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All Journal Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Primanomics : Jurnal Ekonomi & Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Bina Manajemen AKMENIKA MEDIA BISNIS Jurnal Manajerial Dan Kewirausahaan Indonesian Marketing Journal Journal of Management and Digital Business International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Tommy Setiawan Ruslim, Tommy Setiawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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INVESTIGATING THE IMPACT OF FRIENDS, CELEBRITIES, OPINION LEADERS, SOCIAL VALUE AND PERSONAL VALUE ON PURCHASE INTENTION OF LUXURY FASHION CONSUMERS IN JAKARTA Valeta, Nesya Verdelia; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1769-1781

Abstract

The Covid-19 outbreak caused an uproar throughout the world, including Indonesia, March 2, 2020 was a silent witness where it was first reported that the Covid-19 virus had entered Indonesia. The Covid-19 phenomenon has finally changed the way people live, from which initially they could meet face-to-face, but now meetings can only be done online. Of course, all industries are starting to adapt to the COVID-19 conditions, including the luxury fashion industry, which has experienced a decline in sales during the COVID-19 pandemic and has increased again through adaptation through social media. This is related to the purchase intention of luxury fashion consumers. The purpose of this study was to determine empirically the effect friends, celebrities, opinion leaders, social value, and personal value on purchase intention of luxury fashion consumers in Jakarta. This study uses data obtained from 215 respondents who are over 18 years old and are luxury fashion consumers who live in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are friends, celebrities, opinion leaders, social value and personal value have a positive and significant influence on the purchase intention of luxury fashion consumers in Jakarta.
THE IDENTIFICATION OF PURCHASE INTENTION AMONG IPHONE CUSTOMERS IN DEPOK VIEWED FROM EWOM, BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, AND BRAND PREFERENCE Ruslim, Tommy Setiawan; Nova, Nova; Herwindiati, Dyah Erny; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2354-2367

Abstract

Communication has become a kind of activities performed by human beings everyday, either directly or indirectly. Handphone as one among the communication means, was then developed into smartphone. Due to many smartphones released every year, customers are then faced with so many choices. One among the global reputable smartphone brands is Apple. Therefore, Apple sellers must be able to attract the customers’ attention and increase their purchase intention toward iPhone products, so that these products can compete with others and survive in the market. This research aimed to test the effects of EWOM, brand image, brand trust, perceived value, and brand preference on purchase intention among iPhone customers in Depok, West Java, Indonesia. This descriptive research was conducted to depict the characteristics or functions of a population. By using questionnaire distributed online and among 355 respondents filling-out, there were only 349 respondents from which the data can be processed further by using the SmartPLS-SEM software. The result of this research supported that brand image, brand trust, perceived value, and brand preference have positive and significant effects on purchase intention among iPhone customers in Depok, while EWOM does not have significant effect on purchase intention.
Studi Sikap Konsumen dalam Berbelanja Online di Jakarta dengan Kepercayaan sebagai Variabel Mediasi Ferditan, Jesslyn; Ruslim, Tommy Setiawan
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6710

Abstract

The aim of this research is to determine the influence of relative advantage and EWOM on consumer attitudes towards online shopping in Jakarta with trust as a mediating variable. The technique used in this research is non-probability sampling with a purposive sampling approach. The respondents sampled in this research were 172 consumer respondents who had shopped online and lived in Jakarta. The data analysis method in this research uses the SmartPLS program version 4.1.0.0. The research results show that relative advantage and EWOM have a positive and significant influence on trust and attitudes, trust has a positive and significant influence on attitudes, trust can mediate the positive and significant influence between relative advantage and EWOM on attitudes.
Understanding revisit intention among Gen Z in Bali tourism: The role of service quality, perceived risk, and satisfaction Ruslim, Tommy Setiawan
Journal of Management and Digital Business Vol. 5 No. 3 (2025): Journal of Management and Digital Business
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/jmdb.v5i3.1909

Abstract

Understanding Generation Z's behavioral intentions is critical to sustaining the growth of domestic tourism in Indonesia. This study investigates the factors influencing revisit intention among Gen Z tourists from Jakarta who have visited Alas Harum, a popular agrotourism destination in Bali, Indonesia. This research analyzes the responses of 232 respondents obtained through online questionnaires. The data are analyzed by using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results reveal that service quality positively and significantly affects tourist satisfaction and revisit intention, with tourist satisfaction mediating this relationship.  Perceived risk is found to negatively and significantly affect both tourist satisfaction and revisit intention. However, tourist satisfaction does not mediate the relationship between perceived risk and revisit intention, indicating that perceived risk influences Gen Z’s travel decisions directly, without being mediated by affective factors such as satisfaction. These findings contribute to the tourism behavior literature by refining the application of TPB with experiential constructs and highlighting that satisfaction is not always a universal mediator in youth tourism. The study recommends that destination managers focus on both service excellence and risk communication to directly influence behavioral outcomes.
Skincare Product Purchase Intention: Brand Reputation, Information Quality, Availability of Products, and Perceived Behavioral Control Claudia, Jessica; Ruslim, Tommy Setiawan
Primanomics : Jurnal Ekonomi & Bisnis Vol. 24 No. 1 (2026): Primanomics : Jurnal Ekonomi dan Bisnis
Publisher : Fakultas Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31253/pe.v24i1.3962

Abstract

The skincare industry in Indonesia has experienced rapid growth, driven by increasing public awareness of skin health and evolving beauty standards, especially among younger consumers. Amid intense competition and the rise of local brands, understanding the factors that influence purchase intention is crucial for brand sustainability. This study investigates the influence of brand reputation, information quality, product availability, and perceived behavioral control on consumer purchase intention toward Somethinc, one of Indonesia’s leading local skincare brands. Employing a quantitative approach with a causal research design, data were collected from 185 respondents in Jakarta who had previously purchased and used Somethinc products. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) via SmartPLS 4. The results show that brand reputation and product availability have a significant and positive impact on purchase intention, emphasizing the importance of brand trust and product accessibility. In contrast, information quality and perceived behavioral control did not show a significant effect, suggesting that emotional and brand-driven factors may outweigh technical or rational considerations in skincare purchases. These findings offer valuable insights for marketers to refine branding and distribution strategies in a highly competitive beauty market.
Peran Customer Satisfaction dalam Memediasi Service Quality dan Price Perception terhadap Customer Loyalty Pizza Hut Amanda, Kezia; Ruslim, Tommy Setiawan
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 4 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/0wcss582

Abstract

Makanan cepat saji telah muncul sebagai jawaban favorit terhadap permintaan konsumen saat ini. Makanan cepat saji atau fastfood adalah jenis makanan yang diproduksi secara massal dan dirancang untuk dijual secara komersial. Pizza Hut dipilih sebagai objek penelitian karena merupakan salah satu jaringan restoran cepat saji terkemuka di Indonesia dengan basis pelanggan yang luas di Jakarta, yang memungkinkan penelitian ini mendapatkan sampel representatif terkait perilaku pelanggan. Dalam industri cepat saji kualitas makanan, kualitas pelayanan, dan persepsi harga adalah faktor utama yang memengaruhi kepuasan dan loyalitas pelanggan. Penelitian ini bertujuan untuk menganalisis pengaruh kualitas makanan, kualitasn layanan, dan persepsi harga terhadap loyalitas pelanggan dengan mediasi kepuasan pelanggan. Populasi pada penelitian ini adalah pelanggan Pizza Hut di Jakarta dengan menggunakan sampel sebanyak 200 respoden. Teknik sampel yang digunakan pada penelitian ini non-probability sampling. Teknik analisis data yang digunakan menggunakan SMART PLS 4.0 dengan langkah pengujian analisis outer model, analisis inner model, analisi jalur, dan uji hipotesis. Teknik pengumpulan data pada penelitian ini menggunakan kuesioner. Hasil penelitian menunjukkan bahwa Hasil penelitian menunjukkan bahwa kualitas makanan, kualitas layanan, dan persepsi harga memiliki pengaruh positif dan signifikan terhadap kepuasan pelanggan. Penelitian ini juga mengungkap bahwa kepuasan pelanggan memediasi hubungan antara variabel-variabel tersebut dengan loyalitas pelanggan. Fast food has emerged as a favorite answer to today's consumer demands. Fast food or fast food is a type of food that is mass produced and designed to be sold commercially. Pizza Hut was chosen as the research object because it is one of the leading fast food restaurant chains in Indonesia with a wide customer base in Jakarta, which allows this research to obtain a representative sample regarding customer behavior. In the fast food industry, food quality, service quality and price perception are the main factors that influence customer satisfaction and loyalty. This research aims to analyze the influence of food quality, service quality, and price perception on customer loyalty through the mediation of customer satisfaction. The population in this study were Pizza Hut customers in Jakarta using a sample of 200 respondents. The sampling technique used in this study was non-probability sampling. The data analysis technique used was SMART PLS 4.0 with the steps of outer model analysis, inner model analysis, path analysis, and hypothesis testing. The data collection technique in this study used a questionnaire. The results of the study showed that food quality, service quality, and price perception had a positive and significant effect on customer satisfaction, while customer satisfaction mediates the relationship between these variables and customer loyalty.
Co-Authors Abdichianto, Viona Virtuna Albert Albert Amanda, Kezia Anggelina, Chyntia Aurelia, Evelyn Aurellia, Audrey Christopher, Darrell Claudia, Jessica Cokki , Cokki Darmawi, Michelle Deni Iskandar Dicky Dyah Erny Herwindiati Erika Erika Evert, Ferenc Devlin Febrian, Ferdy Ferditan, Jesslyn Gabriella Santoso Hapsari, Claudia Gita Henryanto Wijaya Herawati, Nurul Hikmah Ian Nurpatria Suryawan Ian Nurpatria Suryawan Kevin Setiawan Linadi, Clarissa Lukito, Venky Mukti Rahardjo, Mukti Nova Nova Ritonga, Alberthino Ramoz Saktiana, Galuh Mira Sari, Iis Nuraisyah Fatmala Sarta, Raymond Win Satriohantoro, Mikael Selamat, Frangky Setiawan, Jessica Ribka Sila, Emmanuel Constantinus Siswanto, Halim Putera Soelaiman, Lydiawati Sukaman, John Victorino Tenata, Albert uta, Louis Valeta, Nesya Verdelia Widjaja, Oey Hannes Widjaya, Hannes