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All Journal Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Primanomics : Jurnal Ekonomi & Bisnis Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Bina Manajemen AKMENIKA MEDIA BISNIS Jurnal Manajerial Dan Kewirausahaan Indonesian Marketing Journal Journal of Management and Digital Business NEAR: Jurnal Pengabdian kepada Masyarakat International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Tommy Setiawan Ruslim, Tommy Setiawan
Unknown Affiliation
Humanities Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Nursing Public Health Social Sciences Transportation Other

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Studi Sikap Konsumen dalam Berbelanja Online di Jakarta dengan Kepercayaan sebagai Variabel Mediasi Ferditan, Jesslyn; Ruslim, Tommy Setiawan
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6710

Abstract

The aim of this research is to determine the influence of relative advantage and EWOM on consumer attitudes towards online shopping in Jakarta with trust as a mediating variable. The technique used in this research is non-probability sampling with a purposive sampling approach. The respondents sampled in this research were 172 consumer respondents who had shopped online and lived in Jakarta. The data analysis method in this research uses the SmartPLS program version 4.1.0.0. The research results show that relative advantage and EWOM have a positive and significant influence on trust and attitudes, trust has a positive and significant influence on attitudes, trust can mediate the positive and significant influence between relative advantage and EWOM on attitudes.
The Influence of Digital Marketing Tools on Consumer Purchase Intentions: A Case Study of Electronic City Jakarta Tenata, Albert; Ruslim, Tommy Setiawan
Jurnal Mirai Management Vol 9, No 3 (2024)
Publisher : STIE AMKOP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/mirai.v9i3.7759

Abstract

Introduction/Main Objectives: Digital transformation has become a critical factor in global business competition, particularly in the B2B sector. This study examines the influence of digital marketing tools on consumer purchase intentions, focusing on Electronic City, a major electronic retail company in Jakarta facing sales challenges in the evolving digital marketplace. Background Problems: How do search engine advertising, content marketing, social media, and email marketing impact consumer purchase intentions in the electronic retail sector?. Novelty: Unlike previous studies with inconsistent findings, particularly regarding the impact of search engine advertising, social media, and email marketing, this study provides a focused and localized investigation into the impact of digital marketing strategies on purchase intent, narrowing the scope to specific digital marketing tools. Research Methods: The study employs a quantitative causal design using a purposive sampling method. A survey questionnaire with a Likert scale was distributed to 198 Electronic City consumers in Jakarta, aged 18 and above. Data was analyzed using SmartPLS 4.0 to test the proposed hypotheses. Finding/Results: All examined digital marketing tools (search engine advertising, email marketing, social media, and content marketing) demonstrated a positive and significant influence on purchase intention. Search engine advertising showed the strongest impact, followed by email marketing, social media, and content marketing. Conclusion: The research concludes that digital marketing strategies significantly shape consumer purchase intentions. For Electronic City, this means leveraging targeted search ads, personalized email communications, engaging social media content, and informative marketing materials can effectively drive consumer behavior and potentially mitigate sales challenges.
Niat Pembelian Kembali Konsumen Smartphone (Studi pada Konsumen Generasi Z) [Smartphone Consumer Repurchase Intention (A Study on Generation Z Consumers)] Ruslim, Tommy Setiawan; Widjaja, Oey Hannes; Setiawan, Jessica Ribka
Indonesian Marketing Journal Vol. 3, No. 2, September 2023
Publisher : Universitas Pelita Harapan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19166/imj.v3i2.8152

Abstract

This study involved 182 respondents from Generation Z in Jakarta, aged between 10 and 25 years old, who use smartphones. The purpose of this research is to examine how brand trust, customer satisfaction, and self-congruence influence their intention to repurchase smartphones. This study employs a quantitative approach, with data collection instruments using questionnaires distributed online. The research data was then processed using the SmartPLS version 3. The results of the study indicate that brand trust, customer satisfaction, and self-congruence have a positive and significant effect on the intention of Generation Z consumers in Jakarta to repurchase smartphones.Abstrak Bahasa Indonesia:Penelitian ini melibatkan 182 responden dari generasi Z di Jakarta, yang berusia antara 10 dan 25 tahun dan menggunakan smartphone. Tujuan dari penelitian ini adalah untuk melihat bagaimana kepercayaan merek, kepuasan pelanggan, dan kesesuaian diri memengaruhi niat mereka untuk membeli smartphone lagi. Penelitian ini menggunakan pendekatan kuantitatif, dengan instrumen pengumpulan data menggunakan kuesioner yang disebarkan secara online, kemudian data penelitian diolah menggunakan program SmartPLSVersi3. Hasil penelitian menunjukkan bahwa kepercayaan merek, kepuasan pelanggan, dan kesesuaian diri memiliki efek positif dan signifikan terhadap niat konsumen untuk membeli smartphone padagenerasi Z di Jakarta.
Aspek-Aspek yang Memengaruhi Consumer Loyalty pada Nasabah Bank Danamon di Jabodetabek Ritonga, Alberthino Ramoz; Ruslim, Tommy Setiawan
Jurnal Manajerial Dan Kewirausahaan Vol. 7 No. 1 (2025): Jurnal Manajerial dan Kewirausahaan
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmk.v7i1.32960

Abstract

Pada saat ini bank telah menjadi kebutuhan utama bagi masyarakat terkhusus dalam melakukan kegiatan sehari-hari seperti bertransaksi, menabung serta berinvestasi. Melihat pentingnya peran bank di tengah masyarakat tentu menjadikan calon konsumen untuk berhati-hati dalam mempertimbangkan bank yang menjadi pilihan mereka, di sisi lain penting bagi perusahaan bank untuk meningkatkan loyalitas konsumen yang merupakan kunci utama yang dimiliki konsumen dalam menggunakan produk dan jasa suatu bank. Hal ini diperkuat dengan pernyataan para ahli yang menjelaskan bahwa loyalitas konsumen terjadi karena adanya aspek psikologi dan emosi yang mereka miliki ketika menggunakan produk dan jasa dari suatu brand. Rasa cinta, komitmen dan kepercayaan konsumen terhadap brand merupakan faktor yang dapat memengaruhi kesadaran konsumen yang berujung pada loyalitas. Melihat hal tersebut penelitian ini memiliki tujuan untuk memahami pengaruh dari brand love, brand commitment dan brand trust terhadap consumer loyalty yang dimediasi oleh consumers awareness. Subjek dari penelitian ini adalah konsumen bank Danamon di Jabodetabek dengan pengumpulan data melalui kuesioner terhadap 155 responden yang terkumpul, dan menggunakan SEM-PLS serta softwareSmartPLS4 sebagai pengujian olah data. Penelitian ini menggunakan purposive/judgemental nonrandom sampling sebagai teknik pengambilan sampel. Hasil pada penelitian yang dilakukan menunjukan bahwa brand commitment dan brand trust berpengaruh positif dan signifikan terhadap consumer loyalty, sedangkan brand love berpengaruh positif dan tidak signifikan terhadap consumer loyalty. Currently, banks have become a primary need for society, especially in carrying out daily activities such as transactions, saving and investing. Seeing the important role of banks in society certainly makes potential consumers careful in considering the bank of their choice. On the other hand, it is important for bank companies to increase consumer loyalty, which is the main key that consumers have in using a bank's products and services. This is reinforced by statements from experts who explain that consumer loyalty occurs because of the psychological and emotional aspects they have when using products and services from a brand. Consumers' love, commitment and trust in a brand are factors that can influence consumer awareness which leads to loyalty. Seeing this, this research aims to understand the influence of brand love, brand commitment and brand trust on consumer loyalty which is mediated by consumer awareness. The subjects of this research were Danamon bank consumers in Jabodetabek by collecting data through questionnaires from 155 respondents, and using SEM-PLS and SmartPLS4 software as data processing tests. This research uses purposive/judgmental nonrandom sampling as a sampling technique. The results of the research conducted show that brand commitment and brand trust have a positive and significant effect on consumer loyalty, while brand love has a positive and insignificant effect on consumer loyalty.
EXPLORING ENVIRONMENTAL CONCERN AND CONSUMER’S MOTIVES TOWARDS INTENTION TO PURCHASE ELECTRIC VEHICLE IN JAKARTA Albert, Albert; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.557-570

Abstract

In recent years, environmental damage has become a global problem. The cause of environmental damage is air pollution caused by various vehicle fuels, which produce CO2. This encourages people to care more about the environment, including the automotive industry. The rise of the environmental movement is encouraging car companies to produce electric vehicle products to reduce pollution. This research was conducted to determine and test the effects of environmental concerns, gain motives, and normative motives towards intention to purchase electric vehicle in Jakarta, and to test hedonic motivation as a mediator of gain motives and normative motives towards purchase intention. The study included 325 people living in Jakarta who either own or plan to own an electric car. This research use non-probability sampling techniques with the judgmental sampling method for sampling. The results of testing in this research used the PLS-SEM model with Smart-PLS system software version 4.0. The research results show that gain motives and normative motives have significant impact towards hedonic motives. Normative motives and hedonic motives have significant effects towards purchase intention. Environmental concern and gain motives have no significant impact towards purchase intention. Gain motives and normative motives influence purchase intention through hedonic motives.
PREDICTING REPURCHASE INTENTION WITH E-SATISFACTION AS A MEDIATOR ON E-COMMERCE SHOPEE Darmawi, Michelle; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.571-581

Abstract

This study aims to examine the effect for Shopee (one of Indonesia’s e-commerce service) of web design that contains visual and user interface, information quality that dense, clear and relevant, as well as safe, on-time delivery services and an assortment of delivery services on repurchase intention with e-satisfaction as a mediating variable. Nowadays, problems often arise from consumer talk about web design, user interfaces that are not too familiar with everyday use. Data collection in this study uses non-probability sampling with range of the shopee (e-commerce) buyer in Jakarta only, with the type of that sample that may be a purposive sampling. The number of samples in this study were 223 respondents. This study uses Smart PLS-SEM version 4.0 to process data. The purpose of this research is to provide insight for future research and prove that it can increase customer satisfaction and increase repurchases in shopping.. Using several leading theories and conceptual variables, the variables that become this study are more valid and can be considered for future research. and linking between important elements, namely information quality, delivery service, e-satisfaction, web desig, information quality with repurchase intention. Based on the results of this study indicate that web design, information quality, and delivery service can significantly and positively influence repurchase intention mediated by e-satisfaction.
Evaluating The Influence Of Satisfaction As A Mediator On Generation Z’s Loyalty To Airline ‘Aa’ Ruslim, Tommy Setiawan; Soelaiman, Lydiawati; Suryawan, Ian Nurpatria
Media Bisnis Vol. 17 No. 1 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v17i1.2608

Abstract

Aviation transportation services are something that people really need nowadays to make it easier to move from one place to another. The aviation industry in Indonesia is experiencing a surge in demand from the local community. The importance of customer loyalty in the aviation industry aims to maintain the existence of an airline or is even expected to be able to improve it so that it can become a superior airline in the aviation industry. Generation Z was found to prioritize air transportation as the main thing and factor in traveling. In realizing an optimal domestic airline aviation industry, "AA" implements strategies to realize business growth as an airline amidst the tightness of the industry. Loyalty can be influenced by satisfaction, likewise satisfaction can be influenced by service quality and brand image. This research aims to determine the factors that can influence "AA" airline loyalty in generation Z with satisfaction as a mediating variable.
TINDAKAN LANJUTAN BERWIRAUSAHA PADA MAHASISWA: DAMPAK KETIDAKPASTIAN TERHADAP MEDIASI AFFORDABLE LOSS DAN EKSPERIMENTAL Selamat, Frangky; Ruslim, Tommy Setiawan; Linadi, Clarissa; Sarta, Raymond Win
Jurnal Muara Ilmu Ekonomi dan Bisnis Vol. 9 No. 1 (2025): Jurnal Muara Ilmu Ekonomi dan Bisnis
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmieb.v9i1.33036

Abstract

Hasil pendidikan kewirausahaan banyak yang berhenti sebatas intensi. Intensi perilaku adalah determinan terbaik untuk perilaku tertentu termasuk berwirausaha. Terdapat kesenjangan antara intensi dengan perilaku berwirausaha, yaitu kemungkinan variabel lain yang dapat menjelaskan perilaku. Tujuan penelitian ini untuk menginvestigasi pengaruh intensi implementasi terhadap tindakan lanjutan berwirausaha dengan mediasi perilaku affordable loss dan eksperimental, di mana persepsi ketidakpastian menjadi moderator antara perilaku affordable loss dan eksperimental dengan tindakan lanjutan berwirausaha, pada mahasiswa yang mengambil peminatan kewirausahaan. Kuesioner dibagikan dalam dua tahap kepada mahasiswa yang mengikuti program kewirausahaan, yaitu ketika mahasiswa mengidentifikasi dan merancang model bisnis hingga mengimplementasikan bisnis. Terdapat 124 mahasiswa yang bersedia disurvei, namun hanya 100 yang layak diolah dan dianalisis. Hasil penelitian memperlihatkan bahwa intensi implementasi tidak memengaruhi tindakan lanjutan berwirausaha secara langsung, namun melalui eksperimental. Mediasi dari affordable loss terhadap tindakan lanjutan berwirausaha bersifat tidak signifikan. Sementara moderasi dari variabel persepsi ketidakpastian antara affordable loss dan eksperimental dengan tindakan lanjutan berwirausaha menunjukkan arah positif tetapi tidak signifikan. Implikasi dari penelitian ini ditujukan kepada pengelola program kewirausahaan agar memperkuat pendampingan kepada para mahasiswa agar lebih yakin dan berani mengambil risiko yang terukur ketika memutuskan untuk berwirausaha serta mengembangkan perilaku eksperimental   The results of entrepreneurship education often stop at the intention. Behavioral intention is the best determinant for certain behaviors, including entrepreneurship. There is a gap between intention and entrepreneurial behavior. There are still other possible variables that can explain behavior. This study aims to investigate the effect of implementation intention on subsequent entrepreneurial action with affordable loss and experimental mediation, where the perception of uncertainty moderates between affordable loss and experimental with subsequent entrepreneurial action in students who take an entrepreneurial interest. The questionnaire was distributed in two stages to students who took the entrepreneurship program, namely when students identified and designed a business model to implement the business. One hundred twenty-four students were willing to be surveyed, but 100 questionnaires were worthy of being processed and analyzed. The study showed that implementation intentions did not directly affect subsequent entrepreneurial actions but through experimental behavior. The mediation of affordable loss in the influence of implementation intentions on subsequent entrepreneurial actions is not significant. Meanwhile, the moderation of uncertainty perceptions in the relationship between affordable loss and experimental with entrepreneurial subsequent actions showed a positive direction but was insignificant. The implications of this research focus on entrepreneurship program managers to enhance mentoring for students, promoting their confidence and encouraging them to take measured risks when deciding to become entrepreneurs and develop experimental behaviors.
Transformasi Digital Usaha Mikro, Kecil, dan Menengah: Pelatihan Strategis untuk Meningkatkan Daya Saing Toko Tata Jaya di Era E-Commerce Ruslim, Tommy Setiawan
NEAR: Jurnal Pengabdian kepada Masyarakat Vol. 4 No. 2 (2025): NEAR
Publisher : Komunitas Dosen Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32877/nr.v4i2.2621

Abstract

Perkembangan teknologi digital yang pesat telah membuka peluang besar bagi perusahaan untuk meningkatkan daya saing bisnis mereka. Namun, banyak usaha mikro, kecil, dan menengah (UMKM) menghadapi tantangan dalam memanfaatkan teknologi ini secara efektif. Pengabdian masyarakat ini bertujuan untuk memberikan edukasi kepada pelaku UMKM, yaitu Tata Jaya tentang pentingnya teknologi digital sebagai alat strategis untuk memperluas jangkauan pasar dan meningkatkan efisiensi operasional. Metode pengabdian yang digunakan adalah pendekatan partisipatif melalui pelatihan dan pendampingan langsung. Pelaksanaan kegiatan melibatkan sesi pelatihan tentang pemasaran digital, penggunaan platform e-commerce, serta pengelolaan data berbasis teknologi untuk pengambilan keputusan bisnis yang lebih baik. Selain itu, pendampingan dilakukan untuk membantu toko Tata Jaya mengimplementasikan strategi-strategi tersebut dalam operasional sehari-hari. Hasil dari kegiatan ini diharapkan dapat meningkatkan pemahaman pelaku UMKM terhadap teknologi digital, mendorong inovasi dalam model bisnis mereka, serta memperkuat daya saing mereka di pasar yang semakin kompetitif. Pendekatan ini tidak hanya memberikan solusi praktis tetapi juga membangun kesadaran akan pentingnya adaptasi terhadap perkembangan teknologi untuk keberlanjutan bisnis.
THE ANTECEDENTS OF COFFEE SHOP CUSTOMERS’ SATISFACTION (A CASE STUDY ON ‘KOPI KENANGAN’ OUTLET IN WEST JAKARTA, INDONESIA) Ruslim, Tommy Setiawan; Sukaman, John Victorino; Siswanto, Halim Putera; Saktiana, Galuh Mira
International Journal of Application on Economics and Business Vol. 2 No. 2 (2024): May 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i2.3772-3779

Abstract

A phenomenon of the popular and rapid development in coffee shops in Indonesia has driven an increasingly fierce competition among business actors in this industry. The purpose of this research was to examine the effects of coffee quality, service quality, and perceived price on the satisfaction of ‘Kopi Kenangan’ customers in West Jakarta, Indonesia. The samples of this study were 302 customers of ‘Kopi Kenangan’ outlet at Citraland Mall in West Jakarta. Data was processed in this study using SmartPLS version 3.2.9. As the results of this research, coffee quality, service quality, and perceived price partially has a positive and significant effect on the satisfaction of ‘Kopi Kenangan’ customers at Citraland Mall outlet in West Jakarta. This finding can be expected to help business owners in formulating the ideal marketing strategies in the future.
Co-Authors Abdichianto, Viona Virtuna Albert Albert Anggelina, Chyntia Aurelia, Evelyn Aurellia, Audrey Christopher, Darrell Claudia, Jessica Cokki , Cokki Darmawi, Michelle Deni Iskandar Dicky Dyah Erny Herwindiati Erika Erika Evert, Ferenc Devlin Febrian, Ferdy Ferditan, Jesslyn Gabriella Santoso Hapsari, Claudia Gita Henryanto Wijaya Herawati, Nurul Hikmah Ian Nurpatria Suryawan Ian Nurpatria Suryawan Kevin Setiawan Linadi, Clarissa Lukito, Venky Mukti Rahardjo, Mukti Nova Nova Ritonga, Alberthino Ramoz Saktiana, Galuh Mira Sari, Iis Nuraisyah Fatmala Sarta, Raymond Win Satriohantoro, Mikael Selamat, Frangky Setiawan, Jessica Ribka Sila, Emmanuel Constantinus Siswanto, Halim Putera Soelaiman, Lydiawati Sukaman, John Victorino Tenata, Albert uta, Louis Valeta, Nesya Verdelia Widjaja, Oey Hannes Widjaya, Hannes