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All Journal Jurnal Ekonomi Indonesian Journal of Business and Entrepreneurship (IJBE) Jurnal Mirai Management Jurnal Muara Ilmu Ekonomi dan Bisnis Jurnal Manajemen Jurnal Bina Manajemen AKMENIKA MEDIA BISNIS Jurnal Manajerial Dan Kewirausahaan Indonesian Marketing Journal Journal of Management and Digital Business International Journal of Application on Economics and Business Jurnal Serina Ekonomi dan Bisnis
Tommy Setiawan Ruslim, Tommy Setiawan
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Social Sciences

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THE IMPACT OF GREEN BRAND POSITIONING, ATTITUDE, ENVIRONMENTAL CONCERN, GREEN BRAND KNOWLEDGE TOWARD GREEN PURCHASE INTENTION OF MR PRODUCTS IN JAKARTA Satriohantoro, Mikael; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1073-1083

Abstract

This reserach aims to examine and discuss the influence of green brand positioning, attitudes, environmental concerns, and knowledge on green brands on purchase intention. The study population consisted of MR product user in Jakarta. This study applied quantitative descriptive methods, and also managed to collect a sample of 212 respondents with criteria, namely a minimum age of 20 years, location of residence, and users of MR products. The total respondents used as samples were 201 respondents, because 11 respondents did not meet the predetermined criteria. This study uses and applies nonprobability sampling with purposive sampling method, and collects data by distributing questionnaires online with the google form application. The results of the data that have been distributed are then collected to be analyzed using the SmartPLS4 application with the Partial Least Square Structural Equation Modeling (PLS-SEM) model. The results of the analysis show that green brand positioning, attitude, environmental concern, and knowledge on green brands have a positive and significant impact on purchase intention. In addition to academic results, this research is also expected to help MR companies or other companies in increasing the purchase intention of their consumers through several variables in this study. And it is hoped that this research can complement the empirical gap that exists in previous research.
IMPACT OF PRICE, PRODUCT QUALITY, CORPORATE IMAGE ON CUSTOMER LOYALTY (MEDIATED BY SATISFACTION) AT SHELL FUEL STATIONS IN JAKARTA Christopher, Darrell; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 3 No. 2 (2025): May 2025
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v3i2.1099-1111

Abstract

In this study, price, product quality, and corporate image were examined for their influence on customer satisfaction and loyalty. The study focused on customers of Shell gas stations in Jakarta, involving 216 samples. The data collected through a questionnaire instrument (G-form) was analyzed by the researcher using SmartPLS4 software. It was found that all exogenous variables in this study influenced satisfaction and loyalty. Customer satisfaction also proved to be an important mediator in the relationship between all exogenous variables and loyalty in the gas station sector in Jakarta. Additionally, the study results showed that price and product quality had a direct positive impact on loyalty. However, corporate image was found to have a negative but insignificant effect on loyalty, indicating that while a positive image plays an important role, this factor does not directly determine loyalty without the support of competitive and consistent pricing and product quality. Beyond its contribution to academic literature, this study provides practical insights for Shell regarding the importance of fair pricing strategies and the delivery of appropriate product quality to enhance satisfaction and sustain loyalty. On the other hand, corporate image requires a more strategic, integrated, and sustainable approach to strengthen long-term relationships with customers.
Maximizing Online Loyalty: The Mediating Effects of Satisfaction and Trust Ruslim, Tommy Setiawan
Jurnal Manajemen Vol. 29 No. 3 (2025): October 2025
Publisher : Fakultas Ekonomi dan Bisnis, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jm.v29i3.2733

Abstract

The significance of customer loyalty in the banking industry has gained more importance, particularly due to the recent technological advancements. With the growing number of emerging digital banking services, customers demand banks to develop mobile banking apps with superior online features and qualities. This study aims to investigate how utilitarian and hedonic qualities impact online loyalty through the mediating roles of online satisfaction and online trust in digital banking services. The study collected responses from 251 digital banking service customers living in Jakarta. The results indicate that hedonic qualities significantly enhance online satisfaction, online trust, and online loyalty. Utilitarian qualities are confirmed to enhance online satisfaction and online trust directly. However, utilitarian qualities are not found to be directly linked to online loyalty. Furthermore, this research concludes that both online satisfaction and online trust mediate the relationships between utilitarian and hedonic qualities and online loyalty.
Peran Brand Awareness, Perceived Value, dan Brand Uniqueness dalam meningkatkan Brand Loyalty pada Industri Fast Fashion Ruslim, Tommy Setiawan; Febrian, Ferdy; Suryawan, Ian Nurpatria
Media Bisnis Vol. 16 No. 1 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/mb.v16i1.2248

Abstract

Fast fashion is a term used to describe a highly profitable business model based on imitating catwalk trends and high fashion designs, and mass-producing them at a low cost. One of the famous fast fashion brands in Indonesia is XYZ. But in the past few years, XYZ’s brand value has decreased. The purpose of this research is to examine whether 1) brand awareness can influence brand loyalty. 2) perceived value can influence brand loyalty. 3) brand uniqueness can influence brand loyalty. Purposive sampling method used by distributing online questionnaire with a sample of 208 respondents and then processed by using smartPLS- SEM. The result of this study indicate that brand awareness, perceived value, and brand uniqueness have a positive and significant influence towards brand loyalty.
FACTORS THAT INCREASE PURCHASE INTENTION OF ELECTRIC CARS IN JAKARTA Ruslim, Tommy Setiawan; Setiawan, Kevin; Hapsari, Claudia Gita; Herwindiati, Dyah Erny
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.968-977

Abstract

Global warming has become an issue for the whole world until now. The cause of global warming is air pollution produced by engine fuels from various automotives that can produce carbon dioxide. This encourages people to be more concerned about the environment, including the automotive industry. The rise of the movement to care for the environment encourages automotive companies to make electric car products which can be a solution to reduce pollution. In recent years, electric cars have started to enter the market in Indonesia. However, this is not well received by the Indonesian people. This is related to the low purchase intention of the electric car itself. The purpose of this study was to determine empirically the effect of attitude, subjective norm, perceived behavioral control, and price sensitivity on consumer purchased intention of electric cars in Jakarta. This study uses data collected from 153 respondents who are people who at least are undergoing undergraduate studies and have knowledge of electric cars in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are attitude, subjective norm, and price sensitivity have a positive and significant influence on the purchase intention of electric cars in Jakarta. Meanwhile, perceived behavioral control has no effect on the purchase intention of electric cars in Jakarta.
FACTOR THAT AFFECTS REPURCHASE INTENTION AMONG SHOPEE CUSTOMERS IN WEST JAKARTA (SATISFACTION AS A MEDIATOR) Anggelina, Chyntia; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1694-1705

Abstract

Digital technology is currently very developed, one of which is the business sector, namely e-commerce, many people are facilitated by this e-commerce. Customer doesn’t need to come to the store by himself, he/she just use e-commerce and order directly online, the items we ordered will be sent immediately. This has started to become a new culture, especially in Indonesia, with the existence of e-commerce it can also save time as we know we can make transactions through e-commerce anytime and anywhere without having to meet the seller in person. This study aims to examine whether there is an effect of perceived quality, perceived value, perceived popularity, web design quality on Shopee consumer's repurchase intentions in West Jakarta (with satisfaction as a mediation). There are 234 respondents who are Shopee consumers in West Jakarta. The method used in this research is non-probability sampling by distributing online questionnaires via Google Form, then the data obtained is processed using SmartPLS version 3.2.9. From the processed results it was found that there was an effect of perceived quality, satisfaction, perceived popularity on repurchase intentions, and there is no effect between web design quality and perceived value on repurchase intention.
INVESTIGATING THE IMPACT OF FRIENDS, CELEBRITIES, OPINION LEADERS, SOCIAL VALUE AND PERSONAL VALUE ON PURCHASE INTENTION OF LUXURY FASHION CONSUMERS IN JAKARTA Valeta, Nesya Verdelia; Ruslim, Tommy Setiawan
International Journal of Application on Economics and Business Vol. 1 No. 3 (2023): Agustus 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i3.1769-1781

Abstract

The Covid-19 outbreak caused an uproar throughout the world, including Indonesia, March 2, 2020 was a silent witness where it was first reported that the Covid-19 virus had entered Indonesia. The Covid-19 phenomenon has finally changed the way people live, from which initially they could meet face-to-face, but now meetings can only be done online. Of course, all industries are starting to adapt to the COVID-19 conditions, including the luxury fashion industry, which has experienced a decline in sales during the COVID-19 pandemic and has increased again through adaptation through social media. This is related to the purchase intention of luxury fashion consumers. The purpose of this study was to determine empirically the effect friends, celebrities, opinion leaders, social value, and personal value on purchase intention of luxury fashion consumers in Jakarta. This study uses data obtained from 215 respondents who are over 18 years old and are luxury fashion consumers who live in Jakarta. The data was obtained by distributing an online questionnaire in the form of a google form through social media. The data is then processed using SmartPLS 3.2.9 software. The results of this study are friends, celebrities, opinion leaders, social value and personal value have a positive and significant influence on the purchase intention of luxury fashion consumers in Jakarta.
THE IDENTIFICATION OF PURCHASE INTENTION AMONG IPHONE CUSTOMERS IN DEPOK VIEWED FROM EWOM, BRAND IMAGE, BRAND TRUST, PERCEIVED VALUE, AND BRAND PREFERENCE Ruslim, Tommy Setiawan; Nova, Nova; Herwindiati, Dyah Erny; Cokki , Cokki
International Journal of Application on Economics and Business Vol. 1 No. 4 (2023): November 2023
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v1i4.2354-2367

Abstract

Communication has become a kind of activities performed by human beings everyday, either directly or indirectly. Handphone as one among the communication means, was then developed into smartphone. Due to many smartphones released every year, customers are then faced with so many choices. One among the global reputable smartphone brands is Apple. Therefore, Apple sellers must be able to attract the customers’ attention and increase their purchase intention toward iPhone products, so that these products can compete with others and survive in the market. This research aimed to test the effects of EWOM, brand image, brand trust, perceived value, and brand preference on purchase intention among iPhone customers in Depok, West Java, Indonesia. This descriptive research was conducted to depict the characteristics or functions of a population. By using questionnaire distributed online and among 355 respondents filling-out, there were only 349 respondents from which the data can be processed further by using the SmartPLS-SEM software. The result of this research supported that brand image, brand trust, perceived value, and brand preference have positive and significant effects on purchase intention among iPhone customers in Depok, while EWOM does not have significant effect on purchase intention.
Studi Sikap Konsumen dalam Berbelanja Online di Jakarta dengan Kepercayaan sebagai Variabel Mediasi Ferditan, Jesslyn; Ruslim, Tommy Setiawan
Akmenika: Jurnal Akuntansi dan Manajemen Vol. 21 No. 2 (2024): AKMENIKA
Publisher : Universitas PGRI Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31316/akmenika.v21i2.6710

Abstract

The aim of this research is to determine the influence of relative advantage and EWOM on consumer attitudes towards online shopping in Jakarta with trust as a mediating variable. The technique used in this research is non-probability sampling with a purposive sampling approach. The respondents sampled in this research were 172 consumer respondents who had shopped online and lived in Jakarta. The data analysis method in this research uses the SmartPLS program version 4.1.0.0. The research results show that relative advantage and EWOM have a positive and significant influence on trust and attitudes, trust has a positive and significant influence on attitudes, trust can mediate the positive and significant influence between relative advantage and EWOM on attitudes.
Co-Authors Albert Albert Anggelina, Chyntia Aurelia, Evelyn Aurellia, Audrey Christopher, Darrell Cokki , Cokki Darmawi, Michelle Deni Iskandar Dicky Dyah Erny Herwindiati Erika Erika Evert, Ferenc Devlin Febrian, Ferdy Ferditan, Jesslyn Gabriella Santoso Hapsari, Claudia Gita Henryanto Wijaya Herawati, Nurul Hikmah Ian Nurpatria Suryawan Ian Nurpatria Suryawan Kevin Setiawan Linadi, Clarissa Lukito, Venky Mukti Rahardjo, Mukti Nova Nova Ritonga, Alberthino Ramoz Saktiana, Galuh Mira Sari, Iis Nuraisyah Fatmala Sarta, Raymond Win Satriohantoro, Mikael Selamat, Frangky Setiawan, Jessica Ribka Sila, Emmanuel Constantinus Siswanto, Halim Putera Soelaiman, Lydiawati Sukaman, John Victorino Tenata, Albert uta, Louis Valeta, Nesya Verdelia Widjaja, Oey Hannes Widjaya, Hannes