by utilizing local wisdom of the Karo land community in the form of natural beauty, cultural customs, arts, agricultural products in the form of flower plants, picking their own fruit, which are packaged in an attractive and promoted manner market by utilizing digital technology in virtual and other forms. Local wisdom developed by business owners of tourism objects in Karo lands also has an economic impact on tourism sector workers, local communities, thereby reducing unemployment caused by the closure of tourist attractions in Karo lands. 
Co-Authors Agus Firmansyah Aisyah Amini Andri Zainal Anjas Pramana Annisa Ramadhani Arfan Ikhsan Arfan Ikhsan, Arfan Arifa Devi Fitriani Arthur Simanjuntak AW, Jumaidi Dedy Husrizal Syah, Dedy Husrizal Dodi Pramana Eko Wahyu Nugrahadi ERLINA Esa Setiana Gaffar Hafiz Sagala Haryadi - hasyim, hasyim Hidayat, OK Sofyan Iskandar Muda Jufri Darma Jumaidi AW khafi puddin Kholik, Kholilul Lukita Ningsih Lukitaningsih M. Arsyadi Ridha Moulinda Dora Muhammad Ridha Habibi Z MUHAMMAD YUSUF Nasirwan Nasirwan Nuri Angelina Saragih2 Nusyirwan Nusyirwan Panjaitan, Eurica Imannuela Elfri br. Pramana, Anjas Putra, Bintang Wiratama Ramadhana, M. Fitri Sanjani, Ahmad Saragih2, Nuri Angelina Sibarani, Choms Choms Gary Ganda Tua Silalahi, Tauada Siregar, Tapi Rumondanag Sari Siti Hajar Situngkir, Gomgom Sulaiman Lubis Sutrisno, Sutrisno Syafrizal Helmi, Syafrizal Syaharman Syaharman Tapi Rumondang Sari Siregar Taufik Hidayat Tiffany Aprilia Wati, Rini Indah Yuni Shara Zahri Fadli